Group Communication

of 37 /37

Embed Size (px)

Transcript of Group Communication

Page 1: Group Communication
Page 2: Group Communication

Many everyday activities are conducted in small groups like families, circles of friends, and other small numbers of people who have a reason to do something together. The study of group communication focuses on the specific dynamics of the interactions among the people in a group. Digital technologies have altered the nature of these interactions by providing new tools for the exchange of messages among the members of a group.

Page 3: Group Communication

Specific characteristics of group dynamics when communicating change with the involvement of digital technology, as methods of group interaction become increasingly reliant on tools like electronic bulletin boards, chat rooms, digital conferencing, and small privatedigital networks.

Page 4: Group Communication

Groups are made up of a small number of people, typically composed of seven to nine individuals. There are many different kinds of groups, ranging from family to professional, but most groups share a common goal, and members are expected to work toward the fulfillment of that group goal. For example, a group of students might come together to work on a science project, which would be the common goal for the formation of the group.

Page 5: Group Communication

Some group goals could be short-term endeavors, with the group disbanding once they are finished (as in the case of a science fair project), whereas other groups could exist for long periods of time, as members take on the meeting of different goals over an extended time period. Independent of the reason a group is formed, that group also must share the common element of communication.

Page 6: Group Communication

This is pointed out in the work of researchers like Dr. Randy Y. Hirokawa of the University of Hawaii and Dennis Gouran of Pennsylvania State University, who have shown that group members have to communicate with one another to achieve effective group decision making. In most cases, these studies have looked at groups that meet face-to-face and in the same place.

Page 7: Group Communication

They also look at groups where the interactions among the group members are expected to happen in real life when the members are physically together. But there are many conditions where the members of the group cannot be close to one another, and they still have to perform a set of tasks to meet the group goals. Alternative means of communication need to be considered when group members are distant from one another.

Page 8: Group Communication

There are many instances where a group is formed around specific interests, yet the members of the group are scattered in different places. For example, scientists in a specific field can be located throughout the country, but they still form and organize a professional network to share information and to socialize. Digital tools allow members to overcome great distances in order to create groups with a common goal. In such cases, groups could be formed in the digital world.

Page 9: Group Communication

The possibility of creating groups made of people who are physically distant from one another became available when efficient ways of sending messages from one person to another were developed. This Group Communication process became especially easy with the emergence of the Internet, which allowed people to connect their computers to a larger network and to exchange information through fi les.


Page 10: Group Communication

The Internet, with its infinite possibilities, also has become the tool to connect the computers of people who have a common interest or goal. Groups can freely form in the digital space as soon as reliable connections are made between the computers of people with common goals. After the Internet establishes communication and access, the glue that holds the group together is the common interest of the members. The issue of location becomes a secondary factor, as the Internet functions merely as a tool to allow these people to share information.

Page 11: Group Communication

The disappearance of physical space by means of digital technology allows new kinds of groups to emerge, because people who might never have met one another can form groups by communicating over the Internet. Medical research centers, for example, can form work relationships because far-flung participants can quickly communicate with one another. The advantage offered by the digital tools in connecting people together was quickly recognized, and different tools were developed to facilitate this form of communication.

Page 12: Group Communication

When the Internet first started to become popular in the mid-1980s, a significant portion of the material exchanged was made up of text messages that would be typed up on a personal computer and then e-mailed to someone’s personal e-mail address. The bulletin board system, also commonly known as Internet forums, used this technology but replaced a personal e-mail address with a central shared e-mail address. All the messages would reach the same location, and people could access the shared e-mail account to read all the different messages that had been created by other members.


Page 13: Group Communication

The first working bulletin board was developed in 1978 when the American scientists Ward Christensen and Randy Suess built the basics of the system and reported their invention in Byte magazine. They borrowed the name of their invention from the traditional notice board where people would post notices and bulletins for others to see. The same concept was used to create the computer accounts that listed different messages from the users. This system also has been called by other names, such as “listserv” and “Usenet,” but all the terms refer to the same concept of placing a message at a shared location.

Page 14: Group Communication

The key to the bulletin board system was the creation of specific boards that catered to special interests. For example, a person interested in knitting could create an account to post a message about knitting. Others interested in knitting could find the account and post their own messages about knitting, and before long, there would be several messages from different users. These messages, along with their authors, would become part of a virtual group that shares the same bulletin board.

Page 15: Group Communication

The members of these groups were not expected to be geographically near one another, since the messages could be sent from any computer connected to the Internet. At the same time, the people who read the messages would know nothing about the person creating the messages, only select details provided by the user.

Page 16: Group Communication

The bulletin board’s participants also are not required to be at the computer at the same time as other members; group membership was built around a member’s ability to choose which messages from the group they wanted to read and respond to at their own convenience.

Page 17: Group Communication

Despite never meeting in person, groups formed through bulletin boards have flourished as if they were real local groups. As of 2007, there are hundreds of thousands of Usenet groups that can be accessed on the Internet. Most of these are built around themes, and the group members create a Usenet account based on these shared ideas or interests and then begin posting. For example, there is a Usenet group for every country in the world, and many countries have Usenet groups that represent specific regions.

Page 18: Group Communication

A key drawback of this system is the lack of interaction in real time, because the group members have a hard time coming together to communicate with one another simultaneously. This issue has been addressed with the creation of chat rooms, where users can exchange messages in real time.

Page 19: Group Communication

The technology of the chat room extended the bulletin board concept to allow users to send messages to one another in real time. A user only needed to install a small program onto their personal computer that could enable him or her to connect to a centralized computer where all the other members were connected as well. This centralized computer is programmed to send digital information back to all the other user computers, showing who else is connected to the common computer.


Page 20: Group Communication

Chat room users then are able to see the names of the other users; as any user types something on their computer, it shows up on the computers of all the other users, producing a real-time connection among the users. Through this system, a user can ask a question and receive an answer from all the other users connected to the system. This alters the dynamics of the virtual group, because people have to respond to others instantly—as would be the case in real-life group communication, but without the little details of face-to-face communication, such as body language, tone, and volume.

Page 21: Group Communication

One way of compensating for the nonverbal element is to use a variety of punctuation symbols and letters that can be combined to look like facial expressions. The Russian writer Vladimir Nabokov once said in an interview, “I often think there should exist a special typographical sign for a smile—some sort of concave mark, a supine round bracket . . .”

Page 22: Group Communication

Although he did not live to see it, Nabokov’s initial idea is used widely on the Internet. It is unclear when these started to become popular, but by the early 1990s these symbols had become widespread in digital communications. These symbols are called emoticons, or smileys, and can be made up of the parenthesis sign, the colon, the semicolon, or other symbol keys on the computer keyboard.

Page 23: Group Communication

A large range of emoticons was created by computer users, allowing for the expression of many different emotions, as shown in the Web site, which shows nearly 200 emoticons with their corresponding meaning. For example, the Web site says that the symbol :-! would indicate that a person has said something awkward or accidental, sparking surprise, or a “foot in mouth” feeling. These emoticons became very popular as a way of expressing an emotion and as a way of adding a nonverbal component to the text that was typed out on the computer screen.

Page 24: Group Communication

According to Joel Garreau of the Washington Post, “There are now more than 600 of them, according to two new dictionaries of emoticons, with more being created every day.” These symbols are routinely used in messages, with numerous different combinations of emoticons being invented as more people use them.

Page 25: Group Communication

Improvements in digital technology have transformed the chat room as newer computers with massive processing powers, along with higher data exchange speeds, have allowed programmers to add more realistic elements into chat room programs. The plain screen featuring only text was replaced with a screen featuring graphics, to make it seem as though real rooms were drawn out on the computer screen. In addition, the members’ usernames are supplemented with an avatar, or an image of the person in the room.

Page 26: Group Communication

These images can be moved from room to room, where they can interact with other user avatars. The images can move closer to one another to show intimacy between group members, as might happen in real life, and a variety of other activities can be done in real time, allowing the users to feel a sense of group presence even though the members are physically far away from one another.

Page 27: Group Communication

Chat room technology has been adapted to form larger digital group communities that can have a theme or common interest (like bulletin boards) or can just be an online social group. Even with the additional abilities, however, the chat room still does not offer a good opportunity for group members to see one another in real time. But with digital conference technology, this can become possible.

Page 28: Group Communication

A conference call connects many people in distant places using the telephone as the communication tool. The development of digital technologies facilitated this process, because voice can be easily converted into digital fi les that can then be sent—like any other digital information—over the high-speed connections that make up the Internet. This means that people who have a computer with Internet access can send their voice to others, just as in the case of the traditional telephone.


Page 29: Group Communication

The main advantage of this digital system is that it allows numerous computers to simultaneously connect with one another to create a conference call involving many people. FreeConference claims on its Web site that up to 150 people can participate in a conference call using the digital services provided by the company.

Page 30: Group Communication

Some of these conference call systems rely on the computer as the main communication tool; users have to sit before a computer with a microphone in order to participate in the meeting. Users also need high-speed Internet connections for a successful digital conference leading to the need for more user-friendly systems that combine the efficiency of the Internet with the convenience of using traditional telephone sets.

Page 31: Group Communication

This has led to the development of programs, like Skype, that connect the telephone to the computer. Other systems work with cell phones, making the handheld device the link to the Internet. For example, a program called iSkoot allows users to connect to an Internet telephone system using a cell phone. With iSkoot it is possible to create a large conference call among people who could either be using the Internet or the traditional phone connections. This process can be extended to create small networks of people, where people can talk to one another while sharing digital information.

Page 32: Group Communication

While the Internet does offer enormous opportunities for people to share information across the globe, some institutions do not want their private data to be available to everyone. Financial institutions, government agencies, and companies want their internal information to be available only to those who are legitimate parts of their businesses, leading to the need for small private networks that operate like the Internet restrict network access to a set of pre-assigned computers. The process of setting up such a network is not very different from the way in which the Internet is structured.


Page 33: Group Communication

Known as Intranets, these networks can be restricted to a single geographic space. For example, everyone in a large office building could be connected together using an Intranet, and the computers on the Intranet are able to exchange all kinds of digital information ranging from video to data. The connection speed could be as fast as high-speed Internet connections, and the same programs that are used to access data on the Internet can be used to access the Intranet data.

Page 34: Group Communication

This trend was recognized by some technology companies in 1997, when Sun Microsystems announced their new program and described it as: “Solaris for Intranets . . . is the first server software to offer complete Intranet services including integrated Web, e-mail, security and network management services.” Thereafter, the demand for Intranets has led to many other companies specializing in the development of Intranet programs and systems.

Page 35: Group Communication

It is sometimes necessary for people who are not located near the closed network to access data stored on computers connected to the Intranet. This is accomplished by connecting the Intranet to the Internet. These connections are carefully controlled so that private information available through the Intranet does not become available on the Internet. The most popular way of protecting the information is with the use of special computer programs called firewalls, which ensure that the data stored on the hard drive of a networked computer does not accidentally become accessible to unauthorized people.

Page 36: Group Communication

Most institutions use programs that establish virtual private networks (VPNs) between the Intranet and the Internet, allowing temporary connections to legitimate users. Someone who is a part of the Intranet group can then attend a group event that is going on within the Intranet. The development of such small private networks that can connect with the outside world has made it possible to do things such as let employees work from home by using a computer connected to the Internet.

Page 37: Group Communication

These digital technologies are able to connect people together in groups, allowing individuals to retain a sense of freedom in how they interact with the group. The group in the digital age need not be tied down to a location but could expand its membership globally, leading to the formation of larger communities that use new technologies to hold people together.