Group Buying .

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• Group Buying https://store.theartofservice.com/the-group-buying- toolkit.html

Transcript of Group Buying .

Page 1: Group Buying .

• Group Buying

https://store.theartofservice.com/the-group-buying-toolkit.html

Page 2: Group Buying .

Group buying

1 In recent time, group buying websites have emerged as a major player in online shopping

business

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Group buying - History

1 Real Estate Group Buying is very popular in India where websites like

Group Bookings offers group deals on various properties.

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Group buying - Business model

1 The online group buying market is fragmented among hundreds of smaller

players worldwide

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Group buying - Origins of tuángòu

1 Tuángòu, which translates as team buying or group buying (also known

as store mobbing), is a recently developed shopping strategy

originating in the People's Republic of China

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Group buying - Origins of tuángòu

1 The tuángòu phenomenon has been most successful in mainland China, where buyers have leveraged the

power of group buying, which has led to English language media, such as

msn.com, profiling the tuángòu buying process

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Group buying - Asia

1 In China, group buys usually happened when dealing with industrial items such as single-

board computers. China had over 1,215 group-buying sites at the end of August 2010 compared with only 100 in March of the same

year. English-language group-buying platforms are also becoming popular. Online

group buying gained prominence in other parts of Asia during 2010 with new websites in Taipei, Singapore, Hong Kong, Thailand,

Malaysia and the Philippines.

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Group buying - Europe and North America

1 The Groupon and other group buying sites’ business model is working with

local retail stores and restaurants with location-targeted coupons but national chains also participating

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Group buying - South America

1 In Colombia, Groupon was launched in July 2010 and, within one year, the

largest media companies of the country launched their own group

buying websites Cuponidad, QueBuenaCompra and Downtown

Colombia, proving there is market for several big players.

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Group buying - Australia

1 On January 20, 2010, Yahoo!7 (an Australian subsidiary of Yahoo Inc.)

bought a local group buying company by the name of Spreets

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Group buying - New Zealand

1 On March 22, 2011, the popular New Zealand auction site Trade Me has launched a local group buying site

called Treat Me.

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Group buying - Rising competition

1 Group buying has become so popular that a new company called BetHalf

has brought daily deals to the online poker community which had

worldwide revenues exceeding $4 billion USD in 2007.

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