Group 8 Bz Plan

7/31/2019 Group 8 Bz Plan

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Market Size in India

India has an increasingly

affluent middle class population

that, on the back of rapid

economic growth, has made thecountry’s consumer electronics

industry highly dynamic

The MP3 market in India is

currently pegged at 900,000 units

and is expected to increase 13%

by FY2012.



Apple I-pod - 50%

Sony - 20%

Transcend - 5%

Creative - 4%

Others - 20%

MP3 Players Market Share

Others include SanDisk, Philips, Samsung, Genius etc

Source: Cyber media Research DQ



G-LIMITED

• G-limited is launching its first product in

April 2012 with advertisement in IPL-5.

• G-limited lives with the vision through the

technologies it develops for consumers.

• Our objective will be to satisfy our

customers by providing technological eco

friendly products.

• Our goal is to continuously move forward

with a variety of products.

• We do not believe in making statements…

But believe in doing things.



COMPANY PROFILE

Our company will be the first Indian

company to launch a eco-friendly MP3

product.

Our company will have a factory onlyfor assembling purpose which will be at

Vasai.

Our machines will be imported fromJapan.



COMPANY PROFILE

Our company will be the first

company in India to launch a eco-

friendly MP3 product.

Our company will have a factory onlyfor assembling purpose which will be at

Vasai.

Our machines will be imported byforeign countries.

MISSION: Creating Eco-friendly products with best

available technology in market . Also, continuously

investing in R&D and coming up with innovative

products to address the fast changing needs andrequirements of consumers.

VISION: Trend and fashion will be equal to g-band. To

launch more products like g-phone, g-tab etc in the

coming years and also to be the leader in productinnovation. Our company will convergence of

technologies – consumer electronics, computing and

telecommunications a reality, with new competitors

forming and consumer mindshare up for grabs.



Product Price

PlacePromotion



PRODUCT

Track up

Track

downPower

Volume

up

Volume

down

AIR CHAMBER : It gets

bigger as air pumped in.

This restrict the GBand

movement & fits

perfectly to the wrist. Soits easy to navigate

when the finger slides

across the multi touch

track pad

Solar charging that

supports Go Green

concept & Bluetooth

tech device available in

1, 3, 4 GB



Add - on

Electric Charger

Bluetooth headphone + wired earphone

1 year warranty

CD & USB cable to install



AVAILABILITY OF RAW MATERIAL



PRICING

1GB

Rs. 2999

(incl. of all taxes)

3GB

Rs. 3999

(incl. of all taxes) 4GB

Rs. 4999

(incl. of all taxes)



PLACE

Authorized showroom

In tier 1 city

Retails Stores :

Reliance Digital,

Croma, e-zone.

Online stores:

www.Gband.com



PROMOTION

Advertisement: Television, Magazines, Hoardings,

Online Media(Facebook, Twitter etc..)

Sales promotions:

Gift packs by tying up with Retail stores, educational

institutions and providing seasonal Discounts.

Word of mouth

Providing G-band to random people entering the

malls like infinity , In orbit etc. For music experience

and feedback.

Events:Music Concert’s.

Publicity:

Press Conferences.



Newspaper AD



Plan of action (TV ads - monthly)

TVCChannel V

Cost – Rs. 400,000/-

Dil Dosti Dance

Humse Hai Life

(Mon – Thu, 7.00 PM – 8.00 PM)

MTV

Cost – Rs. 400,000/-

Roadies 9 (Sat, 7.00 PM – 8.15 PM)

Captain’s Shack (Fri, 7.00 PM)

Set MaxCost – Rs. 500,000/-

DLF IPL

The above mentioned rates are per day

for a 45 sec Ad

Total Cost - Rs. 15,00,000.

News Portals

Cost – Rs. 2,00,000/-Yahoo

Times Group (Times of India, India Times)

Mid day



FAB analysis – FEATURE

HD sound quality.

Good looks and design

Good battery life

Air chamber technology

Wireless

Eco-friendly

Trendy yet portable



ORGANIZATIONAL CHART



VP - Sales

[Rakesh]

VP - Production

[Teena]

Manager

Manager

Manager

Manager

Manager

Manager

President

Mr. Gupta

VP - Marketing

[Ajay]

Manager

Manager

Manager



SEGMENTATION



TARGETING



Target AudienceCustomer Name: SASHANK JOSHI

General Interest:

Sashank has an interest in playing arange of musical instruments. He

writes music and enjoys listening to

modern as well as classical themes.

Occupation:

He plays in a band as a profession andtravels around India. He is the lead

guitarist in a band called ‘Musical

Story’.

Why Commission our product?

Sashank travels a lot and needs aportable music player with good

battery life.



Target Audience

Customer Name: Isha Chakrobarty

General Interest:Isha aspires to be a superstar in Bollywood and likes dancing and

listening to music.

Occupation:She is pursuing her career in modeling along with higher studies.

Why Commission Our product?:

Isha wants a trendy yet easy to carry music player.



POSITIONING

JUST…. FEEL THE MUSIC The advertisements focused on the 'coolness' aspect as it made the

viewers believe that having one would make them accepted amongtheir peers.

Since the product highly proposed at the middle to high class,

therefore product will be positioned in aligned with

prestige products to create a strong, clear and consistentimage of the product in the consumer's mind.



DIFFERENTIATION

Innovation



VALUE CHAIN ANALYSIS

New productidea

generation

Designing/

Funding

Designing/

Funding

DistributionSales &

MarketingCustomer

Service



TRANSCEND

OPERATION POLICIES



Poters 5 Force Model



New Entrants: Weak/Low

Only product with Go Green concept

Solar charging an added and fresh element

Substitute Products: Weak/Low

MP3 players from other brands

Portable Music players with Go Green

Concept

Rivals: Strong/ HighMore companies enters, strong brands &

with strong finance

Suppliers: Strong/ High

Hardware makers, Intel, Microsoft, etc.

OS providers Linux, Wm, etc.

Buyers: Strong/ High

Consumer market

G-band concept:- Go Green would be as an energy

saver product

Fashion trend



SWOT AnalysisSTRENGTH

Advanced Technology

Eco-Friendly

Longer Battery life

Status symbolTrusted quality

Fashion trend

Portability

WEAKNESSNarrow product Line

High cost

Niche market

OPPORTUNITYFast Growing industry

Can be trend setters

Develop an admirable goodwill help generate brand equity

THREATSCompetition

Substitution

Imitators

Low price of competitorsConsumer attitude or mind

set



ADD THIS LINK FOR DEMOGRAPHIC http://www.alexa.com/siteinfo/musicplayer.com DEMOGRAPHIC – Favorable

1. Music lovers have increasingly embraced streaming music,

such that now they represent 28% of online households.

2. According to statistics, 70% of the music listening

population in Mumbai and Delhi are tuned to players. Thus,

the total number of people entertained by it across the 4

metros and 6 other cities is phenomenal.

3. Backed by the increasing purchasing power across tier 2

cities, regional media consumption is expected to continue

to rise.

4. During the year 2011, the media and entertainment industry

grew by 11 percent and recorded revenues of Rs.65,200

crore.

5. In India alone over the next 10 years, 40% of our existing

population will come from this demographic.

D-PESLTE

bl

http://www.alexa.com/siteinfo/musicplayer.com

http://www.alexa.com/siteinfo/musicplayer.com



POLITICAL – Unfavorable

• Political conflicts between the

countries can also led to bad

business.

• Wars, terrorism may affect our

machines and raw material which

are been imported.

ECONOMICAL - Unfavorable• The global economic depression

might have immense impact on our

company.

• The inflation rate is high, while

consumer’s incomes didn’t have

significant changes, moreover the

unemployment rate has increased.

• Leading consumers to spend less,

especially on electronic products as

electronic products are not necessity.

SOCIAL – Favorable

• Big social influence is the music

industry, which over the last decade

has become virtual and set

its market to the cyberspace.• We will portray our image as

modern individual life style and

leading to brand identification and

loyalty.

TECHNOLOGICAL Favorable L GAL



TECHNOLOGICAL – Favorable

• Comes with the best operating

system the ios as enables one to

have HD sound clarity.

• Testing conducted by usingpreproduction hardware and

software with unique audio

tracks consisting of content

authorised under iso

certification.

LEGAL

• Related concept of lifting corporate

veil from Product Liability as means

to govern the liability of

manufacturers, wholesalers,

distributors, and vendors for injury

to a person or property caused by

dangerous or defective products.

• Product liability can be also refers as

a legal claims in which an injured

party may recover some type of

monetary compensation from the

seller or manufacturer of a product.

• Legal service taxes and import and

excise duties imposed on import on

electronic product

ENVOIRNMENTAL – Favorable

• Are producing eco friendly

product so there is no harm on

environment.

• And our product can be

recycled.



Key Players



PERCEPTUAL MAPPING

Basic feature Additionalfeature

High cost

Low cost

Transcend

mp3 players

Sony mp3

players

Sony walkman

Apple i-pod

G-BAND



SONY MP3 Players



Product Range



Apple inc.



TRANSCEND

MP3 Players



HR POLICIES OF G-LIMITED

Training

Rewards

Non - references policy

Trained communicators

Theft-of-Time Policies

Recruitment



THANK YOU

Group 8 Bz Plan

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