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Group 7 XM SATELLITE RADIO. PRIMARY TARGET Primary Target: 25-34 year olds Desired market young and...
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Group 7 XM SATELLITE RADIO
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Transcript of Group 7 XM SATELLITE RADIO. PRIMARY TARGET Primary Target: 25-34 year olds Desired market young and...
![Page 1: Group 7 XM SATELLITE RADIO. PRIMARY TARGET Primary Target: 25-34 year olds Desired market young and tech friendly Car owners or in the market to purchase.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b60355503465c7e8b622e/html5/thumbnails/1.jpg)
Group 7
XM SATELLITE RADIO
![Page 2: Group 7 XM SATELLITE RADIO. PRIMARY TARGET Primary Target: 25-34 year olds Desired market young and tech friendly Car owners or in the market to purchase.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b60355503465c7e8b622e/html5/thumbnails/2.jpg)
PRIMARY TARGET
Primary Target: 25-34 year olds
• Desired market young and tech friendly
• Car owners or in the market to purchase a new car
• Best performing target in exhibit 10 ($12/month)
![Page 3: Group 7 XM SATELLITE RADIO. PRIMARY TARGET Primary Target: 25-34 year olds Desired market young and tech friendly Car owners or in the market to purchase.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b60355503465c7e8b622e/html5/thumbnails/3.jpg)
VALUE PROPISITION
• High Quality Radio
• Better coverage
• Commercial free
• Nationwide set channels
• “You’ll be able to drive from NY to LA and always listen.”
![Page 4: Group 7 XM SATELLITE RADIO. PRIMARY TARGET Primary Target: 25-34 year olds Desired market young and tech friendly Car owners or in the market to purchase.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b60355503465c7e8b622e/html5/thumbnails/4.jpg)
TIER PROGRAMMINGAssess consumer price sensitivity
• Validates optimal price
• Consumers can move up tier ladder
Possible Advertising Profits (Trial package)
• Free monthly fee with profits in advertising
• Only basic channels for limited time
• Less ads than FM/AM radio
PREMIUM PACKAGE
TRIAL PACKAGE
BASIC PACKAGE