Group 6 - Fabric Row

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Transcript of Group 6 - Fabric Row

ContentIntroductionOur StoreProduct & ServicesGrand Opening EventMarketing StrategiesConclusion

IntroductionHub for textile-related businesses in Philadelphia Many of the stores along Fabric Row began in the late 19th

century as pushcarts selling fabric, produce, or other small items

 Early 20th-century Fourth Street included kosher butcher shops, fish stores and dairy stores, plus fruit and vegetable carts and stands stretching from Lombard to Carpenter.

Many of the original shops on Fabric Row remain, and are entering their third and fourth generation of family ownership

Feature everything from unique buttons to imported silks, as well as other necessary textiles needed by designers

Eclectic mix of shops ranging from third-generation fabric stores to a nightclub that boasts the best DJs in Philadelphia.

Map

Our Store

Our ConceptTherapeutic

Let people to relax themselves from stressConsolidate the relationship between friends, families and colleagues

Inspirational Encourage creativity

Memorial Take away home with your gifts decorated by people themselves

Environmental-friendlyMerchandizes and gifts are recycled products

Our Name

ART PARTY• Draw• Paint• Decorate gifts

• Gatherings• Outings• Food• Drinks

Our Logo

7 colors for design

Use prime color & upper case for ‘ART’

Splashes of paints as background

Artistic and fun font

Our Shop

Floor Plan

Target CustomersChildren

Drawing/ Painting classes

Young FamiliesGatheringsOuting ServicesWorkshops

CooperatesGatheringsOuting ServicesWorkshops

Product & Services

Art Jamming Classes

Children Art Jamming Class

Adult Art Jamming Classes: With Friends / Relatives

Corporate Art Jamming Class

Out Door Service: Art Jamming Party

Birthday party

Art Jam Easter Party

Outdoor party

Merchandised Products Tote Bags/ Duffel Bags

TT-Shirts

Logo/ Designed T-shirts Caps

Goods: recycled materialsMilk BottlesWine BottlesShoe boxes

Equipment – sell paints, paint brushes, paper

Paint paint brush

canvas

Painting knife

Grand Opening Event

Opening PartyFree Beverages and Food

Tarts, pies and sandwiches

Soft Drinks and Juice

Opening PartyWall Hand-printing

Opening PartySovenirs

Artjam-keychain

Marketing Strategies

PromotionWebsite Online Booking

Facebook / Twitter Page

DiscountBirthday discount Free workshop

Annual discount 50% discount in April

Group discount Buy 6 get 1 free

Student Discount 95% discount

Future PlanCompetition Exhibition

Conclusion