Group #3 Alexander Cantillo Marisa Del Priorie Dianna DiSanto Fransisco Juan Cassandra Williams.

Marketing Objectives Overall Business Objectives Through advertising, celebrity partnerships, business ventures, and leveraging users networks we intend to increase the amount of new users to 44,000 daily, and establish Foursquare as the leading LBS. Specific Marketing Objectives Leverage our resources to decrease advertising costs. This entails brick and mortar stores displaying our logo in the store front to entice people to enter the store, use our app, and make a purchase. To gain more partnerships around the world with local vendors and well known retailers alike. To encourage people to purchase and send gifts electronically to their friends using Foursquare. Create partnerships with iconic celebrities, sports teams, and popular television shows.