Group 2 Design's latest and greatest!

of

Going above and beyond for our clients is the norm,

providing quality solutions is mission-critical!

CREATIVE SERVICES[ to complement our 1 10% e�ort ]

Graphic Design | Branding | Identity SystemsPrint Collateral | Web Site Development | Strategic Marketing Platforms

www.group2.com | [email protected] | 412.605.0834 enter >

Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201

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[email protected] www.group2.com

Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White

:. talisman energy USa

:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks

:. Solenture retirement Solutions

:. Pannier graphics

< : : > back nextin today’s marketplace, having a strong brand identity and a cohesive collateral program

can have a profound effect on your bottom line. maximizing this equity can position you for

better performance and increased recognition.

of CREATIVE SERVICESif you are seeking a marketing and communications partner who understands the foundation

of a solid creative platform, group 2 design should be in your future plans. Having provided

solutions to our broad client base for 25+ years, our approach has stood the test of time with

positive results. Below are areas of expertise for consideration:

> Brand development

> identity and nomenclature Systems

> Strategic Communications Planning

> Print Collateral Creative

> electronic & interactive marketing mediums

> Signage/Wayfinding Programs

> advertising Strategies

> Full turnkey account management

this presentation features samples for each of our four creative disciplines and includes

a series of client campaigns that confirm our dedication to a consistent and collaborative

marketing effort across all facets of a specific client relationship. Complementing our

design talents is an extremely well organized workflow process utilizing web-based project

management systems for maximum efficiencies and participant interaction.

LE AR N M O R E

Call us at 412.605.0834 or visit our web site at www.group2.com

mailto:[email protected]

http://www.group2.com

http://www.facebook.com/Group2Design

http://www.linkedin.com/companies/287849/Group%202%20Design,%20Inc.

http://twitter.com/group2design












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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

OVERVIEw of GROup 2 DESIGn> established in 1988, currently in our 25th year of business

> office in the 16:62 design Zone in lawrenceville, Pa

> a diverse client base in the B-2-B, B-2-C, non-profit markets

> Staff of four with a combined 100+ years of experience

> Staff designers with the company for 25+ years

> our process offers extreme flexibility from a budget, scheduling and execution

perspective, the one exception we do not waver on is the quality of the finished

product

> outside of our core creative (internal) team, we partner with a robust contractor

network covering each/every discipline required during the course of a project

> all program participants are senior level team members, there are no “junior” players

> g2d assumes full responsibility and accountability for the team members we

assemble and manage everyone in a seamless manner to the client





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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

CREATIVE pROCESS> as the services of group 2 are engaged – via approval of the supplied cost proposal –

a team meeting will kick off the project to ensure all parameters and expectations are

clearly defined

> our creative workflow process includes our entire team when initiating a project

> Client presentations include two-three creative recommendations based on the

criteria supplied from the initial meeting

> all designers participate to provide clients with our best recommendations from the

entire team vs. challenging one designer to develop varying strategies themselves

> as a design direction is established, the selected creative is aligned with the designer

for complete execution, along with our account manager(s)

> When the workload has been completed, all native files created by group 2 are turned

over to clients for full ownership to use in any capacity going forward





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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

BASECAMp> our workflow utilizes our web-based 24 | 7 project management system,

Basecamp (BC)

> BC allows all project participants to collaborate throughout the course of a

program for message and file postings, managing schedules, to-do’s, etc.

> email alerts are sent to all identified members with easy access to BC within

the email message

> during the course of a program, BC becomes the repository for housing all

dialogue, files, and historical data for easy reference and retrieval during

(and after) the project





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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

pARTIAl lIST of ClIEnTS> alcoa Corporation

> applebee’s restaurants

> BBl Fleet

> Bargain Warehouse

> Best Companies arizona

> Birchmere Ventures

> Bluetree Capital group

> Burns | White law Firm

> Casey White law

> Colorworks

> Complete Healthcare resources

> Corporate Compensation Partners

> Crofton Johnson

> eQt Corporation

> Federated investors

> giant eagle

> Heinz USa

> Jd Fields Construction Products

> Jergel’s rhythm grille

> KC Collection

> leadership adventures

> mcKesson automation

> nova Chemicals

> Pannier graphics

> Pittsburgh Business group on Health

> Pittsburgh equity Partners

> Pittsburgh Venture Capital association

> Precision musical instruments – Buzz Feiten

> Society of Chemicals industry

> Solenture, inc.

> talisman energy

> the event group

> three rivers Venture Fair

> UPmC

> Vector Security

> Walnut grove restaurants

> X-Coal energy resources





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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

B r a n d S t r at e g i e S

mailto:[email protected]












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Senator John Heinz Pittsburgh regional History Center

giant eagle

Look inside for meal ideas, serving suggestions and party tips!

entertainingguide

2011

starts with shrimpthe party

Shrimp pLatterS sF01

make a splash with our freshly prepared shrimp platters, complete with cocktail sauce and garnish. All shrimp is fully cooked and comes tail on. Available in the following sizes:•ColossalShrimpTray/availablein2lb.trays•JumboShrimpTrays/availablein2and3lb.trays•MediumShrimpTrays/availablein2and3lb.trays

Fresh, tasty and tasteful, seafood never fails to impress your party guests. And our seafood experts are eager to

share their knowledge so you can prepare these succulent, mouthwatering delicacies at home with confidence.

17

premium WiLd King Crab LegS sF02 prized for their fully cooked sweet white meat. supremely elegant and an alluring addition to entertaining.Colossalsizesavailable in select stores.•8to16oz.perperson

WiLd Warm and CoLd Water LobSter taiLS SF03mouthwatering, sweet and succulent. premium lobster tails will push the “wow” factor and bring your meal to a new level.•6to8oz.perperson

Live north atLantiC LobSterS sF04 Available at select locations. Take them home live or steamed at no charge.* • Sizes range from 1 to 4 lbs.

* Select locations only

Jumbo Lump Crab CaKe or mini Crab nuggetS sF05

Our premium jumbo lump crab cakes and mini crab nuggets are made fresh in our stores with no fillers. Great for entertaining.

*** TIP *** King crab or snow crab legs are fully cooked — just heat and serve for easy entertaining!

18

marKet diStriCt® CheeSeCaKe BK01

ChooseMarketDistrict’sbaked New York-style cheesecake or other wonderful flavors including decadent white chocolate raspberry and caramel turtlecheesecake.Can’tdecide? Tryoursamplerplatter.

DeSSerTSdazzling

*** TIP ***Ask your expert cake decorator to personalize your cake for your special occasion.

19

Fudge CroWn CaKe BK03 Trulyachocoholic’sdream!Ourfour-layerchocolate torte cake is frosted with Aunt Martha’sfinestchocolatebuttercrèmeand fudge icings.

toaSted aLmond CaKe BK04 Ourwhitealmondcakeislayered withBavariancrème,coveredwith ourexclusiveAuntMartha’sicingand finished with sliced toasted almonds.

broWnie party tray BK06 An assortment of fresh chocolate brownies made from scratch and topped with fudge icing, german chocolate, peanut butter andcrèmecheeseicing. •Traycontains40brownies

CooKie trayS BK02 Ourcookietrays—alwaysbakedfresh daily—makeatempting,delicious presentation for your holiday party.

aunt martha’S® pieS BK05 extra rich and flaky crust with all-natural fruitfillings—nothingartificial—justlikeyou would make at home if you had the time!Choosefromavarietyofflavors including apple, apple walnut, peach, very berry and cherry.

20

Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

abbott

P r i n t C o l l at e r a l

Brian Krummel Pittsburgh equity Partners

noVa Chemicals











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Brand StrategieS

Print Collateral

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Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

e - C o m

Sheet metal Workers’ Union


leadership adventures


X-Coal



the leadership QuesteQt


Complete HealthCare resources












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Brand StrategieS

Print Collateral

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Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

d i m e n S i o n a l

gateway Health

alli gillis noVa Chemicals

Feeling Blocks

noVa Chemicals











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

B B l F l e e t

SerViCeS ProVided: re-branding of a corporate fleet leasing company, currently ranked #10 nationally. along with the new identity, g2d has

developed a comprehensive marketing strategy, messaging platform and redesigned the entire suite of marketing collateral (print and electronic).

Tools that Empower. People that Engage. BBL Fleet.

For over 45 years, BBL Fleet has delivered on its promise to provide the

Best Fleet Management Programs and Customer Service in the industry.

By blending people with technology, our customers have experienced

and relied on our ability to service them throughout North America.

Tools that Empower. People that Engage. That’s BBL Fleet.

B B L F l e e t | 1 0 0 O l d Po n d R o a d | B r i d g e v i l l e , PA 1 5 0 1 7 | 4 1 2 . 2 2 1 . 2 0 4 4

FOR MORE, GO TO www.bblfleet.com











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:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

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B e at- P l aY

SerViCeS ProVided: g2d created this non-conventional identity for a music company entering the highly-competitive industry.

the marketing campaign objective was to “make some noise” with a progressive upbeat, contemporary look.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

B u r n S W h i t e

SerViCeS ProVided: With a founding partner exiting the company (whose name was in the identity), the need for a complete

brand overhaul was necessary for this Pittsburgh-based law firm. g2d developed the new brand identity strategy and the

entire marketing collateral system, e-communications and social media platforms and new signage to reflect the name change.












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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

ta l i S m a n e n e r g Y u S a

SerViCeS ProVided: group 2 is the “agency of record” for the talisman USa branding and marketing in the Pa, tX and nY regions.

a complete communications plan is being developed with a large mix of mediums for marketing to diverse audiences.

the gas industry requires an action plan that monitors activity and remains proactive in dealing with industry-related issues.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

C S S d

SerViCeS ProVided: the Center for Sustainable Shale development (CSSd) – launched in march of 2013 – is a new national organization

to advance the shale gas-drilling standards throughout the country and ultimately, the world. CSSd engaged group 2 to develop their

entire brand identity, messaging, public relations, communications planning and strategic marketing platform to reach the global

marketplace with a new certification process.












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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

a l C o a

SerViCeS ProVided: Working with alcoa’s Human resources group, g2d developed a complete marketing

and print collateral program to communicate the benefits choices available for both active and retiree audiences.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

P r e m i e r e P o i n t e


SerViCeS ProVided: g2d created a compelling brand identity and complete design platform for this executive-level real estate

management company, overseeing the complete marketing and public relations efforts during their introduction to the marketplace.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

SerViCeS ProVided: this national steel manufacturer, headquartered in Houston, tX, retained group 2 to create a print and electronic

marketing collateral platform for their new division, Construction Products, to complement the existing global brand and identity.

J d F i e l d S












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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

h e i n Z

SerViCeS ProVided: in order to raise awareness concerning cancer research, Heinz partnered with the Pittsburgh Steeler wives

to produce this 148-page cookbook. g2d designed this hardbound book and art directed a portion of the photography.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

n o r t h WaY


SerViCeS ProVided: a complete re-branding, communications planning and marketing strategy project for this large 4,000-member church.

g2d executed every facet of print and electronic collateral along with wayfinding and exterior identification signage.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

SerViCeS ProVided: Jergel’s, a new 600-seat concert and restaurant venue in north Pittsburgh, looked to group 2 to develop a complete brand identity

and marketing platform to promote their six-nights-per-week live music shows. a complete social media strategy will accompany the core marketing efforts.

J e r g e l’ S












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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back nexthttp://www.group2.com

F e e l i n g B l o C k S

SerViCeS ProVided: g2d was engaged to develop a brand identity, packaging system, Web site and a series of illustrations.

this is an educational product for young children who have difficulty expressing their feelings.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

R E T I R E M E N T S O L U T I O N S

S o l e n t u r e r e t i r e m e n t S o l u t i o n S

SerViCeS ProVided: g2d developed the new company name, spear-headed qualitative research, public relations strategies, the identity system

and all marketing collateral for this compensation firm. Understated elegance was the primary objective for the new system.













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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. CSSd

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

SerViCeS ProVided: Pannier graphics, a national provider of high-end outdoor interpretive and wayfinding signage, engaged group 2 to upgrade an

antiquated brand marketing strategy. all print collateral and electronic communications have been integrated into their key-industry target markets.

Pa n n i e r g r a P h i C S










Group 2 Design's latest and greatest!

Design

Transcript of Group 2 Design's latest and greatest!