GROUP 1Arora Shweta | Betbeze Paul- Hadrien | Dong Naichang | Papoutsi Chrysanthi | Zeb Shafiqa

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ROOT DEFINITION

A senior staff owned system (CRM) to respond to growing

subscription rates and collect customer data by means of

a set-top box and phone calls, in order to improve

efficiency and increase profit.

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RICH PICTURE

3

Sales staff

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USE CASE DIAGRAM -1/2

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USE CASE DIAGRAM -2/2

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FEASABILITY STUDY – 1/2

• TECHNICAL:– Cut-over plan shows how to get one clean database– Set-top box allows to display any information on TV– Remote allows full and simple interaction

• LEGAL:– Establish new policies for data privacy– Secure data by encryption methods

• ORGANIZATIONAL:– No real change to the organizational structure– One issue: decision process involves Sales and Mkting

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FEASABILITY STUDY -2/2

• SOCIAL:– Project fosters renewed communication– Improves efficiency of various deptt fast approval– New CRM will show latest products to every BU– Set-top box reduces calls No lagging BU

• ECONOMIC:– Creation of clean database better customer targeting– No extra cost: customers already own a set-top box– Will increase call-centre efficiency– Competitive advantage for cross and up-selling packages– Better customer service

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MOCK UP

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CONCLUSIONS