Groundforce - Re-imagining Volunteering

Re-imagining volunteering

Tuesday, 16 June 2009

WE HAVE A BIG, HAIRY, AUDACIOUS GOAL


WE WANT TO GET 1 MILLION MORE YOUNG PEOPLE VOLUNTEERING


46% uninterested or indifferent to volunteering

THE NEED FOR INNOVATION

Source: Timebank / V Quantitative research Dec 07


“commitment is a difficult word,

because we have so many different

priorities now”

“I imagine it’s really dreary…you’d get all the crap jobs”

“I don’t have the energy, I come home knackered and it would take a

lot for me to get off the sofa”

“you wouldn’t choose

volunteering over paid work,

period”

“It would be a tough sell to me and my mates”

“I have done it but wouldn’t class myself

as a volunteer, no way”

“Apart from helping people, what are the benefits, what is the

attraction?”

“Right now life’s too hectic, we’re focused on accomplishing what we’ve got to do, first”

THE NEED FOR INNOVATION


How is Guerrilla Gardening making volunteering more

appealing for young people?


http://www.youtube.com/watch?v=52MBTerLHrc




ON MY DOORSTEP…LOCAL TO ME


TOTAL FLEXIBILITY…FITS WITH SPONTANEOUS, COMMITMENT-PHOBE, AND CONVENIENCE LIEFSTYLES


MAKES YOUNG PEOPLE FEEL PART OF A NEW AND EXCITING MOVEMENT & PART OF SOMETHING BIGGER


FUN (AND JUST A LITTLE BIT NAUGHTY)


YOU CAN SEE THE DIFFERENCE YOU MADE – TANGIBLE AND IMMEDIATE


MAKING IT SOCIABLE


LETS PEOPLE TAKE PART IN BRIEF SNATCHES OF TIME


NO MENTION OF THE ‘VOLUNTEER’ WORD


TOOLKIT• Full research findings

• Strategy for engaging youth

• Examples of emerging social action brands (inc Guerrilla Gardening case study)


SPACEHIJACKERS


SPACEHIJACKERS.CO.UKWhat is the site about:

They are a group of ‘an-architects’ who campaign against corporate abuse, the degradation of the public environment through shopping malls, 4x4s, and the lack of green spaces

How do they make it easier for people to get involved:

They make it fun. They organise parties on the Circle Line to cheer up commuters. They turn around posters on the tube to stop marketing infiltration. They encourage people to walk around retail stores wearing tshirts that say ‘all products half price today in store’


KIVA


Kiva.OrgWhat is the site about:

It is a non-profit allowing people to ‘directly’ fund small businesses in the developing world. Users can decide who to give money to, how much, and they can track how much is paid back, over what period.

How do they make it easier for people to get involved:

Total transparency on what your actions are impacting – where your money is spent and who. They are also reducing the middle man and letting you feel in direct contact with the person you arehelping. It feels radical and human.


TOOLKIT

• Full research findings• Strategy for engaging youth• Examples of emerging social action

brands (inc Guerrilla Gardening case study)

• Workshop plan including running order, stimulus and Barack Obama case study


Groundforce - Re-imagining Volunteering

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