Griffin Farley's Beautiful Minds 2015 Presentation
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Transcript of Griffin Farley's Beautiful Minds 2015 Presentation
PERCEIVED AS A GAME
"It’s an addictive cross between online dating, Am I Hot or Not and Fruit Ninja.”
- The Guardian
SERIOUS ONLINE DATERS ARE ON
OTHER SITES
“Not only is the percentage of people willing to pay for a dating app phenomenally low, but the use-case in which a person is willing to, has little to do with Tinder’s value proposition.”
- Huffington Post
FOR MOST PEOPLE, FREE TINDER
IS ENOUGH
“I wouldn’t ever pay for Tinder. Part of the reason I’m on Tinder and other dating apps is because I don't want to pay for costly online dating sites.”
- Chicago Tribune
“THE MAJOR NEW MOVE ACTIVITY TAKES PLACE AMONG 18-34 YEAR OLDS, WITH PEOPLE IN THEIR 20s MAKING UP
THE BIGGEST CONCENTRATION OF ANNUAL MOVES.”
- Melissa Database
“SHARING EXPERIENCES, EVEN WITH
COMPLETE STRANGERS, MAKES EXPERIENCES
MORE INTENSE THAN WHEN
ALONE.” - Psychology Today
APARTMENTS.COM PARTNERSHIP
Make the first move and explore your neighborhood with
Venture to Smorgasburg to share some lunch while overlooking the Manhattan skyline
Karaoke at Duckduck helps you break the ice.