Grenade Ltd, UK launches revolutionary re-sealable 330ml ...
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Press Release For immediate release Grenade Ltd, UK launches revolutionary re-sealable 330ml EPIC energy drink can for South East Asia during FHA in Singapore. April 7, 2013 – Coming as the latest expansion to its existing and highly successful range of EPIC energy drinks, Grenade Ltd. UK has partnered with XOLUTION GmbH in Germany to launch the revolutionary new EPIC energy drink re-sealable 330ml beverage can, a true product innovation and market novelty in South East Asia. EPIC is Grenade’s proprietary line of energy drinks, launched only this year. EPIC energy drinks has plans to expand to markets across Asia, Middle East and even to Europe later this year. It is the first successful line of energy drinks launched in a 330ml Resealable Can that brings consumers an outstanding range of flavor varieties beyond the typical taste of energy drinks. The brand new 330ml re-sealable can further underpins Granade‘s ambition to stay at the forefront of market developments and to keep ahead of other brands by constantly redefining the energy drink segment. It is based on XO’s innovative re-sealable can closure system, developed by XOLUTION GmbH, headquartered in Munich, Germany. The XO system is a revolutionary solution for beverage cans that allows people to reseal the can multiple times and enjoy at their leisure. Unlike the familiar beverage cans, which can only be opened once, XO equipped beverage cans can be opened and resealed with an easy two-step operation. As of now, EPIC energy drinks are truly made “to go”, allowing consumers to drink them anytime and anywhere, with the convenience to reseal and preserve EPIC energy drinks for later enjoyment. XO’s high flow rate and an integrated 2-step tamper-proof seal mechanism add to a fully new drinking experience. No matter what happens during sport, hiking, fun or leisure, EPIC energy drinks stays perfectly fresh and carbonated – without spilling or dripping! The XO closure system is a fully new product development. Its easy-to-understand opening mechanism allows the consumer to open and fully reseal typical beverage cans ranging from 330ml to 500ml sizes by simply pulling up and pushing forwards and backwards an integrated open/closure strap. Resealed cans are entirely watertight and gas-proof; the closure system is pressure- and temperature-resistant. Also, a transparent seal that covers and secures the opening strap and breaks upon first-time opening safeguards the drinks against prior and unwanted opening. Consumers will always have a guarantee that the product just purchased is fresh. Marc von Rettberg, CEO of XOLUTION states on XO: “It took us more than four years of intense R&D to finish the current XO re-sealable end design to withstand even the toughest demands on a beverage can, but now we are confident that the current XO ends will change the beverage can industry the same way as the re-sealable TETRAPAK carton did a decade ago. Consumers are just waiting to take their favorite beverage can anywhere they want to go.” The EPIC energy drinks brand is a protected trade mark belonging to Grenade Energy Ltd., headquartered in London, UK. Grenade Energy Ltd is an economically strong, independent company, part of a leading Group of Companies, operating in 6 markets Worldwide, involving Manufacturing, Marketing, Distribution, Retail, Software Development.
Transcript of Grenade Ltd, UK launches revolutionary re-sealable 330ml ...
Press Release For immediate release
Grenade Ltd, UK launches revolutionary re-sealable 330ml EPIC energy drink can for South East Asia during FHA in Singapore.
April 7, 2013 – Coming as the latest expansion to its existing and highly successful range of EPIC energy drinks, Grenade Ltd. UK has partnered with XOLUTION GmbH in Germany to launch the revolutionary new EPIC energy drink re-sealable 330ml beverage can, a true product innovation and market novelty in South East Asia.
EPIC is Grenade’s proprietary line of energy drinks, launched only this year. EPIC energy drinks has plans to expand to markets across Asia, Middle East and even to Europe later this year. It is the first successful line of energy drinks launched in a 330ml Resealable Can that brings consumers an outstanding range of flavor varieties beyond the typical taste of energy drinks.
The brand new 330ml re-sealable can further underpins Granade‘s ambition to stay at the forefront of market developments and to keep ahead of other brands by constantly redefining the energy drink segment. It is based on XO’s innovative re-sealable can closure system, developed by XOLUTION GmbH, headquartered in Munich, Germany.
The XO system is a revolutionary solution for beverage cans that allows people to reseal the can multiple times and enjoy at their leisure. Unlike the familiar beverage cans, which can only be opened once, XO equipped beverage cans can be opened and resealed with an easy two-step operation. As of now, EPIC energy drinks are truly made “to go”, allowing consumers to drink them anytime and anywhere, with the convenience to reseal and preserve EPIC energy drinks for later enjoyment. XO’s high flow rate and an integrated 2-step tamper-proof seal mechanism add to a fully new drinking experience. No matter what happens during sport, hiking, fun or leisure, EPIC energy drinks stays perfectly fresh and carbonated – without spilling or dripping!
The XO closure system is a fully new product development. Its easy-to-understand opening mechanism allows the consumer to open and fully reseal typical beverage cans ranging from 330ml to 500ml sizes by simply pulling up and pushing forwards and backwards an integrated open/closure strap. Resealed cans are entirely watertight and gas-proof; the closure system is pressure- and temperature-resistant. Also, a transparent seal that covers and secures the opening strap and breaks upon first-time opening safeguards the drinks against prior and unwanted opening. Consumers will always have a guarantee that the product just purchased is fresh.
Marc von Rettberg, CEO of XOLUTION states on XO: “It took us more than four years of intense R&D to finish the current XO re-sealable end design to withstand even the toughest demands on a beverage can, but now we are confident that the current XO ends will change the beverage can industry the same way as the re-sealable TETRAPAK carton did a decade ago. Consumers are just waiting to take their favorite beverage can anywhere they want to go.”
The EPIC energy drinks brand is a protected trade mark belonging to Grenade Energy Ltd., headquartered in London, UK.
Grenade Energy Ltd is an economically strong, independent company, part of a leading Group of Companies, operating in 6 markets Worldwide, involving Manufacturing, Marketing, Distribution, Retail, Software Development.
The Grenade Philosophy is to take care of our consumers health and to reduce waste in order to conserve the environment. Created as an energy drink that Vitalizes the Body and Nerves and gives it the nutrients and vitamins it needs to focus, increase concentration and increase the bodies endurance levels.
For press contacts on behalf of Grenade and EPIC energy drinks, please contact:
Grenade Energy Ltd. Omair Mateen, CEO
Landline: +44-20-3239 6597 Cell UK: +44-7586-446 902 Cell Dubai: +971-56-705 9379 Email: [email protected] Internet: www.grenadeenergy.com www.epicenergydrink.com
For press contacts on behalf of XOLUTION and the XO closure system, please contact:
XOLUTION GmbH Frau Heike Schneider, Assistant to the CEO Unterhachinger Strasse 75 81737 München [email protected]
www.xolution.com www.facebook.com/XOcans www.youtube.com/user/XOcans
