Gregg Brockway President TripIt, Inc. [email protected] the Traveler-Centric Future.
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Transcript of Gregg Brockway President TripIt, Inc. [email protected] the Traveler-Centric Future.
![Page 2: Gregg Brockway President TripIt, Inc. gbrockway@tripit.com the Traveler-Centric Future.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649f0b5503460f94c1e995/html5/thumbnails/2.jpg)
Gregg Brockway [email protected]://twitter/gbrockway
Hi. My name is Gregg Brockway. This is my tag cloud.
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Email/SMS
CalendarPrint
Mobile Partners
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1. Best post-booking experience (incl. live calendar integration!)
2. Mobile services 3. Social network integration4. Open API & developer ecosystem5. Revenue opportunity with TripIt Pro6. Easy to implement
Why Work With TripIt?
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An invention that will revolutionize the travel industry…
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“The future is already here,
It’s just unevenly distributed”— William Gibson
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Mobile + Social + Interoperability = the travel centric future
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TREND 1_ Mobile
• 4 billion smartphones by 2012
• Smartphone market growing 20 times faster than PC
• 80% of business travelers carry smartphones
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Mobile adoption is changing how people behave.
Source: Joi Ito
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Mobile is everywhere
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TREND 2_ Social Network
• 300 million Facebook members
• 50 million twitter users
• Worldwide participation growing from 118 million in 2008 to 800 million by 2012 (Gartner)
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Social media is connective everyone — all the time.
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Source: Walt Handelsman, Newsday, Tribune Media Service
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0% 10% 20% 30% 40% 50% 60%
Wikipedia
YouTube
TripAdvisor
Flickr
Delicious
Plaxo
Digg
MySpace
FlyerTalk
Other Sites
TripIt road warrior survey
Q_What social and travel sites do you use?
Source: TripIt, July 2008
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The social web is more than social networks.Our social graph is becoming portable.
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“…social architecture…will come to underlie all the successful applications of our day, and the earlier apps will rapidly adapt to this model or be eclipsed by other apps that do”
— Stowe Boyd, /Message, February 2006
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TREND 3_ Interoperability of services
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TRAVEL 1.0“one-way web”
1995-2002
The Evolution of Online Travel.
TRAVEL 2.0“two-way web”
2002-2007
What’s Next?“the bot web”
2007-TODAY
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“I have a dream for the Web …when the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The intelligent agents people have touted for ages will finally materialize.”
— Tim Berners-Lee (1999)
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The world as we used to know it…
business
leisure
social
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The Traveler Centric Future is the convergence of all our work, leisure, and social behaviors.
business
leisure
social
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Stories from the unevenly distributed traveler centric future…
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COMPANY – location & visibility
Meet theItinerator
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COMPANY – productivity & traveler satisfaction
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SUPPLIERS – new revenue opportunities
•Introducing the next big upsell opportunity – Social Seats•$30 to sit next to someone “interesting”
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SUPPLIERS – more efficient operations
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SUPPLIERS – improved service experience
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TRAVELER – better travel experience
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Traveler – more personalized services
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QUICK SUMMARY
1. Mobile + social + interoperability = traveler centric future
2. The traveler centric future offers opportunities for everyone.
3. Its coming. The question is how we respond?
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“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”
— Charles Darwin
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How will you be remembered?