Gregg Anderson Regional Manager Europe

Tourism New Zealand

Almost 2.5 million visitors per year$5.9 billion in foreign exchange$8.8 billion with airfares$22 million a day in forex earnings

Around 15,000 companies involved in tourism:108,600 direct employeesOne in 10 jobs including indirect employees

Tourism in New Zealand

Source: Tourism Satellite Account, Jan 2009

Events

InternationalMedia Programme and PR

We can’t squeeze EVERYONE in

We can’t afford to tell the world

We want to look after our country

Tourism New Zealand targets international visitors

looking for an interactive holiday experience

Targeting

Talk to the right people…

ACTIVITIES

TRANSPORT

ACCOMMODATION

Recycling

54%

Carbon emissions limiters

59%

Fuel efficient vehicles

83%

Water conservation

69%Energy

conservation

72%Recycling

84%

Environmental

enhancements 68%

Conservation

efforts

72%Recycling

79%

Environmental practices expected by international visitors

The Environment – Visitor Satisfaction

98% of visitors said New Zealand’s met or exceeded their expectations

97% would recommend New Zealand

73% perceive New Zealand environment to be sustainably managed

Visitor Experience Monitor 2007/2008

QUALMARK GREEN

New Zealand Tourism Strategy 2015

Vision

In 2015, tourism is valued as the leading contributor to a sustainable New

Zealand economy.

Twin Principles

The spirit of manaakitanga

Upholding the value of kaitiakitanga