Greg Smith Kari Fernholz University of Wisconsin-Madison figs.wisc
Greg Smith Public Relations
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How I practice public relations. Mostly it's about listening. At the end of the day, PR is about People and Relationships. It's how you manage them that counts.
Transcript of Greg Smith Public Relations
PR is about …
Your Publics
Your Relationships
+
Your relationships with audiences are …
Essential to PR
About messages reaching individuals
Crucial to long-term success
I deliver integrated solutions
•Strategy
•Writing
•Editing
•Media
•Reputation
•Social Media
•Design
•Branding
•Research
•Community consultation
Integrated solutions give you …
Consistency
Presence
Efficiency
Cost savings
Social media gives …
Direct delivery
Undiluted message
Audience engagement
The secret ingredient
• Listening.
• PR is 90 per cent information in,10 per cent information out.
Specifically-targeted strategies
ensure positive results
Are you on target?
