Greetings fromGreetings from

We are alumni from all streams of India’s first IIM.We are united towards common philanthropic goals to…

– Develop human resources– Enhance management practices– Ensure improvement of the brand equity of IIMC,

and more

• GuruSpeak is our largest annual endeavour• The only-of-its-kind full-day advanced knowledge

workshop with a contemporary Global Guru

• We have successfully organised GuruSpeak since 2004• Some of the world’s most outstanding management

teachers and thought champions have shared their minds at this forum…

Speakers over the years:

GuruSpeak is widely acknowledged today as India’s most significant annual activationin the advanced knowledge space

‘GuruSpeak has almost attained cult GuruSpeak has almost attained cult

statusstatus’ – The Times of India

Remembering recent GuruSpeak workshops…

• GuruSpeak 2009 with Prof. Mohanbir Sawhney of Kellogg School dealt in ‘Marketing and Innovation in the Digital Age’

• GuruSpeak 2010 with Prof. Dipak C. Jain of INSEAD delved into‘Marketing 2.0 | New Age Wisdom for the Nanosecond Customer’

• In 2011 GuruSpeak was held in Mumbai and Kolkata; with Prof Venkat Ramaswamy speaking on ‘Co-Creation’

• Guruspeak 2012-13 was held in Mumbai, Kolkata and Chennai with Prof Venkat Venkatraman of Boston University speaking of ‘Business Model Innovation - Creating magic with Five Webs’

• 200+ delegates benefitted from each workshop, including several company heads, senior professionals , some even coming in from other cities…

Patrons over the years…

and others…

and others…

Now, the time has come

to recreate the experience…

not just in one city

but in four – Mumbai, Delhi,

Chennai & Kolkata

Presenting…

This year’s Guru…

Has been recognized as one of the Top 10 experts on innovation management worldwide

His areas of specialization include Digital Business, Marketing Strategy, Innovation, Retailing, International Marketing, Pricing, Branding, and Mobile Marketing

He has corporate experience in the areas of marketing and international business development in various countries

A winner of several prestigious Awards including Retailing Lifetime Achievement Award, Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy Research, Robert Clarke Award for Outstanding Direct and Interactive Marketing Educator and many more..

He is ex-President of the Marketing Strategy SIG, AMA and serves on the Chief Marketing Officers (CMO) Council and Business-to-Business (B2B) Leadership Board

He is also on the editorial boards of Journal of Marketing, Journal of Marketing Research, Marketing Science, the International Journal of Research in Marketing, and Journal of Retailing

Presenting one of the most

outstanding global Indians

of our times at GuruSpeak 2013-

14…

Professor Venkatesh Shankar Coleman Chair Professor in Marketing

Director of Research, Center for Retailing Studies at Mays School of Business at Texas A & M University

B. Tech - IIT, Kharagpur (1984)MBA - IIM, Calcutta (1986)

Ph.D. - Kellogg School of Management (1995)

AND A SEMINAR TOPIC THAT IS OF GREAT TOPICAL INTEREST

A dynamic environment

• Changing Consumers • Changing Retailscape • Increased Digitisation • Innovation Process to keep pace with uncertainity

A volatile business landscape• Uncertainty is dominating the world agenda now with Economic and

political uncertainties threaten to derail progress even as digital technologies and digitization are transforming the way consumers behave and businesses operate the world over

• But these assume special significance for India because its economic future depends on its demographic dividend where about half of India's population is under 25 years

• These young Indians are increasingly digital savvy and face a future marked by more widespread use of digital technology and digitization

• However they live in an uncertain economic environment with nagging infrastructural and cultural constraints

In this context… • How do you reshape your business and marketing strategies

in such an environment? • How do you re-architect your organization for the future?

The seminar will provide fresh ideas, insights, and frameworks that address these critical questions.

It will challenge the participants to think creatively and redesign their future strategies.

Workshop outcomes…After attending the workshop, participants will be

able to…

– Think differently Think differently about value creation– Leverage various stakeholders Leverage various stakeholders to collaborate in creating

a better future– Apply best practices Apply best practices in one’s own companies

Come, partner us in GuruSpeak 2013-14…

• We look forward to your patronage to make GuruSpeak 2013-14 a grand success

• Join us… become a sponsor

Publicity plan

This event will be systematically publicized…

– IIMC AA E Groups – The entire IIMC Alumni community of over 10,000 will get repeat exposure

– Print ads Several ads - planned in Mumbai, Delhi, Chennai and Kolkata with our media partners

– TVPre-event announcements and post-event program coverage of the event in an appropriate channel, subject to media partnership

– Hoardings5 hoardings each in Mumbai, Delhi, Chennai and Kolkata with media partners

The publicity plan (contd.)

– PRPR2-3 bouts of press coverage

– eMailerseMailers3 bouts of eMailers to members of various relevant associationseg: Chambers of Commerce, Management Associations, Advertising Clubs…

– BrochureBrochureMultipage booklet with relevant content for distribution to delegates

– Venue brandingVenue brandingGate, backdrop, standees, banner stands, glow boxes…

– Delegate ParticipationDelegate ParticipationSponsors will be eligible to nominate deserving senior managers from their organisation to the Seminar

Sponsorship opportunities

Principal Sponsor

Principal Sponsor

ADOPT THE EVENT!ADOPT THE EVENT!• As Principal Sponsor,

your presence in all collaterals will be the strongest.

• Your association will be integrated with the event name and communicated in all collaterals as:

Principal Sponsor

presents

Principal SponsorAmong other things, your exclusive privileges will

include:

• Most prominent presence in all advertising and communication

• Coverage through press conferences

• Invitation for select members for exclusive interaction with Guru

• Largest logo on backdrop

• Full-page ad in brochure

• Up to 3 standees at venue

• Desk at venue for product display

• Up to 6 guest delegates

• Any other customized opportunity

Principal Sponsorship

Mumbai(Booked)

Delhi Chennai Kolkata

Rs. 12 L Rs. 8 L Rs. 8 L Rs.8 L

Associate Platinum Sponsor

Associate Platinum Sponsor• SHARE THE LIMELIGHT!SHARE THE LIMELIGHT!

• As Associate Sponsor, your presence in all collaterals will be second-strongest only to Principal Sponsor.

• Your association will be communicated in all collaterals as:

Principal Sponsor

presents

in association with

Associate Sponsor

Associate Sponsor

Associate Platinum SponsorAmong other things, your privileges will

include:

• Second-most prominent presence in print and outdoor ads

• Invitation for select members for exclusive interaction with Guru

• Second-best logo on backdrop

• Full-page ad in brochure for delegates

• Up to 2 standees at venue

• Up to 4 guest delegates

Associate Platinum Sponsorship

Mumbai Delhi Chennai Kolkata

Rs. 8 L Rs. 6 L Rs. 6 L Rs. 6 L

Other Sponsorship Opportunities

Gold Co-Sponsors• JUMP ON THE BUS!JUMP ON THE BUS!

Your presence will be in select collaterals with logos at the bottom.

 Among other things, the privileges you will enjoy include:• Presence in most advertising and communication• Invitation for one member for exclusive interaction with Guru• 1 standees at the venue• 2 guest delegate from your organisation at the day-long program• Presence on side wing implying visibility in case of TV coverage

Gold Co-Sponsorship

Mumbai Delhi Chennai Kolkata

Rs. 6 L Rs. 4 L Rs. 4 L Rs. 4 L

Brochure advertisements:Back Cover/ Inside Covers/ Inside Page

• ADORN THE BROCHURE! ADORN THE BROCHURE! • For GuruSpeak 2014, a brochure will be prepared for all participating

delegates, which will contain lessons relevant to the workshop. Advertise in this brochure to make the best of contextualized impact:

Position

Back Cover Rs.3.00 L

Inside Covers Rs.2.00 L

Inside Full Page Rs.1.50 L

Last but not the least…

Please send Delegates• Spend a full day in training with Prof. Venkatesh Shankar• Network with other delegates during tea and lunch breaks• Take back a valuable Delegate Kit with study material• Please register early. There are only 150 seats in each city,

and this program fills up very fast• Special rates for IIMC Alumni (Only 100 seats in each city. For Booking/Special offers please

refer to the respective city contacts)

For Sponsorship Opportunities/ Registrations please contact For Mumbai:Chetan Salianchet.salian@gmail.com+91 9820435654  For Delhi:Arvind Buggaarvindbugga@yahoo.com+91 9810135445  For Chennai:Vinit Srivastavavinit.vins@gmail.com+91 9500059349  For KolkataSanghamitra Khanna khanna_khushi@yahoo.com+91 9330829283 

Thank you!