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Greetings

“23rd Zonal Workshop of

KVKs at ICAR – CIFA, Bhubaneswar”

National Institute of Agricultural Extension Management (MANAGE) www.manage.gov.in

a Brief Introduction of MANAGE

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Presentation by Dr. B. K. Paty, Director (OSPM)

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CORE ACTIVITIES OF MANAGE

Training

Education

Information & Documentation

Policy Analysis and

Support

GoI sponsored Schemes

Research

Consultancy

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MISSION

Facilitating the acquisition of managerial and technical skills by Extension Officers, Managers, Scientists and Administrators in all sectors of agricultural economy to enable them to provide most effective support and services to farmers and fishermen for practicing sustainable agriculture.

VISION

To be counted among the most pioneering, innovative, user-friendly

and self-supporting agricultural management institutes in the world.

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Facilitators Programmes : Trained through Coverdale Program

Pioneer to start two year Agri-Business Management Program Prepared Guidelines for Watershed Development • Prepared Guidelines for Reforms in Extension through ATMA Concept Introduced DAESI Program for Input Dealers • Implementing Centre Sector Scheme on Agri Clinics and Agri Business

Centre (AC&ABC) • Introduced One-year Diploma (PGDAEM) for In-service Officials and

private sector extension functionaries

MANAGE – A CONCEPT NURSERY FOR AGRICULTURAL

EXTENSION MANAGEMENT

Contd…

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“Back to Basics” program for DAC officials Induction Program for the newly recruited officers of Agriculture and

allied departments of states Promoted many Innovative Extension Approaches

- ICT & Mass Media in Extension - Farmer-led Extension - Participatory Approaches - Market-led Extension - Gender Mainstreaming - Farmers’ Producer Organizations

MANAGE – A CONCEPT NURSERY (Contd..)

MANAGE WORKS WITH:

ICAR organizations/ KVKs National Institute of Plant Health Management (NIPHM) Extension Education Institutes (EEIs) & State Agricultural Universities

(SAUs) SAMETIs (Agri. Extension Capacity Building Institutes of States) Cooperative Institutions NABARD & Banks Agri-Business Companies Commodity Boards NGOs in Agriculture - BAIF, JK Trust, WASSAN ICRISAT, CIPS, ASCI USAID, UNDP, SAARC, GIZ,

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Capacity Building Programmes Since 1987

Sl. No. Programmes Number of Extension Personnel Trained

1 Agripreneurs under AC&ABC Scheme 48000

2 Agri. Extension Functionaries 83,640

3 Input dealers under DAESI Program 3,555

4 Extension functionaries under PGDAEM 14,727

5 PG Programs for Students 891

6 International Executive Trainees 610

THEME-BASED MANAGE CENTRES

1. Centre for Agricultural Extension Policy, Reforms and Processes.

2. Centre for Agri-Institution Capacity Building

3. Centre for Agricultural Markets, Supply Chain Management and Extension Projects

4. Centre for Allied Extension and Water / Input use Efficiency

5. Centre for Knowledge Management, ICT and Mass Media

6. Centre for Agripreneurship, Youth and PPP.

7. Centre for Women, Household Food and Nutritional Security, Urban Agriculture and Edible Greening

8. Centre for Agrarian Studies, Disadvantaged Areas, NRM Extension and Social Mobilization

9. School of Agri-Business Management

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TRAINING

As a part of USAID funded Programme four 60-days training programmes were conducted for the Officers from Kenya, Liberia and Malawi on “New Dimensions in Agricultural Extension Management” consisting of 30 Participants in a batch.

After the completion of the training programmes a visit was paid by MANAGE Faculty to the above mentioned countries for feedback.

- Five Programs were completed from 2013 to 2015

A ten days Training Program for Indonesian officials on Agricultural Extension Systems and Community Development was conducted during 1-10 December, 2014 under Bilateral Agreement.

Two Training Programs of 10 days duration for Afghanistan Officials on PPP and Gender Mainstreaming in Agriculture were conducted during 2014-15.

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INTERNATIONAL PROGRAMS ORGANIZED BY MANAGE

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MANAGE Initiatives in promoting Agribusiness

MoU with RenB on Agribusiness Incubator

MANAGE has signed an MoU with M/s RenB (a Mumbai based Agribusiness Company to set up Agribusiness Incubation Centre at MANAGE.

Young Graduates/ Post-graduates in Agriculture/ Agri-Business Management will be facilitated to set-up their start-up Ventures.

Hand-holding and Financial support will be facilitated to the budding Agripreneurs to set-up their own business.

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EDUCATIONAL PROGRAMS

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PG DIPLOMA IN AGRICULTURAL EXTENSION MANAGEMENT (PGDAEM)

One-year distance learning course for serving Extension Functionaries

To provide continuous education in Agri. Extension Management

Self-learning study material (English and Hindi)

Pre-recorded video sessions by experts on course content in DVDs in English and Hindi

Total Number of Extension functionaries covered – 14,727

PGDAEM candidates will be involved in Short-term Research Projects

Objective is to transform Input Dealers into Para-Extension Workers

Study material in local language

48 Contact Classes and field visits on Market holidays at District level spread over an year

Some states are funding a part of course fee

So far 3555 Input Dealers were trained across the country

Conducted 3rd Party evaluation- Outcome very encouraging

Refresher Programs introduced

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DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI)

Mission To transform practicing input dealers into para-extension professionals thereby strengthening the agricultural extension system so as to enable these input dealers to serve the farmers better. Objectives Orientation of input dealers on location-specific crop production

technologies of broad-based agriculture with reference to field problems Building the capacity of input dealers in efficient handling of Inputs To impart knowledge about the laws governing regulation of agricultural

Inputs To make input dealers an effective source of farm information at the village

level (one stop shop) for the farmers

DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI)

Eligibility Criteria for Candidates Practicing input dealers - appeared at least for 10th standard exam Candidates sponsored by the input Agencies/agribusiness companies/agri-cooperatives etc. Duration Spread over a period of 48 weeks, with 40 classroom sessions and 8 Field visits conducted on

Sundays or local market holidays Course Fee: Rs.20,000/- i. Subsidized by DAC, GoI, (Rs.10,000/) and Input dealer by Rs 10000/-. ii. Agribusiness Companies - Rs.10,000/-and the balance Rs.10,000/- equally by DAC and the

input dealer (ii) Agribusiness companies’ sponsorship can be considered for tax benefit under 35 CCC, subject

to other conditions laid in the notification. (iii) Jharkhand, Orissa and Tamilnadu are contributing part of Course fee from RKVY

DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI)

Methodology

Input dealer can pursue the program without affecting his day-to-day business

Focus is on location-specific field problems and expose them to relevant

technologies

Study material in local language

Multi-media instructional devices are used in the classrooms

DAC release funds to MANAGE and from MANAGE to SAMETI

SAMETI organize the program through KVK, Agricultural College, and other NTIs

DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI)

KVK may participate in implementation of DAESI

KVK may act as Nodal Training Institute (NTI)

KVK may provide venue for other NTIs (like ATMA) for conducting the program

KVK may share / resource persons to handle the sessions

DAESI enrolled candidates may use the labs and other demonstration units of KVKs

during their exposure visits

KVK may provide hands on experience in their field with the help of scientists

KVK may share the literature available with them

KVK may help in identifying the local issues and problems and help in developing

location specific study material.

DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI)

Note: The funds earmarked under Sl. No. 1,2,4,5,6,10 and 13 shall be interchangeable without exceeding the total upper limit which is the sum total of funds allocated under Serial numbers indicated in the table. The amount of Rs.2500/-, earmarked for each candidate for Monitoring & Certification (Item-12), may be apportioned among SAMETI (Rs.500), ATMA (Rs.500), NTI (Rs.1000) and MANAGE (Rs.500).

Cost Norms for Conduct of DAESI Program

S. No Activity Amount (Rs.) 1 Enrolment of input dealers 5,000 2 Rent for Class Room with AV Aids @ Rs. 1000/- per day 40,000 3 Honorarium to Resource Persons @ Rs.1000/- Per Session i.e. Half day 80,000

4 Refreshment (Tea with Biscuits 2 times) & working lunch @ 75/- Per candidate per day

1,62,000

5 Hiring of Vehicle for Resource Persons @ Rs. 750/- per day for 40 days 30,000 6 Hiring of Vehicles for Field Visits (8 visits) 56,000 7 Stationery, study material etc. 30,000 8 Telephone Charges to the Facilitator for the program of one year 5,000 9 Supporting staff (One clerk & One attender) 30,000 10 Inauguration & Valedictory Functions 20,000 11 Remuneration for the Facilitator @ Rs.17,000/- per month 2,04,000 12 Monitoring and certification @Rs2500/candidate 1,00,000 13 Miscellaneous 38,000

Total 8,00,000

DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI)

Progress on DAESI (Upto 31.8.2016

State No. of batches No. of input dealers

completed DAESI

Andhra Pradesh 79 3086

Tamilnadu 11 406

Maharashtra 2 33

Orissa 13 365

Jharkhand 2 59

West Bengal 4 158

Total 111 4107

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Launched in 1996 60 per Batch and AICTE recognized Fee Rs.6.81 lakhs (All inclusive for 2 years) CAT score, Academics, GD & Interview 2nd Best Management Institute among Sectoral B Schools 100% Placement since inception Average CTC is Rs.7.53 lakhs (highest is Rs.26 lakhs – 2013-15 batch) Merit recognition scheme introduced Merit-cum-means scholarships introduced Revised Curriculum from 2013- 15 Batch Total number of students passed out - 891

PGDM (ABM) MANAGEMENT EDUCATION

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GOI SPONSORED SCHEMES

AGRI-CLINICS AND AGRI-BUSINESS CENTRES SCHEME (AC&ABC)

(Central sector scheme)

Supplementing Public Extension Self employment opportunities to Agricultural professionals Two months residential training on Agri-entrepreneurship

Development One year Post training handholding Refresher Training Programme after three years Training and handholding through network of 104 Nodal Training

Institutes spread across the country Govt. of India spends Rs.35,000/- per candidate (additional 10%

for NE and Hill States) Credit linked, back ended, composite subsidy of 36% (44% for

SC/ST, NE and Hilly States) 25

Launched on 9th April 2002 Professionalizing Agricultural Extension Self employment opportunity for qualified Agriculture professionals Two months free residential training on Agri-Entrepreneurship One year handholding support Start-up loan up to Rs.20 lakhs 36-44% credit linked back-ended composite subsidy Training and handholding through 74 Nodal Training Institutes 48,487 were trained. 20,983 Established Agri-ventures. 32 Categories of activities.

AGRI-CLINICS AND AGRI-BUSINESS CENTRES SCHEME (AC&ABC)

Revised training module under the AC&ABC Scheme – Phases under Revised Training Module

Sl.No. Focus Duration in Days

1 Basic Agriculture Knowledge 12.75

2 Central and State Govt. Schemes 4.00

3 Field Visits 6.00

4 Agricultural Extension 4.75

5 IT Enabled Agricultural Extension Advisory Service

3.50

6 Agri-Entrepreneurship Development 25.00

7 Holidays 4.00 Total 60

Through Nodal Training Institutes

Individual Progress Sheet

Interface meetings at State / Institute level.

Visits to individual enterprises.

Interaction with Bankers

Involvement in ATMA and other Public Extension Activities

Updating pending and sanctioned loans

Documentation of success story

HANDHOLDING – FOR ONE YEAR

www.agriclinics.net

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Skill Training of Rural Youth (STRY) & Farmers Capacity Assessment & Certification (FCAC)

Skill Training of Rural Youth (STRY) Objectives :

To Offer modular skill training opportunities to the rural youth

To Create a pool of skilled manpower to perform farm and non-farm operation

Target Group :

Rural youth of the age of 18 years and above with minimum qualification, preferably 5th standard

Farmers Capacity Assessment & Certification (FCAC)

Objectives To create a pool of skilled work force of farmers in Agriculture & allied

sectors

To provide recognition to the high degree of farm skills possessed by farmers & farm women

Target Group

Farmers, Farm Women & Rural Youth above the age of 18 years who posses traditional skills in various sectors of Agriculture & allied disciplines preferably with minimum qualification up to 5th standard

Progress of STRY & FCAC Funds released during 2015 - 2016

Sl. No. State

Funds released under STRY

(₹Lakhs)

Funds released under FCAC

(₹Lakhs) 1 Uttar Pradesh 25.34 4.66 2 Manipur 1.68 0.36 3 Jharkhand 5.04 2.72 4 Arunachal Pradesh 0.42 1.12 5 Mizoram - 0.18 Total : 32.48 9.04

Progress of STRY & FCAC Funds released during 2016 - 2017

Sl. No.

State

Funds released under

STRY (₹Lakhs)

Funds released under FCAC

(₹Lakhs)

Additional funds released under FCAC

that remained unutilized during

2015-16 (₹Lakhs)

1 Madhya Pradesh 9.24 4.00 2.00 2 Chhattisgarh 5.04 2.50 3.00 3 Odisha 5.04 4.00 1.00 4 Assam 4.20 1.50 0 5 Bihar 5.04 3.50 0 6 West Bengal 4.62 2.00 0 7 Mizoram 1.68 0 0 8 Jharkhand 0 0 2.00

Total : 34.86 17.50 8.00

Kisan Call Centre (KCC)

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Kisan Call Centre (KCC) Launched in 2004 to provide Agricultural Extension Advisory Services

to farmers through telephone (Toll-Free Number) instantly on demand in local language by trained agricultural professionals.

Has 3 levels of answering – Level-I, Level-II and III

Audio advise is followed by SMS to farmer’s mobile

All 365 days, KCC works from 6.00 am to 10.00 pm

MANAGE is the Nodal Agency for AP & Telangana States and acts as Level III Institution

During Jan-December 2015, 6,58,102 calls received with an average of 54,842 calls per month

MANAGE Coordinates Training of all the KCC FTAs (by concerned SAUs) on behalf of DAC, MoA, GoI

Background Use of Telephone and Mobile Phones, including SMS facility getting

popular.

Wide gap between number of Public Extension Functionaries and Large Population of Farmers.

Effective use of ICT would supplement efforts of public extension.

Farmers need facilitation to use ICT tools to meet their information needs.

Kisan Call Centres offer a solution to extension functionaries in reaching large number of through extension.

Kisan Call Centre is a system of extension blending all the resources of ICT to deliver Need based Information to farmers.

The Scheme is in Operation since January 2004.

Kisan Call Centre: Features

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Information to farmers in local language Countrywide common toll free number 1800-180-1551

Call-conferencing facility with experts

From 6 am to 10 pm, all days in year

Coverage - Pan India, including all mobile networks

Farmer

Kisan Call Centre

Common Service Centre Query answered

Farmer

Call Conferencing Expert (SAU/ State/ICAR)

Level III / Nodal officer

Block level Officer

State level Officer

District level Officer

KVK

SAU

If Query not answered

If Query not answered or not related to L-II

Cal

l Con

fere

nce

Expe

rts

Thro

ugh

Post

or C

all-b

ack

Query forwarded, to be replied in 2-3 days

Query escalated, to be replied in one week

Query escalated, to be replied in 1-2 weeks

Existing Call-Escalation Matrix Revised Call-Escalation Matrix

KISAN CALL CENTRE - CALL ESCALATION MATRIX

Post Graduate Diploma in Agricultural Extension Management

A distance learning initiative of

MANAGE

Launch of PGDAEM • MANAGE launched the PGDAEM in 2007

• Sponsored by the Department of Agriculture & Cooperation, Ministry of Agriculture & Farmers Welfare, Govt. of India

• Under the “Support to State Extension Programs for Extension

Reforms Scheme” • for public extension functionaries.

Course Objectives

1) To enhance the techno-managerial competence of extension functionaries.

2) To acquaint the extension functionaries on the latest

developments in the field of agricultural extension. 3) To equip the extension functionaries with latest tools and

techniques for participatory decision making. 4) To develop an insight into various extension models to

enrich the agri-value chain.

About PGDAEM

• A one year program spread over 2 semesters • 5 courses per semester with a 32-credit load • Conducted on a distance-learning mode • Supported by printed study material, e-learning

material, contact classes and assignments • In collaboration with SAMETI or at an identified

institute within the State

Eligibility Criteria

• Extension functionaries graduated in Agriculture and Allied sectors

• Other Graduates currently employed in the Dept. of Agri. / Allied sectors of Central / State and UT Govts. and SAUs.

• Preference is given to extension functionaries in the govt. dept. BTMs and ATMs of ATMA and functionaries of KVKs.

• Graduates in agriculture, allied subjects and other graduates working in agribusiness companies, NGOs, Cooperatives, farmers organizations, Agri-entrepreneurs and input dealers.

Course structure and Contents

• The Programme is offered in two semesters with 10 courses + project work.

– 1st semester - 14 credits

– 2nd semester - 18 credits

(1 credit = 30 hours of study)

• AEM 101: Introduction to Agricultural Extension Management (4 credits)

• AEM 102: Communication of Agricultural Innovations (3 Credits)

• AEM 103: Principles and Practices of Extension Management (3 Credits)

• AEM 104: Participatory Approaches in Agricultural Extension (2 Credits) • AEM 105: Research Methods in Agricultural Extension (2 Credits)

Total : 14 credits

Semester - I

Semester – II

• AEM 201: Market-led Extension (4 Credits)

• AEM 202: Agribusiness and Entrepreneurship Development (3 Credits) • AEM 203: Project Management in Agricultural Extension (2 Credits) • AEM 204: Information and Communication Technology in Agriculture (3 Credits)

• AEM 205: Sustainable Livelihood in Agriculture (3 Credits)

• AEM 206: Project work (3 Credits)

Total: 18 credits

Progress as on July 2016

• A total of 15951 candidates, have been enrolled in PGDAEM since its inception. The eighth batch of PGDAEM was completed in December 2015 , and the ninth batch is in progress.

• So far, 10246 candidates up to the eighth batch have successfully completed the program and the overall pass percentage is 70.

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Thank You