Greenpeace Case Study
-
Upload
corina-rivera -
Category
Documents
-
view
264 -
download
0
description
Transcript of Greenpeace Case Study
![Page 1: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/1.jpg)
CORINA RIVERAA DVA N C E D D E S I G N
![Page 2: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/2.jpg)
TIME SHEET
PROJECT STATEMENT
INSPIRATION
SKETCHES
PROCESS
FINAL
THANKS
2
3
4
6
9
12
14
CONTENTS
![Page 3: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/3.jpg)
RESEARCHING CLIENT:
RESEARCHING GLOBAL WARMING:
RESEARCHING COAL POWER:
RESEARCHING GREEN ENERGY:
RESEARCHING CHEMISTRY:
CREATIVE BRIEF:
SKETCHES:
COMPS:
FINALS:
TOTAL:
3 HOURS
3 HOURS
1 HOUR
2 HOURS
1 HOUR
1 HOUR
3 HOURS
5 HOURS
6 HOURS
25 HOURS
TIME SHEET
2
![Page 4: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/4.jpg)
PROJECT STATEMENT
3
Greenpeace has been an international organization that uses peaceful campaigning to support environmental conservation, as well as preservation of endangered species, since 1971. Today, there are over 2.9 million supporters worldwide with offices in 41 countries. Greenpeace is based out of Amsterdam and is dependent on dontations from their supporters to empower their campaigns.
Humans are increasing the amount of greenhouse gases emitted into the atmosphere. Greenhouse gases trap heat, that should radiate back into the atmosphere, causing global warming. Carbon dioxide is the leading GHG emitted into the atmosphere through the burning of fossil fuels including: oil, natural gases, as well as coal.
Use strong infographics to simplify the process and effects global warming has on us today. These graphics will clearly represent current statistics to create a greater impact on the audience.
Greenpeace will send out direct mail campaign posters to Universities across the United States in hopes of seeking new supporters. Greenpeace will greatly benift from reach-ing out to obtain new supporters, especially in the target audience of college students. These posters will encourage young adults to: join local communities to shut down dan-gerous coal plants, advocate for strong laws to curb global warming and advocate for clean energy solutions.
C O M PA N Y
P RO B L E M
O P P O RT U N I T Y
S O L U T I O N
![Page 5: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/5.jpg)
INSPIRATION
4
![Page 6: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/6.jpg)
INSPIRATION
5
![Page 7: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/7.jpg)
SKETCHES
6
![Page 8: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/8.jpg)
SKETCHES
7
![Page 9: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/9.jpg)
SKETCHES
8
![Page 10: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/10.jpg)
PROCESS
9
![Page 11: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/11.jpg)
PROCESS
TOGETHERWECANMAKETHEDIFFERENCE
702 H St North West #300Washington, DC 20001
University of Washington326 9th Avenue NorthSeattle, WA 98195
10
![Page 12: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/12.jpg)
PROCESS
11
![Page 13: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/13.jpg)
FINAL
12
![Page 14: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/14.jpg)
FINAL
13
![Page 15: Greenpeace Case Study](https://reader036.fdocuments.us/reader036/viewer/2022082212/568bef6d1a28ab89338c2422/html5/thumbnails/15.jpg)
THANKS
“Stop Global Warming.” GreenPeace.com. Green Peace. Web. 23 Feb. 2012. <http://www.greenpeace.org/usa/en/campaigns/global-warming-and-energy/>.
“Causes of Global Warming.” National Geographic. National Geo-graphic. Web. 23 Feb. 2012. <http://environment.nationalgeographic.com/environment/global-warming/gw-causes/>.
“What Is Global Warming?” National Geographic. National Geograph-ic. Web. 23 Feb. 2012. <http://environment.nationalgeographic.com/environment/global-warming/gw-overview>.
“Global Warming & Climate Change.” Global Warming- Science. The New York Times, 16 Feb. 2012. Web. 23 Feb. 2012. <http://topics.ny-times.com/top/news/science/topics/globalwarming/index.html>.
“Climate Change: Health and Environmental Effects.” United States Environmental Protective Agency. Environmental Protection Agency, 29 Nov. 2011. Web. 23 Feb. 2012. <http://www.epa.gov/climatechange/ef-fects/health.html>.
Lipton, Ronnie. The Practical Guide to Information Design. Hobo-ken, NJ: Wiley, 2007. Print.
Dougherty, Brian. Green Graphic Design. New York, NY: Allworth, 2008. Print.
Epstein, Paul R., and Dan Ferber. Changing Planet, Changing Health: How the Climate Crisis Threatens Our Health and What We Can Do about It. Berkeley: University of California, 2011. Print.
W E B P R I N T
14