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Organized byNorth American Forum on Integration (NAFI)Escuela de Graduados en Administracin Pblica y Poltica Pblica del Tecnolgico de Monterrey (EGAP)Mexican Council on Foreign Relations (COMEXI)

Abstracts

THE GREENING OF NORTH AMERICAN ENERGY

April 1st, 2004Room Continental - 3:00 to 4:30 p.m.

Filling the gap: is it possible to reduce consumption rather than to increase production? Are renewablesboth an environmental and economic opportunity? Should North American partners adopt a trilateralstrategy and shared norms in regard to green energy? What place should green energies occupy in astrategy for increasing energy security? What are the most efficient strategies for promoting the use ofgreen energy?

CHAIR

Flory A. DIECK ASSADProfessor and researcher in energy, ITESM

Flory Anette Dieck Assad is a chartered accountant, qualified at the ITESM. She holds Masters degrees in

Administration and Finance from EGADE at ITESM in addition to a Masters degree in Management and a Ph.D. inFinance from Tulane University (USA). Among her university publications are Energa, Capital y Tecnologa enMxico (1965-2000) and Construccin del Modelo Matemtico para Oferta de Petrleo y Gas Natural en Mxico(1965-2000). Soon to be published are a book and three articles on energy issues. McGraw-Hill has published herbook Financial Institutions, the entire proceeds of which were donated to EFFETA, an organization that promoteseducation for children suffering from Downs syndrome.

SPEAKERS

Peter DICKEYAssociate, International Institute for Sustainable Development

Peter Dickey is the President of P.S. Dickey Consultants Ltd., established in 1994. Dickey graduated from Queens

University in 1966 with a Bachelor of Science degree in Mechanical Engineering. From 1966 to 1994, Dickey workedfor Shell Canada in a number of engineering positions involving refinery and oilsands facilities design, operationsand maintenance. He also coordinated the companys energy conservation efforts in the mid 70s. Between 1982and 1994, he was corporate manager of Safety and Environment. He has had significant involvement in thedevelopment of domestic and international offsets, emission trading and JI/CDM. He has been an associate of theIISD for the last five years.

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ABSTRACT

The IISD presentation will address two key topics, oil sands developments and establishing markets forrenewable energy generation. Canada is one of the largest exporters of oil to the US, conventional oilproduction is in decline and the Alberta oil sands is reported to have established reserves of 177 billionbarrels, one of the largest established reserves of oil in the world. Canadian exports of oil to the US, theincreasing role of the Alberta oil sands in exports, the challenges associated with developing the oil sands

and the greening opportunities through examples of sustainable development in action will be addressed.

Alberta's experience with developing markets for electricity generated from renewable sources from 1988to the present and the impacts of voluntary actions, incentives and regulatory initiatives will be reviewed.

Kateri CALLAHANPresident, Alliance to Save Energy

Kateri Callahan, president of the Alliance to Save Energy since January 2004, brings 20 years of experience in policyadvocacy, fundraising, coalition-building, and organizational management. Callahan leads a staff of more than 50and oversees an annual $8 million budget supporting energy efficiency programs and projects in the U.S. and onfive continents. Before joining the Alliance, Callahan served for 11 years as president of the Electric DriveTransportation Association (EDTA), a Washington-based international coalition promoting development anddeployment of battery, hybrid, and fuel cell electric vehicles. Callahan has a B.A. in Political Science from theUniversity of Louisville.

ABSTRACT

Energy Efficiency in the U.S.: Our Greatest Energy Resource

Energy efficiency has proven over the past thirty years to be the United States quickest, cleanest andcheapest resource for meeting growing energy demand. Energy efficiency and conservationimprovements since 1973 reduced US energy use by 40%. Without these savings, the United States (andthe worlds) energy security now would be even more tenuous, with more pipelines, more power plants,more reliance on oil from hostile regions, more upward pressure on energy prices, and greaterenvironmental degradation. Ms. Callahans presentation will include a discussion of how the United

States, through government policies, technology innovation and market transformation activities hasdeployed energy efficiency as an effective resource.

In the coming decades, the projected growth in energy demand in the U.S. and North America requiregovernment and industry to do more to assure that increased growth is met through an effective mix ofresources, including reliance on energy efficiency as the cheapest, cleanest and most readily availableresource. Battles over land management and pipeline right of ways will increasingly hamper domesticpetroleum and gas production in the U.S. And, our ability to continue use of our most plentifulconventional energy source -- coal -- could hinge on finding ways to do so without further greenhouse gasemissions. The notion of electricity too cheap to meter is no longer even uttered; and, the hydrogeneconomy, by even the most optimistic proponents, is projected to be decades away.

The presentation will posit the thesis that the only way forward is an energy policy that places

management of energy demand at the forefront. All the tools will be needed, including externalitypricing, minimum energy performance standards for buildings and equipment, government-incentivesfor research and development and purchase of high-efficiency products, and increased consumerawareness and education. Ms. Callahans presentation will include a discussion of measures that areunder consideration at the state and federal levels in the U.S. to advance energy efficiency, and also willtalk about the strategic alliances that are necessary to achieve a meaningful and sustainable nationalenergy policy in the U.S.

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Raul RODRIGUEZManaging Director & Chief Executive Officer, North American Development Bank

Raul Rodriguez has been Executive Director of the Mexican Bank of Foreign Trade; Mexicos Trade Commissioner inCanada; Secretary of Economic Development for the Mexican border state of Tamaulipas; and Professor andResearch Fellow at Monterrey Tech. He has participated as a speaker and lecturer in more than 30 countries on

business, financial and managerial topics. He is the author and co-author of technical and business publications inMexico, the U.S. and Canada. He holds a degree in Industrial and Systems Engineering from Monterrey Tec (ITESM)and a Masters Degree from Harvard University, where he graduated with the Littauer Fellow Academic Award.

ABSTRACT

The tendencies in the last decade in the energy sector provide a useful context for the NorthAmerican situation, particularly in Mexico. In the petroleum sector, multilateral development financehas been channeled mostly to sector reform and to creating a climate that encourages private investment.Likewise, in the electricity sector, there has been significant private-sector participation in generationand supply. Achieving energy security is an urgent, immediate goal for North America; however it willrequire significant investment that is likely to take time while an energy sector framework is establishedthat allows for the desired levels of investment.

The European Union has developed a strategy for energy security that focuses more broadly thansimply increasing production. It emphasizes the need to reduce consumption, to foster energyefficiencies, and to use renewable energy. Developing a similar approach to energy in North America,while at the same time increasing investments in production, would help address the immediate need fora reliable supply of energy.

Energy saving projects offer provide several benefits. They reduce the stress on existing systemsthat are not able to generate sufficient energy; they can increase the competitiveness of a company byreducing energy costs; and they improve the environment by reducing energy consumption. Both publicand private entities in Mexico have begun to look for energy savings and alternative energy as a way tocontrol environmental impacts and to improve their bottom line.

The North American Development Bank (NADB), created under the auspices of the North American FreeTrade Agreement, has a mandate to finance environmental projects, including in clean energy, energyefficiency and renewable energy along the border region of Mexico, an area of high energy consumptionbecause of population concentration, hot climate and a strong industrial base (the maquila industry).NADB can have an important role to play in helping to achieve energy stability in the region.

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