Greenies.net- an e-organic retail

Presented by:• AJIT SINGH 201096• AVINASH TIWARI 201105• ASHISH TIWARI 201104• JEET PRADHAN 201070• NILESH SONI 201065• PANKAJ SHUKLA 201095• RAHUL PATHAK 201072• SHOBHIT SAXENA 201094• VICKY SARAF 201106

Whats in News ?

GREENIES.net

• A new type of direct marketing initiative

• Not exactly a farmers market

• Not exactly a buyers club

• A platform for all

Our beginning

• Mumbai,MH

• Winter,2012

• 30-40 farmers initially

• 4-5 villages ( Nasik District,MH)

• Handful of wholesale and retail consumers

Our Customers(Wholesaler)

• Shree Swami Samarth Traders(Mumbai,MH)• Aditi Green Organic Farms Pvt Ltd(Thane,MH)• A to Z Enterprises (Nashik, MH)• Eaternal Health & Organic Foods(Mumbai,MH)• Nilkanth Organic foods(Kandivali,Mumbai,MH)

GREENIES.net

• Tie up with Maharasthra Organic Farming Federation (MOFF) – Network of 2000 organic farmers– Cuts the middleman to give the farmer a good

bargain• We’ll help the farmer in certification from OFAI– OFAI(Organic Farming Association of India)

Why Greenies.net ?

“We believe that small, diverse, family-owned farms contribute to society's overall health, so we've made GREENIES.net to be the most convenient method to get food from field to plate.”

What were the problems ?

Retailers/Wholesalers– Middleman– Hard to organize– Local option Limited

Customers– Limited Choice– Stale products

Farmers– No schedule/planning– No idea about quantity– Risky

Greenies.net Will Solve Those Problems !!!

Greenies.net -A market that runs it self

• A secondary market• Online website• Farmers can sell their produce online• Retailers/Wholesalers can place their orders in

bulk• Consumers can directly buy the produce by

farmers

The Mechanics(Farmers)

• Create an account• Describe the “farm”• List the products• Harvest Orders• Drop off packaged orders• Profit !

The Mechanics(Retailers /Customers)

• Create an account

• Place orders

• Pick up and pay for orders

• Repeat as desired

The Mechanics(the Market)

• Growers List Friday to Sunday

• Customers order Monday& Tuesday

• Growers harvest Wednesday

• Drop off & pick up Thursday

Future Plans

• Charge membership from retailers/wholesalers

• Encourage exports

• Go International

Objective

• Provide our customers with the freshest, organically grown fruits

and vegetables.

• Offer foods without artificial colors, flavors, or additives.

• Sell earth-friendly cleansers; pure, natural supplements; and

gentle, cruelty-free body care products.

• Support organic farms that keep our earth and water pure.

Mission• Greenies is committed to providing the highest quality,

fresh and natural food, health and wellness products. Our

staffs are friendly, eager to serve and ready to educate.

Vision

• Greenies vision is to become market leader in Mumbai and to

expand business. We will return to favoring quality over quantity

and we will show our farmers the respect and equity they deserve.

Global Market

• The global organic food market grew by 9.7% in 2009 to reach a

value of $60 billion.

• In 2014, the global organic food market is forecast to have a value

of $96.5 billion, an increase of 60.7% since 2009.

• The fruit and vegetables segment generated 31.5% of the global

organic food market’s overall revenues.

• The Americas accounts for 48.7% of the global organic food

market’s value. organic food suppliers in India

PESTEL Analysis

Political

• Promotion of sustainable agriculture in the country for 10th

five year plan.

• Establishing of national organic standards under NPOP

(National Programme for Organic Production).

• Establishing APEDA (Agricultural and Processed Food

Export Development Authority) as the nodal agency to

promote exports opportunities.

Economical

• 70% of organic agriculture item are exported.

• The global market for organically produced

foods is $26 billion and is estimated to

increase to $102 billion by 2020.

• Estimated 2-3 million potential consumers of

organic agricultural products in India

Social

• Awareness among people.

• Shift in mindset of the people of India.

Legal• Certification is developed to show and guarantee

to consumers that a product has been produced

in consistency with organic standards.

SWOT Analysis

Strength

• Rich in Vitamins, Minerals, and Fibre and retains the level

of nutrients for much longer.

• More energy through consuming low levels of toxics and

chemicals that show your body down.

• No significant Organic retail platform.

• Marketing organically grown produce are still mostly by

word of mouth.

Weakness

• People are unaware about organic food.

• It is little more expensive than the other food items

people may look back.

• There is a rigid mentality of people to adopt to the

change in their lifestyle.

• Market is in its infancy and as such does not benefit

from economies of scale.

Opportunity

• Food habits are changing.

• Standard of living is improving.

• Turn uncertified organic farmers into an

certified organic farmers.

Threats

• Many food retailers like Food Bazaar are

getting into online retail.

Products Offered

• Free of artificial preservatives.

• Free of artificial colors.

• Free of chemical additives.

• Organically grown, whenever possible.

• The least processed or unadulterated version available.

• Non-irradiated.

• Cruelty free.

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