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The BreakdownEdge of the Unexpected

Epic Colorado bands + companies

GREEN: Colorado Ocean Ambassador

BEER: Learn home brewing from the source

Live Dangerously!

2014 Green. Beer. Fest. Program Ad Rates

FEST: 9 Tips to prepare for your first recording session

INFOGRAPHIC: Equipment checklist for newbie Home Brewers

Troubleshooting 101 for Home Brewers

Did you see it coming?

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About this publication:This Green. Beer. Fest. magazine is a free publication of Pouring Man Productions. It is available in both a digital and print version. This issue is in-tended to provide a small sampling of our marketing style and 2014 official festival program. Paid advertising in the full length program, along with

sponsorship opportunities and vendor tables are available for interested companies of all sizes and types that align with our work and theme.

About Pouring Man Productions:We’re water people (literally + figuratively)! Pouring Man Productions is an indie media + marketing company founded in Colorado. We combine a mashup of art + film + music to build mainstream awareness around epic causes especially water advocacy + conservation. PouringManProductions.com

Peep our digital pitch deck for FAQ’s: http://slidesha.re/1denKny

Creative Director + Marketing Misfit:Shonika Proctor

shoni@andesbeat.com202.596.5850@trephunter

Sponsor, speaker, vendor, press or general questions?

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Edge of the UnexpectedColorado’s underground creatives, pioneers, inventors, thought leaders and other

epic superheroes will emerge and convene in Boulder 9.27.14 – on a world

saving mission at the ultimate un’festival.

Cult.Culture.Behind organizations with great culture are often cult like fol-

lowings. In our daily never ending quest to discover Colorado’s

underground and overlooked pioneers + creatives + thought

leaders, the Green. Beer. Fest. seeks to organically build a place

that becomes home to those such people who often humbly and

unknowingly inspire trends and culture.

Epic people (who know that self-praise is scandalous); great local

music; delish craft beers; a wee bit of madness; and a sprinkle of

magic is the idea behind the Green. Beer. Fest.

Originally launched in 2013 as the Frack Free Brew Festival, fu-

turist and event visionary Wade Norris decided to re-brand the

event to better align with his greater vision for the greater good.

This greater vision integrated with the culture of his company,

and lessons learned from his first festival, became the foundation

of the 2014 event concept and theme.

Green. Beer. Fest: Edge of the Unexpected reflects on Wade’s

journey as a‘stranger in a strange land’. A long time environmen-

tal evangelist with a deep rooted background in public policy, he

has always taken a very avant-garde approach to carrying out his

mission and higher purpose. Along the way, he’s discovered the

more we believe we are different, the more we realize we’re actu-

ally quite the same!

From the guerrilla marketing style to the diverse backgrounds of

the key event organizing team, you’re sure to see how our eco +

sustainable innovation inspired un’festival, much like creative peo-

ple, constantly tests the boundaries of what is and what could be.

Are we crazy or not crazy enough?That is the question.

And we suppose even if you don’t understand what ‘it’ all means

just now, you will want to come and find out for yourself.

As anyone who needs to be led into temptation certainly does

not deserve to enjoy it…we look forward to hearing from you

soon and meeting you in REAL LIFE!

(Forever) exploring strange new worlds,

Shonika Proctor + Wade Norris

2014 Green. Beer. Fest. Co-Producers

Sidebar: We’d like to dedicate this issue of Green.Beer.Fest. to everyone who believes in miracles! Congratulations to Green.Beer.Fest. creator Wade M. Norris who was unexpectedly nominated as the House District 27 (Jeff Co) candidate! Best wishes in the November 2014 election.

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5To learn more or donate to the Colorado Ocean Coalition visit http://coloradoocean.org

Vicki Nichols Goldstein, 2nd from right raises a hand for the sharks.

GREEN. Hang Ten: Colorado oCean CoaliTion (CoCo) ConTinues To make big waves

From ‘sea to shining sea’, Boulder, Colorado resident Vicki Nichols

Goldstein is on a serious mission to make sure it stays that way. Her

organization, Colorado Ocean Coalition (COCO), a project of The

Ocean Foundation, 501(c)3, was founded to provide a unified voice

among the Mountain States for ocean protection. Growing up a wa-

ter baby on the east coast of the United States, water life has been a

part of her DNA since Nichols Goldstein’s childhood years.

But....the ocean and a landlocked state? With 2 dozen rivers and

more than 2000 lakes and reservoirs in Colorado, organizations

such as COCO and Carve Industries (Wooden Surfboard and

Standup Paddleboard Makers, carvesurfboards.com) have found a

niche in connecting with Colorado’s water and ocean enthusiasts.

Named the ‘Most Active City’ by Time Magazine (2011), Boul-

der, Colorado and the surrounding region is home to some of the

country’s biggest outdoor enthusiasts. Whether it is skiing, hik-

ing or standup paddling on the lake, Coloradans love and respect

their natural environment. While Colorado is a landlocked state

at a mile high elevation, their historic ‘Biblical Flood’ of 2013, re-

minded us of the impact of water on our lives for better or worse

and that no place is immune from Mother Nature.

“We live on an ocean planet and the choices we make in the middle

of the country have direct ties to the seas.” - Vicki Nichols Goldstein

Through a host of grassroots events including their monthly ‘Blue

Drinks’ happy hours and their annual Masked Mermaid Ball fun-

draiser (Oct 2014), COCO is working tirelessly to build an active

and dynamic coalition in Colorado. Their current supporters

include scientists, businesses, divers, kayakers, rafters and other

ocean supporters.

Their newest program is Ocean Ambassadors. Through this pro-

gram they will find and train a corp of 20 highly motivated volun-

teers to spread the word about ocean and watershed protection.

Volunteers will receive 30 hours of training covering topics such

as marine conservation to river restoration and marine sanctuary

protection. COCO will also provide marketing and outreach ma-

terials and public speaking opportunities.

Are you ready to help COCO make bigger waves?

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BEER. Hop To iT: learn Home brewing from THe sourCe

The time between when it first dawns on you that you could start

learning to brew your own beer at home and when you actually take

a stab at it is often a long one. For one thing, it takes a pretty signifi-

cant learning curve to even begin to visualize that it possible to make

beer at home. Oh, you may have heard about home breweries but to

think of doing it in your own home setting is a leap of understanding

that takes some time to get through.

The internet is often a source of information that we go to start

learning more about a new area of life like home brewing. Perhaps

that is how you found this article and that’s good. That means you

are off on the right foot and using free information from people who

have already learned a few things about brewing at home to get your

orientation to what it would take for you to learn to brew your own

beer at home.

As often happens with any new area of interest, if your fascination

with how to brew beer at home starts to get some momentum, it’s a

good way to go to log on to the major home brewing web sites and

begin to get oriented to the methods, the equipment and the process

of brewing beer at home. Do be aware that some of these sites get

very technical and it’s easy to get intimidated.

But if you can just get an understanding about the equipment and

the ingredients and some basic ideas of how the process would

go if you were the one doing the brewing, that is a good start.

Because online articles and web sites mix expert knowledge with

newcomers orientation, if you do stumble into a section of those

sites that you don’t understand, just surf on to pages that are in-

tended to help you where you are and understand that when you

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get to that level that that technical sophistication, you can always

come back to these pages. Just build a good bookmark library

because it will serve you well.

But to pick up speed on learning the real details of what brewing

is all about, you don’t have to depend just on reading or books.

Because brewing beer in your own home is more than just book

knowledge, it is handling of equipment and ingredients, the more

direct exposure you can get to the brewing process, the better. But

it is also very likely that you developed your interest in home brew-

ing while enjoying a good brew at your local brew pub. Most towns

have brew pubs where home made beers are sold in just about every

flavor, color ant texture. Many times these brew pubs grew up out

of a home brewing hobby that just got bigger and bigger until it be-

came an enterprise and a money making business

That is why most Colorado brew pub owners are more than hap-

py to give free tours and expose you to the culture of home + craft

brewing. This is probably some of the most value exposure you can

get to how the process of home brewing works. By walking through

a brewery where the beer you make is made, you can step through

the process to get a feel for how you will proceed. You can see the

boiling pots, how the strainers are used and the filters and fertilizers

and everything that is needed to take beer from raw materials to the

finished state of a fine brewed beer. In fact, with a little charm and by

volunteering some time, you may be able to apprentice in the brew

pub making beer. This time will be tremendously valuable to you to

help you learn the ropes of making your own beer.

You combine this hands on knowledge with what you are learning

on line and from other training sources along with what you can

learn by networking with other experienced home brewers and you

have a powerful source of knowledge that will pay you well when

you start making your home beer yourself. And that knowledge will

result in some great tasting beers from your kitchen so you will be

glad you took the time to learn all you can before taking the plunge.

Here’s a few breweries that we dig and think will happily immerse

you in CO’s awesome beer culture:

Asher Brewery, Boulder, COFREE brewery tours Saturdays and Sundays at 4pm at Colorado’s first all organic brewery

http://asherbrewing.com/brewery-tours/

more details at: http://bit.ly/1fx8kBh

Odd 13, Lafayette, COFoos and Brews (as in foos’ball) – their cool ‘characters’ are worth a visit to their website

http://www.odd13brewing.com/content/events.html

more details at:: http://bit.ly/1lq4XhW

Old Mill, Littleton, COBook their Historic Backroom for your next party!

http://www.oldmillbrewery.com/events.htm

more details at:: http://bit.ly/1fPg2VU

Oskar Blues, Longmont, COCheck out their Creole Steamed Mussels and other great beer inspired recipes!

http://oskarblues.invisiblewindow.com/recipes_/creole-steamed-mussels

more details at: http://bit.ly/1i0kGni

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FEST. make some noise: 9 Tips To prepare for your firsT reCording session

Recording is a time-intensive experience, and problems that arise

often seem magnified. No one wants to wait for an hour while the

guitar player runs to the local guitar store for new strings.

As Kunundrum (the Colorado dirty rock band that Green. Best.

Fest. creator Wade sings for) prepares to record its first album, we’d

like to share 9 simple tips we’ve discovered on how to make your first

and subsequent recording sessions productive and smooth:

1. Practice, Practice, Practice! Kunundrum had to practically eliminate performance gigs to dedi-

cate more time to refining and perfecting their sound. You’d be sur-

prised how many bands go into the studio obviously unprepared.

If you can’t play through the song without making mistakes, then

you’re not ready to record yet. Take the time to practice the songs

you want to track thoroughly. This isn’t to say that you can’t be

creative in the studio, but it’s a lot cheaper to be creative on your

own time.

2. Finish your songs. This is one place that fake it ‘til you make it won’t fly. Going into

the studio hoping to finish lyrics or parts on the spot is a recipe for

dissatisfaction. You may be inspired by the pressure, but you’ll inevi-

tably listen back to it later on and think that you could have sang it

better, or that you don’t especially like this line or that phrase.

3. Record yourselves in advance. It’s very useful to record your practice using a simple tape recorder

or handheld video camera or even setting up your ipad or ipod on

a tripod. The finished product won’t sound very good, but you’ll be

able to hear if you’re off time, or off key. It may also make you aware

that some parts of your song are dragging, or that other parts could

be extended or more developed.

4. Test + upgrade your gear in advance. Don’t show up for a session that you’re paying for with gear that

doesn’t work, cables that cut out, batteries that are going dead, or

blown speakers. If you’re afraid that your gear is less than perfect,

make some calls. Your engineer can point you to some people in

town that rent gear on a day-by-day basis, or to other musicians who

might be willing to loan an amp or cabinet for a day or two. It makes

a difference!

5. Professionally tune your instrument. Drummers should put on new heads about 1 week before the ses-

sion. The snare head should be replaced immediately before the

session, and if you’re doing more than one or two songs, consider

bringing extra snare heads. Nothing sounds as good on tape as a

fresh snare head. Guitarists should put a new set of strings on a few

days before the session. Bring extra strings, as you probably will

break one or two. Bass players can replace their strings, although

new bass strings can be a bit overly metallic. I recommend changing

bass strings a week or two before the session.

6. Dedicate the time for your recording. You don’t want to be called in to work half-way through your ses-

sion. Everyone involved needs to clear their schedules. Nothing cre-

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ates more tension in a session than someone wanting to blow out

early so they can hit some party. Also, if you’re recording at your

home, make sure your family knows about it. Take phones off the

hook, recording will require some degree of quiet. If you’re work-

ing at your practice space, make sure the neighbors know that you’ll

need some quiet, if there are other bands at your facility, ask them

for their schedules, and work out a time when they won’t be playing

in the next room.

7. Have a clear plan. It’s always better to have fewer songs prioritized to finish, and to

know precisely which songs you’re trying to get done. Often, once

a session gets rolling, it’s easy to just go ahead and track some of

the other songs you have. While this isn’t terrible, in my experience

these tracks are usually discarded, as they haven’t been thoroughly

practiced, and may not even be complete.

8. Develop + share your vision with the studio.Ideally its better for a band to go in before they do the recording

so the studio gets a feel for the sound, and can jointly develop a vi-

sion for the session based on the band’s specialty and the studio’s

expertise.

9. Relax! Recording is fun, and there’s really no pressure. Just be prepared,

and you’ll have a smooth, enjoyable session with a great product at

the end!

If you envision your record sounding like the latest mainstream hit,

you may be frustrated and disappointed. Your band like your music

is unique, and the goal of the hard core dedicated music engineer is

to find what’s best about your band and accent that. Your record may

not sound like anything that’s come before, and trying to cram it

into a pre-existing notion of a “good recording” doesn’t do it justice.

The Pixies didn’t sound like anything that came before them, nor did

Modest Mouse, or the Beatles.

Managed under the Pouring Man Productions portfolio, Kunundrum is a Colorado based dirty rock band with heavy metal crosso-

ver influence. They are currently preparing to record their first album. For booking requests please contact Wade at (937) 701-7687

(POUR). Like what you see? http://on.fb.me/1gm9P5A

Kunundrum: (l-r) Wade norris, Joe deihs, Tommy Golec, lee reffel, faren fleminG

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Unsucking your ‘Craft Fear’: Troubleshooting Tips for Home Brewing

One of the most frustrating issues to deal with when starting any

new endeavor or hobby is fear of failing or ‘messing up’. Home

brewing is no different. Following are a few basic troubleshooting

ideas for dealing with potential home brew disasters. As always, re-

member, that practice will eventually make….perfect….something

worth drinking!

Stuck fermentationStuck fermentation occurs when your beer fails to ferment to com-

pletion. This can result from the use of old yeast or poor ingredients.

The best way to take care of this problem, is to prevent it from start-

ing. To do this, you should:

1. Re-hydrate the yeast by adding it to some water and adding wort

to the yeast an hour or more before you pitch. This will help ensure

that your yeast is still active.

2. Use an all malt or a recipe that has a lot of it, as yeast needs nu-

trients to stay alive. Corn and sugar lack these nutrients. If your

yeast still fails to survive, it cannot reproduce. For this very reason,

distilled water shouldn’t be used when making beer.

Under carbonationIf you’ve used the proper amount of priming sugar and your beer is

still flat, it’s probably due

to the fact that you didn’t properly rise the sanitizing solution from

the bottles. If too much sanitizer is left in the bottles, it can kill the

yeast, which results in flat beer. The only way to prevent this is to

stop it from happening.

Over carbonationOver carbonation can cause your beer to turn into a foam disaster.

It can result from these causes:

1. Too much or uneven priming sugar. You should measure your

primer carefully and dissolve it thoroughly in boiling water and al-

low it the proper time to cool. Before bottling, make sure to stir this

into your beer.

2. Bottling your beer too early can also result in too much car-

bonation.

3. Poor sanitization is also a cause. If you allow your beer to come

in contact with wild

yeast, it can result in over carbonation and possibly even off flavors.

4. Bottles that are under filled can also contribute to over carbona-

tion. You should

allow 1/2 inch of head space to allow your beer time to pressurize.

By taking the proper time to fix problems, you’ll ensure that your

brew comes out great every

time you brew it. If you happen to run into a problem, always take

the time to rationalize through it

before you rush into fixing it. If you rush into fixing a problem, you

may start another one.

You should expect problems, especially if this is your first time brew-

ing. Even for expert home

brewers, problems can occur from time to time which is something

you’ll learn to deal with. Have patience and keep experimenting!

Troubleshooting 101 for Home Brewers

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