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Green Tourism Certification Programme - GTBS Update - Simpler & Better
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Transcript of Green Tourism Certification Programme - GTBS Update - Simpler & Better
Green Tourism 2014 People : Places : Planet
Andrea NicholasCo – Founder and Managing Director
Green Tourism Certification Programme
“SIMPLER & BETTER”
Green Tourism 2014 People : Places : Planet
• Business Development & Grading Programme • SME’s (<250 employees) - Accommodation, Tour Operators,
Activity Providers, Restaurants, Cafés, Information Centres, Offices
• Private, not-for-profit company• Funded through membership fees, project work and international
consultancy
• Operating since 1997 • Graded over 5000 business – UK, Ireland, Canada
• Current membership nearly 2500• The World’s most credible* Sustainable Tourism Programme
• Only National Sustainable Tourism programme validated by International Centre for Responsible Tourism
*Tourism and Greenwash Report produced by Totem Tourism June 2013
What is Green Tourism?
Green Tourism 2014 People : Places : Planet
• 2010 Project in South Kerry, Members in Republic of Ireland
International Expert Advice
• 2007 - 2010 Advised Qualmark in New Zealand on development of Enviro-Mark
• 2011 - 15 Sweden Welcome Programme
Criteria Development, Assessor Training
• 2013 Green Tourism Canada
45+ Members
Green Tourism 2014 People : Places : Planet
Green Tourism 2014 People : Places : Planet
Green Tourism 2014 People : Places : Planet
Green Tourism = Good Business
If you are not doing it - You are missing out
Green Tourism 2014 People : Places : Planet
Blenheim Palace
ZSL London Zoo
Manchester Utd
Crieff Hydro
Gleneagles
The Savoy
Green Tourism 2014 People : Places : Planet
GREEN TOURISM VERSION V“SIMPLER & BETTER”
• Update & Refresh Programme• Checklists per business type
• Hotels, B&B, Self-Catering, Visitor Attractions, Hostels, Conference Venues, Holiday Parks, Activities, Tours etc
• Streamlined Scoring• Less for small / micro businesses• More for large businesses with leisure facilities / restaurants etc
• Improved and extended minimum standards – Commitment to:• Sustainability• Quality• Social Responsibility & Equality
Green Tourism 2014 People : Places : Planet
Join before 30 May 2014 and receive
(Use Promo code 2013-26-RES on your application)
Join before 30 May 2014 and receive
(Use Promo code 2013-26-RES on your application)
Special Offer
£100 off Membership Fees
£75 off Registration Fee£100 off Membership
Fees
OfferExtended
Green Tourism 2014 People : Places : Planet
2009 – Credit Crunch
Has green gone off the agenda?
2009 VisitEngland – Membership Survey (278 businesses)
2014 Chichester Uni - Membership Survey (450 businesses)
HOW IMPORTANT IS GREEN?
Green Tourism 2014 People : Places : Planet
Staff motivation & retention• 76% Important• 25% Increase in last 5yrs
Green Tourism 2014 People : Places : Planet
Attracting new customers• 46% Important • 27% Increase in last 5 yrs
Attracting repeat business• 49% Important • 33% Increase in last 5 yrs
Green Tourism 2014 People : Places : Planet
Improved satisfaction for existing customers • 60% Important • 35% Increase in last 5 yrs
Green Tourism 2014 People : Places : Planet
01738 [email protected] The_GTBS Green Tourism
“Be the change you want to see in the world”
Mahatma Ghandi