Green School Bali Online Media Training

How Life is Changing.

Green School Bali6 May, 2011

www.samanthabell.com.au 1


Technology is highly accessible and much more user-friendly

(to increasing numbers of people).


And communication is becoming free.

People find interesting things...


People find interesting information...

…and share it



Focused words reach many online…

e.g. Twitter: Australian floods


… and it creates collaboration and change.

Japan, Christchurch earthquake, Libya, Egypt

And you know the generations who have only known life

with the internet.


Over 34 years old = digital "immigrant”

Under 34 = digital native

"search don't sort”

expect internet to be available

different tendencieswww.samanthabell.com.au 10

The Average Twitter User is 39.1 Years Old(and Probably A Woman)

LinkedIn: 44 years old

Facebook: 38 years old•http://www.briansolis.com/2010/03/the-age-of-social-networks/

http://www.briansolis.com/2010/03/the-age-of-social-networks/

Increasingly our lives involve online:

using the internet to find, learn

+ adding to the internet

+ even if we are choosing not to use it

…we're learning to integrate technology to

life (whether we’ve realised or not)



We learn ‘on the fly’


Education is becoming open

http://FixMyStreet.com

We gain efficiencies across old boundaries

http://fixmystreet.com/


Organisations are becoming more connected, productive, innovative, communicative & more.

e.g. Zappos, Yammer

Twitter leader board(building the brand’s network / audience)

CEO is winning

A blog by employees talking about work.

(celebrating company culture)

Employees are brand ambassadors

(authentic)

www.samanthabell.com.au Ι www.joannespain.com

Organisations are doing well profiling their people

17

http://www.samanthabell.com.au/

http://www.joannespain.com/

24 x 7 internet access shifts from traditional ‘static’ websites to wanting more


Your website

Your blog

http://flickr.com

http://flickr.com/

"Twitter can contribute to a

company’s success or it’s downfall"

the very successful Tony Hsieh, CEO, Zappos, "Delivering Happiness", 2010

http://www.zappos.com/

Twitter is easier than a call centre

261,724

And can save organisations $,000’s

HKK role• Recruitment – finding 9 meaningful

candidates• Cost saving - $20k on potential

advertisement• Efficiency – 1 tweet = minutes vs

many hours of searching

PR, Branding & HR• Relevant audience finds them• CEO publicity + word of mouth• Leading expert. Blog republished in

industry magazine• Recruiting people is easier – all have

read blog• Customer sales – event numbers

http://www.aquent.com.au/

http://www.aquent.com.au/

Let’s get into it.

Go to: Search.twitter.com


Come up with 5 Green School tweets

Quotes Update

Your insightYour learnings

Who’s done what?


That is some of what is happening.

Let’s get into the HOW.


Keys

1. Provide integrated real-time information

2. Automate + manually engage

3. Engage everyone to play their part

4. Seek relevant audience

5. Set up a sustainable system


1. Provide integrated real-time information


Your website Your blog

Newsletter

Donation site

Combine online and physical experience


Know what’s going on real-time: tours, projects, weather, food, music

Communicate with Green School people

Provide free WIFI to visitors for them to share their experience,At entry ask for Twitter name

Update Google Maps

At exit, provide a link/note “Continue the connection. We’re @greenschoolbali on Twitter. Like our Green School Facebook page. Sign up for our newsletter

2. Automate as well as and manually engage


How much time can I assign each day/week/month?

Twitter tools

Automatic publishing across many sites

Automation adds to the conversation. Just broadcasting is less effective than actually engaging

3. Engage every one to play their part (add content they are collecting any way)


Green School website

Green School blog

Newsletter

staff

parents

students

board

philanthropists / patrons / donors

advocates

potential students

photos

videos

Newsletter content

“Retweeting” references to Green School

Reusing info across sites

Google alerts showing relevant Green School info

People as ambassadors

YOU School

• What interests you? How do you wish to display it online? Which sites?

• How do you currently represent yourself online?• What expertise are you sharing?

• What information fascinates you about Green School? What would you regularly wish to collect / create / share?

• Balance your time.


Generate information from wider Green School (and related) communities

• How could we enable it?• How could we incentivize our advocates to generate

data?

4. Seek and find a relevant audience


Use tools to reach them


Get to know them, learn what they are learning to assist you

and what you can share with them

5. Set up a sustainable system

• Focus on what individuals are inspired to create / collect / share

• Training & coaching

• How much time do people have

• Mindfulness

• Allow for emergence


Teach students (and parents)

• Increasing sharing “If mom and dad wouldn’t approve, it shouldn’t beposted online.”

• Increasing access Teach good judgment:- Don’t take candy from astranger- Know the settings: ‘public’ and ‘private’Know the sites students use

• Increasing information Mindfulness


Use an internal network

• Yammer = internal, private network– Parents, Students, Staff– Different groups – core team private

• Similar to Facebook

• Gains:– social cohesion– increased connectivity– stronger internal comms = stronger external comms– increased potential for exponential creativity and innovation– possibly less emails– immediate connection to all levels of org (e.g. front line to CEO)– exec connected to front line (e.g. customer)


“Take it seriously. Invest the time.It can be used trivially (and then so can a telephone)It can be incredibly powerful, incredibly influentialTraditional media will become less of a focus. Online Word of Mouth increasingly importantTip for CEO's is get to understand it yourself. Use it yourself.”

Visit the Savage Truth at: http://gregsavage.com.au/

http://gregsavage.com.au/

It’s all about you!

• What are your 5 actions from today?

• What will you do differently?

• What do you wish to research further?


Discussion



Thank you!

Samantha Bell Online Strategy, Training, Coaching Implementation Research + Tailored ContentContact me via samanthabell.com.au

Further reading: http://bit.ly/jqQDft Twitter video used in this presentation: http://bit.ly/fwz4XE Other presentations: http://www.slideshare.net/samantha_bell

@sambe11

http://bit.ly/jqQDft

http://bit.ly/fwz4XE

http://www.slideshare.net/samantha_bell

Green School Bali Online Media Training

Education

Transcript of Green School Bali Online Media Training