What WEEE learned.....

28 april

t/m 10 mei

The Green King Game is an initiative of

1 2 3Recycle Vote online Your school / association can win the prize!

1. What is The Green King Game?2. How did it came about?3. Why this game?4. Target groups5. How do you play the game? 6. A pictures says it all...7. The results8. What did we learn?

Agenda

The Green King Game is a game that is designed to engage Dutch people with recycling of electronic devices in a playfull manner.

The winners of the game are the 3 schools and/or associations that get the most 'green votes'.

What is The Green King Game?

The day before Kingsday (the

day we celebrate the birthday

of our King), children are

stimulated to exercise more

by joining the Kings Games.

We thought: “Why can’t we

make the Kings Games green

and raise more awareness for

recycling as well?” This was

the beginning of the Green

Kings Game.

How did it came about?

With Kingsday it is allowed

for everyone to sell stuff on

the street. At the end of the

day, a lot of stuff, which is

not sold, is left on the

streets. This way a lot of

electronic equipment (toys,

old radio's, etc.) end up

between the regular

garbage. There's a very big

chance that this equipment

is not recycled properly....

Why this game?

1. Children: The communication style and tone of voice is aimed at children at primary schools. This way we start with environmental awareness at a very young age.

2. Parents: Parents are interested in the things their children do. Via the children, we make sure that parents are aware of the campaign and of the possibilities of recycling of WEEE.

3. Management of schools and associations: These are the catalysts for the campaign and make sure this campaign is on the activity list of the school or association.

Target groups

How do you play the game?

Recycle Vote Win!

For every electronic device that is recycled via the

municipal e-waste location, he/she recieves a 'Green vote'

card with a unique code.

With this unique code he/she can vote on their favorite

school or association.

The 3 schools and/or associations that recieve te

most votes, win 2.500 EURO.

A pictures says it all....(I)Announcement of start campaign to municipalities and waste management companies:

1. Face to face contact

2. Email with attachments with all the campaign materials

A pictures says it all....(II)Press releases announcing the public campaign

A pictures says it all....(III)Announcement campaign to schools and associations:

1. Letter with detailed explanation of campaign

2. All campaign materials are free to use

A pictures says it all....(IV)

A4/A5 Poster for:● Schools● Associations● Municipalities● Civic amenity site

A pictures says it all....(V)A5 Flyer voor schools & associations

A pictures says it all....(VI)Advertisement in local media

A pictures says it all....(VII)‘Green voting bills’ that have been handed out with the equipment at the civic amenity site.

A pictures says it all....(VIII)

www.hetgroenekoningsspel.nl

A pictures says it all....(IX)Social media

15 municipalities participated in 5 regions: Amsterdam, the Drechtsteden, Hoeksche Waard, Wijk bij Duurstede and Barneveld.......

The results (I)

Monday Tuesday Wednesday Thursday Friday Saterday Sunday

28 april 29 april 30 april 1 may 2 may 3 may 4 may

5 may 6 may 7 may 8 may 9 may 10 may 11 may

In a period of 12 days......

The results (II)

650 votes have been posted on the website......

The results (III)

on 120 small and big schools & associations.......

The results (IV)

…..delivering 3 winners!

The results (V)

The results (VI)The winners recieved a cheque of 2500 euro

The results (VII)Website statistics

www.hetgroenekoningsspel.nl

For a first year, we are happy with the amount of votes and the number of organisations who were

involved in this campaign!

But what could we improve for next year and what are the positives that we learned from last

years campaign?

What did we learn? (I)

Actions to improve next campaign✗ Start communication campaign earlier✗Build a database with all schools and associations✗ Create more awareness for campaign✗ Better integration with Kings Games✗ Create more materials for schools ✗ Give personal briefing of campaign to municipalities✗ Create more hardcopy campaign materials for civic amenity site

.

What did we learn? (II)

Positive's✔ Despite tight timeline we finished all materials in time ✔ The campaign theme, look & feel✔ Target group choice✔ Award ceremonies✔ Thank you email for all partners

.

What did we learn? (III)

Looking forward to 2015 !!

The Green King Game is an initiative of