Target Audience:This course is intended for people looking to prepare their website for search engines.Requirements:Participants should have a computer with Windows® and Internet Explorer ™ 8 installed.

Description: Participants will learnthe basic techniques for tweaking their websites for higher rankings with google.

Prerequisites:Visual Indentity, Website Planning, Adding Content or equivalent knowledge.

Search Engine Optimization

Computer Internet Explorer™8

What you’ll need:

You’ll also need an Internet connection.

Document HeadGathering Keywords and key phrases

Text Content Do you have keywords? Do you have key phrases? Have you created bulleted lists with keyphrases? Have you reviewed content for keyphrases?Content Formatting Have you distributed keywords throughout headings, navigation and sidebars? Have you created pages dedicated to one or two keywords? Do you have testimonials? And replaced with keywords? Have you used subheaders to break up the copy on your page? Have you placed keywords first, and company name last?

LinksInternal links Are all your pages working and filled with keyword rich content? Is your ‘home’ link directed to your domain and not the index page? Do your links within the content contain keywords? Are your links text-based and not image based? Are your links adequately spaced apart from one another?External Links Have you established a list of companies to link to and request links from? List them.

Navigation Conventions Are your link locations consistent across your website? Are your links named using conventions?

Are your links distinct from the rest of your text? Do you have less than 3 levels of navigation? Are your site links absolute links?

Technical Considerations Have you removed all pages that you wish to hide from Crawlers using robot.txt? Are all links underlined?

Submitting your Site Have you optimized your website before thinking of submitting site for search engine Crawlers? Have you submitted your websites to various search engines?

What not to doThe following are considered black hat methods of SEO. You should not try to deceive the search engine by doing the following: Have you used your keyword repeatedly over and over in a manner that does not make sense? Do you have alot of irrelevant links? Remember quality not quantity of links. Avoid using Adsense to generate ad revenue from your new website Have you checked for duplicated content? Do not include text that does not contrast the background. Do you have white text with keywords on a white background? Have you checked that addresses do not have special characters in them?

Notes:

Notes:

Vision of Green Hectares

Green Hectares Online

The Next Step to Bring One Farm to the World

The Green Hectares vision of “One Farm to the World” addresses the issues and the needs of the industry. The Green Hectares training and demonstration centre concept has three stages of development with each having distinct operations and facilities. Each stage of development will be designed to maximize opportunities by creating multiple use spaces. The flexibility of each space takes into account present day needs as well as the ability to shift into new program and service delivery as existing needs change and future needs emerge. The ultimate success of the centre will be realized when the three components of the Green Hectares vision are realized where there is sharing of fixed costs, economies of scale and the development of critical mass of participants. The three stages of development are;

- An Agriculture Enterprise and Conference Centre - A Demonstration Farm - Livestock and Competition Centre

Each stage of development will include an online component. Even in these preliminary days without the key elements of land and structures, Green Hectares has ignited the interest of young people in our industry. Green Hectares uses the social media tools of the day to engage youthful people wanting to advance agriculture as a way of life and that want to make a lifelong living in this industry. Green Hectares can become a unique centre that is instrumental in writing the next chapter in the agriculture revolution. Keeping true to the Green Hectares concept, the entire facility whether online or an experiential site will encompass the overarching themes of accessibility, community building and youth engagement.

With a strong business case completed, Green Hectares has begun rolling out programming in rural communities across Alberta. Bringing “One Farm to the World” is a grand vision that no doubt will require varied resources. We hope to find partners that can see the same vision at the project’s multiple stages of development. Green Hectares looks for partners that understand the need for education, dialogue and adoption of new ideas. It is essential that those that we work with have an understanding that community can include not only geography but interests and goals. Finding partners who understand that inclusiveness of all groups creates the best end results have been and will be the key for Green Hectares to unlock the potential of this growth industry.