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Transcript of Green Edel-U
Washington, D.C.
Going Green Edelman Washington, D.C
DC Green Team Edelman University Presentation
March 11, 2008
Washington, D.C.
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Edelman Culture
Washington, D.C.
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Fun Facts about our office
How many does Edelman DC use per year?
Paper Cups?
Sheets of paper?
Did you know the average person throws away _______ pounds of trash each day?
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The Idea
=
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Across the Edelman Network
Green Teams worldwide London successes New York’s upcoming launch
Summer School “Green Taskforce” Global Environmental Business
Manager Environmental Business Strategy
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Reduce the office’s environmental footprint Make cost savings to our business Increase employees’ environmental awareness Engage more people in Edelman’s “Living in Color” culture Share best practice with other Edelman offices Increase the company’s environmental profile to clients Provide a healthier work environment – recruitment and
retention tool
Good to be Green: Green Team Goals
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The Myths
Nothing I do will make a difference.
It’s too difficult or disruptive to change my habits.
People who make green choices look cheap and eccentric; I’m not a “tree-hugger”/activist.
It’s hypocritical to advocate and practice environmentally friendly behaviors in some, but not all, areas of my life.
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Environmental Debates
Climate Change / Global Warming
U.S. Energy Policy: Present and Future
International Policy: Kyoto Protocol
Growing consumer culture
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Terms to know
Carbon Footprint: the impact human activities have on the environment, measured in terms of the amount of greenhouse gases produced
Climate Change: human-caused change due to rising carbon footprints ("climate variability" for other changes)
CFL: energy efficient compact florescent light bulb
CO2 : carbon dioxide
Fossil fuels: traditional nonrenewable energy sources such as petroleum, natural gas and coal = more than 80 percent of our current energy production
Greenwash: green + white wash, being intentionally misleading about environmental practices or the benefits of a product or service.
GHG: Greenhouse gas, including carbon dioxide, water vapor, methane and ozone
Global Warming: a specific type of climate change whereby temperatures are rising
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Climate Change
“We, the human species, are confronting a planetary emergency – a threat to the survival of our civilization that is gathering ominous and destructive potential even as we gather here.” ~ Al Gore
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Global Warming
1970 Today
1941 2004
Muir Glacier
Mt. Kilimanjaro
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International PolicyKyoto Protocol:
United Nations Framework Convention on Climate Change (UNFCCC) Kyoto, Japan Adopted Dec. 1997 Ratified by 178 countries
Kyoto Protocol targets must be reached by 2012 Each country must cut a specific percentage of GHG emissions
Developed nations: “Common but differentiated responsibilities” 5% decrease from 1990 baseline for developing countries; 10% for developed countries
The United States did not ratify the Kyoto Protocol.
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U.S. Energy Policy
New Energy Bill
Energy Independence and Security Act of 2007
Renewable Fuel Standard (RFS) CAFE standards Appliance and Equipment Efficiency Standards Lamp Efficiency Standards Industrial Efficiency Programs Commercial Building Initiative
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Pending U.S. Energy Policy
“Cap and Trade” Economic incentives program to control pollution
The cap is a limit on total emissions by sector Carbon credits are based on a surplus or deficit of emissions over the set limit The entity may then trade their credits to avoid penalties/taxes
Pending climate change legislation Lieberman-Warner Bingaman-Specter
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Growing Consumer Lifestyles
The number of televisions in the United States is expected to outnumber citizens by 2010.
The average American house size has more than doubled since the 1950s.
We throw away 99% of what we have purchased within the first six months of ownership.
Each American throws out 4.5 lbs of trash a day – twice the amount we threw out 30 years ago.
Were the whole world population to develop the same consumption
patterns as Americans, it would be as if the world population ballooned to 72
billion people.
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Interactive Exercise
1. Every year nearly 900 million trees are cut down to provide raw materials for American paper and pulp mills. Our office alone uses 5 million sheets of paper each year. What can we do about it?
1. Every year nearly 900 million trees are cut down to provide raw materials for American paper and pulp mills. Our office alone uses 5 million sheets of paper each year. What can we do about it?
2. The average person uses up to 183 gallons of water per day. It is estimated that an efficient household could save 31% of that, or 57 gallons per person per day. How can we reduce water usage at home?
2. The average person uses up to 183 gallons of water per day. It is estimated that an efficient household could save 31% of that, or 57 gallons per person per day. How can we reduce water usage at home?
3. Energy use in the home has increased 16% from 1985 to 2002, costing money and using valuable resources. What can we do at home to curb our growing energy use and lower expensive utility bills?
3. Energy use in the home has increased 16% from 1985 to 2002, costing money and using valuable resources. What can we do at home to curb our growing energy use and lower expensive utility bills?
4. The U.S. service sector – which includes our industry – consumes more energy than any other commercial sector in the developed world (50% by 2030). How can we make our meetings, events and communications more sustainable?
4. The U.S. service sector – which includes our industry – consumes more energy than any other commercial sector in the developed world (50% by 2030). How can we make our meetings, events and communications more sustainable?
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Office
Tips
How can we reduce the amount of paper we use in the office?
Think before you print – do you really need 14 copies for a meeting? Print double sided Check print previews Always “set print area” before printing a spreadsheet Use blank sides of paper as scrap paper Rather than copying documents, scan and digitally share a pdf with your team or client when possible Encourage your teammates to print less
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Being
green at hom
e
How can we reduce our water usage at home?
Turn off the water while you brush your teethTake shorter showers. Showers use up to five gallons of water per minute and account for 1/5 of indoor water use Install water-saving devices in your toilet tank, faucet and showerhead Fix leaks Turn off the water while you shave Adjust lawn sprinklers to avoid “watering” hard surfacesCheck weather reports before watering
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Being
green at hom
e
What can we do at home to curb our growing energy use and lower expensive utility bills?
Turn off lights and televisionsReduce phantom power by unplugging chargers and anything with a standby mode Install a digital thermostatNaturally control the temperature of your home by closing blinds and opening windows Wash clothes in cold water and only wash full loads; air dry laundry Check leaks and install proper insulation Invest in EnergyStar appliances Save 50% on energy by making your next computer a laptop, rather than a P.C.Install CFLs
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Office
Tips
How can we make our meetings, events and communications more sustainable?
Telecommute to meetings and use video conferences Limit the number of paper press releases available at an event, post onlineBook hybrid cars for travel and hybrid taxis Purchase locally grown food for events and meetings to reduce “food miles” Use silverware, plates and cups, rather than paper and plasticwareSpeak to your client about what more they can do to be environmentally friendly
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Edelman Recycling Policies
Newspapers – intern rooms on the 6th and 9th floors
Plastic bottles and aluminum cans – specially marked recycling bins in the main kitchens
Computer paper and notebook pages – personal blue recycling bins at your desk
Where do I recycle that?
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Please do not leave dishes in the sink.Hand-wash used mugs or
place them in the dishwasher.
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Useful Web Sites and resources
www.eere.energy.gov/consumer www.epa.gov www.treehugger.comwww.grist.com www.idealbite.com www.edf.com www.nrdc.org www.conservation.org www.audubon.org www.sierraclub.org
Washington, D.C.
Questions?
Washington, D.C.
Lauren Cole [email protected], x1798
Mary [email protected], x7967
Green Team Contact Info