Green Cycle

‘Instilling Green into the Gene’

Company Profile

Green Recycle brings together the state's efforts in recovery of waste paper. We’ve pioneered a movement toward rethinking waste management among youth in the city.

Our service is to maintain sustainable environment by acting as a catalyst to help recycle every bit of waste paper that goes into the landfill. We understand that, this transformation could happen only by triggering the change in mindset of society “House to house, street by street – instilling green into the gene”

Location: Mangalore

Purpose:

• To ensure environmental sustainability• Create employment • Create awareness • Bridge the gap in meeting the waste paper requirement for recycling plant

Market Analysis

Market Projection of Mangalore/ Udupi / Manipal 5500+ tons per Month

Current Market Rate White Papers Rs 17/ KgRecord Book Rs 11.50 / KgNews Papers Rs 11/ KgMagazines Rs 8/ KgCardboard Rs 9/ Kg

Biggest Player: Crystal Enterprises Mangalore with capacity of 3000 tons per month

Marketing Strategy

House to house marketing: • Approaching each house and creating awareness and instilling benefit of

accumulating waste paper• Database Collection• Door to door pick up – Every two months

School/ College tie up: • Collection of all the answer sheet/ Newspapers from colleges • Half Yearly or Yearly Pick up

Association with dealers:• To acquire waste paper directly from small dealers

Companies & Shops:• Contract with shops & companies for monthly disposal of their paper waste

Competitive Matrix

Activity Green Cycle Small Vendors Big Vendors Mangalore Dealer

Collection directly from houses Yes Yes No No

Collection from Colleges & Companies Yes No Yes No

Use of Vehicle for collection Yes No Yes No

Use of weighing Machine Yes No Yes No

Service oriented approach Yes No No Yes

Use of Marketing Yes No No No

Company oriented approach Yes No No Yes

SMS service - collection intimation Yes No No No

Price Offered 7 rs 5rs 5 to 7rs 11 rs

Mangalore Dealer are not our competitor since they do not collect from houses & companies directly

SWOT Analysis

Strengths:• Huge Market • First of its kind company in south

India• Demand end and supply end is a

continuous cycle. ( Zero risk)• Technology Driven

Weakness:

• Labor Availability / Absenteeism / Salary expectation

Opportunity:

• Large percentage of waste news papers are not collected due to unorganized way of collection. This market can be tapped

Threat:

• Entrance of new competitors

Financials – Cost & Expenses

Running Cost per Month Amount in Rs

Salaries

Driver - 12000*5 = 60000

120000Helper - 10000*3 = 30000

Marketing - 15000*2 = 30000

Fuel Expenses 7000*3 = 18000 21000

Maintaince Cost   5000

Total 146000

Each Vehicle 2 employees are required & 2 employees in godown

Marketing personal is required for at least 9 months

Land is available to build the godown

Rotation Amount is to buy paper till stock is sold

Branding may involve pamphlets, t-shirts, banners, vehicle poster

ExpensesProjected Capital Cost Amount in Rs

Godown Building 500000

Vehicle (3 Tata Ace*) 1350000

Paper Compressor 300000

Marketing & Branding 50000

Electronic Weighing Machine 20000

Vehicle Tracking System 30000

Rotation Amount 300000

Running Cost (2 months) 285000

Total 2,835,000

Financials – Revenue & Profit

Revenue Total Profit

Month 1-6 3 Vehicle

Paper 500kg per day*26*4*3 = 156000

175000 32000Cardboard 2 tons per month*2.5*3 = 15000

Godown 1 ton per month = 4000

Month 6-12

3 Vehicle 1000kg Per day*26*4*3 = 312000

354000 211000Cardboard 4 tons per month*2.5*3 = 30000

Godown3 ton per month = 12000

500 kg per day*26 working days*profit*number of vehicle.

Profit can increase once marketing activity is done

1 2 3 4 5 6 7 8 9 10 11 120

50000

100000

150000

200000

250000

300000

350000

400000

Expense & Revenue Trend

Month expenses Revenue Profit

Biggest Payer in Mangalore is buying more than 3000+ tons per

month from small vendors

Hundreds of small vendors are giving to bigger player in

Mangalore

Unorganized vendors/ rag pickers collect paper from

houses & give to small vendors What if entire root level paper waste was collected by the our company?

Envisage margin, by collecting directly from

houses.

Company Potential / Growth Probability

Lets skip these middle man

We supplying entire 3000 tons? Now that sounds big.!

3000*1000*3 = 90 Lakhs per month

Phased Approach

Phase 11 – 2Years

Annual Profit – 25 Lakhs

- 3 Vehicles- Collection of

newspaper from house & companies

- Initial Marketing

- Seed funding of 28.35 Lakhs

- Addition of 3 Vehicles- Collection of Plastics- Marketing- Warehouse in

Mangalore

- Funding from company profit

- Seeking government support

- Investment if need be

Phase 22 – 5 Years

Annual Profit – 70 Lakhs

- Addition of 3 Vehicles every year

- Venture into new markets

- Funding from company profit

- Investment if need be

Phase 35 – 10 Years

Annual Profit – 6 Crores

What we Expect / Why do you Invest?

Invest Return

Part of founders team for decision making

15% of company profit

10% stake in the company

28.35 Lakhs

Investor will have permanent 10% stake in the company

15% of the company profit till original investment is returned

In event of business failure before the investment is returned, the assets of the company will be liquidated and amount given to the investors

Management Team

Desmond Dsouza Masters in Business Administration

Experience - Human Resource Manager

in ABB India Ltd

Yedu KrishnanBE Mechanical

Business Development Manager for Redsplash Solutions Ltd

Keron MisquithBE Mechanical

Past experience – Maintenance Engineer

Contact US

4/8, Idya, Surathkal, Mangalore, Dakshina Kannada- 575014Ph : +91 81 053 053 71, +91 96 321 450 07Email: mail@greencycle.inwww.greencycle.in

Thank You……