Green Chemistry CampusInnovating in a triple helix environment

Biobased Economy / Circular Economy

2

Fossil route:1.000.000 year

Oil & gasRefinery

Polymers or chemicals

Bio route:1 to 2 year

Agro productsBio refineryModification

Polymers of chemicals

Conference Business Models in the Circular Economy | 12 december 2012

3

Green Chemistry Campus in a nutshell

• Increasing the success rate of entrepreneurs in the biobased economy by offering housing, lab facilities and incubator services

• Business to business companies in an “agro meets chemistry” setting

• Focus on performance chemicals, coatings and performance materials

• Part of the Biobased Delta

Conference Business Models in the Circular Economy | 12 december 2012

Biobased development in Biobased Delta

4

• Meeting of the Minds

• PPP Investment: 50K Euro

• Start joint Biobased projects

• PPP Investment:2.000K Euro

• Biobased Delta (towards 2020)

• PPP Investment:600.000K Euro

• Biobased West-Brabant program

• PPP Investment:13.500K Euro

Early 2009 Late 2009 End 2010 End 2011

Private investments up to now: 400.000K Euro

Conference Business Models in the Circular Economy | 12 december 2012

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From 50K Euro to 600M Euro

• Meeting of the minds to get a joint agenda

• Projects to kick-start developments, to get to know each other and to build trust in each other

• Business plan to transform projects into a long term program

• Biobased Delta to gain critical mass on a national and international level

Conference Business Models in the Circular Economy | 12 december 2012

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Key characteristics developments • Focus, focus, focus

• Agro meets chemistry• Chosen spot on the biobased

pyramid: “blue ocean” vs. “red sea”

• Market pull vs technology push

• Business driven triple helix• Business: Work in the sweet spot

of the business• Government: No initiatives

without a proper business plan• Education: Incorporate the

human capital agenda (current & future)

Conference Business Models in the Circular Economy | 12 december 2012

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Key characteristics developments • Sense of urgency

• Choose it or lose it

• Ambition• No easy targets but…• …believable and achievable

• Trust• It is still a people business• Use strength of people and

organizations

Conference Business Models in the Circular Economy | 12 december 2012

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Key challenges• Build & maintain successful

partnerships• Resolve IP issues related to

open innovation• Grow community / ecosystem• Support companies in

transforming from “technology based” to “market driven”

• Safeguard investments for future growth

• Focus, focus, focus

Bijeenkomst FI-SCH | Brussels | 6 december 2012

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Ambitions1. A leading and distinctive

position in the biobased economy in the field of agro meets chemistry on European level

2. Realization of 2,500 jobs in 2020

3. Realization of 600M Euro additional GNP

Conference Business Models in the Circular Economy | 12 december 2012

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How to “stay ahead”?1. Green Chemistry Campus to act

as a Center of Open Chemical Innovation

2. Embed business into the long term strategy

3. Continuously (try) closing the value chain

4. Business person to lead Biobased Delta

5. Start joint R&D program with TNO

6. Cooperate in Topsectors / TKIs7. Cooperate in EU programs and

PPPs8. Cooperate with Flanders,

France, Germany and of course regional clusters in Netherlands

Conference Business Models in the Circular Economy | 12 december 2012

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What is needed to stay ahead?(goes for the BV Netherlands as a whole)

Further increase R&D effort, but…… hardly any R&D funds available… hardly any “cross sector”

programs

Provide proof of concept, but…… no funds available for demo or

pilot facilities or testing

Vibrant SMEs needed, but…… SME support under

Topsectors / TKI unclear… useful tools not available any

more

Public opinion…

Conference Business Models in the Circular Economy | 12 december 2012

12 Conference Business Models in the Circular Economy | 12 december 2012

Green Chemistry CampusInnovating in a triple helix environmentDennis van der Pas+31 6 5135 9994d.vanderpas@greenchemistrycampus.comwww.greenchemistrycampus.comTwitter: @GreenChemCampusLinkedIn: Green Chemistry CampusGreen Chemistry CampusPlasticslaan 1Bergen op Zoomwww.rewin.nlwww.biobaseddelta.nl

A presentation for:Conference on Business models in a circular economy

Hosted by:VNO-NCW, MKB Nederland, FME, The Ministeries of Economic Affairs, Infrastructure and the Environment, Foreign Affairs, TNO, The Hague Centre for Strategic Studies

All cooperating in Platform Material Scarcity