Green Business is Green Business is Good BusinessGood Business

We’re in Business to Make We’re in Business to Make Money…Money…

– And that’s okay!And that’s okay!

What are the two ways we make What are the two ways we make money in business?money in business?

Buck BackgroundBuck Background

o Naval OfficerNaval Officero MomMomo PTA PresidentPTA Presidento Founder, Go Founder, Go

Green InitiativeGreen Initiativeo Concern for Concern for

children’s health, children’s health, now & in the futurenow & in the future

o Desire to teach kids Desire to teach kids good environmental good environmental behaviorbehavior

o Create change Create change without without legislation/taxation – legislation/taxation – no government no government impactimpact

Measurable ImpactMeasurable Impactof the GGI 2005-2007of the GGI 2005-2007

Go Green schools Go Green schools avoided the use of:avoided the use of:

o44 billion BTUs of 44 billion BTUs of energy useenergy useo2,604 metric tons of 2,604 metric tons of greenhouse gas greenhouse gas emissionsemissionso18,606,000 gallons of 18,606,000 gallons of waterwatero1 million gallons of oil1 million gallons of oilo9,653 cubic yards of 9,653 cubic yards of landfill space, due to landfill space, due to paper recycling alonepaper recycling alone

It Doesn’t Have to Be It Doesn’t Have to Be About Climate ChangeAbout Climate Change

Basis for Effective Public Basis for Effective Public PolicyPolicy

oPres. Bush’s American Competitiveness Pres. Bush’s American Competitiveness InitiativeInitiative

oExpand investment in researchExpand investment in researchoStrengthen math and science educationStrengthen math and science educationoMake R&D tax credit permanentMake R&D tax credit permanent

oAppreciation for natureAppreciation for natureoPreservation of national treasuresPreservation of national treasuresoNatural resources viewed as foundation Natural resources viewed as foundation of economy and stable standard of livingof economy and stable standard of livingoWaste not…want notWaste not…want not

Why Should We Care?Why Should We Care?

o More people = fewer More people = fewer natural resourcesnatural resources

o Health risksHealth risks

o It costs a lot to wasteIt costs a lot to waste

o High standard of living for High standard of living for posterityposterity

o National securityNational security

o Global competitiveness - Global competitiveness - CHINACHINA

Green Business is Green Business is Good BusinessGood Business

Pre-empt Government RegulationPre-empt Government Regulation Cost AvoidanceCost Avoidance Customer ExpectationCustomer Expectation B2B B2B Employee Expectation/RetentionEmployee Expectation/Retention

– Gen “Y” workers prefer companies Gen “Y” workers prefer companies who share their valueswho share their values

IEEE’s Current RoleIEEE’s Current Role

Leading developer of international Leading developer of international standards in Diverse Fields:standards in Diverse Fields:– Power & EnergyPower & Energy– ITIT– TelecommunicationsTelecommunications– TransportationTransportation– Medical & HealthcareMedical & Healthcare– New & emerging fields, such as New & emerging fields, such as

nanotechnology, cybersecurity, nanotechnology, cybersecurity, information assurance and information assurance and GREEN GREEN TECHNOLOGYTECHNOLOGY

IEEE’s Role in the IEEE’s Role in the FutureFuture

Incorporate Incorporate GREEN GREEN TECHONOLOGY TECHONOLOGY into every field, into every field, discipline and discipline and standardstandard

Profitability Profitability through through

SustainabilitySustainabilityHealthy Alliances

Healthy Community

Healthy Workplace

IntraClimateConserve Natural

Resources

InterClimateReduceCarbon

Footprint

Healthy Enterprise

What is Green What is Green Business?Business?

Consider Environmental Impact of all Processes

Good Corporate Citizenship

Healthy work space

Opportunities for partnerships outside the norm

Competitive Edge

Intra-ClimateIntra-ClimateExternal Environmental External Environmental

ImpactImpact Strategic PartnershipsStrategic Partnerships

Government RelationsGovernment Relations

Statutory ComplianceStatutory Compliance

Public Relations & Media Public Relations & Media OutreachOutreach

Conserving Natural Conserving Natural ResourcesResources

Waste ReductionWaste Reduction

Energy ConservationEnergy Conservation

Green PurchasingGreen Purchasing

Alternative Fuel Alternative Fuel VehiclesVehicles

Public Public Transportation Transportation ProgramsPrograms

One Example of Waste One Example of Waste ReductionReduction

www.egnyte.comwww.egnyte.com EgnyteEgnyte

– On Demand File Server on the Web Store all files and access securely

– Real-Time Indexing Search for files using keywords or partial file

names

– Desktop Access No need to learn any new interface Access all documents via “My Computer” on

Windows or Finder on Mac

– Automatic Versioning Lightweight version management without the

explicit check in/check out as you have code files

Inter-ClimateInter-ClimateInternal Environmental Internal Environmental

ImpactImpact

LEED CertificationLEED Certification

Green CleaningGreen Cleaning

Reduce Worker AbsenteeismReduce Worker Absenteeism

Training & EducationTraining & Education

Reduce Carbon Reduce Carbon FootprintFootprint

Quantify carbon footprintQuantify carbon footprint– UtilityUtility– WaterWater– Waste HaulingWaste Hauling– VehiclesVehicles

RecyclingRecycling

Alternative Energy UseAlternative Energy Use Vehicle ConversionVehicle Conversion

Reduce Greenhouse Gas EmissionsReduce Greenhouse Gas Emissions

Good “Green” Good “Green” Corporate PolicyCorporate Policy

Evaluate the Environmental Impact of all activities

Quantify & Publicize – give company “bragging rights” about why you deserve patronage

Examples of “Green” behavior: Green building Energy conservation/alternatives Recycling Composting Purchasing Waste Reduction Low Emission Vehicles Integrated Pest Management Air Quality; etc.

Steps to “Going Steps to “Going Green”Green” Evaluate your current “Environmental Evaluate your current “Environmental

Footprint”Footprint” Set goals and explain them to workforce and Set goals and explain them to workforce and

the publicthe public WIIFM for community (health, jobs, resource WIIFM for community (health, jobs, resource

conservation, standard of living)conservation, standard of living) Measure successMeasure success Reward achievement and initiativeReward achievement and initiative PUBLICIZE! Show “evidence to convict you” PUBLICIZE! Show “evidence to convict you”

that you are a Green companythat you are a Green company Become your industry’s leader in “Green”Become your industry’s leader in “Green” Encourage your B2B partners to Go GreenEncourage your B2B partners to Go Green