Green Building Design/Sustainability Initiative

Green Building Design/Sustainability Initiative 2007 - 2008

Why should the Brick Industry be concerned about Green Building Design/Sustainability?

The construction industry is becoming more focused on green building, life-cycle cost and sustainability Federal and local governments embracing energy savings for public facilities.

Regulations, guidelines and tax incentives will drive increase in sustainable design practices

Architects and design build firms using energy performance, life-cycle cost and environmental issues as part of the evaluation process

Builders beginning to use energy performance as to differentiate themselves and their communities

Completive cladding industries aggressively promoting energy and sustainable benefits

Sustainability is not well defined or understood. .. Programs such as LEED are measurement tools, not plans or strategies. These programs are changing and industry plans must not be tied to old

metrics

Green Building Design/Sustainability and the Brick Industry The Brick Industry needs to develop a consistent position and plan to address

the opportunities and threats faced with the green building design/sustainability movement.

However, the sustainability movement itself is changing and the future of sustainability in construction is not clear

Further, the BIA as a trade association is limited in its ability to drive change for sustainability issues connected to member operations and practices

We have observed both early success and failure of building product client sustainability and green strategy programs due to the following: Readiness of the customer to accept and adopt changes for sustainability

purposes Unforeseen financial and operational expenses/constraints in pursuit of

excess goals of sustainability Significance of marketing and proper positioning relative to competitive

products Therefore, any effort by BIA must be carefully examined, analyzed and scaled

appropriately to the ever changing issue of green building design/sustainability

Green Building Design/Sustainability and the Brick Industry – 2007 Programs

“Sustainability and the Brick Industry,” and the “Architects and Home Builders”

seminar presentations

Hired Tina Subasic, P.E., LEED A.P. to assist BIA on the green building

design/sustainability initiative

BIA has representation on the U.S. Green Building Council and Green Globes

standard development committee

Formed a Sustainability Task Force (Residential, Non-Residential & EH&S)

Launched Five Knowledge Capital Programs in support of our efforts in 2007 Energy Analysis Study EH&S Strategic Plan Manufacturer Benchmark Surveys “Sustainability and the Green Construction Market” – a White Paper Residential & Non-Residential Reports

BIA has membership in NAHB’s new Green Building Standard Committee

(cont’d)

Education/Training

“Red is the New Green” lead article in the February 2007 issue of The

Construction Specifier

New Technical Note 48, Sustainability and Brick

Brick in Architecture issue on Sustainable Brick Buildings (October)

AIA/CES presentations in Midwest/Northeast Region

Article in the Masonry Edge on sustainability

EH&S Contest winners

New tag line added to our industry-wide advertising:

Clay Brick – The Most Sustainable Green Building Material Made

Green Building Design/Sustainability and the Brick Industry – 2007 Programs (cont’d)

Knowledge Capital

Life Cycle Cost Assessment Study (’08/’09)

NAHB Thermal Mass Efficiency Study

Local Market Share and Intelligence Reports (Residential, Non-

Residential)

Emission Profile of NOx / CO2 under the EH&S Strategic Plan

Manufacturer and Distributor Benchmarking Surveys on manufacturing

properties related to sustainability

Greenwashing Study on claims of other materials

Outreach/Education

NAHB’s National Green Building Conference

U.S. Greenbuilding Council’s “GreenBuild Conference”

Brick University On-line

All BIA/MNR engineers and architectural outreach staff will be LEED

certified by the first quarter of 2008

Green Building Design/Sustainability and the Brick Industry – 2008 Key Initiatives