GREEN BEAN PROJECT

Sophie Schindler, Matt Roberts, & Jake Pultro

Store Audit

Green Beans Depth, Fall 2012, Northwest ArkansasStore Location SKUs Unique SKUs Audited by:Harps Crossover 29 3 SophieHarps College 15 JakeHarps Wedington 19 JakeHarps Garland 26 SophieMarvins IGA College 30 5 JakeWalmart MLK 14 SophieWalmart Crossover 26 SophieWalmart (on campus) Garland 2 SophieWalmart Joyce 24 6 MattWalmart Wedington 19 2 MattWalgreens Crossover 1 MattWalgreens College 1 JakeOzarks Natural Foods College 1 JakeTarget Joyce 5 2 MattSams Club Garland 2 3 MattComplete Audit 76 21

Total Green Bean Category

Demographics

Demographics

Difference Across Brands P/L

• Private labels are very prevalent in our category  – They are carried at almost every retailer– They make up most of the display space– Medium to High % of Gross Margin for stores

• (as shown in upcoming slides and graphs)

Category Role

Category Role

Category Growth and Innovation• Private Labels are extremely important to retailers for their

Gross Margin in the category.• They make up majority of the Gross Margins for almost every store

audited• Private Labels typically are in 1st or 2nd on amount of

display space given to a brand

Percent of Facing

Gross Margin Dollars

Percent Gross Margin

Explanation of P/L Success in Category

• Private labels will remain strong in this category due to their Gross Margin for stores rivaling the best of the National Brands.

• Compared to years prior the Private label has remained as it is today. • Still strong and dominant part of the store in both Facings and

Gross Margin

Recommendations to retailers• Private Labels will have an increasing presence in the category

because of the percent of Gross Margin they bring to a retailer.• Stores should look at some of their brands, like green giant, that they

dedicate large amounts of space to with little return and replace with either private labels or more profitable brands, like DelMonte.