Greek Animal Welfare Fund Fundraising. Volunteers Never doubt that a small group of thoughtful...
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Transcript of Greek Animal Welfare Fund Fundraising. Volunteers Never doubt that a small group of thoughtful...
Greek Animal Welfare Fund
Fundraising
Volunteers
Never doubt that a small group of thoughtful citizens can change the world. Indeed it is the only thing that ever has.
Margaret MeadAmerican
Anthropologist
Motivating Volunteers
•Make people feel valued•Provide scope for
development•Recognise achievements•Provide a challenge•Try not to ‘fall out’
Fundraising Ideas
•Bazaars/car boot sales•Taverna evening•Book sale•Fun dog show•Sponsored event
Fundraising Ideas
• Collecting boxes• Tombola• Raffle• T shirts, pens, calendars,
Christmas cards • Newsletter• Website
Publicity
• There are no successful events without publicity
• Press Release• Posters/leaflets• Local TV or radio station• Website
Fundraising and Raising Awareness
Fun Day
Food collection
Dog Walk on Zakinthos
Fundraising Tips
•Fun•Plan •Checklist•Sponsors
•Profit•Communicat
e•Review•Feedback
Website
•A must have in this day and age
•Attractive and professional•Plenty of photographs•Keep it up to date
Using the Web
• Why use it?• 1. Everybody uses the net• 2. Highly effective form of personalised
marketing• 3. Reach a more diverse audience• 4.Make an impression using your logo,
colours and slogans• 5. They are free!
Using the net
• Social Networks
• 1. Facebook
• 2. MySpace
• 3. Bebo
• 4. Twitter
• 5. Blogger
DO
• Update Regularly
• Answer Questions, ask for opinions.
• Be friendly and informal
• Use all photos and videos you’ve got
• Let people say what they want
• Put donation buttons on the page to capture the impulse donation
DON’T
• Be afraid of difficult questions, people like honest answers
• Constantly ask for donations- appeals for volunteers or equipment are more successful if you’re going to ask for anything
• Update using a press release
Corporate Fund Raising
•Charitable Donation•Sponsoring a programme
•Donations
Making Contact
• Letter• Fax• Telephone enquiry
They are Interested
•Now what?
Benefits to Sponsors
•Company name and logo•Invitation to event•Acknowledgement•Social responsible image
Your Sponsors
•Thank them•Keep in contact•Acknowledge them•Aim for long term partnership
Grant Giving Bodies
Looking for a track record
•GAWF
•Greek Animal Rescue
•Tails from Greece Rescue, Canada
•RSPCA
•W.S.P.A.
•Marchig Animal Welfare Trust
•Niarchos Foundation
Applying for Funding
• Is there a closing date?• Check what enclosures are
required• Read the questions carefully• Complete electronically if possible• Keep a copy for your records
Success
• Write and thank them• Send reports and updates as
requested• Acknowledge on website,
publications etc.