Greater Richmond Grid #12

the region’sbig bike boom

wheeLs of fortune occupyingsiLicon vaLLey:

CONNECTING LIVE + WORK + PLAY

free|ISSU

E #12| N

OV/D

EC 2011

bLogsbooksmusic

famiLyfashion

biz savvycommunityinnovators

also on the grid:

GREAT E R R I CHMOND

dancing atthE dEucEtouring the jazz,choraLe , hiphop & pop taLent of2nD street

how a CitY gotCYClesavvY

upLoaDing rvaon instagram

carLotz

a new wayto seLL useDvehicLes

innovatesauto buYing

rva’s worLD-cLass events transform Downtown intoa sprawLing street festivaL

of cheering crowDs & LocaL banDs

diREctoR’scut: going viraLwith rva’s Latestmarketing tag—‘love whatYou FinD’

Ejay Rin:manchester’s new pan-asian nooDLe house by2 southernDuDes

r id

for the officiaL race guiDe see page 29 in ACTiVE

Drew LittLe’sCause-Driven

soCial network

LIVE

on

the

grid

R I C H M O N D r i d . C O M 3

sociaL meDiaOccupying Silicon Valley

Through his real-life social network,Drew Little hopes to create a breeding

ground for emerging social entrepreneurs—as well as to

“help humanity live creative, purpose-driven lives in a sustainable world.”

page 4

Hot TweetsRichmond Tweeple

page 5

Shutterbug SocialLaunched one year ago, Instragram,

a free photo sharing application, is enjoying a feisty outcropping

clicking away right here in the region.page 6

What’s In Your Pocket?RVa residents chat about their

favorite smart phone apps.page 8

richmonDmom.commagazine

Connecting With My Digital Kids

+Girls are saying

‘Stop It!’ to Harmful Advertising

page 9

communitiesPage Views:

The Book Crowdpage 13

Wheels of Fortune: RVA’s Big Bike Boom

Richmond is quickly gaining a worldwide reputation for being

a bike-loving city.page 14

LIVECONTENTS

W hen you’re responsiblefor publishing a maga-zine like greater rich-

mond grid, you basically end upediting a lot of photographs. Per-haps for every one you do see inthese pages there are many im-ages that, for whatever reason,don’t make it into the article.

This issue has blossomed intoa veritable portfolio of photo gal-leries that capture RVa in multifar-ious ways.

With instagram [ see page 6 ]the iPhone app revamps the classicsnapshot into social media. every-man images—from nutty self por-traits to nuanced and often poignant details of one’s life—canbe captured, artistically filtered andshared. emerging Media editor, paulspicer has collected a sampling ofRVa images by these shutterbugs.

If you ever need an upliftingvibe to your day, sit down fortwenty minutes and shufflethrough the hundreds of images of

participants crossing the finish lineof the suntrust richmondmarathon, mcDonald’s halfmarathon and hca virginia 8k.

These shots exhibit the purejoy—or sometimes tears of relief,or raised fists of bravado—whenathletic achievement and emo-tional stamina come together in asingular moment of attaining yourgoal. you can find some examplesand read more about these RVa fa-vorite events in active’s specialedition beginning on page 23.

Downtown’s richmond folkfestival continues in its tradition ofenticing over 200,000 music loversto the region. Fortunately for us, oneof those individuals, skip rowlandis a local—and talented—photog-rapher who spent all three dayscapturing the fun, food and festivi-ties that comprise this homegrownextravaganza [see page 54 ].

Want more cool images? Checkout grid’s photo albums of otherfun RVa events on facebook.

Picture This...by TeD RanDLeR

RICHMONDMOM.COM 9

A ll of my kids love tech‑nology. This should notcome as a surprise astheir mom is a blogger who fre‑quently tweets, facebooks andgenerally adores her iPhone.Lately, though, itʼs been achallenge to get them interestedin much of anything besidesmovies and videos, and weʼvebeen declaring “digital‑free”times to try and reconnect.So when I arrived homefrom work today and my nineyear‑old whipped his librarybook out of his backpack andplopped it on the island in frontof me̶a cookbook̶my eye‑brow raised in interest. “Mama,”he said, “letʼs make somethinʼ.”I was all ears. We pouredthrough the pages togetherand I promised him that what‑ever recipe he chose, weʼd goto the store RIGHT THEN andbuy the ingredients.

Cream Puffs was the finaldecision. Darn, I thought, I washoping for the ice cream floatson the first page.Now anyone who knows meknows that I am not exactly MarthaStewart in the kitchen (more likeMarie Callender, the queen of mi‑crowave‑&‑serve meals) so this wasa feat for me. But when the instruc‑tions were in giant font, well, Iknew I could handle it.

So we headed out to thestore in the monsoon where mymiddle kid swore WE WEREGOING TO DIE IN THE FLOOD OFRAIN but luckily, we made it, andof course they talked me into icecream floats (ahem) while we

were in the store.Soaked, we headed homeand set out the ingredients forour baking adventure.

We measured and pouredwith anticipation of the goldenbuttery yumminess that wasabout to evolve from this amaz‑ingly‑easy combination of ahandful of ingredients.The kids spooned the creampuffs on the baking sheet withlittle help from me and I gearedup for the next round̶thechocolate sauce. Once we hadthat simmering, since we were

working so hard, we treated our‑selves like any good bakers tosome fabulous, well‑earned rootbeer floats.In eighteen minutes our creampuffs were ready, weʼd whippedthe cream filling (mom, that is seri‑ously cool how that cream turnedinto solid stuffing!) and wereready for the grand finale.

There wasnʼt a peep madefor several minutes as we dain‑tily nibbled (read: inhaled) ourfabulous masterpieces together.There was so much choco‑late all over their hands andfaces I just told ʼem to go on upand hop in the bath, which theydid without a sound.This was one of the most de‑licious nights weʼve had togetherin a long, long time.

November/December 2011 • Volume 1 • Issue 6 • #6

Kate Hall, publisher

In This IssueThe New Norm: Brushing Your Teeth andDishes in The Same Sink

Resolving to move forward sometimes means letting go of the past.Michelle Garcia

employs creativity, clarity and forgiveness to reconstruct her family.

PHO

TO|

KATE

HAL

LH

EAD

SHO

T: P

AIG

EST

EVEN

S

GIRLS ARE SAYING ‘STOP IT!’

TO HARMFUL ADVERTISING

Now anyone who

knows me knows that I am

not exactlyMartha Stewartin the kitchen

(more likeMarie

Callender the queen

of microwave‑

&‑serve meals)so

this was a feat

for me.

Connecting With My Digital Kids

THE LOWDOWN ON SLUSHY MAGIC

‘AS SEEN ON TV’

+

Donʼt even accuse me of takingthis photo from a magazine – these are all ours!

Katie MardigianConfronts the Misguided Media Manipulation of Marketing to Children

PARENTS RECOMMEND KIDFRIENDLY RESTAURANTS

Ted Randler David Smitherman

INDICaTESMEMbERShIP TOSocial Media Key

twitter.comwww.myspace.comwww.facebook.comwww.youtube.comwww.linkedin.com

Greater Richmond

Gridis published in the months of

JANUARY, MARCH, MAY, JULY, SEPTEMBER & NOVEMBER

Executive PublisherTed Randler

Executive PublisherDavid Smitherman

[email protected]

[email protected]

Greater Richmond Grid

A C T i V ERVA’S RECREATION & WELLNESS COMMUNITY

Go to

RichmondGrid.comfor a complete listing of

the magazine’s distribution locations throughout

the Greater Richmond Region.Also online, connect with Grid’s

writers and photographers.

T0 ADVERTISE CALL 804-355-1035

General comments, story suggestionsand letters to the editor for publication

consideration should be directed to Ted Randler at

[email protected].

PO Box 4Montpelier VA 23192

Greater Richmond Grid

& RichmondGrid.com

ACTiVE RVA’s Recreation

& Wellness Community& ACTiVERVA.com

© 2011 by Palari Publishing LLP

All rights reserved. Reproduction inwhole or in part of any text, photographor illustration without written permissionfrom the publisher is prohibited. Opinions, views, treatments, diet regi-mens and business recommendations orresources represented in any aspect ofthis publication are those of the authorsor advertisers and are not an endorse-ment by Palari Publishing LLP.

Palari Publishing Interns:Colleen Callery | Megan Field

E very morning DrewLittle wakes up ona couch in a home

other than his own. Over ayear ago he gave up theroof over his head and allforms of guaranteed in-come. Little even went asfar as to give away most ofhis personal belongings tothe homeless.

Living each day as partof what he calls “The DreamJourney,” Little aims toshake up Richmond and be-yond. “The hoarding ofwealth stops a lot of pro-duction from happeningand creates a host of socio-economic problems in ourcommunities,” opines Little,a web social entrepreneur.

To address his con-cerns, Little is developingProducia, a cause-driven so-cial network that he sayswill, “remove the financialbarriers that keep humanityfrom reaching its full potential byutilizing a local-based, abundantsocial currency called ‘The Fini,’” aform of mutual credit.

To help his idea stick, how-ever, Little felt he must first spenda year living outThe Dream Jour-ney in RVa, anexperience thathe blogs aboutat tdj.illvp.comand on Twitter(@illvp), wherehe posts links tovideos, pictures,and notes of hisnew lifestyle. along the way he hascreated relationships with localsupporters and businesses that henow hopes to cultivate to help runhis socially conscious web startup.

Little sees his Dream Journeyas part of the creation of Producia,a real world social network that“gamifies a new economic modelcalled Producism” to create whathe calls, “people-powered stimuluspackages and sustainable localcommunities.” Positioned as a so-cial network, bank, marketplace,

and startup incubator all-in-one,Little looks to use gamification tofully engage each member’s spe-cific interests and to create purposefor participating. He says his overallmission is to, “foster the evolution

of money, enterprise, and educa-tion for social good.”

brimming with hopes ofbringing a Silicon Valley atmos-phere to youth in urban areas, Littlesays, “It is time for us to play a neweconomic game. a game that isbased on abundance instead ofscarcity. a game where everyonehas value. a game where peopleare passionately productive. andmost importantly, a game wherethe creation of money is in thehands of the people.”

Little feels that his web com-munity, Producia, is a way to add aneeded game layer to the localeconomy. Through his real life so-cial network, Little hopes to createa breeding ground for emerging

social entrepre-neurs—as well as to“help humanity livecreative, purpose-driven lives in a sus-tainable world.” Hesays that he firstwants to bring thisnew way of think-ing to college cam-puses throughout

the country, starting with VirginiaCommonwealth University andthen eventually open up to entirecommunities. Producism, he says,is all about making the changeyou want to see by using localdigital currency.

“The ultimate goal of thegame is to get people to sustain-ably and passionately produce andconsume local goods and servicesusing a monetary model called mu-tual credit, which works very well insocial networks,” concludes Little.

4 R I C H M O N D r i d . C O M

biz savvyRegional Business News

page 16

Asking for Investment May Get Easier

page 17

Just Ask Peter:The Cloud

and the Printed Page—What’s the connection?

page 18

innovatorsCarLotz Offers

a New Way to Sell Used Vehicles

page 19

companies & careers#rvavideo:

Behind the ScenesDocumenting the Documentary

Greater Richmond Partnership, Inc.’s Marketing Consultant

jennifer yeager journals the making of the region’s latest multi-media project.

page 20

Creative Commerce: Downtown Design District

With events in november signaling thelaunch of the Shockoe Design District,

andy thornton is confident that Downtown Richmond is ready

to realize its potential as a world-class center of production,

consumption and innovation.page 22

WORKCONTENTS

Paul Spicer

greater richmond grid’s emerging media editor paul spicer is a marketing consultant who has led small,medium, and large-sized businesses to prestigious awards and appearances on NPR, CNN, New york Times,and Fortune Magazine. he serves as a partner at Etre Communications, a boutique marketing and publicrelations firm, where he works on accounts such as health Diagnostic laboratory. Prior to Etre, Paul co-founded Compleo, a digital agency responsible for applications on interactive platforms. Paul is a formerStyle Weekly Top 40 Under 40 recipient, and VMFa Muse award winner.

by PaUl SPICEROccupying Silicon Valley

rough his real-life social network,Little hopes to create a breeding

ground for emerging social entrepreneurs—as well as to

“help humanity live creative, purpose-driven lives in a sustainable world.”

Little sees hisDream Journey

as part of the creation of

Producia, a realworld social network that

“gamifies a neweconomic model

called Producism”to create what he

calls, “people-powered stimulus

packages and sustainable local

communities.” tdj.illvp.com

LIVE

so

cia

l Me

dia


active:rva’s recreation &

weLLness community

page 23

gLitz & gLam What’s Kyra Wearing?Autumn at Ellwoods:

Leather, Leopard and Jack ‘O Lanterns

+EasyAndElegantLife.com

Fall’s Colors, Patterns and Textures

page 50

fooD

A Pan-Asian Noodle House by Two Southern Dudes

ejay rin’s menu is inspired by the Far east,

and born of a simple concept.page 51

songfest RVA VIBE

‘Getting Loose at the Duce’:Showcasing RVA Talent.

grid Tours 2nd street festival’s dynamic mix of local entertainers as young performers to seasoned

players, local vocalists, dancers and ensembles wow the crowds.

page 52

Touring The Richmond Folk Festival

Photos by skip rowland.page 54

PLAYCONTENTSHot Tweets RIChMOND TWEEPlE

@scott_wiseFollowing: 602+ | Followers: 1,166+ | listed: 88 +SCOTT WISeWeb: http://www.facebook.com/ScottWiseCbS6bio: @CbS6 news eP. TV, web and social media duties. Story ideas and news tips welcomed: [email protected] Look forward to telling your stories.

“I started tweeting for work. I think it was 2009 and Iwas working the overnight shift for a few weeks. Ijoined Twitter to a) keep myself awake b) becomeTHe (only) source of breaking news tweets from mid-night to 6am in Richmond. I remember joining the#2amtweetclub and the #3amtweetclub. I’m prettysure I was the only sober one in the bunch. now I

tweet when tweet-worthy information comes into the @CbS6 newsroom.Mostly breaking news. Twitter also offers me one glimpse into the com-munity I serve while sitting in the newsroom writing.”

@psiLovespamFollowing: 508+ | Followers: 604+ | listed: 40+GIna IVey Web: http://psilovespam.tumblr.combio: I adore @MichaelCIvey. My small biz is @PinkyUpGlass. I love to #Shop and #Tweet yo.

“This year I enjoyed tweeting the most from my LasVegas vacation. I was with a great group of people.We tweeted our adventures together from the GrandCanyon, the strip, about the Manny Pacquiao fight,the Stacy Kiebler sighting, running after apl.de.apfrom the black eyed Peas, our visit to the Zapposheadquarters and just about any restaurant hot spot.

It was tweerific. See what I mean, bragfest. I am concentrating a lot on whatsocial media has to offer in terms of business and building relationshipsbetween our organization and patrons. ”

@austinprimeFollowing: 1,262+ | Followers: 3,219+ | listed: 178aUSTIn (PRIMe) MOOReWeb: http://austinpri.mebio: Self proclaimed “cool” kid. Longing to be the next big thing.

“I called [a member of the Westboro baptist Church]out for tweeting from an iPhone while saying theywere going to picket Steve Job’s funeral. The tweetwas featured in a Washington Post article. Talk aboutlots of mentions that day. I’ve had a few famous peo-ple tweet me. but I think my favorite one was fromthe TV cook, Paula Deen. I tweeted her during class

one day and she promptly responded: ‘It would be great to see you herein Savannah, but don’t neglect the books #notweetinginschool’”

@rachelDepompa Following: 1,692+ | Followers: 2,851+ | listed: 174+RaCHeL DePOMPaWeb: http://nbc12richmond.wordpress.com/bio: I’m the Richmond Reporter for nbC 12. I love city living. Originally from the great state of Maryland. Crabcakes and Football!Diehard Redskins Fan! Go Caps!

“I tweet every day, especially during breaking news sit-uations. If you ever see me at an event and I’m lookingat my phone, I swear I’m paying attention but, I’m alsotweeting what’s going on! During the day I mostlytweet nbC 12 news updates or funny stories fromaround Richmond. at night, I’d say you’ll get an earfulabout my Washington Capitals and Redskins and Mary-

land Terrapins. I broke that Ukrop’s was selling to Martin’s over Twitter and itwent viral. Retweeted 600 times in a matter of hours. ”

More Facebook friends linked to bigger brain.

What does Twitter increase the size of?

19 Oct

OWWWWWWWWWWWWW. I just stood up on my chair...and hit my head on the fan

while it was spinning on high.OUCH OUCH OUCH.

20 Oct

It’s embarrassing when you’retraveling and you’re watchinga movie on your iPod and youare crying like a baby because

the movie is so sad.14 Oct

This time I was caught singingby the lady in the car next

to me. Windows down. Loud.Head & hands going.

Yeah buddy.29 Sep

see extended tweet talk on richmondgrid.com

COMPILeD by PaUL SPICeR

Please no rain for the next hour!

Would love a dry live shot sans umbrella! #RVA #mercy

11 Oct

If you tweet someone is “doing it wrong: because

they don't tweet like you... you’re doing it wrong.

30 Sep

I’m hangry! That’s so hungry you are

angry. Photog Bill says it istime to feed the beast! #RVA

13 Oct

A C T i V ER V A ʼ S R E C R E A T I O N & W E L L N E S S C O M M U N I T Y

SunTrustRichmondMarathonFEATURING THEMCDONALD'SHALF MARATHONAND THEHCA VIRGINIA 8K

EVERYTHING YOU NEEDTO KNOW TO CROSSTHE FINISH LINE OF THE

V O L U M E 1 • I S S U E 5 • N O V E M B E R | D E C E M B E R 2 0 1 1 • # 5

Dang iTunes keeps playingrandom Mannheim Steamroller songs.

Getting me too hyped for @BuschGardensVA’s Christmas

Town. I can hardly wait.24 Jun

6 R I C H M O N D r i d . C O M6 R I C H M O N D r i d . C O M

SO

CIal

MED

Ia

S mile and say cheese—RVahas always liked its picturetaken, especially when

there are instant results. and oflate, we apparently get our kicksfrom not only being in front of thecamera, but also by snappingspontaneous photos too.

Launched one year ago, in-stragram, a free photo sharingapplication, is enjoying a userbase that is over 10 million strong,with a feisty outcropping clickingaway right here in the region. In-spired by the old school magic ofKodak Instamatic and Polaroid, In-stagram users routinely captureimages of their daily lives usingtheir mobile device and sharetheir vision across multiple socialnetworks. To jazz up the experi-ence, Instagram offers 16 activefiltered effects to make stunningphotos with your phone.

“I like taking photos andwhen I don’t have my nikonaround, I use my phone’s camera,”explains amanda robinson,Founding executive Director atgallery5. “Instagram is a great wayto document your experiences—and yes, it’s also great that it hasfun filters that express the mood orenvironment that you are in.”

Robinson also sees a possibledownside. “The obvious debate isthat Instagram is a tool created sothat anyone can turn their crappyphotographers into something vi-sually pleasing,” she explains.

“at first I was uninterested intrying out what sounded like justanother picture ‘thing,’” admitsemily birchfield, a Richmondbased HR Professional. “However, Iquickly got in the Instagram groove withits easy-to-use photo enhancing featuresthat added a creative spin to my picswithout me having to study graphic de-sign to make it happen.”

birchfield is apparently not the onlymobile shutterbug, as Instagram is en-joying first-year results that took Twittertwo years to accomplish, while easilygrowing twice as fast as Flickr. With astrong community component, Insta-gram users regularly interact with friendsthrough “likes” and adding comments tophotos that have been uploaded, some-times enhanced, geotagged, and more.

“It’s fun to see the world throughothers’ eyes and also share someglimpses of how I see the world when Ican, in an instant Instagram second,share my moments in time with others,”says birchfield.

Like birchfield, RVa man-about-

town, johnny hugel, was also hesitantat first. “I was slow to come around on In-stagram, but now am addicted,” he says.“Many times I'm looking to show offwhat I think is a good natural shot andusing the #nofilter hashtag, but othertimes I just use it to remember some-thing interesting I did, saw, or—hope-fully not too often—ate.” Hugel says thatwith weaker photos he uses the filters tocreate a more unique image to com-memorate an event.

Hugel, birchfield, and Robinson arebut a few of the active Richmonders cur-rently creating instant photos with thepopular mobile app. Instead of tellingyou about Instagram, grid felt it best toshow off what some RVa photographersare creating with their mobile devices.browse a handful of our favorite photos,and then download Instagram to createand comment on the instant imagesstrike your fancy.

by PaUl SPICERShutterbug Socialfirst r0w

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find out more @blog.instagram.com

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SOCI

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by PaUl SPICER

travis oLiverFreelance

ad guy/film extra/Internetsensation/beard guy

(this week).ashLey tayLor brown

Merchandiser for Poshtots.

sterLing stokes, jr.Chemist by day,

craft beer lover & foodie.

What mobile app tickles your fancy

these days and why?

I was just introduced to beluga by some friends

from austin and it has quicklybecome one of my most used

apps. It’s a group chat/text appthat makes coordinating with

multiple people ridiculously easy.

getglue, just to keep up with the many

sources of free-timefillers—TV, movies, music,

video games and books.

Right now, the app I enjoyusing the most is untappd.Think of it as Foursquare forbeer complete with badges.

before I used Untappd, I really had no idea how

many different styles of beer I had tried.

how often do you find yourself

tinkering with it?

I use it just about anytime I’mout having a beer. Even more

so now that Untappd has a native app versus the mobile

web application. I love the newability to take pictures of your

beer; I wish I could go backand take pictures of past

check-ins because some beerswere absolutely beautiful.

I guess I’ll just have to go drink them again.

What keeps you comingback for more?

It makes group texting easyand finding friends even easierwith its built-in map function.

Instead of having to talk to 5 people to coordinate one

thing, I can set up a group and just let it roll.

The stickers; similar tofoursquare, GetGlue rewardsyou for certain achievements,

watching a show on the premiere night or regularly

watching Glee, except GetGlueactually snail mails you stickerversions of your merit badges.

Uh, the beer! Seriously, though there’s

so much more to Untappd that I’ve barely

scratched the surface. I’ve yetto use the recommendationsfeature but can’t wait until I

get the chance.

What would you tell gridreaders about this app

to convince them to give it a test drive?

Free texting, works across plat-forms including non-smart

phones, free texting, free texting, free texting!

It keeps you in touch with thelatest trends in any category,

television shows, books, music,sports and hobbies, while hav-ing a way to manage the ever-growing list of things to keep

you busy.

Really, if you’re a craft beer

lover then this is the app

for you.

Multipletimes

throughoutthe day.

With possibly more cell phonesthan toothbrushes on the planet,grid felt that it was time we tookto the streets to find out what’sin the pocket of the average RVaresident. What interested usmost was not the actual handydandy device, however, but themobile apps (other than Twitter,Facebook, and the like) that oc-cupy the time of our fine citizensin the region.

What’s In Your Pocket?

Every time I sit down to catch up on

the DVR or grab a newmusic album.

RICHMONDMOM.COM 9

A ll of my kids love tech-nology. This should notcome as a surprise as

their mom is a blogger who fre-quently tweets, facebooks andgenerally adores her iPhone.

Lately, though, it’s been achallenge to get them interestedin much of anything besidesmovies and videos, and we’vebeen declaring “digital-free”times to try and reconnect.

So when I arrived homefrom work today and my nine-year-old whipped his librarybook out of his backpack andplopped it on the island in frontof me—a cookbook—my eye-brow raised in interest. “Mama,”he said, “let’s make somethin’.”

I was all ears. We pouredthrough the pages togetherand I promised him that what-ever recipe he chose, we’d goto the store RIGHT THEN andbuy the ingredients.

Cream Puffs was the finaldecision. Darn, I thought, I washoping for the ice cream floatson the first page.

Now anyone who knows meknows that I am not exactly MarthaStewart in the kitchen (more likeMarie Callender, the queen of mi-crowave-&-serve meals) so this wasa feat for me. But when the instruc-tions were in giant font, well, Iknew I could handle it.

So we headed out to thestore in the monsoon where mymiddle kid swore WE WEREGOING TO DIE IN THE FLOOD OFRAIN but luckily, we made it, andof course they talked me into icecream floats (ahem) while we

were in the store.Soaked, we headed home

and set out the ingredients forour baking adventure.

We measured and pouredwith anticipation of the goldenbuttery yumminess that wasabout to evolve from this amaz-ingly-easy combination of ahandful of ingredients.

The kids spooned the creampuffs on the baking sheet withlittle help from me and I gearedup for the next round—thechocolate sauce. Once we hadthat simmering, since we were

working so hard, we treated our-selves like any good bakers tosome fabulous, well-earned rootbeer floats.

In eighteen minutes our creampuffs were ready, we’d whippedthe cream filling (Mom, that is seri-ously cool how that cream turnedinto solid stuffing!) and wereready for the grand finale.

There wasn’t a peep madefor several minutes as we dain-tily nibbled (read: inhaled) ourfabulous masterpieces together.

There was so much choco-late all over their hands andfaces I just told ’em to go on upand hop in the bath, which theydid without a sound.

This was one of the most de-licious nights we’ve had togetherin a long, long time.

November/December 2011 • Volume 1 • Issue 6 • #6

Kate hall, publisher

In This Issuethe new norm:

Brushing your teeth and washing dishes

in the same sink

Resolving to move forward sometimes means letting go of the past.

michelle garcia employs creativity, clarity

and forgiveness to reconstruct her family.

PHO

TO|

KaTe

HaL

LH

eaD

SHO

T: P

aIG

eST

eVen

S

girls are saying ‘stoP it!’

to harmFul adVertising

Now anyone who

knows me knows that I am

not exactlyMartha Stewartin the kitchen

(more likeMarie

Callender the queen

of microwave-

&-serve meals)so

this was a feat

for me.

connecting with my digital Kids

the low-down on slushy magic‘as seen on tV’

+

Don’t even accuse me of takingthis photo from a magazine – these are all ours!

katie mardigianConfronts the Misguided

Media Manipulation of Marketing to Children

Parents recommend Kid-Friendly restaurants

irecently had lunch with a newfriend, but she was differentthan any friends I’ve met in the

past. It all started out very muchthe same as any new friendship. awoman walked into the restaurantwhere I was waiting to meet some-one. She was very pretty with a dy-namite smile and sandy blondehair loosely clipped up in back. youknow—one of those really blessedwomen who can toss her hair upinto a clip and look glamorous!

She was stylishly dressed inslim dark denim jeans and a beau-tiful turquoise waist-coat jacketwith over-sized gold buttons fortrendy emphasis. She was void ofany earrings or other jewelry, whichactually was eye-catching and sim-ple—making her look stunningand youthful.

I noticed her designer bagright away and thought how luckyshe was to be so slim, have such abeautiful face that needed nomake-up, and be dressed so well.

and then she spoke. “are youRhonda?”

This was the person I was sup-posed to meet and our conversa-tion progressed. It was obviousthat her appearance and her actuallife’s circumstances are no longercongruent. you may recall thatMichelle found herself and her 3young children homelessovernight. Her dream home andfamily fell apart when her husbandsnapped under pressures of workand life, and became abusive.

Michelle could take it nolonger and before she knew it, shewas living in a shelter with littlemoney, a broken car, no job, and 3children. as I talked with Michelle itbroke my heart to hear her story,but she wasn’t looking for sympa-thy. She was searching for answersand ways to improve her situationwithout encroaching on others andasking for hand-outs. She has comea long way in a few months, butshe has a long way to go.

making a shelter an adventureMichelle and her 3 children, ages 3,5 and 9, live in a one-bedroomapartment in undisclosed location.Their bedroom is also their livingroom and kitchen. They share a

small bathroom. They have a mi-crowave and a small refrigerator,with little room or appliances toprepare a healthy meal.

She told me how she tried tomake their situation an “adven-ture” for the kids. “This summer, Iwould take the George Foremangrill outside and we’d pretend wewere grilling out. The kids thoughtit was so much fun. I just had to dosomething to get out of the oneroom we share,” she explained asshe smiled.

For Michelle, life is differenttoday and it’s nothing like she hadever envisioned for herself. Leavingher comfortable 4-bedroom homein the West end that included abeautiful front porch, a fenced-inbackyard with a jungle-gym set forthe kids, and wonderful neighborswas the hardest thing she’s everdone—or so she thought.

now she’s finding that thehardest thing is ‘keeping on.’

“I can see how women returnto bad relationships after a while.It’s hard trying to make it on yourown, especially with 3 kids. Somedays I don’t want to get out of bed.Some days I want to give up. but Iknow I can’t go back for the sake ofthe children and for myself. I knowthere’s something better for meand I just have to keep working andfighting for it,” she laments.

the new normsMichelle told me how she has be-come accustomed to somethings being normal that wereonce so far from her everydayworld that she had never consid-ered them. She describes them as“my new norms”:

Sharing one small bathroomsink with her 3 kids for brushingtheir teeth, washing their faces,and washing their dishes (there isno sink in the kitchen area).

Sharing a bedroom with all 3children—2 in the bed beside herand her youngest tucked in bedwith her.

eating frozen and micro-waved dinners routinely becausethere is no stove and little moneyfor food to prepare.

arriving at an undisclosed lo-cation at 6:45 a.m. each weekday

morning to meet the person whosafely shuttles her children toschool many miles away.

Hanging her clothes and theclothing of her 3 children on hang-ers around the room because thereis no closet space.

Sharing what little she haswith a woman she met in a similarsituation who lives in the tinyapartment next to hers.

When our first article aboutMichelle ran in Richmondmom.comseveral weeks ago, her world lit uplike a Christmas tree. Her emailinbox was filled each day whenshe came home and she hurriedlyopened it to see what peoplewere saying.

It was exhilarating and en-couraging to find so many peoplewho cared. There were some whogave money or gift cards thathelped her buy gas and groceries,

and she was eternallygrateful—but the friendships andemails were also some of the bestgifts she received.

Interestingly, she forgives herhusband because she says that shecan only move forward by forgiv-ing him and it’s actually a gift shegives herself. To do anything lesswould just cause her more painand anxiety.

She walked away with a smileafter hugging me andtelling me how blessedshe was to have herkids and a chance tomake it on her own.

Michelle loves gettingencouraging emails andcomments so pleasefeel free to email her at [email protected]

10 RICHMONDMOM.COM

For weeks, wehave anxiouslyawaited the ar-

rival of the little,square cardboard boxthat contained thecoveted Slushy Magic“as Seen On TV.”

The kids woreme down one dayafter a long day of work and Ithought, what’s $19.95 plus ship-ping? This could potentially revolu-tionize my life!

Six weeks later, after awaitinga backorder, the mail lady, lookingexceedingly annoyed, walked upthe front steps with our SlushieMagics “buy one get one free.”

The box contained twosimple, plastic cups with lidsand groovy spoon-strawcombos, directions andwhat turns out to be the se-cret ingredient: six tiny pack-ages remarkably resemblingsilicone breast implants.

Pop those babies inthe freezer for a few hours,put ‘em in the cup withyour favorite beverage.

add a ridiculousamount of shaking (yourkids will likely defer thischore to you if they’re any-thing like mine) you’ll havea fabulous, icy-cold bever-age “Shaky, Chilly, Makes

you silly!”

We think it was well worth the“investment” for the deliciousslushies we are whipping up. and,to be transparent, we were notcompensated for our endorsementof this product.

as payment to myself (forbeing a kick-ass mom& shelling out thedough), I will be en-joying an adult ver-sion of this drink laterthis afternoon, experi-encing my own spe-cial magic thanks toour new toy.

the low-down on slushymagic ‘as seen on tV’

by KaTe HaLL

Resolving to move forward sometimes means letting go of the past.Michelle Garcia employs creativity, clarity and forgiveness to reconstruct her family.

the new norm: Brushing your teeth and washing dishes in the same sink

by RHOnDa Day

a FULL-TIMe FReeLanCe WRITeR, Day IS aLSO a WIFe, MOTHeR anD GRanDMOTHeR.

see extended article on richmondmom.com

RICHMONDMOM.COM 11

t he inappropriate and un-healthy nature of much ofwhat’s being marketed to our

children is a hot topic these days.Kids are online and pluggedin—and are exposed to a recordnumber of advertisements, many ofwhich include harmful messagesthat promote negative body im-ages and the objectification or sex-ualization of girls and women.

Some companies have de-cided that in order to grab their au-dience’s attention they need to beshocking, and often it’s young girlswho are being used as material.Ranging from JC Penney’s mis-guided attempt to catch thealmighty tween girl dollar by print-ing shirts that say “I’m too pretty todo homework,” to disturbing im-ages of young girls in make-up,very little clothing and suggestiveposes used by companies to selleverything from shoes to Hal-loween costumes to video games.The accumulation of all of these im-ages sends a strong negative mes-sage to our children, girls and boys,and undermines what we’re tryingto do as parents to raise healthy,happy kids.

It’s frustrating that no matterhow often or how loudly we tell ourdaughters: you are valuable be-cause you are smart, you are kind,you are strong, you are yOU, theyare being told by the outside worldthat they would really be valuableif they were skinnier, prettier, talkedless and posed more.

We also try to teach our boysto respect themselves, respect theirfemale counterparts, and to dowhat’s right. and yet the messagethey get from many companies isthat girls are to be valued by theirappearance and are here for our vi-sual enjoyment.

So what can we do to stopthis? We as parents can directly ex-press our opinions to the compa-nies marketing to our children (I’mlooking at you, abercombie), andwe can support companies whohelp to enforce positive messages.but we can also involve our chil-dren in the discussion. What wouldhappen if we gave them the power

to take a red marker to today’s adsto express their opinions aboutwhat they’re seeing and how itmakes them feel?

a magazine and on-line re-source called new Moon Girls,founded in 1992 by a mom in Min-nesota with the goal of empoweringgirls to create their own media mes-sages based on respect for self andothers, has done just that. In a newcampaign called “Girl-Caught” theyask kids to literally put their stamp ofapproval or disapproval on the adsand images they see every day.

Kids can download a digitalstamp or print out stickers that say“Stop it! This disrespects girls andwomen” or “Thank you! “

This allows kids to activelyvoice their opinion about harmfulads as well as applaud the ads thatactually get it right. Kids all over thecountry have picked up the gauntletand are uploading their Girl-Caughtimages to newMoonGirls.com toshow the marketing industry andthe world examples of acceptableand unacceptable ways to use girlsin the media.

Giving kids a voice in the de-bate is a powerful tool in this fightagainst harmful advertising. Itopens up discussions between kidsand adults about the conse-quences of objectifying girls andwomen, placing value on un-healthy and unrealistic body types,and downplaying girls’ strengthand intelligence. It also shows ourkids that they can be a part of thesolution and make a difference inthis world.

Go to newmoongirls.com tocheck out the Girl-Caught campaign.It’s encouraging to see the ads thatgirls view as negative, stamped withthe big red “Girl-Caught” logo, andlets in a flicker of hope that maybethe kids of today are going to be theones to finally hold companies to ahigher standard.

Confronting the Misguided Media Manipulation of Marketing to Children

girls are saying ‘stop it!’ to harmful advertising

by KaTIe MaRDIGIan

MaRDIGIan IS a FReeLanCe WRITeR LIVInG In RICHMOnD WITH HeR HUSbanD anDTHRee yOUnG CHILDRen. SHe FInDS THe JOyS anD InSanITy OF CHaSInG aROUnD3 LITTLe OneS PROVIDe COnSTanT InSPIRaTIOn FOR HeR aRTICLeS On MOTHeRHOOD.

Now available in paperback.richmond rocks!

just in time for the holiday season, in its second printing,this full-color book is a fun tour of Richmond’s history

and sights for little ones ages 4-8, but adults will get a kick out of reading it aloud, too!

available a local book and gift retailers and online @richmondmom.com

12 RICHMONDMOM.COM

Below is a list* of RVA restaurants and comments that parents offered for fun, family meals.Parents recommend Kid-Friendly restaurants

angelo’s italian pizza & restau-rant in midlothian: The owner’swhole family is there running theplace. every time we go they areready with crayons for the boysand after dinner the boys get tosee a saltwater fish tank full of col-orful fish. They have an amazingkid menu and always make myfamily feel like part of theirs.

applebees: I love them becausethey’re the only place (in Rich-mond and as a chain) that servesKraft Mac and Cheese—which isthe only type acceptable to myyoungest daughter. LOL! butaside from that, they have a greatmenu for kids, including healthyoptions. Plus, my kids love the icecream for dessert.

california pizza kitchen: Greatfood for adults and children.Good location, you can walkaround Short Pump Mall beforeor after dinner.

can can: It’s noisy enough todrown out any sound kids make,they are equipped for and wel-come children during the hourschildren are normally awake, andit’s not a chain!

casa grande: We love this placefor dining out with our kids! CasaGrande at Short Pump, off ofPump Rd. They have chips andsalsa for the kids to eat while wait-ing for the main dish. The serviceis always fast. Friendly servers. affordable great tasting food andthey can easily accommodate large parties.

chick-fil-a (Richmond locations):There are so many reasons to loveChick-Fil-a. They have Tuesdaynight free kids’ meals. They havegreat play areas with a clear glasswall so parents can see in. The play areas are safe and the cleanest of any of the fast-food restaurants.

chuck e. cheese restaurant(Richmond locations): My familyloves Chuck e. Cheese, we have an8-year-old granddaughter and a4- year-old grandson, they bothlove to play video games and therides and the menu has both piz-zas and salad bar for people thatdon’t want pizza, there is one nearour house as well as one near my daugher’s house, everyone has fun and gets to spend time together.

el toro Loco: I love taking our 4kids to el Toro Loco because they

always give a table in the back,where my kids are free to be kidsand less likely to disturb other din-ers. The kids love the chips andsalsa. They have no problem withour children sharing plates offood. The service is fast andfriendly. We can dine there withour family of 6 and spend rightaround $40 including tip, so it isvery economical for us.

firebirds richmond: I love Fire-birds because the service is great,the food is great and best of all,it’s loud! no one notices my kidsat that noise level. but I still get agrown-up meal.

glory Days richmond: TVs every-where so the kids always havesomething to look at; video arcade in the back of restaurant;memorabilia on the walls; bas-ketballs and goals hanging fromthe ceiling. The servers arefriendly and the atmosphere isrelaxed. My 5-year-old alwayspicks it as the place he wants togo. even took Mommy on a datethere once.

hot tamale cafe: Friendly waitstaff and family-oriented owners.Supports the community and fam-ilies in need and has age-appropri-ate food and seating area.Inexpensive and non-smoking andnot many alcohol signs around.

islamorada fish company (basspro shops): Islamorada Fish Com-pany is such an awesome place toeat! They have wonderful food,friendly staff, and a great atmos-phere. My kids love the giant fishtank at the bar and all of theamazing fish/ocean decor hang-ing from the walls and ceiling.They even have a super cutetackle box that you can purchasewith your kids meal! and, whenyou’re all full and happy, you cango shopping and have a blast in-side the bass Pro Shops!

jason’s Deli: Great easy place todine with kids. Love the muffinson the salad bar and the frozenyogurt always encourages the kidsto finish their meal for the sweetdessert! Lots of healthy choices,convenient locations, fast service,and ICe CReaM!

joe’s inn (bon air): ample seatingso we have not had to wait for atable. The best thing? Theyhave some toys and books toentertain little ones while wewait for our food.

joe’s inn (Fan location): love thatthey bring my meal quickly, that Ican get breakfast anytime, thatthey have a kid’s menu, and thatit’s loud enough that my son’ssqueaky little voice blends in with the noise.

johnny rockets (Richmond loca-tion): I love everything about thisrestaurant. The staff is superfriendly. They draw faces for thekids with their ketchup. There isgreat ’50s music playing that thewaitstaff even dances and playsair guitar to. The kids love that thejukebox is 5 cents. They love thedecorations and that there is acrane game that lets you play untilyou win. also, the food is great es-pecially all the different milk-shakes. We all have a great timeand don’t feel worried that kidswant to be kids there.

kabuto richmond: My kids loveto be entertained by the chefcooking at the table right in frontof us. It allows my husband and Ito actually eat our food withouthaving to entertain the kids our-selves. The food is always greatand our four year old loves to usethe kids chopsticks.

kitchen 64: Great food selections,laid-back atmosphere, kids can beloud and won’t disturb others!Fun for kids and parents too!

mexico restaurant: Service isgreat, food comes fast and isgood, and there are little activitieson the table to keep kids busy be-fore dinner.

mimi’s cafe: I honestly have notbeen to the Mimi’s in Short Pumpyet, but I went to one in new Mex-ico. That one was great. Theygave the kids a plate of food tomunch on while waiting to orderour food. They won me over withthat. I do hope that the one heredoes the same thing and look for-ward to checking it out.

moes southwest grill: Well, theyalways welcome you with a yell,“Welcome to Moes!” every kidloves to yell indoors. They makeeating veggies and meat fun forkids! My kids looove their cheese sauce!

nuevo mexico: The service is fast,which is a plus when you have lit-tle ones who get antsy staying stillfor too long. The food is alwaysfresh and delicious. They alwaysfind a great spot for us so we andour two infant car seats are out of

the way of hot food in servers’ hands.

o’charleys: They don’t try to situs away from other people. Service is fast.

outback steakhouse: I love thefun, healthy food choices for littleones at Outback. When there is along wait, they offer a snack toyour child—usually animal crack-ers, which I usually just stash awayfor his dessert. also, I love that it isfairly loud, so my little hollering 2- year-old blends right in withthe noise!

palani Drive: We like to sit outsideand the kids love their healthysmoothies. They have a healthymenu for all too.

red robin: One of my children’sfavorites. Lots to look at andgames to keep the kids enter-tained before the food arrives. We had my son’s t-ball end of theseason party there this past sum-mer and the kids had a ball. Thestaff was great!

river city Diner (Parham Rd.): The staff is amazing! We had myson’s 5th birthday party there lastDecember and everyone was help-ful, polite, upbeat and awesome.

ruby tuesday: We love RubyTuesdays because my son eatseverything we give him there. Headores the cheddar biscuits, saladbar, and the entrees. They are al-ways quick to seat us and veryquick to serve us food so it’s greatfor parents with a hungry toddler!

sakura: I named Sakura but I thinkany Japanese Hibachi place is agreat place for kids. When myparents wanted to take me to din-ner for my birthday, I knew theyreally wanted to take my son (3+)out and just have me along for theride. I know their priorities. It’s thegrand kid. It’s cool. but takingkiddo anywhere that I would haveloved would have been a night-mare. a Japanese Hibachi steak-house was the only place I couldthink of where the sushi and food(and cocktails) would be a treat forme and there would be entertain-ment for kiddo.

silver Diner: you can get break-fast all day long and the kids loveto play with the jukebox. Weorder yogurt parfaits and freshfruit. They can color and keepthemselves busy too. There israrely a long line.

see complete list on richmondmom.com

*Several listings had multiple recommendations that are available online.

by RHOnDa Day

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There was a lot of socialmedia chitchat at Octo-ber’s james river writers

conference held Downtown atthe Library of Virginia. The three-day event featured the requisitepanels on fiction, poetry, cre-ative nonfiction and, of course,pitching to agents.

but this year, there seemedto be emphasis on author as abrand. Thursday afternoon’spanel “O Platform, Where artThou?” featured kit wilkinsonas moderator with speakersrandy freisner whose back-ground is with advertising andThe Martin agency, Palari Pub-lishing’s partner Dave smither-man and the literary agentarielle eckstut. In essence, welearned a writer’s “platform” iscomprised of the various socialmedia and online presence thatwill—hopefully—garner inter-est in one’s books. Twitter and

Facebook were the obviousmodes of promotion, but therewas also discussion about blogsand guest blogging. The ideabeing that you are interviewedor asked to post on a blog ofwhich there is an affinity in sub-ject matter.

The panelists overall seemedto agree since much of socialmedia is text-based; this was agreat time for building a brand asmost authors should like the op-tion to self-promote throughwriting as opposed to makingpersonal appearances.

Speaking of personal ap-pearances, between sessions Icaught up with erica orloff theauthor of contemporary ro-mances—including Illuminateddue out in December—whosaid her latest technique inbook promotions has beenthrough guest appearances atbook clubs through Skype video

conferences. She says it’s a greatway to connect with intimategroups of readers all across thecountry without actually havingto travel.

vcu cabell first novelist awardthe first novelist award (nowin its tenth year) recognizes anoutstanding debut novel pub-lished in the preceding calendaryear. Two days of celebration(nov. 15th-16th) will include aninterview with this year’s win-ner, David gordon (The Serial-ist) as well as his agent andeditor; panel discussions withpast winners victor Lodato(Mathilda Savitch), michaelbyers (Long for This World),maribeth fischer (The Lan-guage of Good-bye) and nPRbook critic and author alancheuse. Get more details atnovelist.library.vcu.edu.

STIll SPINNING WITh IDEaS GlEaNED FROM ThE jaMES RIVER WRITERS CONFERENCE?bRaCE yOURSElF, ThERE aRE MORE UPCOMING aUTUMN bOOk EVENTS. The Book Crowd

a publishing trifectaThe grid November|Decem-ber issue launch party (atChez Foushee, checkpalari.eventbrite.com for dayand time ) will also feature notone but two books from itspublishers.

ted randler has a newnovel out called anyoneWhose heart's been had, a funromp through the lives of sev-eral women in Richmond. It’spaperback and will be avail-able for $14.95.

Dave smitherman will beon hand with his book thatjust came out called Two Ver-sions: The Other Side of Fameand Family (in paperbackavailable also at $14.95). It’s amemoir that he co-wrote withbill hudson of the 1970sgroup the hudson brothers.

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top-Down initiativesFirst and foremost among thecity’s initiatives is the recentlycreated position of Pedestrian,Bicycle, and Trails Coordinator(P.B.T. Coordinator). mayorDwight c. jones—interested inmaking Richmond greener,healthier, and more progres-sive—created a pedestrian, bi-cycling and trails planningcommission in 2010.

The Commission, whichconsists of local cycling enthusi-asts, spent several monthsresearching other cities’projects, surveying localcitizens, and developing asuccinct list of recommen-dations for the city.

champe burnley, oneof the commission’s co-chairs,says “Cycling is healthy, itgets cars off the roads, it’seconomical, it’s good for theenvironment and it’s good forour communities.”

Chief among the commis-sion’s requests was jakobhelmboldt’s newly created po-sition as P.B.T. Coordinator.Helmboldt, who previouslyworked as VDOT’s State BicycleCoordinator, is tasked withpulling together the city’s manydepartments in order to im-prove infrastructure, educatethe public, and generally makethe city less car-dependent.

“Bicycling should be acces-sible and attractive to everyone,whether as a means of recre-ation or transportation,” Helm-boldt says of his vision ofnormalizing cycling. “Cyclistsare often grouped into cate-gories; the competitive road cy-clists that primarily ride fortraining, touring or club cyclists

that ride for recreation, urbanhipsters, etc. I’d like to see morepeople simply riding for dailytravel whether going to work orrunning errands.” In a time of in-creasing gas prices, congestedroads, and growing rates of obe-sity, cycling offers a cheap,green, and healthy means oftransportation. “National statis-tics indicate that 40% of alltrips are less than 2 miles.Those are trips that can easilybe taken by bike, whether to

work, school, a mid-day meet-ing, lunch or errands.”

Helmboldt’s vision for Rich-mond includes more than 75miles of “sharrows,” or sharedlane markings, by summer2012; one major North-Southroute, one East-West route, andenhancements to the US BikeRoute 1.

The city’s other immediateprojects include installing bikeracks in areas where there’ssignificant bike parking de-mand and helping turn theMain Street Station into a“multi-modal transportationhub,” including ideas to make“bike commuting a more attrac-tive alternative.”

Helmboldt says, “If we as acommunity were to make even

a modest amount of routinetrips by bike it would reduce gasconsumption, improve physicaland mental health, improve airquality, reduce congestion, andeven improve water quality. Rid-ing bikes won’t save the planet,but it can certainly help.”

worLD-cLass pro-cycLing, 2015At the same time that Richmondis working to become more con-venient and appealing to area

bikers, it is alsopreparing to dealwith the influx of1,500 pro cyclists.

On September28th, the union cy-cliste internationalofficially announcedthat Richmond hadwon the right to hostthe world road cy-cling championshipsin 2015. The race,

which is known as “cycling’spinnacle event,” is broadcastedannually by 500 media outletsand watched by 300 millionviewers. The event is expectedto draw over 450,000 visitors tothe Greater Richmond area andis to generate more than $135million in revenue.

Lee kallman, of richmond2015 inc, says that Richmondwas chosen because of “ourmild climate, challenging ter-rain, and central location of theeast coast.”

Richmond 2015 has alsogarnered considerable supportfrom local businesses that planto work together with the city tomake the improvements neces-sary for the Championships.Kallman also says that, “A big

part of [Richmond 2015’s] mis-sion will be to get Richmondersof all ages, abilities and incomelevels on a bike—could be forrecreation, fitness, transporta-tion or competition.”

Over the next 4 years, RVAcan look forward to events in-cluding talks from “well-knownspeakers from the industry andpro peloton, rides (geared to-wards a wide variety of ages andabilities) as well as competitiveraces,” fundraising galas, andmuch more. “Details on suchevents will be announced overthe next month or so.”

The race is scheduled forSeptember 19-27, 2015.

gooD oLD-fashioneD, two-wheeLing funFor cyclists interested in recre-ation, Richmond has a wealth ofroad and mountain biking, BMX,and kid-friendly options.

Helmboldt says, “There aresome great rides for the recre-ational cyclists since you can getoutside the city quickly, and ofcourse Richmond has some ofthe best urban single-track trailsin the nation.”

For people looking to bikeon paved paths, john bolecek,vDot’s state bicycle coordi-nator, indicates that “theurban core from Carytown allthe way east to Church Hillhas a perfect mix of homes,shopping and offices thatmake it great for bicycling.”

Luke stevens, owner ofbunnyhop bike shop, recom-mends “the cemeteries north ofthe river including Hollywoodand Mt. Calvary,” or the South-side Floodwall. “These would betwo nice rides for people that

ThaNkS TO ThE PaSSION, CREaTIVITy aND haRD WORk OF lOCal CyClISTS, RVa IS qUICkly GaINING aWORlD-WIDE REPUTaTION FOR bEING a bIkE-lOVING CITy. ThE NExT FEW yEaRS WIll bRING a VaRIETy OFTWO-WhEEl-FRIENDly INITIaTIVES FROM ThE CITy, a PRO RaCE ExPECTED TO DRaW 450,000 VISITORS,bIkE-ORIENTED ChaRITy EVENTS aND lOTS OF OPTIONS FOR FUN lOCal RIDES.

Wheels of Fortune: RVA’s Big Bike Boom

by MeGan FIeLD

Champe burnley co-chairs thePedestrian, bicycling and Trail’sPlanning Commission.

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are just getting into city riding.” Those interested in moun-

tain biking should try out thejames river park Loop which is“among the best in the country,”according to riderichmond’smichael gilbert. The 8-13 mileloop consists of Buttermilk, But-termilk Heights, the NorthBank, Belle Isle, and Forest HillPark, and has a wide variety ofchallenging terrain. bobwheatley, of richmond bomb(Businesspeople on MountainBikes), also recommends Poca-hontas Park, which “has anamazing network of well main-tained single-track trails.”

BMXers should be sure tocheck out Gillie’s Creek, in theEast End of Richmond, and Lau-rel Skate Park, on HungarySpring Road.

As for families looking for

outings, Belle Isle also offers aflat, gravel route which is about1 mile long. The Pony Pasture,the Wetlands, Huguenot Flatwa-ter, and Deep Run Parkalso offer flat, gravel ordirt paths which allow kidsto safely explore nature ontheir bikes.

Virginia Capital Trail,a 55-mile trail betweenRichmond and Williams-burg, also offers kid-friendly paths. The trailcurrently has 4 open sec-tions and is scheduled tobe finished by 2014.

For those intrepid cy-clists looking for longer rides,the US Bicycle Route 1 andRoute 76 can’t be missed. Route1 runs through Virginia fromDC to the border of North Car-olina, and crosses through the

middle of Richmond. Route 76runs from Newport News to theborder of West Virginia, andruns through Mechanicsville

and Richmond. Next year will bethe 25th year for the bike vir-ginia tour, an all-ages, multi-day ride that travels a differentroute each year.

Last, but certainly not least,

Richmond is full of organiza-tions putting on events andholding frequent rides. RideRichmond, in conjunction with

VCU and CarytownBicycle, held Rich-mond’s first annualBike Week in April2011. The week in-cluded a FlyingSquirrels ride, a freetune-up and bikeregistration withthe police, a bike-inmovie, cycle sympo-siums focused onsafety education,and a pizza drive.

Locals can keep up todate with RideRichmond’splans for the 2012 Bike Week,as well as a Holiday Bike Driveand planned Bike Co-op, atRideRichmond.net.

a student taps into VCU’s bike air compressor station.

bikers on the suspension bridge to belle Isle. RVa will host the World Road Cycling Championships in 2015.

[left] The VCU bike Raffle winner and [above] bike Registration. both events were part of Richmond’s first annual bike Week.

“I feel fortunate to live in the city and

a neighborhood whereamenities are close byand it’s both possibleand practical to bike

to many things.”karen townsend

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cobb technologiesCobb Technologies is a Rich-mond-based, Family-ownedoffice technology dealer,headquartered in Richmond.20 years serving Richmondbusinesses with digitalcopiers, printers, scanners,and fax solutions. You'veheard the radio ads withFreddy Cobb; we invite you totalk to Peter Larsen at CobbTechnologies and learn therest of the story!

804-515-5700

In October, the u.s. greenbuilding council (usgbc)awarded university of rich-mond’s robins stadium itsLEED Silver certification, inrecognition of environmentallyfriendly design and constructionof a building. Design of RobinsStadium included numerous fea-tures intended to earn LEED cer-tification, said David merchan,the university’s project engi-neer. Among them are:

• Cool roof—roofing that islight in color that reflects in-stead of absorbing solar energy.

• Water use that is 43 per-cent less than LEED code mini-mum, achieved by low-flowwater fixtures and artificial turf.

• Significant (42 percent)use of construction materials ex-tracted and manufacturedwithin 500 miles of Richmond.

• Significant use of recycledconstruction materials (90 per-cent of the aluminum bleachersand 20 percent of overall con-struction materials).

• Use of sunlight in 96 per-cent of regularly occupiedspace.

Merchan noted that versa-tility of the stadium’s heating,ventilation and air-conditioningsystems, as well as controlledlighting fixtures for efficient in-terior lighting, also contributedto the LEED Silver certification.

The university has appliedfor LEED certification of fiveother buildings. Three addi-tional structures have receivedLEED certification: Heilman Din-ing Center, Weinstein Hall andWeinstein Center for Recreationand Wellness, which receivedLEED Gold status in 2010.

GREEN TECH:University of RichmondAdds Another LEEDs CertificationIn October, the american plan-

ning association (apa) an-nounced the designation ofmaymont as one of 10 GreatPublic Spaces for 2011 underthe organization’s Great Placesin America program. APA GreatPlaces exemplify exceptionalcharacter and highlight the roleplanners play in creating com-munities of lasting value.

APA singled out Maymont,a 100-acre estate that serves asa public park, as a place whereart and architecture harmo-niously blend with the surround-ing plants, animals, and waterelements. A cooperative venturebetween the City of Richmondand the nonprofit MaymontFoundation, the estate is a modelof public-private managementand remains free and open to all.Its gardens and amenities pro-vide opportunities for reflection,relaxation and edification.

“Maymont is a great place.Any conversation regarding thefuture of parks, interpreting his-tory, habitats or horticulture inour Greater Central Virginia areamust consider and study May-mont’s impact,” said richmondcity council member charlessamuels. “Maymont serves as aleader in the areas of public-pri-vate partnerships, as a non-profit foundation manages andmaintains a Richmond City pub-lic park through a thoughtfully-crafted agreement.”

Through Great Places in

America, APA recognizes uniqueand exemplary streets, neighbor-hoods, and public spaces – threeessential components of all com-munities. These authentic placeshave been shaped by forward-thinking planning that show-cases diverse architecturalstyles, promotes community in-volvement and accessibility, andfosters economic opportunity.

APA Great Places offer betterchoices for where and how peoplework and live every day. Since APAbegan Great Places in America in2007, 50 neighborhoods, 50streets and 40 public spaces havebeen designated in all 50 statesand the District of Columbia.

“Maymont’s beauty liespartly in its ability to be differ-ent things to different people,”said apa chief executive offi-cer paul farmer, faicp. “It is re-ferred to as 'everybody'sbackyard.' For some it’s arefuge, a place of contemplation.For others it’s a place of en-chantment, and for still others,it’s a place of discovery and ex-ploration,” he added.

Maymont Earns High MarksRanks in ‘Top 10’ of National Public Spaces

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Virginia has been named themost pro-business state inthe country by the PollinaCorporate Real Estate study:“Pollina Corporate Top 10Pro-business States for 2011:The Rise of the West.” Vir-ginia won the 2011 top-rank-

ing by the largest margin inthe history of the study. Thismarks the third straight yearthat Virginia has held the topspot in the Pollina rankings.In july, CNbC also named Vir-ginia as america's “best Statefor business.”

National Study AwardsMore Biz Praise to Virginia

Commonwealth ArchitectsWins Virginia AIA’s Highest AwardPresented at the Virginia AIA’sVisions for Architecture gala atthe Virginia Museum of FineArts on November 4, Common-wealth Architects will receivethe 2011 T. David Fitz-Gibbonaward. The highest honor be-stowed by the Virginia Societyto a Virginia-based architecturefirm, the Fitz-Gibbon Architec-

ture Firm Award recognizes afirm that has consistently pro-duced distinguished architec-ture for at least ten years. Onlyone award may be bestowedeach year. The award celebratesCommonwealth Architects’more than 13 years of distin-guished architectural and pro-fessional leadership.

In October, snagajob wasnamed for the fourth consecu-tive year as a top small com-pany to work for in America onthe Great Place to Work® an-nual listing. This year how-ever, the company took tophonors, ranked as number onein the nation.

Snagajob offers the largestonline community of hourlyworkers and is a leadingprovider of workforce solu-tions for employers.

Selected among hundredsof small companies (50-250 em-ployees) competing for the bestplace to work honor from theGreat Place to Work Institute(the same firm that compiles theannual Fortune list), Snagajobwas judged based on employeesurveys, an in-depth question-naire and factors such as credi-bility, respect, fairness, pride

and camaraderie.“The foundation of what we

look for in ‘Snaggers’—our em-ployees—is great people wholove doing great work togetheras a team,” said shawn boyer,co-founder and ceo of snaga-job. “I’m incredibly proud of thishonor especially because it’sbased on employee feedback.This award is further validationthat our maniacal focus on peo-ple and culture is the right ap-proach, particularly as we growat a rapid pace and have dou-bled our size in the past year.”

“The companies featuredon this year’s list are truly ex-traordinary in their practicesand achievements,” said susanLucas-conwell, ceo of greatplace to work. “Their leadersrecognize the value of creatinggreat workplaces and the com-petitive edge it provides them.”

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Snagajob: ‘Best U.S. Small Company to Work’

Raising cash for your business’launch or growth is not an easything. approach it in the wrongway, and it can get a lot worse alot faster.

Public offerings of ownershipshares in exchange for investmentare regulated by the Securities andexchange Commission. Securitiesregistration and other compliancesteps are expensive and time-con-suming—beyond the budget ofmany start-up and grow-ing companies. Failure tocomply is even more ex-pensive, and more time-consuming, given theenforcement actions andfines that can result.

you have heard ofand maybe worked withangel Investors, VentureCapitalists, or other privateinvestors. Companies cansell ownership interests tothose entities becauseeveryone involved is savvy enoughto know how not to create a publicsecurities offering. One importantway that they do that is by not ad-vertising shares for sale outside ofexisting networks. It is sort of a“don’t talk to strangers” rule thatkeeps private placements private.

Obviously, not all companiesare connected to the privatefunding grapevine. For thosecompanies, including many whowould get the boost they needfor lower dollar amounts, the reg-ulations provide a barrier to thekinds of publicity—talking tostrangers—that would connectinterested investors with interest-ing investments.

from washington, here to help, maybeHowever, the same town thatbrought us the restrictions mayalso soon provide an escape valve.

Two proposals are pendingthis fall in Congress. One woulddo away with the restriction on“general solicitation” of potentialinvestors, as long as the investorswere “accredited” (i.e., rich and so-phisticated investors under cur-

rent guidelines), and so long asother existing requirements fordisclosures and types of securitiesare met. These existing require-ments include the requirementthat all sales within a certain timeperiod must be treated as oneoffering, that thorough infor-mation and disclosures mustbe provided, and that the se-curities have restrictions ontheir resale.

crowdsourced investment may also get a breakFor those familiar with onlinegroup investment platforms, youmay be wondering “What aboutKickstarter.com and its ilk?” a sec-ond bill, sitting there on Capitol Hill,would specifically allow crowd-funding and raise its limits. So far,these services have kept their pos-sible investment levels low.

as the laws and regulationsexist without this proposed crowd-sourcing allowance, Kickstarterusers are limited in the invest-ments they can raise. The pro-posed new law would raise thatlimit, allowing companies to sell upto $5 million worth of securities aslong as individual annual invest-ments are limited to the lesser of$10,000, or to 10 percent of the in-vestor’s annual income. Still not areplacement for big checks frombig investors, but it would open upa lot of room.

These two Congressional pro-posals would open up conversa-tions and investor-opportunitymatching in some useful ways.Keep your fingers crossed that theywill pass.

by CHRIS GaTeWOODLegal BriefaSkING FOR INVESTMENT May GET EaSIER

Providing outside general counsel services to companies with or without alegal department, Chris Gatewood is an attor-ney & founder of Threshold Counsel, PC,(www.thresholdcounsel.com)

Chris Gatewood

However the sametown that

brought us the restrictions,

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1. Ranked one of the 20 happiest Cities for youngProfessionals in america by Forbes.com, September 8, 2011.

2. One of the nation’s 50 bestplaces for business and careers by Forbes.com, June 29, 2011.

3. Ranked the 12th most fitamong the nation’s 50 largestmetropolitan areas by theamerican College of SportsMedicine american FitnessIndex, May 2011.

4. Richmond City has beennamed the best Small ameri-can City of the Future. It alsoranked as the third Top SmallCities FDI Strategy and fifthoverall for Small Cities busi-ness Friendliness in ForeignDirect Investment (fDi) Maga-zine’s north american Cities ofthe Future 2011/12, april 2011.

5. The nation’s 17th healthiesthousing market for 2011 on builderonline.com, March 3, 2011.

6. The 7th best metro centerfor business, rated by the WallStreet Journal’s MarketWatch.com,December 20, 2010.

7. One of the top 10 cities forIT professionals to live in, according to Microsoft Certi-fied Professionals Magazine,December 12, 2010.

8. The top digital city in 2010for its population size accord-ing to the Center for DigitalGovernment, november 2010.(Virginia was one of four statesto receive an a grade in a similar survey.)

9. Ranked 12th on aForbesWoman list ranking ofamerica’s Top 50 U.S. cities forworking mothers, Forbes.com,July 26, 2010.

10. Ranked 25th among bestCities for New College Gradsby businessweek.com, July 16, 2010.

11. america’s healthiest cityand one of the best cities forfamilies, in Parenting.com,June 18, 2010.

12. Ranked ninth lowestamong 50 cities for the cost of operating a corporateheadquarters, according tothe boyd Company, Inc., november 30, 2009.

13. Ranked 65th among the nation’s 100 best bang-For-The-buck Citiesby Forbes.com, november 30, 2009.

14. One of america’s 50fastest-recovering citiesby Forbes.com, november 19, 2009.

15. The second-most charitable city in america, according to Men’s Healthmagazine, December 2009.

16. The sixth-best place in the nation to start over in astudy by Manpower reportedin businessWeek, June 9, 2009.

17. One of the 20 best cities of its size for young professionals to live and work, by next Generation Consulting,June 10, 2009.

18. a top-10 city for finding a job in 2009 in a study by ajilon Professional Staffingreported in Forbes.com,January 5, 2009.

19. named a Top Ten City to“live, work, and make movies”by MovieMaker Magazine,February 2011.

20. Ranked 4th in the 10 bestcities for commuters,Kiplinger.com, March 2011.

Top 20 Reasons to Live Work & Play in RVA

ThE ClOUDaND ThE PRINTED PaGE – WhaT’S ThE CONNECTION? “I hear about Cloud computing.What is it and why should I care?and what’s all the buzz aboutprinting from the Cloud?”

This article will be the first in abrand new 4-part series I have en-titled: “The Hottest Office Tech-nologies to excite you now.”

Like it? I thought so.

Print documents anytime, any-where from Google Docs orthe Cloud.

now imagine you are traveling toatlanta for an important clientmeeting. you scan your presenta-tion from your copier to GoogleDocs and hop on the plane. Whenyou arrive in atlanta, your docu-ments are available anywhere withInternet access to print and distrib-ute. no PC or laptop is required.

With Cloud Portal software fromsome of the leading manufacturers,users can easily scan hardcopy doc-uments to Google Docs or theCloud, or print documents alreadystored there.

Cloud Portal software is a server-less, driver-less solution designedfor companies already using—orconsidering using—MicrosoftSharePoint Online and GoogleDocs cloud services. This unique so-lution enables end-users to accesstheir Cloud content easily, quicklyand securely.

benefits of Printing From GoogleDocs and the Cloud:

• Cloud services connectivity rightfrom your copier,

• Scan to or print directly fromGoogle Docs or Microsoft Share-point Online,

• no servers, drivers or accessoriesare required, and

• access and manage the cloud

content as you would from yourdesktop.

Office technology has gone mobileand is way cool. you can print doc-uments from your iPhone or iPad.

We now have the ability to scandocuments to Google Docs andprint them half a world away. Sim-ply click and point for key-free dataentry of forms.

Using these revolutionary newtools, Cloud technology allowscommunicating with customerseasily and more cost-effectively.

So join me in the new way of print-ing and sharing information; myfeet are on the ground—but myhead is in the Cloud!

Peter Larsen is with Cobb Technologies and hasbeen in the document management industry for13 years. Prior to Cobb, he worked for Xerox Cor-poration & IKOn Office Solutions.

Peter Larsen

Just Ask Peter

by Peter larsen

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Y ou know the feeling—that long, tedious, anduncomfortable journey

of buying or selling your fa-vorite ride. carLotz, a newlylaunched consignment shop forautomobiles, is putting the cus-tomer in the driver’s seat.

Located on MidlothianTurnpike, CarLotz is offering acompletely new—and im-proved—experience for Rich-monders on the go. “Last year, Iwas shopping for a used car,and I would often see ‘For Sale’signs in cars parked along GroveAvenue on my way to work,” ex-plains michael bor, cofounderof CarLotz. “The thought of call-ing a stranger, finding a time tomeet, negotiating, and not

knowing if the car wasa lemon was so un-

pleasant, I figured there had tobe a better way to buy or sell acar privately.”

That's when the idea forCarLotz was born.

Bor quickly partnered withwill boland and aaron mont-gomery to launch RVA’s latestbreakout. Since then the buzz ofthe CarLotz success story has al-ready hit The Wall Street Jour-nal, Fox Business, and The NewYork Times.

“The early feedback fromour customers has been awe-some, and we believe CarLotzhas potential to be a multi-unitconcept both in Richmond andother geographies,” explainsBor. While its current focus is oncontinuing to improve the cus-

tomer experience and buildingawareness throughout Rich-mond, the CarLotz gang is al-ready moving into thepreliminary stages of exploringnew locations as it aims to helpmore people in the sale-by-owner car market.

“Richmond has been anawesome place to start a busi-ness,” says Will Boland, part ofthe dynamic trio that launchedCarLotz.

“We’ve found that if youserve someone here well, theywill spread the word—a largenumber of our early customershave been through referrals.We also have a ton of fun to-gether as a team, whetherbouncing ideas off one another,giving each other a hard timefor a slip-up at the lot, or grab-

bing a beer after we close. Weall love coming into the officeevery day,”he notes.

While many consumersaren’t satisfied with the existingoptions for buying and sellingcars in the sale-by-owner mar-ket, CarLotz is offering an alter-native that gets buyers andsellers a value for their carswithout the traditional hassles.

Aaron Montgomery, saysthat results have been wellabove initial expectations.

“CarLotz recently sold its100th car in just the fifthmonth, which was an excitingmilestone for our team. Many ofour customers walk in and tellus, ‘I should've thought of thisidea,’ which signals to us thatthere is pent-up demand for ourservice,” reports Montgomery.

CarLotz Offers a New Way to Sell Used Vehicles


by sam KirbyThe partners at their Midlothian locationwhere they recently sold their 100th car.

the carLotz team: michael bor, Justin moyer, aaron montgomery and Will boland model the company t-shirt.

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Y ou know what weneed? A video. One thatreally shows off every-

thing Greater Richmond has tooffer. One that makes you wantto live here, work here, and dobusiness here. It should besnappy, upbeat, fun, appealingto many walks of life—and itneeds to go viral.

You know what else we need? Awebsite. One that shares the ex-perience of living in GreaterRichmond and highlights the re-gion’s incredible quality of life.It should be easy to use, re-sourceful, engaging, vibrant,and make talented, smart peoplewant to move here.

That’s just what the GreaterRichmond Partnership, Inc.(GRP) has set out to do. In Octo-ber, the GRP unveiled a newvideo and a new website to helpmarket Greater Richmond’s bestassets to businesses and peoplelooking to relocate here.

Teaming up with the RichmondMetropolitan Convention & Vis-itors Bureau (RMCVB) and theRetail Merchants Association(RMA), the “Greater Richmond:Come and Visit, Come and Stay”video series is in the making.

The high-definition videos willserve as a vital marketing toolpromoting Greater Richmond’sbusiness and tourism opportuni-ties. It will be viewed in boardrooms, in living rooms and, ofcourse, online.

The creative vision for thevideo series was developed bystaff and a local production

#rvavideo: Behind the ScenesDocumenting the Documentary

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GREaTER RIChMOND PaRTNERShIP’S MaRkETING CONSUlTaNT jENNIFER yEaGER jOURNalSThE MakING OF ThE REGION’S laTEST MUlTI-MEDIa PROjECT.

by JennIFeR yeaGeR

Jennifer yeager is a marketing communications consultant in Richmond.


Left and opposite page: screen shots of the

Lovewhatyoufind.com website that supports businesses and people

relocating to greater richmond.

grp staff member, michael ivey, captures photos of the branching filming scenes at conch republic rockettsand at suntrust sending tweets along the way.

video footage shot at the nationalhistoric landmark st. john’s church.

tour the new site @Lovewhatyoufind.com

agency, The Branching, as wellas a local screenwriter,Maryann Neary-Gill.

During a few weeks in Septem-ber and October, the productionteam and GRP staff member,Michael Ivey, toured the regionfilming “the awesome” and thehistorical. They stood near theRIC runways, on the rocks of theJames River, and inside busi-nesses. They shot beautifulfootage in Chesterfield,Hanover, Henrico and the City.

First in the series to be releasedis an overview piece for the“Come and Stay” portion, whichdebuted October 27th at GRP’sannual investors’ meeting.

“Come and Stay” videos are tar-geted to business decisionmakers and the talent theyplan to hire. The series helpsbuild the business case for se-lecting Greater Richmond to lo-cate a company.

Several more videos will be re-leased throughout 2012 fo-cused on the region’s differentassets as well as key industriesand can be seen onYouTube.com/GRPVA.

While developing the video se-ries, the GRP also developed the

“Find What You Love, LoveWhat You Find” relocation web-site (LoveWhatYouFind.com)and, for businesses, an accom-panying print piece. Local agen-cies The Flores Shop and RickWhittington Consulting workedtogether for the creative andweb development under the di-rection of GRP’s senior vice-president, Sara Dunnigan.

LoveWhatYouFind.com answersthe questions people have aboutwhat Greater Richmond has tooffer their lifestyle. They canfind cost of living information,career and networking opportu-nities, housing information,schools, a variety of fun thingsto do and information on each

of the localities. The video re-sides there, too.

The website and video are twounique and valuable tools thatshowcase Greater Richmond’sfinest qualities. They help busi-nesses and people discoverwhat we already know—thatGreater Richmond is a fantas-tic place to live, work, play anddo business!

You know what else we need?You. Watch the video. Visit thewebsite. And, most importantly,share with your friends.

Patrick Hussion at Williams Mullen. #rvavideo Thanks to Kristen,Mary and the staff! http://yfrog.com/18bxqnj 27 Sep

"Finding the awesome" in Lewis Ginter Botanical Gardens.#rvavideo

It's a gorgeous day at the Martin Agency! #rvavideohttp://yfrog.com/kj1soqoj 30 Sep

Post-lunch shooting at St Johns Church in Church Hill. #rvavideohttp://yfrog.com/j25ftoj 28 Sep

Now starring at the Civil War Center #rvavideohttp://yfrog.com/nxyjjbgj 27 Sep

Just left Riverfront Plaza. Thanks 2 Melissa Ziglar for her assistance & the GRP staff 4 starring as extras. #rvavideohttp://yfrog.com/h3ki6wkuj 27 Sep

Finishing up at Conch Republic. #rvavideohttp://yfrog.com/g0xb7pmj 26 Sep

Time to take advantage of the blue sky at Rocketts Landing.#rvavideo thank you Amy & Rob http://yfrog.com/kklz3ryj 26 Sep

Now arriving at RIC, #rvavideo! Thank you to @Flack4RIC and hisstaff! http://yfrog.com/j2xxgbkj 26 Sep

Reaching new heights with the #rvavideo Thank you to the courteous and help staff of Peak Experienceshttp://yfrog.com/mm2p5kbj 25 Sep

The slight disturbance in Carytown -- yeah, it's us. #rvavideohttp://yfrog.com/kgw3mnjj 25 Sep

Definitely a family-friendly set! @ Maymont #rvavideohttp://yfrog.com/h8dduwdj 25 Sep

Sunday funday at Maymont. #rvavideo http://yfrog.com/nxx6nej25 Sep

Capital Ale is next! #rvavideo Last location to a very long day. 24 Sep

Now at Short Pump Town Center. Perfect time to shoot withplenty of free talent. Thanks Pam! #rvavideo 24 Sep

Thank you to Vicky at the Museum of the Confederacy. #rvavideoyfrog.com/kfal4kcj 24 Sep

Just wrapped Monument Ave. Thanks to Carolyn & Ed at Longand Foster! #rvavideo 24 Sep

Finished up Bass Pro, now at Glen Allen Cultural Arts Center!Here's a pic of our talented crew at work. yfrog.com/nxwb6lj 23 Sep

I wish we were capturing smell with this #rvavideo!yfrog.com/h7mi3yloj

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R I C H M O N D r i d . C O M 21R I C H M O N D r i d . C O M 21R I C H M O N D r i d . C O M 21Jennifer yeager

Follow us on

W e’re a creative com-munity. We havegreat schools, great

artists and crafts people. We ac-tually do make stuff here. Whydon’t we celebrate that and cre-ate a district to showcasethem?” Thornton asks.

Along the picturesquecanals and cobblestone streetsof the Shockoe Slip area,Thornton envisions a hub of in-dustry and exposition wherearea businesses co-exist in mu-tual support, where local pro-ducers display their crafts, andwhere visitors from the out-skirts of Richmond and beyondfind a concentration of activityand innovation.

Viewing the Design Districtas a potential draw for touristsfrom all over the world, Thorn-ton also hopes it will give resi-dents of the countiessurrounding Richmond—“inter-nal tourists”—a reason to spendmore time Downtown.

Considering the myriadways in which Richmond mightreap the benefits of—and con-tribute to—a thriving DesignDistrict, Thornton has reachedout to such entities as venturerichmond, vcu, the martinagency, the hispanic chamberof commerce, and the city ofrichmond to join forces andmake it happen.

“Andy’s really created abuzz,” says nancy thomas,president and CEO of the retailmerchants association. Notingthe significant presence of es-tablished Shockoe Slip enter-prises such as LaDifférence,these four walls, and customshirt-making firm Ledbury, sheadds, “People are seeing that wehave so much already in place.

Let’s just expand on it.”According to Thomas, a

strong retail district Downtownyields far-reaching benefits; a keyto promoting it will be in creatinga hospitable mercantile climate.For example, to make commer-cial spaces in the area more ac-cessible to a diverse spectrum ofventures, she suggests the possi-bility of developing open indoormarkets with kiosks available tomultiple vendors.

Citing the boom in newhousing developed throughoutthe downtown area, and the cor-responding influx of new resi-dents, Thomas points out that

Richmond is ideally positionedfor the creation of a robust retailenvironment in the area. “A lotof cities create the experience,then have a hard time gettingpeople to move downtown,” sheexplains. By securing the Down-town population first, “Rich-mond did it right.”

increasing rva’s appeaLIncreasing Richmond’s appeal totalented young people fromother towns, Thornton explains,is another reward that a dy-

namic Design District promisesto bring. “From a strategicstandpoint, how do you get thebest in the business?” he asks,“You’ve got to give them an ex-citing place to go.”

And Thornton views theworld road cycling champi-onships, which Richmond willhost in 2015, as an opportunityakin to hosting the Olympics.“We get this one chance to showoff for the world—and we wantto be in our best form.”

michel zajur, founder andCEO of the Virginia HispanicChamber of Commerce, de-scribes his first reaction toThornton’s idea as one of excite-ment. “I think it’s a catalyst tohelp innovate within the com-munity.” And he sees the DesignDistrict as an opportunity tohighlight Richmond’s cosmopol-itan character. “We’re a city ofthe world,” he remarks. “We’renot just a sleepy Southern city.”

Bolstered by a broad baseand propelled by mounting mo-mentum, the Design District israpidly taking shape, with newbusiness life already springingup in the area. Fair trade retailerten thousand villages, for ex-ample, celebrates the grandopening of its new Shockoe Sliplocation this month.

A collective of local artisanswill display their crafts throughNovember and December at thevirginia street gallery, locatednear the Turning Basin.

The exhibit was organizedby karen atkinson and will fea-ture, “everything from culinaryartists to jewelry makers andphotographers. It’s a total mix.”According to Atkinson—whosecompany, the market umbrella,promotes local businesses andartisans through such ventures assouth of the james market andthe market at firstfridays—Thornton and other De-sign District planners approachedher with the project “to include anart component to it—and theywanted it to be local.”

While Andy Thornton’saspirations for the future ofDowntown Richmond are gain-ing traction, he envisions asimple mark of success—whenthe Shockoe Design District isglobally known simply as“Shockoe!”

“We’ve got the capacity,” hesays, “We’ve just got to believein ourselves.”


WITh EVENTS IN NOVEMbER SIGNalING ThE laUNCh OF ThE ShOCkOE DESIGN DISTRICT, anDy thorntonIS CONFIDENT ThaT DOWNTOWN RIChMOND IS REaDy TO REalIZE ITS POTENTIal aS a WORlD-ClaSS CENTEROF PRODUCTION, CONSUMPTION aND INNOVaTION.

Creative Commerce: Downtown Design District

by anIKa IMaJO

thornton:“We’ve got the capacity. We’vejust got to believe in ourselves.”

A strong retail district Downtownyields far-reaching benefits; a key topromoting it will be in creating ahospitable mercantile climate.

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A C T i V ER V a ’ S R E C R E a T I O N & W E l l N E S S C O M M U N I T y

SunTrustRichmondMarathon

featuring themcDonaLD's

haLf marathonanD the

hca virginia 8k

everything you neeDto know to cross

the finish Line of the

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A C T i V E R V A ’ S R e c R e A t I O n & w e l l n e S S c O M M u n I t y 25

A C T i V ER V A ’ S R e c R e A t I O n & w e l l n e S S c O M M u n I t y

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jumpstart ............................................................................ 26the Dusty toes ‘run richmond’ while overseas: The DustyToes is a club sponsored by the United Service Organizations(USO) that is open to anyone who wants to run with a groupor needs a battle buddy.

meaningful marathon: beyond the sheer joy of taking on theevents’ physical challenge, many participants of the SunTrustRichmond Marathon, McDonald’s half Marathon and hCa Vir-ginia 8k use the competitions to mark life milestones and cel-ebrate their loved ones.

proper nutrition + physical activity = a rx for better health:So why would one want to knowingly sabotage all of their well-intentioned efforts in the gym by not fueling up afterward?

all for one and one for all: y staff sets sights on running thehalf marathon.

stem cells or no cells: V.I.P. Sports Medicine joint injectionsdesigned to stimulate new, strong tissue growth are nowavailable in RVa.

the official race guide of the suntrust richmond marathon,mcDonald’s half marathon and the hca virginia 8k ..............29

pre-race ......................................................................31race Day ......................................................................32event maps ..................................................................35post race ......................................................................38party zones ..................................................................39sports backers upcoming events ................................40past winners ................................................................42

ready for round two ..............................................................45Overcoming Injury, Reed Engdahl will take on SunTrust Richmond Marathon.

care corner news: coping with alzheimer’s............................46If you’re a friend or relative caring for someone with alzheimer’s, you may elect to use home health care to help manage the disease.

caregiver stress test ..............................................................48questions to consider when you become the care provider of a loved onewith alzheimer’s.

care advantage president Debbie johnston wins ms society’s 2011 women on the move award ......................49

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Running for Milestonessuntrust richmond marathono Elizabeth Severson-Irby,

30th birthdayo Cindy Shufflebarger,

40th birthdayo annie Cohen, 30th birthdayo Ekaterina Stepanova,

30th birthday

mcDonald’s half marathono Tiffany Tucker, 30th birthdayo Teal lundy, 30th birthdayo Terri Tomoff, 50th birthdayo Sharon Reilly, 60th birthdayo Tammy jacquet, 30th birthday

hca virginia 8ko hernan Garbini,

50th birthday

Running to Celebratesuntrust richmond marathono jonathan Martin is running

his first full marathon after he quit smoking 2 years ago.

o jessica Geist is running her first full marathon after losing 60 lbs.

o Penny hendricks Wagner is participating in her first full marathon to celebrate losing 100 lbs.

mcDonald’s half marathono amanda Cj Moreland

is competing to celebrate losing 100 lbs.

o james brian jessee willcelebrate being 2 years cancer free as he takes on the half marathon.

hca virginia 8ko kamari Dunston Parris

takes on her first race since giving birth.

Running in Memoryo Elizabeth Watson is running in

memory of her mother who had alzheimer’s Disease.

o Donia Spott is running in memory of bernettaloan Shively.

o Matthew brown is running in memory of his grandparents.

o jennifer johnson is competing in memory of her brother.

o Rey lowe is running in memory of Va State Trooper Mark barrett.

26 A C T i V E R V A ’ S R e c R e A t I O n & w e l l n e S S c O M M u n I t y

J U M P S T A R T A C T i V E NOV|DEC 2011

They’re soldiers. They’re patriots.They’re runners. They call them-selves The Dusty Toes, and onOctober 9, 2011, they hit theground running from ForwardOperating base (FOb) Sharana inthe Paktika Province ofafghanistan for the Coast toCoast Marathon Series.

The Dusty Toes is a clubsponsored by the United ServiceOrganizations (USO) that is opento anyone who wants to run witha group or needs a battle buddy.There is no minimum training orracing requirement, just a groupto run and have fun with. Theclub is open to soldiers and civil-ians, enlisted and officers. Theonly requirement is that youwant to run.

This group of nearly 40 sol-diers runs seven days a week andparticipates in at least one racingevent per month. each eventhelps them prepare for the muchanticipated Coast to CoastMarathon Series in October,where each solider selects therace closest to his/her hometownto run. The SunTrust RichmondMarathon was proud to be se-lected as one of the 16 participat-ing events in 2011.

“Our unit is made up ofguard and active duty units from

all over the United Statesand Germany so [wetried] to get a fewmarathons to representeach part of the coun-try,” said Captain JeffJohnson, MS, whohelped organize theevent and recruited theSunTrust RichmondMarathon as a partner inthe Coast to CoastMarathon series.

Richmond repre-sented the South andeast Coast for the soldiers fromthat area. Other participatingraces in the United States in-cluded the austin Marathon, bal-timore Marathon, big SurMarathon, California Interna-tional Marathon, Long beachMarathon, Los angelesMarathon, Kona Marathon, Mal-ibu Marathon, Marine CorpsMarathon, napa Valley Marathon,new Jersey Marathon, PortlandMarathon, San Diego Marathon,San Francisco Marathon, and theSteamtown Marathon.

“When we were first con-tacted, we immediately knew wewanted to be part of this Coast toCoast Running Festival,” said JonLugbill, Sports backers executiveDirector. “It is really thrilling to be

able to give soldiers an opportu-nity to be a part of an event hap-pening in or near theirhometown while they are sta-tioned overseas.”

The SunTrust RichmondMarathon shipped large quanti-ties of race-specific goods suchas shirts, signs, and medals forthe participants.

“We sent banners, noise-makers, race shirts, and medalsto make it feel as much like thestreets of Richmond on race dayas possible. We wanted to do asmuch as we could to help createa sense of normalcy for the sol-diers while they are running,”Lugbill stated.

Captain Johnson said therace shirts, which were worn by

the participating soldiers on raceday, were important because thisis one of the few times they canwear a civilian running shirt in-stead of their aRMy physical fit-ness uniform shirt.

“The support is not justcoming from us as race organiz-ers,” said Lugbill. “We’ve seen anoutpouring of support from raceparticipants, volunteers, andother Richmond residents thatwant to share words of encour-agement and connect with thesoldiers in afghanistan.”

best wishes to The DustyToes. Thanks for running Rich-mond, and we hope to see youout on the course here in Rich-mond when you return safely tothe States. A

the Dusty toes ‘run richmonD’ whiLe overseas BY JACKIE HOLT

meaningfuL marathonbeyond the sheer joy of taking on the events’ physical challenge, many participants of the SunTrustRichmond Marathon, McDonald’s half Marathon and hCa Virginia 8k use the competitions to marklife milestones and celebrate their loved ones. here’s a sampling of this year’s tributes.

J U M P S T A R T

your car would not run very wellon unclean fuel nor would it beable to get you where you needto go if the tank is on “e.” I likenthis scenario to the humanbody. It must be replenishedwith proper nourishment after ithas been broken down due tophysical activity.

So why would one want toknowingly sabotage all of theirwell-intentioned efforts in thegym by not fueling up after-ward? Perhaps they are unin-formed or deliberately neglecttheir exercise regime.

I suppose it seems relativelyeasier to throw some dumbbellsaround in the gym but it takes amore concerted effort whenpaying attention to the properfuel consumption and when toexecute your meals.

For those who think theycan diet without exercisingand those who think they caneat whatever they want be-cause they exercise, are sadlymisguided.

common mistakesThe american Council on exer-cise offers up ten common mis-takes committed by activepeople:

1. Skipping breakfast. Skip-ping the most important meal ofthe day means you’ll be hun-

grier later, which can make itmore difficult to control bothyour diet and your weight.

2. Not eating before aworkout. Providing the bodywith food for energy allows for abetter, more productive exercisesession. Try eating a pre-work-out meal consisting of carbohy-drates, a little fat and someprotein.

3. Waiting too long afterexercise to eat. One of the bestthings you can do to prepare foryour next workout is eat a smallmeal that includes both carbo-hydrates and protein within twohours of your last session.

4. Replacing meals with en-ergy bars or replacement drinks.Many energy bars offer littlemore nutrition than your aver-age candy bar and replacementdrinks may lack adequate fiber.There’s really no substitute forhealthy whole foods.

5. Eating too much proteinand not enough carbohydrates.The once popular “low or no”carbohydrate diets in the early-to-mid 2000s had many peopletrying to fuel their workoutswith poultry instead of pasta.but carbohydrates are essentialto effective workouts. In fact,these carbohydrate naysayershave fallen on hard times as thenotion of their diets simply doesnot make sense physiologically.

6. Trusting the accuracy ofdietary supplement labels andclaims. because the supplementindustry remains largely unreg-ulated, manufacturers can makeunproven and untested claimsabout their products. Do yourhomework before putting any-thing into your body.

7. Not consuming the rightamount of calories for theamount of activity you do (i.e.,too many or too few). yourcaloric intake should be suffi-cient to support your activelifestyle, but not so abundant

that weight control becomes achallenge.

8. believing that exercisemeans you can eat whateveryou want. Whether you exercisea little or a lot, you still need tofollow a healthy, balanced dietand watch your portion sizes.

9. Not drinking the rightamount of fluids. Dehydrationcan be a serious problem, espe-cially if you exercise in hot,humid environments. Drinking

fluids before, during and afterexercise will help you maintainadequate hydration levels.

10. jumping on the latestdiet craze in search of that elu-sive “edge.” It’s tempting to be-lieve there is some magicformula out there that will dra-matically improve our perform-ance or lose weight, but thebest approach is to stick to thebasics and follow a healthy, bal-anced diet. A

proper nutrition + physicaL activity = a rx for better heaLth

Stephen P. Sowulewski, M.A. is an Associ-

ate Professor and Department Chair of

Health & Physical Education at J. Sargeant

Reynolds Community College and an Amer-

ican Council on Exercise (ACE) group ex-

ercise certified instructor at American

Family Fitness teaching indoor cycling.

BY STEPHEN P. SOWULEWSKI, M.A


Whether you exercise a little

or a lot, you still

need to follow a healthy,

balanced dietand watch your

portion sizes.


J U M P S T A R T

Just before participating in theRichmond Half Marathon, jamescenter ymca operations Direc-tor, Lauren reyes would still say,“I am one of those people thatdoesn’t work out consistently.”but that self-portrait is evolving.She and fellow y employee andtraining team buddy, janasmith, had already reached amajor goal of completing theMonument 10k this year, but hadlost their momentum after thecompletion of the race.

When a few of her cowork-ers started circulating emailsabout the Half Marathon TrainingTeam, Lauren knew the positivepeer pressure would get hertraining again. “I knew if I agreedto do this race they would holdme accountable and make sure Icould finish,” she says.

Lauren’s teammates, hollyaustin and patricia green, com-pleted a half marathon in 2007and motivate their less experi-enced teammates.

“your body can do anythingyou train it to do,” says Holly. Herpositive and determined attitudehas kept team morale high. “I’mjust so proud of Lauren. She’sdone an awesome job. To think

back to this spring, and how hardthe 10k race was for her—shewas struggling at mile three—and just last Saturday she com-pleted a 10-mile training run, noproblem. It’s amazing.”

Their fifth team member,Lauren Desimone is a triathleteand sends out jogging routes forthe team each night. LaurenReyes sarcastically states, “Some-times we hate her because she’lltake us running through Holly-wood Cemetery which has a lotof hills.” but she notes that thoseruns through the hills have reallymade her stronger and broughtthe team together.

When asked what she

brings to the team, Laurenlaughs and says, “They do morefor me than I do for them. If itwasn’t for me knowing that theyare waiting for me in the morn-ing, I would stay in bed.”

The y team follows theSports backer’s training scheduleand meets three times a week,plus they participate in the Satur-day morning runs from city sta-dium. “It’s been a lot of holdingeverybody accountable,” saysLauren. “We give each other ahard time if we don’t show up fora run.”

This self-described “incon-sistent” athlete has accom-plished more this year than she

lets on, and with the completionof the race she can drop her cur-rent title altogether and just say‘I’m a half marathoner!’

Keep the training momen-tum alive this winter! Visit the y’sbooth at the Suntrust RichmondMarathon Health and Fitnessexpo, november 10-11, to pickup information about the yMCa10k Training Teams. Registrationopens December 1. A

you have heard the buzz of pro-fessional athletes going overseasfor V.I.P. Sports Medicine joint in-jections designed to stimulatenew, strong tissue growth. Theseprocedures are not just for theextremely wealthy and desper-ate. In fact, we are lucky to haveall of these injections availablehere in Richmond.

Prolotherapy: Prolotherapy is lit-erally an injection of an irritant (asimple mix of dextrose andsaline) into the injured tissue. byirritating the area, the sugarwater concoction increasesblood flow to the area, which

brings the body’s own growthfactors and oxygen to the area.This promotes healing. nFL starbrett Miller had undergone 7knee surgeries when he finallytried prolotherapy. Miller nowhas a pain-free knee.

Platelet Rich Plasma: In January,2009, PRP injections into HinesWard’s knee allowed him to playin the Super bowl just two weeksafter tearing his MCL, normally an8-week recovery.

also, Tiger Woods had this treat-ment for a speedy return to golfafter a knee injury in 2010.

PRP is a concentrate of thegrowth factors of one’s ownblood injected right into the in-jured area. It involves removingthe blood from a vein in the arm,then spinning it in a centrifuge toseparate the different types ofblood cells. Then the plateletcells, which contain powerfulhealing factors, are isolated andused in the treatment.

autologous Stem Cells: TerrellOwens recently traveled all theway to Korea for this treatment.Undifferentiated cells can be re-moved from one part of the bodyand injected into the injured area.In the injured area, the undiffer-entiated cells grow into strongtendons, ligaments, and cartilage.

Placental Stem Cells:The blood cells froma human placentaare able to grow andchange into other types of tissue.This blood can be concentratedand donated, just like a routineblood donation.

When injected into an injuredjoint, ligament, or tendon, thedonated cells change and re-grow the desired structure. A

stem ceLLs or no ceLLs

Details are available at

www.ymcarichmond.org/10k

aLL for one anD one for aLL: y staff sets sights on running the haLf marathon

lauren DeSimone, Patricia Green, lauren Reyes, and holly austin before an early Saturday morning training run.

Teresa Stadler, MD FACSM is mom of 3 little

runners; marathoner; Ironman Finisher; and

Medical Director of Commonwealth Sports

Medicine (CSM). For more info on injury

prevention check out CSM on Facebook.

BY TERESA STADLER, MD, FACSMterrell owens, kobe bryant, peyton manning,tiger woods, bartolo colon, hines ward,jarvis green, troy polomalu...

OFFICIal RaCE GUIDE

ceLebrating its 34th year

featuring

saturDay, november 12th, 2011

| w w w . r i c h m o n d m a r a t h o n . o r g3 0

pre-race ....................................page 31Packet Pick-Up/Race Expo

Expo ParkingFree Downtown Shuttle to Expo

Walk-Up RegistrationSwitching Races

Marathon Course ToursEvent Merchandise

Donate life

race Day ....................................page 32Race Day Parking

Parking Near the StartParking Near the Finish

UPS bag Check Pre-Race Support

Complimentary McCafé beveragesDisposable Timing Tag

race Day (continued) ................page 3 3Important Note about Race Start Times

Starting Corralsaccel Gel and POWERade Flavors

Medical assistanceCourse Time limits

CapTech Runner alerts

race Day (continued) ................page 3 4Prize Money/awards

Event DOs and DON’TsExpo Packet Pick-up Map

event maps Start & Finish areas............................page 35SunTrust Richmond Marathon........page 36hCa Virginia 8k ..................................page 36McDonald’s half Marathon ..............page 37

post race ..................................page 38Post-Race Celebration

Race ResultsRace Coverage on Richmond’s NbC12

Race PhotosFinisher Certificates

Results in the Richmond Times-DispatchPost-Race Massages

Shower Facilities lost & Found

Party Zones..........................................page 39Sports backers Upcoming Events ..page 40Past Winners ......................................page 42

Sponsors ........................................page 42

Dear race participant,

Race weekend is finally here! To help guide you throughout the weekend’sactivities, we have created the 2011 SunTrust Richmond Marathon ParticipantGuide; it includes all the key information you need to know to be prepared andready to have a great race on November 12th.

So much of race day comes down to planning and execution. you’ve put a lot oftime and energy into your training, and what we’ve set out to do with the Partici-pant Guide is to give you a step-by-step manual that will help you navigatesmoothly through the health & Fitness Expo, the start and finish areas, and theSunTrust Richmond Marathon, McDonald’s half Marathon and hCa Virginia 8kcourses.

Dubbed “america’s Friendliest Marathon” by Runner’s World magazine, our racerelies on the support of a vibrant community of volunteers and outdoor enthusi-asts. hundreds of volunteers spend countless hours preparing for race weekendand supporting the athletes on race day. Thousands of residents will line thecourse, whether in their front yards, on medians, or at one of our four PartyZones to encourage you and enjoy the event. We love our city and look forwardto showing it off to you!

It’s our mission to make sure you have a safe, fun and successful experience atour event. If you have any questions, comments or concerns, please let us know.Race staff and organization volunteers will be manning information booths atthe expo and will be present at numerous locations on race day.

My team and I wish you all the best and we’re looking forward to seeing you onthe roads in Richmond. We hope you have a great time!

Lisa randolphrace Director

thursday, november 105 p.m. – 9 p.m. health & Fitness Expo, Packet pick-up

and walk-up registration at the arthur ashe athletic Center

friday, november 1111 a.m. – 9 p.m. health & Fitness Expo, Packet pick-up

and walk-up registration at the arthur ashe athletic Center

11:30 a.m. – 3:30 p.m. bus tours of Marathon course leaving from The Diamond (adjacent to the expo) (advance registration recommended)

6 p.m. – 8 p.m. Pasta dinner at the Omni hotel (Sold Out)

saturday, november 127 a.m. sharp 8k start (9th & broad St.)

7:30 a.m. sharp half Marathon start – Wave 1 (8th & broad St.)8 a.m. sharp Marathon start (7th & broad St.)

8 a.m. – 3 p.m. Finish line Festival11:30 a.m. half Marathon course closes

3 p.m. Marathon course closes

SCHEDULE

Welcome

w w w . r i c h m o n d m a r a t h o n . o r g | 3 1

PRE-RACE

Donate Life Donate Life, the officialrace charity, will be onhand at the expo andon race day to registeranyone interested inbecoming an organ andtissue donor. They will also be giving awayspecial signature Donate Life gear to be wornduring the event by anyone whose life hasbeen touched by organ or tissue donation.

packet pick-up/race expoPacket pick-up will be available at the Health& Fitness expo held at the arthur ashe ath-letic Center (3001a n. boulevard) on Thurs-day, november 10 from 5 to 9 p.m. and onFriday, november 11 from 11 a.m. to 9 p.m.there is no race Day packet pick-up!a photo id is required to pick up your racepacket. you may pick up a race packet foranother pre-registered runner, providedyou have a copy of their photo id.

expo parkingThe arthur ashe Center has 2,000 FRee park-ing spaces located in the surface lots outsidethe building. For directions, visit our website.

free Downtown shuttle to expoParticipants staying in downtown hotelsmay wish to take advantage of the free shut-tle service to the expo/packet pick-up. Theshuttles will run from the atrium entrance ofthe Omni Richmond Hotel on Cary Streetnear 12th Street. Three 47-person shuttlebuses will run on a continuous loop be-tween the Omni and the arthur ashe Centerduring expo hours, leaving each locationevery 20 minutes. The last shuttle will departfrom the Omni at 8:40 p.m. each day withthe final return service leaving the expo rightafter closing time.

walk-up registrationWalk-up registration will be held at theHealth & Fitness expo at the arthur asheathletic Center on Thursday, november 10from 5 to 9 p.m. and on Friday, november 11from 11 a.m. to 9 p.m. there is no raceDay registration or packet pick-up!!!

switching racesIf you are already signed up for one race andwant to switch to another, you may do so,in person, at the Race expo. There is a $10fee to change races, along with any applica-ble entry fee difference. There are no re-funds of entry fees if you are switching to aless expensive event.

marathon course tours available on fridayMembers of the Richmond Road RunnersClub will lead bus tours of the SunTrustRichmond Marathon course on Friday, no-vember 11 from 11:30 a.m. to 3:30 p.m. allbuses will depart from The Diamond, thebaseball stadium adjacent to the site ofthe Race expo/ packet pick-up. each bushas a capacity of 46 passengers plus onetour guide. each tour of the marathoncourse will last approximately 1 hour and 45minutes. To guarantee a spot, sign up on afirst-come, first-served basis at www.rich-mondmarathon.org.

marathon pace teamsThe Richmond Road Runners Club haslined up experienced pacers to helpmarathoners achieve their finish time goal.Visit www.richmondmarathon.org in ad-vance or stop by the Richmond Road Run-ners Club booth at the expo.

suntrust richmondmarathon merchandiseLeave time at the expo to check out thelatest event merchandise. With a great se-lection of running apparel and commemo-rative items, there’s sure to be something foreveryone on your shopping list.


pre-race support• Pre-race water will be available at the start area on the north side of broad Street near 8th Street.• Medical Tents will be located in the start area, on the north side of broad Street between 8th &9th Streets, and adjacent to the finish area. Medical support is provided by HCa Virginia.

IMPORTANT!event features disposable bib timing tagThe marathon, half marathon, and 8k are all timed using

the ChronoTrack “b-Tag,” a light-weight disposable tim-

ing device that comes attached to your race bib and re-

quires no additional application. Do not remove the

timing tag from the back of your bib anD Do

not foLD or crumpLe your bib.

RACE DAY

race Day parkingWith over 90 parking decks and lots in thedowntown area, there is plenty of parkingavailable on Race Day. The Start & Finishlines are located only six blocks apart. Fora complete map of downtown public park-ing, visit www.richmondmarathon.org. It isrecommended that 8k runners park nearthe start to allow for more parking near thefinish for marathoners and half marathon-ers. Here is a partial listing of the parkingdecks/lots open and offering special rateson Race Day:

parking near the start(recommended for 8k entrants)

3rd & Marshall5th & Marshall7th & Marshall

8th & Marshall (surface lot)5th & broad (surface lot)

8th & Grace/Franklin

parking near the finishFederal Reserve (5th & byrd)James Center (10th & Canal)Crowne Plaza (5th & Canal)

3rd & Main (surface lot)4th & Main

4th & Cary (surface lot)12th & Canal14th & Cary8th & Main8th & Cary

12th & Canal14th & Cary15th & Cary

Virginia & Canal

complimentary mccafé beverages available to runnersall event participants can pick up a complimentary MangoPineapple Smoothie, Premium Roast Coffee or apple Slicesprovided by McDonald’s beginning at 7 a.m. in the post-racearea at 10th & Cary Streets (while supplies last).

ups bag check available to all runners UPS will offer bag check on race morning on broad Street be-tween 10th & 11th Streets. Trucks for the Marathon and 8kwill be on the south side of the street and trucks for the HalfMarathon will be on the north side of the street. Volunteerswill be on hand to help you attach the tear-off tag on yourbib number to your bag. Once you have finished your race,you can pick up your bag at the Finish Line Festival.

race Dayon course supportMarathon Course = M half Marathon Course = h 8k Course = 8k

diamond mountainsprings blast accel Porta Party Junk Wet

mile Water PoWerade gel Johns music Zone Food Wash ClothsStart M h 8k M h 8k M h 8k

1 M h 8k2 M h 8k M h 8k M h 8k M h 3 h 8k4 M h 8k M h 8k M h 8k M 8k5 M6 M h M h M h h7 M h M h8 M h M h h M h M9 h h h M h h

10 M h M h M h h h11 h h h M h12 M h M h M M h13 M M14 M M M M M15 M16 M M M M17 M M18 M M M M19 M M20 M M M M21 M M M M22 M M M M M23 M M M M M24 M M M M25 M M M M26

Finish M h 8k M h 8k M h 8k M h 8k


starting corrals/waves Marathon and 8k participants have been assigned a bibnumber that corresponds to one of the four corrals at thestart of each race. your bib number must be visible toenter your corral. If you would like to run with another par-ticipant, you are permitted to start in the slower person’scorral. you may not move up into a faster corraL.

suntrust richmond marathon – 8 a.m. startcorral # bib sequence predicted times

1 1 – 2000 3:45 & under2 2001 – 4000 3:46 – 4 hours3 4001 – 6000 4:01 - 4:304 6001 – 75 00 4:31 & over

important note about race start timeseach race will begin promptly at its designated start time.Participants are responsible for being on-time for the startof their race. Starting mats must be turned off and movedimmediately after the start of each race, so latecomers arein danger of not receiving an accurate start time.

hca virginia 8k – 7 a.m. startcorral # bib sequence predicted times

1 20001 – 21500 :48 & under2 21501 – 23000 :49 - :593 23001 – 24500 1 hour – 1:104 24501 – 26000 1:11 & over

accel gel and powerade flavorsassorted flavors (vanilla, chocolate and citrus orange) of accelGel will be offered at Miles 14 and 21 on the marathon courseand Mile 8 on the half marathon course. Mountain berry blastPOWeRade will be served at every water stop.

medical assistanceHCa Virginia will provide medical assistance at the start and finishline, as well as Mile 22.5 on the marathon course (Mile 9 on the halfmarathon course). bike medics will also be patrolling the course.

seven hour marathon and four-hour half marathon time LimitsThe marathon has a course time limit of 7 hours and the half marathonhas a 4-hour limit. If you are unable to maintain this pace, you will beasked to move to the sidewalk to enable the reopening of the streets tovehicular traffic. at that time, there will no longer be traffic protection,medical aid, or water stops offered. There will be four designated check-points along the marathon course with shuttles available to take partic-ipants back to the finish area if anyone does not reach a checkpoint bythese times:

Mile 16 by 12:17 p.m. Mile 20 by 1:21 p.m.

Mile 7 by 9:53 a.m. Mile 11 by 10:57 a.m.

friends & family can follow your progress electronically CapTech is proud to offer live splits and results for allevent participants on the race website. The site willprovide 6.2, 13.1, and 20-mile splits for marathoners,10k splits for half marathoners, and finish results for allthree races. you can also sign up race week for MobileText alerts by visiting www.richmondmarathon.org orat the CapTech booth at the race expo.

wave starts for half marathonDue to the size of the race, the McDonald’s halfMarathon utilizes wave starts. Participants start inwaves with others of the same general speed based onthe predicted time indicated on their entry forms. lookfor the sign at the entrance to the wave that corre-sponds to the letter prefix on your race bib. your bibnumber must be visible to enter your wave. If youwould like to run with another participant, you are per-mitted to start in the slower person’s wave. you maynot move up into a faster wave.mcDonald’s half marathonwave # start time bib sequence predicted times

a 7:30 a.m. 7501-9000 1:45 & underb 7:32 9001-10000 1:46 – 1:59

Ca 7:34 10001-11000 2 hoursCb 7:36 11001-12000 2 hoursD 7:38 12001-13000 2:01 – 2:10E 7:40 13001-14000 2:11 – 2:15F 7:42 14001-15000 2:16 – 2:29G 7:44 15001-16000 2:30h 7:46 16001-17000 2:21 – 2:59j 7:48 17001-18000 3 hours & over


prize money/awardsPrize money and other awards will be availableas follows:

Overall half Place Marathon Marathon 8k

1 $2,500 $1,000 $1,0002 $1,500 $500 $5003 $750 $250 $2504 $500 $150 $1505 $250 $100 $100

additional awards will be presented to the topfive finishers in all age groups in all three races.Overall awards are determined by clock time;age group awards by chip time.

The awards Ceremony for overall winners willtake place in the finish line area immediatelyafter each race. awards for age group winners inall races will be mailed out after the race.

course recorDs:double your money! new in 2011, bonuses willbe offered for course records for both male andfemale athletes.

• $2,500 bonus for SunTrust RichmondMarathon course records

• $1,000 bonus for McDonald's HalfMarathon course records

• $1,000 bonus for HCa Virginia 8kcourse records

bonus Money for Fast Marathon Times:also new in 2011, bonuses of $500 will beawarded marathoners that finish under thesetimes:

• Male – 2:20 • Female – 2:46

Richmond-area Marathon ChampionshipThe SunTrust Richmond Marathon is awardingthe top local finishers with cash prizes! any cur-rent resident of the Richmond-Petersburg MSa iseligible to win prize money for being the firstRichmond resident to cross the finish line at theSunTrust Richmond Marathon. Prize money willbe awarded to the top three males and femalesas follows:

place amount1................................$5002................................$3003................................$100

Please note: Plaques will be awarded to the topthree local male and female finishers in the Mc-Donald's Half Marathon and HCa Virginia 8k.

event Dos and Don’tsFor the enjoyment of all participants and spectators, please adhere to the following event rules:

• no strollers, baby joggers, animals on leashes, skate-boards, skates, bicycles or handcycles will be allowed onthe course. This will be strictly enforced.

• no one other than registered race participants may crossthe finish line. Please do not have anyone join you for thefinal stretch. This is strictly enforced.

• The post-race food area is for runners only. Please do notbring family members in with you.

Parking

Expo/PacketPick-up

Arthur Ashe JrAthletic Center

ExpoEntrance

Course

Tours

Parking

TheDiamond

Downtown Shuttle

Pick-up/Drop-off

Entrance/Exit to

Parking

Entrance/Exitto Parking



Robin Hood Road

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Nor

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vard

Avenue of Champions

GreyhoundBus Lines

Robin Hood Road

Herm

itage RoadNor

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vard

Nor

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vard

SportsBackersStadium

Expo/PacketPick-up MapExpo/P

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Pick-up MapExpo/P

Pick-up MapacketExpo/P

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Bou

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Dow

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post-race celebrationafter crossing the finish line, allrace participants will be greetedby helpful volunteers who willprovide plenty of complimentaryfood and beverages. enjoy greatlive music, free massages, andbring your family to enjoy the va-riety of post-race activities.

race coverage on richmond’s nbc12

be sure towatch forstories andmarathon

coverage on Richmond’s nbC12news the week leading up to themarathon. On race morning, therewill be live coverage of themarathon start and finish. and onSunday, nov. 13 at 1:30 p.m., tune infor a half hour race recap show thatwill capture all the sights andsounds of america’s FriendliestMarathon...only on nbC12.

finisher certificatesThe event has teamed up withbrightroom Photography to pro-vide FRee finisher certificates toany marathoner, half marathoneror 8ker who wants one. Just visityour personal photo page on thebrightroom website beginningDecember 1 to redeem it.

Post Race

Lost & found• Lost and found items will be taken to the Sports backers office onMonday, november 15. If you lose something, you can call 804-285-9495 or email [email protected].

• If you find valuables on race day, please turn them in to the Sun-Trust Richmond Marathon Volunteer Check-in table on the 2nd floorof the Omni Hotel adjacent to the Finish Line.

shower facilities available for out-of-town runnersThe Downtown yMCa will provide shower facilities to participantsafter the race. The Downtown yMCa is located at the corner of n.adams Street & Franklin Street, about 10 blocks from the finish line.Please bring your race number with you on race day and show it tothe front desk. Towels are not provided, so be sure to bring your own.

race resultsFull results will be available atwww.richmondmarathon.org bySaturday evening, November 12.

race photosbrightroom professional photogra-phers will take participant photosalong the course for the SunTrustRichmond Marathon, McDonald’sHalf Marathon and HCa Virginia 8k.be sure to wear your bib numberwhere it can be seen, and smilewhen you see the brightroomteam. Then, visit www.richmond-marathon.org late in the week ofnovember 13 to see your photos.

post-race massagesThe american Institute of Massage will provide complimentarymassages for marathoners and half marathoners on race day in-side the Omni Hotel adjacent to the finish area. Over 20 differentmassage therapists will be available to provide a helping hand forthose tired muscles. Massages will be available from 9 a.m.–2 p.m.

pick up the richmond times-Dispatchmarathon edition

On Sunday, november 13, the Times-Dispatch will feature a specialsection with stories, photos, top results and more from themarathon, half marathon and 8k. Order your keepsake copy of thisedition at www.TimesDispatchShop.com or pick it up at news-stands Sunday, november 13.


suntrust/nbc12 partyzones cater to spectatorsFriends or relatives are invited to cheer onparticipants from our special SunTrust/nbC12 Party Zones. each location will fea-ture music, refreshments and an on-airpersonality. These Party Zones will serveas a hub for spectators to show their sup-port and enthusiasm.

Marathon supporters may follow therecommended routes to catch the actionat the Start, Finish and three Party Zones.Half Marathon friends and family cancatch the Start, Finish and Mile 7 PartyZone.

suntrust richmondmarathon party zones recommended DirectionsRecommended Directionsstart (broad Street and 7th Street)It is recommended that you park north ofbroad Street for the start of the race.There is a large surface parking lot just off9th Street north of Marshall. This is a goodlot for spectators. after watching the startof the race, you will want to go to the firstparty spot at River Road Shopping Center.

starbucks river road shopping center(Mile 7)Take 7th Street north to Interstate 95north. Once on 95 north take 64 West.Get off at the Glenside Drive exit (headingsouth). Make a right turn on Forest av-enue. Follow Forest for several miles andit will cross Patterson avenue. Continueon Forest and it will eventually turn intoRidge. Stay straight on Ridge until RiverRoad. Go left on River Road for ½ mile.River Road Shopping Center is on yourright. Park in the shopping center lot andthe party spot will be across HuguenotRoad in front of Starbucks. Do not park onthe Starbucks side of the road. you willget trapped by the runners.

cvs on forest hill avenue (Mile 12.9)From River Road Shopping Center pro-ceed south on Cary Street across the

Huguenot bridge. Continue on theHuguenot bridge until Chippenham Park-way (Route 150) and take the second exitheading east. Take Chippenham Parkwayeast until Jahnke Road. Make a right turnonto Jahnke Road and go back underChippenham Parkway. Make a right turnonto Forest Hill avenue. Park in the park-ing lot on the right-hand side of the roadand cross the street by foot to the party inthe CVS lot.

cvs on the boulevard (Mile 19)Turn right out of the parking lot back ontoForest Hill avenue. Make the first rightonto Westover Hills blvd. Stay right ontoW. 49th Street. Make the first right ontoClarence Street. Turn left onto JahnkeRoad and proceed to Chippenham Park-way. Get on Chippenham Parkway head-ing north.Take the first exit onto thePowhite Parkway heading north. Have 70cents ready for the toll booth. Stay onPowhite Parkway across the river. Stay inthe left lane and continue on 195 north.In two miles you will see an exit onto 95South. Take 95 South and at the first exitafter ¼ mile get off on the boulevard. atthe bottom of the exit ramp take a right-hand turn. Stay in the right lane and youwill cross an overpass over the railroadtracks. The party spot is on your left priorto the intersection with broad Street. Parkon the right-hand side of the road. (Donot drive across the runners’ path or youwill get trapped by the runners).

finish Line festival (Mile 26.2)Take the boulevard to the north and getonto I-95 north. Once on 95 stay right andexit right away onto 64 West and 195South. Get into the left lane on the exitramp and take 195 South. after 2 milesexit onto the Downtown expressway (50cent toll). Get off at the 7th and 9thStreets exit off of the Downtown express-way. Stay right on the exit ramp and thisputs you onto byrd Street. Go left at 10thStreet and park on the street or in parkinglots in this area. The finish line is at 10thand Cary.

mcDonald’s half marathonparty zoneRecommended Directionsstart (broad Street and 7th Street)It is recommended that you park north ofbroad Street for the start of the race. Thereis a large surface parking lot just off 9thstreet north of Marshall. after watching thestart of the race you will want to go to theParty Zone in bryan Park.

bryan park party zone (Mile 7)Take 7th Street north to Interstate 95north. Once on 95 north take the Her-mitage Road exit (exit 80). at the end ofthe exit ramp stay to the right onto West-brook avenue. Make a right turn at thelight onto Hermitage Road. Go past theentrance to bryan Park and make a leftturn at the bottom of the hill on bryanPark avenue. Park on bryan Park avenueor in the surrounding neighborhood.Walk across the 2nd bridge over the laketo the bryan Park Party Zone.

finish Line festival(9th and Cary Streets) (Mile 13.1)Take bryan Park Drive back to HermitageRoad and make a right. Get onto Inter-state 95 heading south. after 5 miles takeexit 74a onto the Downtown expressway.Stay in the right lane and get off at thefirst exit onto Canal Street. you will needto pay a $.30 toll. The exit ramp puts youon Canal Street at 10th Street. you areone block from the finish line. There ison-street parking as well as parkinggarages in this area.


march 31 ukrop’s monument avenue 10kWhether you’re in it to win it or just here for theparty, the Ukrop’s Monument avenue 10k’s gotit all! named one of the best races in the coun-try (thanks, USa Today!), Richmond’s biggestblock party is the place to be come Saturdaymorning. With over 42,500 participants, you’rebound to be entertained – whether it’s by cos-tumed runners, Spirit Groups, Party Stops or livemusic. Throw in the one-mile race for the kidsand a rockin’ post-race party, and you’ve gotyourself one of the best social events of the year!

may 5 anthem stride through time 10kThe anthem Stride Through Time is excited toannounce an all new course for 2012! Come outand see Richmond like you’ve never seen it be-fore. We will wind our way in and around someof the city’s greatest treasures including historicsites and landmarks, restaurants, and boutiques.and don’t be surprised when you turn a cornerand see Patrick Henry, elvis (he played at theLandmark in 1958, you know) or other charac-ters from Richmond’s past.

may 18-20 Dominion riverrockDominion Riverrock is the east Coast's premieroutdoor lifestyle festival, bringing athletes,spectators, musicians and even dogs to brown’sIsland for a three-day festival against the back-drop of downtown Richmond’s urban riverfront.The festival features a variety of outdoor sportsincluding trail running, kayaking, biking, boul-dering, stand up paddleboarding and dogjumping.

june 7 connects federal credit union corporate 4 milerShow your boss who’s really boss in this 4-milerace. Or team up with your friends and cowork-ers to take down that cross-town industry rival.

Whether you’re promoting health in the work-place, building corporate pride, or even just get-ting outdoors for a great summer night withfriends, there’s good reason to participate in thisThursday evening event. With post-race festiv-ities featuring plenty of food, drinks (includingbeer!), live music and fun, this event has quicklybecome Richmond’s biggest office party.

june 23 henricus Dauber DashThis 5-miler may start and finish on a historicsettlement and wind through a scenic conser-vation area, but it is definitely nOT a walk in thepark! Take a trail that’s fun to run any day of theweek and throw in a bunch of intense obstacles,and you’ve got yourself one heckuva race! Didwe mention there’s a muddy 1-miler for the kid-dos and a rockin’ post-race festival? yeah, it allamounts to this strangely awesome combo ofhistory and nature mixed with mud, sweatand...beer.

august 4 anthem moonlight rideTake in the sights and sounds of RVa by bike . . .under a full moon . . . with 2,000 other ridersdecked out in crazy lights and costumes. Thentop it off with pizza, ice cream, a live concert anda blue Moon beer (for you 21-and-uppers!). Withplenty of exhibitors and some interactive activ-ities for the fam, you’re bound to have one fab-ulous night on the town!

august 25 patrick henry half marathonnamed for Hanover County’s famous Colonial-era patriot, Patrick Henry, who proclaimed theRevolutionary War’s rallying cry, “give me libertyor give me death,” the 13.1-mile course featuresrolling countryside and scenic historic districtswith a start and finish on the beautiful campusof Randolph-Macon College.

september 28-29maymont x-country festivalMaymont is a cross-country runner’s dream.From the lavish 1893 Maymont House to thescenic wildlife areas that house bison, bald ea-gles, deer, bears and other animals, the estate isthe perfect backdrop for a fall race. you couldn’task for a better place to host one of the coun-try’s premier cross-country festivals. With anopen 5k, an 8-mile trail run, an elementaryschool 1-miler, a middle school 3k and a com-petitive high school invitational, the MaymontX-Country Festival has something for everyone.

october 6 whatifcreditunions.com Dragon boat festivalRally your coworkers, friends and family, andjoin us for Richmond’s newest spectacle onwater – dragon boating! Led by the rhythmicbeat of a drum, teams of 20 synchronized pad-dlers, one drummer and one steersperson race500 meters up the river in 40-foot canoes riggedwith decorative Chinese dragon heads and tails.The sport brings social groups and businessesalike down to the water to bond and compete,building a stronger sense of “team” with everystroke.

november 10 suntrust richmond marathon,mcDonald’s half marathon & hca virginia 8kThe SunTrust Richmond Marathon has been rec-ognized in Runner’s World magazine as a “MustDo” marathon. Come experience "america’sFriendliest Ma rathon” - 26.2 miles of smiles - thecourse tours Richmond’s old neighborhoodsand follows Monument avenue’s statues ofConfederate soldiers, through the campus ofVirginia Commonwealth University, then along-side the James River.

Sports Backers Upcoming Eventsfor more information about any of these events, visit www.sportsbackers.org

Race Committeebill berry Finish LineDan blankenship 8k Training Team Head Coachturner broughton Signagealison burnette Merchandisekelly carr Walk-up Registration/Training Team Supportmatt carr SignageDoug cutter Medical Directorpatti Dean Lifenetwill Dixon Set-up/break-downjeff fitch Sponsorshipjay fournier Course Marshalsro gammon Half Marathon Training Team Head Coachbetsy garber Registration Don garber Marathon Training Team Head Coachmarcy george Post-Race Food/walk-up Registrationmichael george Start/Finish Linefran gilday Registration/Finish Linemelissa gordon McDonald'smary marshall graeber Volunteerskaren nelson HCaVirginiaLeah harms Course entertainmentfaith hecht expo Support

jackie holt PR/Communicationschrissy jenkins event Charitybrian kealey expo Support/Shuttlesmeghan keogh expohugh kerr Party Stopsstephanie kirksey awards Dona Lawson accountingjay Lenzi Water Stopsmike Levins Registrationjon Lugbill executive Directoreric mann SunTrust chuck mcbride Water Stopsray patterson Community affairsjohn raigins equipment/WarehouseLisa randolph Race Directorrick salamida Water Stopsscott schricker Media & Marketingmegan schultz Medical Support/Signagethom suddeth elite athletestiffany sy Sponsorshipben wade Course Supportevie wilkerson Sag Wagon Coordinatorcarl wilson Start area


Past Marathon Winnersyear maLe time femaLe time2010 Mark Chepses 2:19:13 Tezeta Dengersa 2:49:102009 jyocel basweti 2:18:28 Salome kosgei 2:40:512008 jyocel basweti 2:22:22 kristin Price 2:45:022007 Mohamed awol 2:22:20 Casey Smith 2:44:572006 asnake Fekadu 2:20:23 Maureen ackerly 2:53:142005 andrei gordeev 2:14:32 Marina bychkova 2:42:402004 Elly Rono 2:17:55 Tammy Slusser 2:56:402003 Elly Rono 2:15:36 Dorota Gruca 2:44:222002 Elly Rono 2:16:02 Maggie Chan-Roper 2:37:532001 Reuben Chesang 2:17:49 Dorota Gruca 2:36:162000 Michael harrison 2:31:00 irina suvorova 2:31:251999 Davis kamau 2:24:48 Mindy Sawtelle 2:46:131998 Tim Covington 2:23:51 Senoria Clarke 2:48:511997 Mike Fitch 2:30:13 Shelia Gallop 3:17:431996 Tim Covington 2:33:31 bee andrews 3:02:061995 Michael harrison 2:33:20 Patty Valadka 2:55:211994 Tim Covington 2:26:41 Patty Valadka 3:01:321993 Michael harrison 2:35:18 bee andrews 2:59:071992 Michael harrison 2:28:15 Shelia Gallop 3:02:141991 Thad jones 2:30:15 Cecil astrop 3:04:471990 james Coleman 2:35:31 albina Galiamova 2:42:501989 Walt adams 2:30:17 Cecil astrop 3:11:401988 Walt adams 2:24:14 bee andrews 2:54:181987 Walt adams 2:27:51 Deborah Snagg 2:57:181986 Walt adams 2:22:10 Marge Rosasco 2:58:251985 Sean O'Flynn 2:21:50 Patty Croasdale 3:06:171984 Sean O'Flynn 2:29:55 Carolyn harrison 3:13:561983 Robbie Perkins 2:20:12 kathy Thomas 3:04:401982 Sean O'Flynn 2:22:54 kathy heckman 2:54:431981 Robbie Pecht 2:19:16 jennifer amyx 3:05:041980 ben Wilson 2:23:22 kathy Thomas 3:06:181979 hillary Tuwei 2:22:26 Susan Crowe 3:09:311978 David Ruggles 2:28:49 bobbie allen 3:15:40

Past Half Marathon Winnersyear maLe time femaLe time2010 george towett 1:03:44 maria elena calle 1:16:052009 nicholas kurgat 1:06:02 alemtsehay misganaw 1:16:342008 Derese Deniboba 1:06:50 alemtsehay Misganaw 1:18:34

Past 8k Winnersyear maLe time femaLe time 2010 Daniel kipkoech 23:07 Samia akbar 27:002009 Elkanah kibet 22:47 Teyba Naser 26:31 2008 Robert letting 22:42 jane Murage 25:482007 Rod koborsi 22:41 Caroline Chepkorir 26:202006 samuel ndereba 22:20 magdalene mukunzi 25:242005 Vyacheslav Shabunin 23:03 Tetyana hladyr 26:002004 Ian Connor 23:24 Teresa Wanjiku 26:222003 joseph Mwai 23:21 jou lia Gromova 25:47 2002 Shadrack kosgei 22:39 lyupmila biktrsheva 26:44 2001 Shadrack kosgei 22:36 Caroline Zajac-Tynan 26:16 2000 leonard Mucheru 22:58 Svetlana Zakharova 25:361999 leonard Mucheru 22:50 Tania jones 26:531998 Terrence herrington 23:05 Irina bogacheva 26:451997 Walt adams 25:42 Cristi Ferran 30:111996 Paul Vandegrift 24:37 kate Dolan 30:191995 bruce berger 25:48 kristi lynch 32:271994 jeffrey hough 24:52 Terry bruner 30:261993 jeffrey hough 25:00 Terry bruner 31:151992 Des Proctor 24:35 lynn MacDougall 27:541991 larry Cluff 25:12 Inna Pushkariova 27:031990 Mikhail Dasko 23:46 Olga Markova 27:47boLD indicates race record

special thanks to all the sponsors, volunteers and participants who make the suntrust richmond marathon possible.


LLast year, with eighthalf marathons underhis belt, Reed Engdahl

of Alexandria, VA, decided itwas time for the majorleagues. He signed up for the2010 SunTrust RichmondMarathon.

However, after monthsof rigorous training andpreparation, just five weeksbefore he would take on the26.2-miler, he suffered a torncalf muscle. Rather thanadmit defeat, Engdahl optedto run the McDonald’s HalfMarathon, a companion raceof the SunTrust RichmondMarathon, instead.

The injury was no matchfor this half marathon vet-eran; he set a personal recordof 1:48, shaving six minutesoff his previous finish time.

“I woke up, felt great,and just never got fatigued,”Reed said. “You don’t come bymany days like that one.”

Despite his comebackperformance in November’shalf marathon, he was notsatisfied. In March of 2011,Reed completed his first 26.2-miler at The NationalMarathon in Washington,D.C., noting his biggest train-ing challenge was the harshwinter weather.

“I didn’t mind the dis-tance, but trying to run 16miles through the snow? Ihad to be creative.”

This November 12, Rich-mond is happy to welcomeReed back to the coursethrough RVA to give the fullmarathon another shot. WhileReed calls Alexandria home,he was drawn back downsouth to compete for severalreasons.

“The [SunTrust] RichmondMarathon is largely flat, fea-tures a very well-laid outcourse, it’s inexpensive, and hasa great atmosphere—it was anatural choice.”

reasons for runningEngdahl’s reasons for runningare why the SunTrust RichmondMarathon is tagged “America’sFriendliest Marathon.” It’s alsothe small things like wet washcloths on the course, hot pizza

at the finish line, and compli-mentary massages for all run-ners that make Richmond standout in the running world. Run-ners also enjoy the downhill fin-ish, which leads them into anexciting post-race celebration in

the heart of historicRichmond.

Engdahl once againpoints to tricky Virginiaweather as his maintraining challenge—thistime the scorching sum-mer temperatures.

“No matter howearly you wake up,when running miles inthe double digits, you’rebound to run into someheat.” Lucky for Eng-dahl, by the time No-vember rolls around,temperatures will bemuch more moderate.The average tempera-ture in Richmond duringmid-November is about50 degrees, generallymaking for a very cooland comfortable start tothe race.

With his resolutemindset and goal-ori-ented attitude, runningwould appear to havebeen a lifelong pursuitfor Reed Engdahl; but itwasn’t until age 45 thathe started training.What began as simply away to lose weightquickly became part ofan active lifestyle, begin-ning with a local 5k. Henow runs five days aweek, clocking about35-40 miles. Fromnovice to seasoned ath-lete over the last sixyears, what’s next forthis 51-year-old?

“I would really loveto qualify for the BostonMarathon. That’s myfinal goal.”

Having completedover 150 miles worth of

races through injuries, snow,and heat, Reed is sure finishstrong at the SunTrust Rich-mond Marathon in Novemberand cross many more finishlines in the future. A

Ready for Round TwoOVeRcOMIng InJuRy, Reed engdAhl wIll tAke On SuntRuSt RIchMOnd MARAthOn BY NICOLE FULK

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what is it?

Alzheimer’s is a progres-sive neurologic diseaseof the brain that leads to

the irreversible loss of neuronsand dementia. The clinical hall-marks of the disease are pro-gressive impairment in memory,judgment, decision making, ori-entation to physical surround-ings, and language.

A working diagnosis ofAlzheimer disease is usuallymade on the basis of the neuro-logic examination. On a cellularlevel, Alzheimer's disease ischaracterized by unusual helical

protein filaments in nerve cells(neurons) of the brain. Theseodd twisted filaments are calledneurofibrillary tangles. On a

functional level, there is degen-eration of the cortical regions,especially the frontal and tem-poral lobes, of the brain.

fast factsAccording to The Alzheimer’sAssociation, the number ofAmericans with this devastatingand heartbreaking disease isgrowing—and fast.

• Today, 5.4 million Amer-icans are living withAlzheimer’s disease—5.2 mil-lion aged 65 and over; 200,000with younger-onset Alzheimer’s.

• By 2050, as many as 16million Americans will have thedisease.

•Two-thirds of those with thedisease—3.4 million—are women.


If yOu’Re A fRIend OR RelAtIVe cARIng fOR SOMeOne wIth AlzheIMeR’S, yOu MAy elect tO uSe hOMe heAlth cARe tO helP MAnAge the dISeASe.

Coping with alzheimer’s

Another American developsAlzheimer’s disease every 69 seconds.In 2050, an American will develop thedisease every 33 seconds. Most people

survive an average of four to eightyears after an Alzheimer’s diagnosis,

but some live as long as 20 years with the disease.

CaRE CORNER NEWS


• Of Americans aged 65and over, 1 in 8 hasAlzheimer’s, and nearly half ofpeople aged 85 and older havethe disease.

• Another American devel-ops Alzheimer’s disease every69 seconds. In 2050, an Amer-ican will develop the diseaseevery 33 seconds.

• Most people survive anaverage of four to eight yearsafter an Alzheimer’s diagnosis,but some live as long as 20years with the disease.

• On average, 40 per-cent of a person’s years withAlzheimer’s are spent in themost severe stage of the dis-ease—longer than any otherstage.

• Four percent of thegeneral population will be ad-mitted to a nursing home byage 80.

• But, for people withAlzheimer’s, 75 percent will beadmitted to a nursing home byage 80. A

Care advantage is a sponsor of an UnForgettableevening gala (nov. 11th at the 2300 Club from7:00pm - 10:00pm) to benefit the alzheimer’s associ-ation-greater richmond Chapter that is dedicated tothe elimination of alzheimer’s disease through theadvancement of research, and providing and enhanc-ing care and support for all affected by alzheimer’sdisease. attendees will enjoy live music by secondFloor, a dynamic and entertaining five-piece bandcomprised of accomplished professionals with yearsof touring, recording and performing experience. inaddition to the exceptional showmanship of secondFloor, guests will enjoy heavy hors d’oeuvres and acash bar while bidding on a number of unique silentauction items. thank you to matt dinardo, mete-orologist for WriC Channel 8, who will be the masterof Ceremonies.

tickets for the event are $75 per couple or $40 each. Call 420-5386

or email [email protected] more information.

Check out the event Facebook page.

what can you Do?If you’re a friend or relative caring for someone withalzheimer’s, you may elect to use home health careto help manage the disease. Care advantage hasprovided some useful information on what to lookfor in a care provider:

• Request a certified aide who hascompleted training given by thealzheimer’s association

• ask for a specific service plantailor made for your situation because alzheimer’s is an individualized disease

• look for comprehensive carefrom PRN respite care all the wayto guaranteed 24 hour availability.

• Since the aide will be in yourhome, make sure they aredrug/alcohol tested and back-ground checked.

• Make sure the company is licensed, bonded, and insured

For more, visit the alzheimer’s association atWWW.alZ.ORG


Unlike many debilitating diseases, knowingwhen to get professional help for dailycare isn’t always readily apparent—par-

ticularly if the Azheimer’s patient is a close familymember who had been living independently upuntil the onset of the illness. Here are some ques-tions to think about when developing the beststrategy for assisting your family memberand—just as important—looking after your ownwellbeing:

do you:

Feel like you have to do it all yourself,and that you should be doing more?

Withdraw from family, friends and ac-tivities that you used to enjoy?

Worry that the person you care for is safe?

Deny the impact of the disease and itseffects on your family and your ownhealth?

Feel grief or sadness that your relation-ship with the person isn’t what it usedto be?

Get frustrated and angry when the person with dementia continually repeats things and doesn’t seem to listen?

Have health problems that are taking a toll on you mentally and physically?

You don’t have to do it alone. There are manydifferent ways Care Advantage can help.

Call 540-213-7770 for a free, no obligationassessment with Supervising RN, Donna Etherton.

She can go over tips and strategies for:Anger/Agitation, Sleep Problems, Paranoid/Delusions,Eating/Feeding, Dressing, Bathing, Incontinence,Wandering, Screaming, and Repetitive Actions.

You owe it to yourself and your loved oneto make the call that will help change your cur-rent lifestyle. A

QueStIOnS tO cOnSIdeR when yOu BecOMe

the cARe PROVIdeR Of A lOVed One wIth AlzheIMeR’S

Caregiver Stress Test

More than 60 percent

of family caregiversreport high levels

of stress because ofthe prolonged

duration of caregiving.


President of Care Advan-tage, Nurse Advantage,and All About Care, Deb-

bie Johnston, won the MS Soci-ety’s 2011 Women on the MoveAward. The Central VirginiaChapter of the National MultipleSclerosis Society announcedDebbie as the winner at theAwards Luncheon on September22nd, 2011.

The Luncheon helped toraise funds for “A World Free ofMS” and took place at the Rich-mond Marriott Downtown.

The event included a silentauction, lunch, and touchingspeeches from doctors andthose struggling with MS. Atten-

dees were asked to wear their“favorite pair of fun shoes toshow off how they move.”

Johnston was chosen from11 women who were recognizedfor “their outstanding profes-sional accomplishments andtheir contributions to theGreater Richmond Community,”according to the MS Society.

“Myself and my companydo a lot for the community,

but this award is near anddear to my heart because ofall the MS Society has donefor my sister, Wendy, who hasbeen battling with MS foryears,” said Debbie Johnston.

Women on the Move is anationwide educational andfundraising event that helps toincrease public awareness of MSand the National MS Societywhile acknowledging and en-

couraging the advancement ofwomen philanthropists, commu-nity leaders and volunteers. Thegoal of the MS Women on theMove Luncheon is simple, toraise funds and empower eachother to create a better futurefor those living with MS. Whilemen are always welcome at theluncheons, the event wasfounded by women who wantedto come together in bringing uscloser to a world free of MS.

Visit www.careadvantageinc.com

to learn more about Debbie johnston, Care advantage,

and Multiple Sclerosis.

A

Care advantage President Debbie johnston Wins MS Society’s 2011 Women on the Move awardJOhnStOn wAS RecOgnIzed fOR heR “OutStAndIng PROfeSSIOnAl AccOMPlIShMentSAnd heR cOntRIButIOnS tO the gReAteR RIchMOnd cOMMunIty.”

COO of Care advantage, Michelle johnston [right] acceptsthe award on Debbie’s behalf.

[left] Debbie with her sister Wendywho attendedthe event andis battlingwith MS.

Debbie’s neice ashley McGaugheywas also on hand to celebrate theaward as was johnston’s father.

attendees to the event were encouraged to wear a favoritepair of “fun” shoes.

“This award is near and dear to my heartbecause of all the MS Society has done

for my sister, Wendy, who has been battling with MS for years.”

fun shoes.

more fun shoes.

Downtown administrator Sarah Ventura, all about Care administrator adam Greene, and VPO kimberly Nunnally were there to honor Debbie.

Director of Community

Relations, Mandy hudson,

is always there tosupport Debbie

and Care advantage.

Debbie’s assistant, ben Fitzwater and VPO jill klinchock enjoying the event.

Thank you to Suzanne of Wells Fargo for nominating Debbie for the award.

one of the gorgeouscare advantage

tables.


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WHAT’S KYRA WEARING?

I found this soft and sensuousbrown faux leather jacket ($128)and paired it with classic denim[ photo below]. being well dressedwhile searching for the bestpumpkin only added to the nostal-gic seasonal fun. Feeling and look-ing comfortable is key. The supplematerial of this jacket gives justthe right balance between chicand comfort.

To further explore thepossibilities of the season,Philosphie provided mewith an adventurous leop-ard print short trench($110). Layer this over amini or with denim and it

begs for attention that dares you toremove it. I added a red scarf (LoveQuotes, $88) for a pop of color andthe energetic delight of red and or-ange. and you simply cannot go

wrong with a pair of gold hoops($52). I love the hoops at Philos-phie—they have different sizes tosuit your taste and the best thingabout them is they are lightweight(so you can avoid the not so sexyripping earlobe look).

inspiring changesWhat I enjoyed most is that thereare no rules for how to dress in the

pumpkin patch orsimply while shop-ping—though youcan certainly takeadvantage of theinspiration the sea-son provides andhave fun with it.Wear what bringsout the vitality ofthe season—layerit in case it getswarm, and take itinto the night byadding a scarf andsome fun jewelry.

Seasons are definitely a timefor refreshing changes and the op-portunity to add a special touch toyour wardrobe. Check out Philos-phie and enjoy a bite to eat at ell-wood’s hot bar—they have tablesoutside so you too can sit amongstthose special pumpkins and findyour own Great One to take homeor to a barbecue for an addedtouch of fall. What a great way tomake an entrance!

Dress well. always.

Autumn at Ellwoods: Leather, Leopard and Jack O’ Lanterns

finD your great pumpkin at eLLwooD’smy emotions took over and i could not thinkabout anything but fall colors in the midst ofthe ellwood thompson’s (4 n. thompsonstreet) pumpkin patch and autumn floralsthat garnish the outside of their store front.but of course, shopping in the comfort ofleather or the protection of a leopard madeit even more fun. Daring printsFall is a sexy time of year because you cantake a layer off when you need to and still becomfortable. but wearing the right top layeris where the sexy comes in. i toured thetown in search of the jackets of the season.my curiosity led me to p hilosphie, located inCarytown Court at 3132 West Cary street,where fun conversations were had aboutthe best ways to drape oneself this season.

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as the smeLL of firepLaces Loft in the air anD the coLors of autumnaDorn our streets, we sense the crispness that’s to come—that bLan-ket of change Leaving us with the feeLing of newness of the seasonanD nearness of hoLiDay cheer. it is aLso a time to think about howyou wiLL stay warm with styLe throughout these upcoming months.

by Kyra oliver | Photos: adam laCy

EASYANDELEGANTLIFE.COMFall’s Colors, Patterns and Textures by Chris Cox

faLL is fuLL of coLor, pattern anD texture anD it shouLD carry overinto your warDrobe, too. insteaD of sticking with the trieD anD trueworsteD three season suit, white shirt anD siLk tie, consiDer mixingthings up a LittLe.

Checked shirts make it easy.they’re everywhere this seasonand carry nicely into today’s ca-sual environment. Pair the shirtwith classic accessories: a tweedsportcoat and knit tie and punchit up with some fall color.

i’ve made it easy by sticking withthe same colors in the shirt andcoat, both are black and white,making an almost neutral groundfor the rest of the kit.

What colors would you throw inwith them? here’s an easy cheat,especially if there is a logo on theshirt. most manufacturers willchoose a color that goes per-fectly. here, mr. lauren choosespurple. so i did, too.

i’ve added color, texture andmore pattern with ties andpocket squares. most of the tiesare silk knit, but would be just asinteresting in cashmere or wool,like the solid purple by the tiebar. add complementary tex-tures—smooth silk against roughtweed is the tried and true—butthat doesn’t mean you’re stuckwith the combination. a silk andwool square like the one here(drake’s) is a stylish alternativebecause it’s unexpected. addpatterns by making sure that thescales vary. if your eye starts tospin around when you look in themirror, change something.

i realize that some of you justwon’t wear ties. so, consider acardigan in an interesting deepcolor. it will pair well with every-thing and keep you presentablein all but very formal situations.

Photos by Chris Cox

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i t’s what we like to eat with anasian twist to it,” explains billfoster, who with partner

andy howell opened the Man-chester noodle shop in July.

Recognizing the universalappeal of such common dishes asnoodles in broth and glisteningbuns stuffed with savory meats,Foster and Howell have adaptedculinary elements from Korea,Japan, and Southeast asia to ac-commodate local tastes and in-gredients. a time-honored andglobal culinary tradition that hasspawned some of the world’smost celebrated cuisines—oftenby necessity—such blending ofinfluences is not so much trendyas it is simply resourceful.

“It’s pan-asian prepared bySouthern dudes,” explains Howell,who has been cooking in Rich-mond restaurants since 1983 andwhose former ventures includeZeus Gallery Café and Café Rus-tica. ejay Rin’s recently expandedmenu offers such amalgamationsas grits with Japanese ramenbroth, kale with Korean friedchicken, and ramen noodles

topped with crispy pork belly andpulled pork.

“We try to use what’s in sea-son here, as opposed to what’s inseason in Peru,”adds Foster, a Culi-nary Institute ofamerica graduatewhose Richmondrestaurant résuméboasts The Frog andthe Redneck, aca-cia, Zed Café, andCafé Rustica, wherehe first worked withHowell. Offering aninsight gained fromhis extensive expe-rience, he remarks,“The longer I cook,the more I realizethat everything’sthe same.”

While basic el-ements of comfortcooking may tran-scend cultural boundaries, so alsodoes the allure of freshly pre-pared food. ejay Rin delivers thisquality by making almost all com-ponents—ramen noodles, dough

for the steamed buns,desserts—in house.

Fittingly, the restaurant’sname is itself an asian and South-

ern fusion; which, ac-cording to Foster,combines his SouthCaro l in ian grand-mother’s name (“ejay”)with an informalJapanese honorific.Recalling his grand-mother’s own prowessand resourcefulness inthe kitchen, Foster re-marks, “She held thefamily together andshe held it togetherwith food.”

ejay Rin’s week-night special—avail-able Monday throughThursday—is notablefor its name, “I’m notcooking tonight youcheap bastard!” (Who

among us can resist a dinner spe-cial pitched with salty languageand common sentiment?) De-signed to serve parties of two ormultiples of two, the special of-

fers a three-course meal featuringsome of the restaurant’s most re-markable offerings for a baseprice of $28. The deal includes adessert composed of heavenly al-mond cookies perched atop abowl of rice cream, a sweet andcreamy house creation composedof rice and minimal dairy.

Located at the base of theCorrugated box building on W. 7thStreet, ejay Rin’s bright and airypresence both complements andcontrasts with the industrial at-mosphere of its Southside locale.

Foster believes commonmisconceptions about the site’saccessibility from the other sideof the river may discouragesome potential customers; but isconfident that Manchester,which he describes as, “the lastup and coming neighborhood inRichmond,” is rapidly becomingmore familiar to folks through-out the city.

Pointing out ejay Rin’s closeproximity to the downtown area,he adds, “you cross anything fromthe Lee bridge to the 14th Streetbridge, we’re right there.”

A Pan-Asian Noodle House by Two Southern DudesEjay RIN’S MENU IS INSPIRED by ThE FaR EaST, aND bORN OF a SIMPlE CONCEPT. BY ANIKA IMAJO

alexandra burfeind, a waitress at Ejay Rin, holdsthe menu notable for its pan-asian delights andthe somewhat ribald names of the specials.

Whoamong us can

resist a dinner specialpitched

with salty

languageand

commonsentiment?


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richmond youth jazz guildat last year’s 2nd Street Festival,Dexter moses delighted in talk-ing to a young saxophonist whoperformed there with a group ofschool-aged Jazz musicians. Oneyear later at the same event, it

was 12 year-old Moses’ turn totake to the stage with his saxo-phone. both young performersgot the gig—and the chops theydisplayed—through their partici-pation in the Richmond youthJazz Guild.

artistic Director ashby ander-son, an accomplished jazz pianistand composer, founded the Guildin 2008 to provide children fromthroughout the Richmond areawith a musical education that goesfar beyond scales and chords.

“I hear a desire to express,”anderson notes of his students,“There’s something they’re tryingto express that they can’t get toany other way.”

The Guild, housed at the musecreative workspace in a convertedShockoe bottom warehouse, offersstudents of ages six through 18 acurriculum of rigorous musical in-struction, as well as access to men-tors, guidance toward professionaldevelopment, and the opportunityto explore the unique significanceand history of Jazz.

“Jazz is the greatest music inthe world,” anderson remarks, “It

expresses all cultures—it’s non-ver-bal communication at its best.”

emphasizing the value of pre-serving this heritage for youngergenerations, Program Directorterri anderson notes, “We want tolet them know that this is americanmusic. We want to make sure thatkids who grow up here in the USunderstand the roots,” she adds,“this is just another way to ensurethat people are still listening toDuke ellington.”

Guild students gain the im-portant socializing experience ofperforming in a group. “It’s healthycompetition,” comments DexterMoses’ mother, gwyn griffin,“They hold each player account-able for holding their tune.” butthey also benefit from qualitiesspecific to the genre, a primary ex-ample of which is the tradition ofimprovisation in Jazz. Through hisprogram, anderson explains, “Theylearn to play an instrument, impro-vise, and participate in a group set-ting. They can apply thoseexperiences to any endeavor.”

The Guild, while still young,already boasts some notable ac-complishments. Through its part-nership with the berklee citymusic network, The Jazz Guild hashelped a number of students se-cure scholarships to participate inThe berklee College of Music’s sum-mer program in boston. and thisyear trombonist myrish spell be-came the Guild’s first recipient of afour-year scholarship to the berkleeCollege of Music. (Having lost atrombonist, anderson points out,the Guild is need of a replacement.“We need brass. We need moretrombones, trumpets, and basses.”)

This year, the Guild will em-bark upon a couple of new endeav-

ors. Its big band will enter theessentially ellington Competition,for which they will study and per-form music distributed by Jazz atLincoln Center and composed bysuch Jazz legends as Duke elling-ton and Dizzy Gillespie. The Guildwill also submit entries in a numberof categories for Downbeat Maga-zine’s Student Music awards.

Through their achievements,ambitions, and performances, thestudents of the Guild demonstratethe hard work they invest into theirmusical studies. The discipline, itappears, is fueled by their sharedpassion. “Jazz really changes yourfocus, where you really see the pos-sibilities,” anderson explains.

and by all appearances, hisenthusiasm has proven infectiousto his students.

Debo Dabneya bit of a virtuosoin the 2nd StreetFestival line-up isDebo Dabney whocontributes morethan just his talenton the keys and

flair for multiple genres to the spiritof the event.

Dabney—who appeared atthis year’s festival with his ownband, Debo Dabney and the happyband, and the remedy—hasgraced the stages of the annualJackson Ward celebration for all ofits 23 years. Recalling the roots ofhis musical evolution, Dabney isgenerous in sharing the history andhis insights into the vibrant commu-nity to which the event is dedicated.

Describing his childhood ex-posure to 2nd Street, Dabney saysthat he would join his father to col-lect money from the “piccolos” (or

jukeboxes) that his uncle providedto establishments throughout theRichmond area and beyond. “2ndStreet was honestly like Harlem,”he explains of that bygone era,“People would walk the streets allnight long.”

When his uncle was em-ployed booking bands at theMosque, which would later be-come known as the Landmark,Dabney encountered such R&b lu-minaries as Sam Cooke and MarvinGaye. “My father used to pickthem up,” explains Dabney, “and Igot to interact with them. Thatpulled me in the direction of want-ing to be a musician.”

Dabney, who began his musi-cal studies at around the age ofeight with trumpet—for which helearned he had little affinity—andpiano, has remained steadily em-ployed in the music business fordecades. He attributes the successand longevity of his career, whichhas included a touring gig with Theaverage White band, to his stylisticadaptability and solid personalconvictions that have kept himgrounded in an industry riddledwith potential pitfalls. “I’m 60 yearsold and have never had a job,” hepoints out.

the virginia state university gospel choralebased in Petersburg and enjoyedthroughout the globe, the VirginiaState University Gospel Choralebrought its world-class perform-ance to the streets of Jackson Wardthis year.

“It’s always nice to know thata church is not just four walls and aroof,” remarks business Managermichael rainey of the Chorale’s2nd Street Festival debut.PH

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‘Getting Loose at the Duce’: Showcasing RVA TalentgriD TOURS 2ND STREET FESTIVal’S DyNaMIC MIx OF lOCal ENTERTaINERS aS yOUNG PERFORMERSTO SEaSONED PlayERS, lOCal VOCalISTS, DaNCERS aND ENSEMblES WOW ThE CROWDS. BY ANIKA IMAJO

artful entertainment: an illustration of the diverse offerings at the festival including left: the Richmond youth jazz Guild; center: The Remedy’s Marrell Elam and right: The Virginia State University Gospel Chorale.

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R I C H M O N D r i d . C O M 53R I C H M O N D r i d . C O M 53

This year marks the 40th an-niversary of the Chorale—originallynamed the Virginia State CollegeChoir—which was founded in 1971by Larry bland and Jackie Ruffin. Inits distinguished history, the choirhas toured throughout northamerica and europe and has en-joyed the audience of the last twopopes at the Pope’s Vatican Christ-mas Concert.

The Chorale, recognized forboth its sound and its choreogra-phy, took first place and wasawarded top honors in 11 of 13 cat-egories at the black Music Confer-ence Choir Competition in 2003.

Currently boasting a member-ship of roughly 120, the VSU GospelChorale makes appearancesthroughout the tri-city area and willcelebrate its 40th anniversary witha concert on november 14.

For more information visitwww.vsugospelchorale.com or theChorale’s Facebook page.

the remedyWith lead singer marrell elam at itshelm, The Remedy’s repertoire cov-ers Rock, R&b, Hip-Hop, and “what-ever moves the crowd.” elam,along with fellow vocalist sherrygoodlowe and a talented group ofmusicians, approach their perform-ances with open minds and a senseof atmosphere. “That’s why we callit The Remedy,” he explains, “We

provide exactly what that audiencewants and needs.”

elam has been cultivating hisvocal versatility since he was eight,when he began singing in churchchoirs and school choruses. He per-formed with a Jazz ensemble and anumber of Contemporary Gospelchoirs while he attended JamesMadison University and, aftermeeting his mentor (and keyboardplayer) Debo Dabney in 2009, heformed The Remedy.

The Remedy made its 2ndStreet Festival debut in 2010 andreturned for another appearancethis year.

Seeking a regular venue forThe Remedy’s crowd-pleasingbrand of entertainment, elam sayshe expects to start making appear-ances at a local club early next year.“My main focus is dance and mak-ing sure that everyone is having agood time and forgetting abouttheir stresses.”

the firehawks bandLike many musicians, the membersof The Firehawks band have sacri-

ficed precious weekend hours torehearse. but unlike many otherbands, The Firehawks have to getto bed early on school nights.

Inspired by earth, Wind andFire, richard D’abreu, III, formedthe band in 2008 when he waseight years old. Richard’s mother,makeba D’abreu patiently recallsthe early days.

“after many long months andattempts to reach out to friends toparticipate in a ‘play date’ in ourbasement music studio, Richardformed a band with three otherboys,” she says.

Having suffered through aperiod of “screaming and discor-

dant notes,” Richard’s parentsencouraged their son to enlistbudding musicians who wouldtake a more serious approach totheir instruments.

In april of 2010, the band’scurrent line-up of four ten-year-olds and one 11-year-old de-buted with “Let’s GrooveTonight” at their school’s talentshow and received a standingovation. From that moment on,demand for The Firehawks haskept the band busy with gigsthroughout the Richmond area,including appearances at the2nd Street Festival for the lasttwo years.

Inviting audiences to experience a passion they’ve shared for decades,Donna and garry burns [ inset photo ] enlist spectators to becomepart of the spectacle. The husband and wife team formed D&g Line

Dancing one year ago in order to perform and teachSoul line Dancing. Donna burns explains, “This dancegenre is intended to bring family, friends and thecommunity together to help build energy levels withfitness, fun, and self-gratification.”For the burns, D&Gline Dancing is a family production. joined by theirnumerous children, relatives, and students, the duo

took to the stage for the first time at this year’s 2nd avenue Festival.“Soul line Dancing is our way of nurturing the mind, body, and spiritof Togetherness,” says burns.

the firehawks band’s current line-up consistsof four ten year-olds and one 11 year-old.

the virginia state university gospel chorale

the remedy

Drawn together by their zeal for fitness and dance, the spicy Divas are a diverse group of women who spread the joys and benefits of line dancing tocrowds at events. “We all share a love of wellness and doing it through dance just adds flavor and fun,” explains jen acome. led by La toria tookes,a fitness instructor and president of the organization, The Spicy Divas have appeared twice at the 2nd Street Festival, whose crowd is, “always veryexcited and ready to interact,” according to acome. Initially formed in 2009 when the women entered a line dancing competition (which they won),the group performs and holds classes throughout the area. Recently, they’ve been invited to make appearances in hampton and Charlotte, NC.

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congratulationsfrom

venture richmond

to the

richmonD foLk

festivaL’s 2011

sponsors and

volunteers for a

fabulous three days of music,

mirth and

magic!all PhOTOS by SkIP ROWlaND PhOTOGRaPhy Inc.

Greater Richmond Grid #12

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Transcript of Greater Richmond Grid #12