Great undies movie
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Transcript of Great undies movie
GREAT UNDIES
Quality Fashionable Comfortable Charitable
GREAT
UNDIESwww.greatundies.co
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GOALTo create a fashionable underwear brand, focused on quality and comfort.
Adopt a unique selling pointwith a charitable giving USP.
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GREAT
UNDIESwww.greatundies.co
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MARKET INFOo The Global underwear
market was estimated to be worth over $30Billion in 2013
o The annual UK market alone is estimated to be in excess of £3 billion, double this figure if you include lingerie.
Sources: Drapers / Mintel
GREAT
UNDIESwww.greatundies.co
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QUALITY & COMFORTFor Men 3 Styles in cotton or modal with spandex / lycra in 3 styles.
Hipster Boxer Brief
For Women 2 styles of knicker and 2 bras
GREAT
UNDIESwww.greatundies.co
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SALES CHANNELSo Online – Via our fantastic
website.o Social – Spread the word and
recommend.
o Retailers – Our charitable USP will be used to build key relationships with selected high street retailers. The charitable aspect will help the GREAT UNDIES brand stand out from the others.
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GREAT
UNDIESwww.greatundies.co
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CHARITABLEo 50pence per item donated to
men’s or women’s cancer charities.
o Mens Charities (prostrate & testicular)Womens Charities (cervical & breast)o 50/50 donation 25p from GREAT UNDIES and 25p from participating retailer in physical stores. Full 50p from sales directly from our own great website.
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GREAT
UNDIESwww.greatundies.co
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LEGACY“Check yourself out” guides provided in product packaging.
Step by step instructions to check for lumps. Potential symptoms check list to spot hidden signs of the cancers of our supported charities.
You know the idea and pitch, please help us to make it work!
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GREAT
UNDIESwww.greatundies.co
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What next if we win
Test our product samples and with feedback choose our preferred supplier/s.
Set up the GREAT website to market and sell GREAT UNDIES.
Take our GREAT UNDIES out to meet the retailers and get them in stores.
THANK YOU