Content Marketing Best Practices

www.buzzsumo.com

Susan MoellerBusiness Development Manager

@susancmoeller@buzzsumo

Create Better ContentAt BuzzSumo we help content marketers improve their content through research, amplification and monitoring.

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The basics:

● Research what your audience likes; ○ produce that

● Amplify your content; ○ work with

influencers to broaden distribution

● Monitor what works and what doesn’t ○ adjust

What resonates with your audience?

What is trending in your industry?

What is trending online in general?

What works best for your competitors?

Research:

Amplify:Find Influencers

Build Relationships with Influencers

Consider what you have to offer

InteractOffer to help

Look for Partnership Opportunites:

Amplify:Find Influencers:● Who tweets successful

content?● Which twitter accounts are

relevant for your topic?● Who is tweeting your

content already?● Who is tweeting your

competitors’ content?● Which authors get the most

shares?● Which websites get the

most shares?

Build Relationships with Influencers:

Look for partnership opportunities:

Amplify:

Build Relationships with Influencers:● Consider what you have to

offer● Interact● Offer to help

Monitor:

Who is linking to your content?

Who is sharing your content?

What did you learn about how people reacted to this content asset

The basics:

● Research what your audience likes; ○ produce that

● Amplify your content; ○ work with

influencers to broaden distribution

● Monitor what works and what doesn’t ○ adjust