Great Power & Great(er) Responsibility: Tactics to Ensnare Users in Your Library Web(site)
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Transcript of Great Power & Great(er) Responsibility: Tactics to Ensnare Users in Your Library Web(site)
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Great Power,Great(er)ResponsibilityTactics to Ensnare Users in
Your Library Web(site)
Angie Thorpe Digital User Experience Librarian Indiana University Kokomo [email protected]
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Magic Words
Go web.
Fly.
Up, up, and away web!
Shazam!
Go! Go! Go web go!
Tally ho!
(didnt work?)
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A tale of two studies
Public libraries
Any size
Only Indiana
430 total libraries
Branches andcentral libraries
Academic libraries
Medium-sized(3,000 9,999 FTE)
Geographically-diverse
313 total libraries
Only main libraries(no special)
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52%41%
5%
2%0%
0%Own Website
Branch library using main library site
No observed Web presence
Only presence: Facebook
Only presence: Google+
Consortial/affiliate Web presence
Total : 430 Indiana public libraries
Reviewed for content: 223
Public library web presence
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Screen size & link results
Public Academic
Number of
screens in length
1.9
{Range: 1 15)
1.3
{Range: 1 5.3}
Number of initiallyvisible links(library-only)
39.7
{Range: 3 196}
45.1
{Range: 5 147}
Number of initiallyinvisible links(library-only)
29.1
{Range: 1 115}
35.6
{Range: 5 139}
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Primary layout of homepage
0.0% 20.0% 40.0% 60.0%
Sections
Other
Mixed columns & sections
Columns
4 equally-divided sections
Public Academic
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Navigation Bar Type Frequency
0.0%
20.0%
40.0%
60.0%
80.0%
Top
horizontal bar
Bottom
horizontal bar
Sidebar
Public Academic
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Frequency of multiplenavigation bars
0.0%
5.0%
10.0%
15.0%
20.0%
Top horizontal
& sidebars
Top & bottom
horizontal bars
Bottom
horizontal &
sidebars
All 3 navigation
bars
Public Academic
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Navigation feature frequency
Publiclibraries
Academiclibraries
Accessibility link 0.4% 3.2%
Foreign languagelink 4.5% 2.6%
Quick Links 13.0% 19.8%
Site Index 0.9% 10.5%
Site Map 21.1% 10.9%
Text-only link 0.4% 6.1%
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Multimedia elementfrequency
0% 20% 40% 60% 80% 100%
Virtual tourVideo tutorials
Scrolling text
Rotating images
PodcastsImages
Animations
Public Academic
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Search element frequency
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Yahoo!
WorldCat
Other library OPAC
Other external search engine
OPAC
Library site
Google Scholar
Google
E-journals
Databases (across multiple)
Bing
Public Academic
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Discovery service frequency
Indiana Publiclibraries
Presence: 3.6%
Services used:* Encore: 62.5%
WorldC at: 25.0%
AquaBrowser: 12.5%
Branding:* Established brand name: 37.5%
No branding: 50.0%
Own brand name: 12.5%
Medium-sizedacademic libraries
Presence: 39.6%
Services used:* EBSCO Discovery Service: 33.9% Summon: 25.0% WorldC at: 16.1% Primo: 14.5% Encore: 8.1% VuFind: 2.4%
Branding:* Own brand name: 44.4% Established brand name: 29.8% No branding: 25.8%
* Percentage c alculated based on those libraries with a discovery service.
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Hours
Interlibrary loan
Portals by subject/subject guides
About section/link
Library instruction/guides/tutorials
Mobile link
Reference
resources
Staff
directory
Contact alibrarian
Contact us
News/events/whats new/newsletterCourse
reserves
Portals byaudience
Library account
Policies
E-books/Overdrive/
Kindle/Nook
Help/FAQ
Governmentdocuments
Privacypolicy
Mission statement
Directions
Librarydepartments
Digital collections/Web exhibits
Gifts/donations/friends
Forms
Terms of use
Hot picksStaff picks
Local history/
genealogy
Programming
Jobs/Employment
Local authority body
Suggest a title
Challenge/complaint
Annual reports
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Public libraries:Basic level of Web presence*
0% 20% 40% 60% 80% 100%
Services description
Physical address
Phone numberOnline contact method
Mailing address
Link to OPAC
Library name
INSPIRE link
Hours
Date of last update
Board members
* Adapted from Persichini, et. al (2008) and Powers (2011)
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Public libraries:Web presence beyond basic*
0% 20% 40% 60% 80% 100%
Option for feedback onWebsite
No spelling/grammar errors
Mixture of text & images
Image/ icon used to
represent library
* Adapted from Powers (2011)
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Unique content elements:Public libraries
0% 10% 20% 30% 40% 50% 60%
Suggest a title
Local history/genealogy
Local authority body/laws
Library programming
Challenge submission
Annual reports
Frequency
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Unique elements: Academics
0% 20% 40% 60% 80% 100%
University template
Course reserves
Link to university
homepage
Frequency
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Most used content items
News/events/newsletter 87.4%
E-books 74.4%
About section/link 65.9%
Policies 64.1%
Contact us (unspecified) 58.3%
Gifts/donations/friends 51.6%
Local history/genealogy 50.7%
Programming 48.0%
Library account(s) 43.9%
Portals by audience 39.9%
Link to university homepage 97.4%
Hours 94.6%
Interlibrary loan 82.7%
About section/link 82.1%
Portals by subject/subject guides 82.1%
Library guides/tutorials 75.1%
Course reserves 69.6%
News/events/newsletter 68.1%
Contact/ask a librarian 67.7%
Contact us (unspecified) 64.5%
Indiana PublicLibraries
Medium-sizedAcademic Libraries
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Least used content items
Challenge/complaint submission 0.4%
Annual reports 2.2%
Hot picks (database list) 2.2%
Government documents 2.7%
Portals by subject/subject guides 3.6%
Terms of use 3.6%
Mobile Website link 4.0%
Digital collections/Web exhibits 5.4%
Forms 6.3%
Privacy policy 6.3%
Staff picks/recommendations 2.6%
Terms of use 13.1%
Hot picks (database list) 14.4.%
Gifts/donations 17.9%
Forms 22.3%
Library departments 24.2%
Digital collections/Web exhibits 24.3%
Directions to library 24.6%
Privacy policy 24.9%
Mission statement 26.2%
Indiana PublicLibraries
Medium-sizedAcademic Libraries
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Most used social media elements
71.3%
Interactive directions 37.2%
35.0%
Interactive programmingschedule
31.4%
Blogs 23.3%
15.7%
(link) 12.1%
RSS feed 11.7%
7.2%
Mobile app 4.9%
62.9%
Chat with librarian 46.0%
39.6%
Blogs 33.2%
RSS feed 21.8%
Texting 19.5%
(link) 14.4%
Share widget 10.2%
8.3%
Survey 8.0%
Indiana PublicLibraries
Medium-sizedAcademic Libraries
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Least used social media elements
Instant message 0%
0%
0.4%
Discussion forums 0.4%
Polls 0.4%
Interactive library floor plan 0.9%
QR codes 0.9%
User comments displayed 0.9%
Wikipedia 0.9%
Wikis 0.9%
Discussion forums 0%
Wikipedia 0%
StumbleUpon 0.3%
0.3%
0.6%
0.6%
Polls 0.6%
1.0%
User comments displayed 1.0%
Wikis 1.3%
Indiana PublicLibraries
Medium-sizedAcademic Libraries
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Core elements: Public Images
Library name
News/events/newsletter Library phone number
Hours
Physical address
Mailing address
OPAC search link E-books/Overdrive/
e-readers
Facebook
Top horizontal barnavigation
Online contact method
About section/link
Policies
Contact us (unspec ified)
Layout: Columns
Gifts/donations/friends Local history/genealogy
INSPIRE/Indiana StateLibrary link
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Core elements: Academics Link to University
Hours
Images Interlibrary Loan link
About section/link
Portals by subject/subject guides
OPAC search link Library guides/tutorials
Course reserves
News/events/newsletter
Contact a librarian
Contact us (unspecified)
Facebook
Staff directory Other reference
resources
Help/FAQ
OPAC search box
Sidebar navigation E-books/e-readers
Use of University template
Policies
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Lessons from publics
Text + image = engage variety of users
Easy access to catalog (search box or
link)
News items & event announcementskeep users coming back
Easy access to e-book collections
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Lessons from academics
Hours deserve homepage real estate
So do services (e.g. Interlibrary loan & how
to contact a librarian)
Help users help themselves
Tutorials
Guides (including subject guides)
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Areas of opportunity
Remember the basics
Improve accessibility
Promote key resources (including free!) onhomepage
Provide opportunities for users to contactyou and provide feedback
Think about audio
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Its all about attitudeAvoid this
No matter what you do for them,
eventually, they will hate you.
Aim for this!
Kids [or everyone]need a hero.
Courageous, self-sacrificing people. Settingexamples for all of us. Everybody loves ahero.
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Conclusion: Be a hero.
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ReferencesJ ones, S. L., & Thorpe, A. (2014). Library home page design at medium-sized
institutions. Jo urna l o f Web Libra rian ship. forthcoming publication
Persichini, G., Samuelson, M., & Bowman Zeiter, L. (2008). e-Branch in a box: How
Idaho libraries created an easy and sustainable web presence. PNLAQua rte rly, 72(2), 6, 18-19.
Powers, B. S. (2011). Oh, what a tangled web we weave! An evaluation ofPennsylvania's public library websites for a basic level of web presence andbeyond. Current Stu d ies in Lib raria nship , 31(1), 21-35.
Tolppanen, B. P., Miller, J ., & Wooden, M. A. (2005). Library world wide web sites at
medium-sized universities: A re-examination. Inte rnet Re fe re nc e Se rvic esQ ua rte rly, 10(2), 7-18.
Vaughan, J . (2012). Investigations into library web-scale discovery services.Info rm a tion Tec hno log y & Libraries, 31(1), 32-82.
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Thank you!Angie Thorpe
Digital User Experience Librarian
Indiana University Kokomo