Great Pinterest tips from BritMums Live
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14-Sep-2014 -
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Technology indexing the web’s pages People indexing the web’s content
Millions of people use Pinterest to discover, organise and do things that inspire them.
The World’s Largest Collection Of Everyone’s Favourite Things
30 billion Pins and millions added daily 5.4B total minutes per month 55 million monthly active users and growing Over 75% of usage happens on mobile
Source: comscore
The Pin A highly visual, interactive bookmark that links back to the site where it originated Added to Pinterest by people pinning from your sites and apps, or by businesses adding them directly Appears in Feeds, Boards and Search Results on mobile and web versions of Pinterest Can include rich data like availability, price, location, ingredients, article information and more Born to be saved, shared, and clicked
Discover Inspiring Pins in
Feeds, Search & Boards
Organise Pins into public
collections called Boards
Do Things like click on Pins
to buy or learn more
Why should you care about Pinterest?
Pinning happens from publishers
& brands
14 Source: Why the half-life of a Pinterest pin is thousands of times
longer than a tweet or Facebook post. Venture Beat, 6-17-13
Pinners are heavily engaged across a wide variety of categories
Source: Internal data 15
Fashion Home Decor Food Beauty Travel Parenting DIY 50M Repins
from 6M Pinners
40M Repins from
8M Pinners
65M Repins from
10M Pinners
25M Repins from
6M Pinners
13M Repins from
3M Pinners
10M Repins from
3M Pinners
60M Repins from
10M Pinners
EACH MONTH:
A huge, engaged audience
Source: Internal data 16
Education-related ideas are pinned each day. 500K+
65M+
750M+
Foodie Pins each month.
There are more than 30 billion Pins collected by people into more than 750 million boards
NUMBERS TO CONSIDER:
Half-life of a pin is much longer
17 Source: Why the half-life of a Pinterest pin is thousands of times
longer than a tweet or Facebook post. Venture Beat, 6-17-13
Tweet is a matter of minutes
Post is a few hours
Pin is lasting
Pinterest is inherently viral
Each pin is repinned around 10 times (pins are 100 times more viral
than a tweet -retweet average is only 1.4%)
Pinterest drives more traffic than Twitter, YouTube & Google+
Successful Bloggers on Pinterest
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How can you be successful on Pinterest?
There is no such thing as “too many pins” or “too many boards”.
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Descriptive and colourful captions: boards and pins.
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Verify your account.
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Curate content from around the web.
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about.pinterest.com/en/goodies
A bit more technical…
1. Inspire Pinning from your site and learn what works
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2. Showcase your content through pin widgets, board widgets and profile widgets
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3. Include the Pin It button
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4. Make your pins rich!
5. Don’t forget about mobile integration: Pinterest Mobile SDK for iOS and Android
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6. Develop a healthy board and content strategy
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Inspire people to pin your content Learn what works using web analytics Create an engaging presence
Lizzie Sibley Marketing Manager – Pinterest UK