Great Lake to Lake Trail Project - Nancy Krupiarz
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Transcript of Great Lake to Lake Trail Project - Nancy Krupiarz
The Great Lake-to-Lake The Great Lake-to-Lake TrailsTrails
Cross-State Trail Cross-State Trail ConnectionsConnections
Michigan Bicycle Summit
March 26, 2011
Michigan’s Multi-Use
Trail System - 2010
• 2,478 Miles
• Over 2,600 with “non-rail-trail” trails
• #1 in the Nation
Project Roots: Connecting Project Roots: Connecting Michigan Trailways Vision Michigan Trailways Vision
and Action Planand Action Plan
State Wide State Wide Trail Trail
System System ModelModel
The Greenway Collaborative, Inc. www.greenwaycollab.com
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What works for the this first
cross-state trail may serve as a template for other long-
distance statewide trails!
MTGA’s WorkMTGA’s Work Kresge Foundation GrantKresge Foundation Grant 3 “Trail Ambassadors” 3 “Trail Ambassadors” Steering Committee (MDNRE, Steering Committee (MDNRE,
MDOT, MTGA)MDOT, MTGA)--Gap Connection opportunities--Gap Connection opportunities--35 meetings thus far with local --35 meetings thus far with local
officials, officials, transportation transportation agencies, etc. agencies, etc.
--Recommend best route; Get --Recommend best route; Get EndorsementEndorsement
--Action Plan for Implementation--Action Plan for Implementation--ACT on action plan--ACT on action plan
Both On-road and Off-RoadBoth On-road and Off-Road ConnectionsConnections
Off-Road Trails Off-Road Trails Where Right of Where Right of Way exists but we Way exists but we might need:might need:
Designated bike Designated bike lane in urban lane in urban areasareas
Signed route in Signed route in low-speed or low-low-speed or low-traffic areastraffic areas
Marketing and Branding Marketing and Branding CollaborationCollaboration
““Nesting” strategiesNesting” strategies-- State, regional, county, and local trail -- State, regional, county, and local trail branding and how it is conveyed to public branding and how it is conveyed to public
-- Develop trail name, schematic logo -- Develop trail name, schematic logo alternatives that work across an array of alternatives that work across an array of mediamedia
-- Determine how cross-state trail works in -- Determine how cross-state trail works in conjunction with individual trailsconjunction with individual trails
15 Trails of the Cross-State Route
Kal-Haven Trail Jackson Intercity Trail
Kalamazoo River Valley Trail Grand River ArtsWalkBattle Creek Linear Park Lakelands TrailMarshall Riverwalk Huron Valley TrailAlbion River Trail West Bloomfield TrailHomer Bike Path Clinton River TrailFalling Waters Trail Macomb Orchard Trail
Bridge to Bay Trail
Stats
158 miles on the ground
7 gaps in the cross-state route, approx. 100 miles
57 jurisdictions; 21 new communities to “tap” into
““Ambassador” WorkAmbassador” Work
Hold meetings to generate awareness Hold meetings to generate awareness and seek input on route alternatives:and seek input on route alternatives:
Local Government Officials and StaffLocal Government Officials and Staff Transportation AgenciesTransportation Agencies Economic Development OfficesEconomic Development Offices Tourism stakeholdersTourism stakeholders Citizen AdvocatesCitizen Advocates Private Property OwnersPrivate Property Owners
Some Gaps already have Some Gaps already have Plans!Plans!
We just need to help move them along!
Field WorkField WorkExplore route conditionsExplore route conditions
Dealing with:Dealing with:
High traffic road crossingsHigh traffic road crossings Active railroad crossingsActive railroad crossings Crossings over I-94, I-69, and Crossings over I-94, I-69, and
US-23US-23 Environmentally sensitive areasEnvironmentally sensitive areas
Exploring potential right of way easements from private property owners
Marketing/BrandingMarketing/Branding
Develop unifying logoDevelop unifying logo Pull Together a Conceptual Website Pull Together a Conceptual Website
and Brochureand Brochure Develop a Poster to Raise Awareness Develop a Poster to Raise Awareness
and generate fundingand generate funding
The Greenway Collaborative, Inc. www.greenwaycollab.com
Information CollectedInformation Collected
Different User Different User GroupsGroups Bicycle (All)Bicycle (All) Pedestrian (All)Pedestrian (All) Snowmobiling (1)Snowmobiling (1) Cross-Country Cross-Country
Skiing (1)Skiing (1) Equestrian (1)Equestrian (1)
12 Different Trail 12 Different Trail NamesNames
8 Different Trail 8 Different Trail LogosLogos
6 Friends Groups6 Friends Groups 2 Trails are State 2 Trails are State
Parks (Kal-haven, Parks (Kal-haven, Lakelands)Lakelands)
Over 100 Over 100 StakeholdersStakeholders
The Greenway Collaborative, Inc.
www.greenwaycollab.com
Main MessageMain Message
Main messages that Main messages that we are trying to we are trying to convey:convey: Great LakesGreat Lakes MichiganMichigan Cross State TrailCross State Trail
Name and/or logo Name and/or logo cannot be evaluated cannot be evaluated in isolationin isolation
Need to look at the Need to look at the entire marketing entire marketing packagepackage
Keep the Name Keep the Name Clean and Add Clean and Add Other Messages Other Messages via logo, signs, via logo, signs, brochure and brochure and websitewebsite
The Greenway Collaborative, Inc. www.greenwaycollab.com
Recommended LogoRecommended Logo• Simple and
Inclusive
• Conveys Michigan and Great Lakes
The Greenway Collaborative, Inc. www.greenwaycollab.com
Website Concept Home Website Concept Home PagePage
• Help User Find Appropriate Trips From All of The Options
The Greenway Collaborative, Inc. www.greenwaycollab.com
Website Concept Weekend Website Concept Weekend Trips PageTrips Page
• Show Select Options
The Greenway Collaborative, Inc. www.greenwaycollab.com
Website Concept Website Concept Segment PageSegment Page
• Show Resources for Lodging, Restaurants, Bike Repair, etc.
The Greenway Collaborative, Inc.
www.greenwaycollab.com
Brochure Concept Front Brochure Concept Front PagePage
• Great Lakes Prominent
• Show in Context of System
The Greenway Collaborative, Inc. www.greenwaycollab.com
Brochure Concept Back Brochure Concept Back PagePage
• Similar to Website In That It Shows Trip Suggestions Based on Time
The Greenway Collaborative, Inc. www.greenwaycollab.com
Informational KioskInformational Kiosk• Located at Trail
Heads and Major Intersections
• Provide information about the trail including, location, distance, maps and near-by destinations
• Local information could be placed on the backside of the plaque
Phase 2
Determine approx. cost of trail
Develop signage standard specs
Develop signage application standards
“Brand” management
Develop website and “go live”
Continue to make progress in gaps
Fundraising events for GLT2
“Trail Towns” training
The Greenway Collaborative, Inc. www.greenwaycollab.com
Route Approval from Local Route Approval from Local JurisdictionsJurisdictions for On-Road for On-Road
RoutesRoutes• On-Road
Routes and signage must follow specific Guidelines provided by Federal Highway Administration (MUTCD)
The Greenway Collaborative, Inc. www.greenwaycollab.com
Signage – Standard SpecsSignage – Standard Specs
Further Technical AssistanceFurther Technical Assistance in the Gaps in the Gaps
Other Other Great Lake-Great Lake-
to-Laketo-LakeTrailsTrails
The Greenway Collaborative, Inc. www.greenwaycollab.com
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•Gaps in Route #2 are receiving serious attention
•Route #3 is already connected; It just needs development!
•Routes 4 and 5 would be brand new initiatives
From the State From the State PerspectivePerspective
The Great Lake-to-Lake Trails are The Great Lake-to-Lake Trails are beneficial for all the individual trails beneficial for all the individual trails that are included in the route:that are included in the route:
----Attract week-long touristsAttract week-long tourists, , especially with the Amtrak optionespecially with the Amtrak option
----Attract out-of-state visitorsAttract out-of-state visitors
----Attract fundingAttract funding for a significant for a significant state trailwaystate trailway