Great Expectations Events for Nonprofits and Universities
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Transcript of Great Expectations Events for Nonprofits and Universities
Great Expectations: Building Events that Donors will Love and
Others will Envy
Lynne M. Wester
@donorguru
Design an event that encourages guests to feel that they are an essential part of the University’s grand vision, by balancing the old with the
new, and the intimate with the global.
Too Much Looks Like Everything Else
The Attendee Experience
• Lies at the core of what we do
• Inspire, Thrill, Move them to act
• Wow them from the first moment
• Bring them to an emotional climax
• Leave them wanting more
• Keep them engaged
Donors Don’t Want
• Long Programs
• Gifts/Tchotchkes
• Unnecessary Pomp and Circumstance
• To Be Uncomfortable
Video Invitations
If You want WOW…
Drive Attendance
Kids are Expensive!
Donors Want:
• Access
• Information
• Engagement
First Impressions Count
Live Stream all of your events
Gobos and other tricks
Eliminate Print
Food
• Organic
• Local
• Healthy
• Balanced
• 3-5% Gluten free options
• 10% Vegetarian/Vegan
• Stations vs. Passed
Donors Want to Meet:
That extra something…
As they leave- DON’T Burden them
Reuse and Recycle
Do- Surprise them!
YES
Spend your money HERE
• Technology
• FOOD
• A/V
• Special Wow Moment
• Social Media
Follow Up
Follow Up: Custom Books
Trends
• Dinners are out
• Receptions are in
• Signature Cocktails are out
• Classics are in- Manhattan, Old Fashioned, Classic Martini, Moscow Mule
• Huge Florals are out
• centerpieces that can be recycled and repurposed are in
• Cupcakes are out
• In place gourmet chocolate tastings and dessert wines
Trends Continued
• Out- photo booths
• In- social media or video booths
• Out- sterile all white environments-
• In- patterns and décor inspired by home décor
• Out- Flash mobs-
• In- storytelling through video
Thank You! Questions?
• @donorguru
• www.donorrelationsguru.com
• Join the group on LinkedIn
• Connect and Inspire!
• Be on the lookout for an upcoming webinar on social media and events- FREE!!