Jacquelyn Blanco October 30,2013

Art 115

Great Depression

Fall of the Stock Market in New York , 1929 Banks were closed Caused major unemployment in society Lead to lack of manufacturing good

Trade was limitedFarmers were not producing crops

Lead to starvation President Franklin D. Roosevelt makes some change

enforces government regulation Creates work unions Social security is created to help the elderly Finally ends in 1941 due to WWII and changes in society

Some facts of the Great Depression

Focused on hopes and wants for the people

Ignored the idea of The “depression”

False promises Ensured wealth , and

youthfulness

Advertising during Great Depression

“six servings for 38 cents” - this advertisement

shows how affordable it could be to feed a group of people without spending much.

In Better Homes and Gardens, April 1933, back cover

This Dinner in a dish cost only 43cents

This advertisement states that a cold can be expensive promoting people to buy Vicks which is inexpensive especially for the wellbeing of the people of the depression .

 In Saturday Evening Post, Vol. 205, Jan. 7, 1933, p. 61

“Nobody can afford a cold this year

This advertisement was done by the Daily News in 1934 during Christmas suggesting that people should not struggle because of money and should get loans

Everyone needs money

Coca cola was known to portray American lifestyle in there ads and in this ad the image of Santa clause was changed he was now shown in red outfit, with more weight and jolly and in support of Coca-Cola .

Image by Archie lee ,1934

Coca cola ad

This ad promotes pipes and good tobacco for the first time

They saw tobacco as a way of staying calm in waiting for prosperity

 In American Magazine, Vol. 115, June 1933, p. 87

Men turn to pipe smoking

In time of depression ad like this would show false advertisement because there was no $ to give away

This ad trys to catch attention of women in entering contest in chance of winning money

In Saturday Evening Post, May 29, 1937, p. 4.

Free $30000 cash

This ad presents the soap ivory and invites you to go on a cruise in a south sea island dream , making the idea to forget about everything and enjoy the moment

In " Procter and Gamble, Saturday Evening Post (1931)

This ad promotes security and privacy trying to make the person feel safe under pressure of depression

 In Better Homes and Gardens, June 1933, p. 60.

Advertising salt at an affordable price , and stating its quality as a way to promote salt to be part of family’s diet

In  American Cookery 1939

This ad invites women to follow the steps of Alta Davies and assuring jobs by following advertisements announcements

In American cookery ,1939