Great Barrier Reef

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Holiday adventure in the Great Barrier Reef Promotion for the package

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Page 1: Great Barrier Reef

Holiday adventure in the Great Barrier Reef

Promotion for the package

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Topic: HOLIDAY ADVENTURE GREAT BARRIER REEF PACKAGEwe gave NATURAL as a travel company in Queensland, create a travel package in the Great Barrier Reef with attractive activities and prices.

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Great Barrier Reef

It is the world's largest coral reef system composed of over 2,900 individual reefs and 900 islands stretching for over 2,600 kilometers (1,600 mi) over an area of approximately 344,400 square kilometers .The reef is located in the coral sea , the coast of Queensland in northeast Australia.

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Target market








geographi c


Queensl and

Vi ctori a

NorthTerri toryWesternAustral i aSouthAustral i a

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rel i gi on

Buddhi smIsl amHi ndui smChri sti ani ty

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SWOT analysis

Internal factors

Strengths Weaknesses

External factors

Opportunities Threats

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Marketing Mix Product Great Barrier Reef Adventure Package - 3 or 4 night stays Full buffet breakfast dailyGreat Barrier Reef tripNational Parks on Great Barrier Reef Island, Green Island 2 hours on Green Island 3 hours at the Outer Reef platform Guided eco reef walkHinterland Island Paronella Park, MaMu Canopy Boardwalk & TablelandsMillaa Millaa Falls World Heritage Rainforest MaMu Canopy Boardwalk Spanish Castle RuinsOutback & Atherton Tablelands Lake Barrine Twin Kauri Pines Curtain Fig Tree Windy HillUse of catamarans, paddle skis, windsurfers and snorkeling equipment Unlimited use of the scheduled "Island Shuttle" serviceKids stay and eat free program (conditions apply)

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Marketing Mix-Price The holiday adventure in Great Barrier Reef package

Adult $ 1569 Child $ 849 Additional activities: Reef safari Adult $ 35 Child $ 20 Discover scuba $ 99 per person $ 55 2nd dive Certified diving $ 99 per person $ 55 2nd dive Hell scenic 10mins $ 129 per person 20mins $ 199 per person Calm experience massage 10mins ( head, neck & shoulder ) $ 25

per person 60mins ( full body ) $ 90 per person

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Marketing Mix-Place

Travel agency. Internet. Phone calls.Schools. Companies.Mail order. Direct sale.

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Marketing Mix-Promotion 1. Travel agency. 2. Internet. 3. TV shows.4. Magazines.5. Newspaper. 6. Provide this package as summer

campus to high schools. 7. Brochures. 8. Big companies. 9. Wedding organizers.

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Promotion campaign

Media Internet TV show MX newspaper Magazines

Message & Slogan Resources Situation Time Customers Distribution Product price

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Common question

What if the weather is really bad?Providing we have availability you are welcome to change dates, or in the worst case scenario, cancel.Can I change dates?Yes providing we have availability. There are no fees to change dates.What do I bring?Towel, sunscreen, hat, swimwear, credit cards/cash for drink and/or optional activities, camera.Do you have lockers?We do not have lockers however we do have safety bags which can be used for smaller items like wallets, passports, jewellery & small cameras. This is at no cost and can be accessed by checking with our barstaff.Is it safe for babies / children?You can bring infants and children however we recommend they are supervised and are accompanied by a responsible adult at all times.

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Do you supply life jackets?Life jackets are onboard for emergency use only, however flotation vests are supplied free of charge on the platform if required.

Can I use credit cards on the boat?Yes we take Visa, Mastercard, Amex, Bankcard, Diners & JCB.

Are there toilets and change rooms at the reef?Yes, toilets are found at the rear of the boat. Fresh water showers & change rooms are found on the platform.

What is the minimum age for diving?Minimum age is 12 years. Maximum age is 70 years.

Does the lunch cater for vegetarians?Yes, we have a wide selection of salads and tropical fruits available on the buffet.

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Thank you