Great American Supplemental Benefits Group ProSPectinG ... · USinG tHe ProSPectinG Portfolio 1....

Great American Supplemental Benefits Group

ProSPectinG Portfolio

GASBG-9-0051 for AGent USe onlY. not for DiStriBUtion to tHe PUBlic. 4/26/12

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overview ................................................................................................................... 2

Using the Prospecting Portfolio .......................................................................... 3

Advertisements ....................................................................................................... 4

letters ....................................................................................................................... 9

reply cards ............................................................................................................ 12

flyers ....................................................................................................................... 13

Brochures ............................................................................................................... 14

logos ....................................................................................................................... 17

tABle of contentS

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overviewGreat American Supplemental Benefits Group Agents,

in this “Prospecting Portfolio” are the tools needed to represent you and the GASBG brand in a cohesive and professional manner. we hope you will use this tool to help build your business! the enclosed mailers, advertisements, letters and flyers are pre-approved with the Doi for your use.

Preparing your clients and helping them build a financial future with a company they can trust should be a high priority. that is why we appreciate your interest in Great American Supplemental Benefits Group (GASBG) and its family of companies. with us, you will find the fiscal strength, quality products and personal attention you deserve.

Serving the unique needs of the senior marketplace with products actively marketed throughout the country by dedicated, professional insurance agents is what we are about. we are proud to offer a complete product line of Medicare Supplement insurance and Ancillary Health products important for protecting the health and assets of seniors.

the GASBG family of companies are wholly-owned subsidiaries of Great American financial resources,® inc. (GAfri). Headquartered in cincinnati, ohio, the GAfri companies are subsidiaries of American financial Group,® inc (AfG).

we have a long history of helping provide financial security to contract holders and it is a heritage we continue with pride. we look forward to serving you for many years to come.

continued Success,

David chambers, vice President of Sales & Marketing Great American Supplemental Benefits Group

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USinG tHe ProSPectinG Portfolio1. Browse through the next few pages and select which piece(s) will best work

for the product that you are selling.* once you have selected an advertising piece(s) check the GASBG Agent Advertising Approvals chart (also found on AgentView, under Business Building > Creating Ads) to ensure that what you have chosen is available in your state and whether it is state specific or generic.

2 . once you have verified that the piece(s) is available in your state please fill out and submit the Pre-Approved Advertising request form (GASBG-9-0051-FORM, also found on Agentview under Business Building > Creating Ads) and a member of the Marketing/communications (Mktg/comm) staff will contact you.

Mktg/comm will prepare the advertising piece you select to include your personal information and then will submit it to our compliance Department.

3. After the piece gets the final approval from compliance, Mktg/comm will email you the final piece with the approval to use it.

You can forward the artwork to a printer (if applicable) or Mktg/comm can work with your printer to get the appropriate files to him. GASBG does not cover any printing costs and all print liabilities for the final printed piece belong to the agent. Please allow 5 days to process your request.

All brochures can be ordered from our Supply Department via email at [email protected] or by using the Supply order form. Most brochures are state specific, log on to Agentview and look under ‘Products’ to see what version is approved in your state.

* if you would like to design your own advertising piece, log on to Agentview Business Building > creating Ads and select the “Submit for Approval” tab. if you wish to fax your request, please fill out the Advertising Material review request form (GASBG-9-0019, also found on AgentView under the “Submit For Approval” tab). complete instructions for submission are included on the form.

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ADvertiSeMentSthese advertisements are available for loyal Medicare Supplement and have been pre-approved by the Doi. Be sure to check the GASBG Agent Advertising Approvals chart to find out what’s available in your state.

FOR MORE INFORMATION CALL:

[agent name][agent phone number]

ATTENTION SENIORSAt Loyal American Life Insurance Company®, we offer a variety

of Medicare Supplement policies* in [state]. If you are in themarket for a Medicare Supplement insurance policy, we inviteyou to learn more about the service, value and security wecan provide.

* For specific cost and further details of the coverage, including exclusions, and reductions or limitations and theterms under which the policy may be continued in force, see your agent or write to the company. Loyal AmericanLife Insurance Company is not connected with Medicare, Social Security, or any other governmental agency.Do not send any money. You must first complete an application to obtain benefits.LOYAL-12-0004 3/3/08

P.O. Box 26580Austin, TX 78755-0580

FOR MORE INFORMATION CALL: [AGENT NAME, AGENT PHONE NUMBER]

For specific cost and further details of the coverage, including exclusions, and reductions or limitations andthe terms under which the policy may be continued in force, see your agent or write to the company. Loyal American Life Insurance Company® is not connected with Medicare, Social Security, or any other governmental agency. Do not send any money. You must first complete an application to obtain benefits.LOYAL-12-0007 3/6/08

By law, all carriers must provide the same benefits for Medicare Supplement

insurance policies. What separates us from the competition is the care,

talent and technology that we strive to give to our policy-holders.

When it comes to Medicare Supplement insurance,

We Make the Difference.

MEDICARE SUPPLEMENT INSURANCE

LOYAL-12-0007 (3-6-08):Layout 1 1/28/2011 3:21 PM Page 1

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this advertisement has been pre-approved to market UtA first Diagnosis cancer. Be sure to check the GASBG Agent Advertising Approvals chart to find out what’s available in your state.

DID YOU KNOW? 1,529,560New Cancer cases are expected to occur in 2010?*Protect yourself and your loved ones with United Teacher Associates Insurance Company’s First Diagnosis Cancer Benefi t Policy.

Check out these Outstanding Features:

• $10,000 to $50,000 paid directly to you upon diagnosis• Issued ages 20 – 84• Guaranteed renewable for life• Coverage available for individual, single parent or family• Additional Optional Riders Available

Contact us Today!AGENTS NAME

Phone: (XXX) XXX-XXXX | Email: [email protected] is a solicitation of insurance. An agent will contact you.

UTA-12-0012.V2 THIS IS A CANCER ONLY POLICY. 12/14/10

* Source: The American Cancer Society, Cancer Facts & Figures 2010, page 1. The American Cancer Society does not endorse any product or service.

UtA

-12-0012.v2

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ADvertiSeMentSthis advertisements are available for loyal Medicare Supplement and have been pre-approved by the Doi. Be sure to check the GASBG Agent Advertising Approvals chart to find out what’s available in your state.

John Q. Agent1234 Mainstreet Blvd.Anytown, USA 12345

John Q. Agent1234 Mainstreet Blvd.Anytown, USA 12345

Steve Senior5678 Mainstreet Blvd.Anytown, USA 12345

MEDICARE RECIPIENTSHave we got a Medicare Supplement

insurance policy for you…

This is a solicitation for insurance. An insurance agent will contact you.

PLACE STAMP HERE

SAMPLE RATES FOR PLAN N$112.00

/month (65-year old female)$120.00

/month (65-year old male)Plans A, B, C & D also available

EXCLUSIONS AND LIMITATIONS

THIS IS A LIMITED POLICY which should be used to supplement your Medicare coverage.Neither Loyal American Life Insurance Company (Loyal) nor its agents are connected with Medicare or any government agency. Premium and benefits vary by plan selected. Plan availability varies by state.

This mailer applies to Medicare Supplement policy form: [Policy Form Number]. All of the Loyal Medicare Supplement policies are guaranteed renewable for life. Premiums can change on a class basis. The policy cannot be cancelled because of health changes. We guarantee to renew the policy each time the premium is received within 31 days of itsdue date.

Pre-existing conditions are not covered for the first six months. However, if you have continuous creditable coverage or are replacing an existing Medicare Supplement policy, youwill get credit for the time you were covered toward meeting this six month exclusionaryperiod. A pre-existing condition is an injury or illness for which medical advice or treatmentwas recommended or given by a physician within six months prior to the Effective Date.

These policies will not pay benefits for:1. Any expense which You are not legally obligated to pay;2. Any services that are not medically necessary as determined by Medicare;3. Any portion of any expense for which payment is made by Medicare or for which payment

would have been made by Medicare if You were enrolled in Parts A and B of Medicare;4. Any type of expense not a Medicare Eligible Expense except as provided for in the policy

FOR MORE INFORMATION FILL OUT THE REPLY CARD BELOW!

Yes! I am interested in being contacted about Loyal American Life InsuranceCompany’s Medicare Supplement policies.

NAME ______________________________________ EMAIL ________________________________________

ADDRESS _____________________________________________________________________________________

TELEPHONE # ________________________________ BEST TIME TO CALL ____________________________

Please fill out the appropriate information, detach the lower portion, fold and mail![Agent Name] will contact you with more information.

Note: This is a commercial message from Loyal American Life Insurance, a private insurance company which is not an agencyof Social Security, Medicare or any other governmental agency. The insurance company will contact you.

THAT’S RIGHT! Loyal American Life Insurance Company® is offering [Plan N] in [State] for:

�LOYAL-12-0006 3/5/08

[AGENT NAME / ADDRESS / PHONE NUMBER]LOYAL-12-0006 3/5/08

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ADvertiSeMentSthis advertisements are available for loyal American Supplemental SeriesSM and have been pre-approved by the Doi. Be sure to check the GASBG Agent Advertising Approvals chart to find out what’s available in your state.

loYA

l-3-0024-ALOYAL-3-0024-A This is a solicitation for insurance. 4/13/12

Loyal American Affordable Health Benefits® policies provide coverage for hospital stays, surgeries, doctor visits, lab & x-rays, ER visits, ambulance, accidents and much more.• First Dollar Coverage Means No Deductible• Built-In Supplemental Accident Coverage• Unlimited Lifetime Maximum On Base Policy*• Guaranteed Renewable Up To Age 651

• Simple Application - Just Answer Yes-or-No Questions2 For More Information: [Agent Information]

Paying too much for Health Insurance? We have an alternative.

*THIS IS NOT MAJOR MEDICAL COVERAGE. POLICY HAS LIMITED HOSPITAL CONFINEMENT AND OTHER FIXED INDEMNITY BENEFITS.1subject to the Company’s right to increase premiums on a class basis2subject to underwriting and a 2-year contestable period

Underwritten By:

LOYAL-3-0024-B This is a solicitation for insurance. 4/13/12

The right insurance program can be difficult to find. Whether you are under-insured, self-insured, or self-employed; Loyal American Affordable Health Benefits® insurance policy can help. • This coverage is designed to pay a specified dollar amount to you

and your family for standard medical needs - No Matter Which Doctor or Hospital You Choose.

• Use the money any way you want - a great way to help cover healthcare expenses.

• Policy includes coverage for hospital stays, surgeries, doctor visits, lab & x-rays, ER visits, ambulance, accidents and much more.

Let me show you more![Agent Information]

Help Protect Yourself And Your Family

THIS IS NOT MAJOR MEDICAL COVERAGE. POLICY HAS LIMITED HOSPITAL CONFINEMENT AND OTHER FIXED INDEMNITY BENEFITS.

Underwritten By:

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this advertisements are available for loyal American Affordable Health BenefitsSM and have been pre-approved by the Doi. Be sure to check the GASBG Agent Advertising Approvals chart to find out what’s available in your state.

ADvertiSeMentS

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For specific cost and further details of the coverage including exclusions and reductions or limitations and the terms under which the policy may be continued in force, call the agent listed above or write to the company. An agent may contact you. This is a solicitation for insurance. 12/12/11

Loyal American Supplemental SeriesSM Heart Attack & Stroke Insurance policy pays your selected lump sum benefit amount of $[5, 000] - $[50,000] if you are diagnosed with any of the following covered heart attack & stroke ailments.

Heart Attack or Stroke Concerns? We have coverage for you.

Underwritten By:

Percentage of Benefit Payable for Each EventHeart & Stroke

Heart Attack [100%]

Maximum percentage of benefit amount payable

[100%]

Heart Transplant [100%]Stroke [100%]Coronary Artery Bypass Surgery* [25%]Aortic Surgery* [25%]

Heart Valve Replacement/ Repair Surgery* [25%]Angioplasty* [10%]Stent* [10%]

*�We�will�pay�the�benefit�for�Coronary�Artery�Bypass�Surgery,�Aortic�Surgery,�Heart�Valve�Replacement/Repair�Surgery,�Angioplasty,�and�Stent�only�once�in�an�Insured�Person’s�lifetime�as�long�as�[100]%�of�the�selected�benefit�amount�is�not�exceeded.

For More Information: [Agent Information]

LOYAL-6-0006-A

LOYAL-6-0006-B 12/12/11

Cancer Survival & How It Affects YouA Loyal American Supplemental SeriesSM Cancer Insurance Policy Can Help

Select Your Benefit Amount from

$[5,000] to $[50,000]Help Ease The Financial IssuesBeing diagnosed with cancer means your life may never be the same. Concern for your health and the well-being of your family is your first priority. Let Loyal American help.

Use your lump sum payment to cover • [medical expenses]• [prescription drugs]• [deductibles]• [coinsurance]• [experimental therapy]• [or any other unexpected expenses]The selected benefit amount is paid directly to you or your designee to use any way you like, regardless of any other coverage you may have. Let me show you more![Agent Information]

For specific cost and further details of the coverage including exclusions and reductions or limitations and the terms under which the policy may be continued in force, call the agent listed above or write to the company. An agent may contact you. This is a solicitation for insurance.

Underwritten By:

Who Is Affected By Heart Attack & Stroke?

Did You Know?[In 2007 in the United States, 232,000 patients underwent a total of 408,000 coronary artery bypass procedures.1]

[Stroke is the third leading cause of death for both men and women. In 2006, 6 out of every 10 deaths due to stroke were in women.2]

LOYAL-6-0006-C 12/12/11

Use�of�statistics�does�not�imply�endorsement�of�any�kind.[1Circulation�Journal�of�the�American�Heart�Association,�Heart�Disease�and�Stroke�Statistics�-�2011�Update,�page�e194][2http://www.cdc.gov/stroke/facts.htm,�page�last�reviewed�January�28,�2010]�

When a heart attack or stroke occurs, the financial impact affects you and your family. Let us help provide financial assistance to you with Loyal American’s Heart Attack & Stroke Insurance policy. Lump sum benefits available in amounts of $[5,000] - $[50,000]

Contact me for more information: [Agent Info]

Underwritten By:

For specific cost and further details of the coverage including exclusions and reductions or limitations and the terms under which the policy may be continued in force, call the agent listed above or write to the company. An agent may contact you. This is a solicitation for insurance.

How Does Cancer Impact Lives?

Did You Know? [In the U.S., men have slightly less than a 1 in 2 lifetime risk of developing cancer; for women, the risk is a little more than 1 in 3.]1

[About 1.5 million new cancer cases were expected to be diagnosed in 2011 in the U.S.1]

[About two-thirds of people with cancer are expected to live at least 5 years after diagnosis.2]

Use�of�statistics�does�not�imply�endorsement�of�any�kind.[1�American�Cancer�Society,�Cancer�Facts�&�Figures�2010,�Page�1.][2�Centers�for�Disease�Control�and�Prevention�&�National�Center�for�Health�Statistics,�survivorship_fs_2010.pdf]For specific cost and further details of the coverage including exclusions and reductions or limitations and the terms under which the policy may be continued in force, call the agent listed above or write to the company. An agent may contact you. This is a solicitation for insurance.

Loyal American’s Cancer Insurance policy helps provide financial assistance to ease your family’s worries during the tough situations that follow a first diagnosis of cancer. Lump sum benefits available in amounts $[5,000] - $[50,000]

Contact me for more information: [Agent Info]

LOYAL-6-0006-D 12/12/11

Underwritten By:

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ADvertiSeMentSthis advertisements are available for loyal American cash Advantage® and have been pre-approved by the Doi. Be sure to check the GASBG Agent Advertising Approvals chart to find out what’s available in your state.

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LOYAL-3-0011-A � is is a solicitation for insurance. 8/10/11

You may have a Life Insurance policy that helps those le� behind... But, what about living through a Critical Illness?

Cash Advantage Critical Illness is designed to provide a cash bene� t payment for a covered condition to help pay for medical and non-medical expenses your health insurance may not cover. Paid directly to you or your designee, use the money any way you choose!

Select a lump-sum bene� t of [$10,000 to $50,000] that pays in three separate categories including Cancer, Heart/Stroke & other covered Critical Illness conditions.

Help with the � nancial stress of surviving a Critical Illness.

[Agent Information]

LIFE Insurance

or LIVING Insurance?

Underwritten by:

Cancer? Heart Attack? Stroke? Heart Surgery?

LOYAL-3-0011-B � is is a solicitation for insurance. 7/25/11

Would a Critical Illness jeopardize your � nancial security? See how a Cash Advantage Critical Illness policy can help protect your � nancial independence. Use the bene� t payment any way you choose!

Let me show you more!

[Agent Information]

Underwritten by:

If you were diagnosed with cancer or su� ered a heart attack, could you comfortably a� ord your maximum out of pocket with your major medical coverage plan? Cash Advantage provides cash bene� ts for critical illness. Use your lump sum bene� t of [$10,000 to $50,000] in any way you choose. Cash Advantage pays bene� ts in 3 separate categories for cancer, heart and other covered critical illnesses.Let me show you more!

LOYAL-3-0011-C � is is a solicitation for insurance. 7/25/11

Is your Major Medical deductible a� ordable?

[Agent Information] Underwritten by:

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letterSloyal Medicare Supplement

this letter has been pre-approved by the Doi. they can be sent to seniors regarding more information about Med Supp polices underwritten by loyal.

try using the All company reply card found on page 9.

loyal Medicare Supplement

this letter has been pre-approved by the Doi. it can be sent to clients regarding more information about Medicare Supplement (Med Supp) polices underwritten by loyal.

try using with the loyal Med Supp brochure found on page 11.

[Date]

[Name][Address][City, State, zip]

Dear [Name],

I am [Agent Name] and I specialize in offering Medicare Supplement (Med Supp) and related insurance coverage to peoplewho qualify for Medicare benefits. Senior Americans face new healthcare challenges and opportunities every day. You need good information, and partners that you can count on. This is especially true when choosing a Med Supp insurance policy and provider.

I would like to meet with you to review your options and see which Med Supp policy best meets your healthcare and financial needs. We can also discuss some other financial services that maybe useful to you at this time.

Let’s visit about the Loyal American Life Insurance Company® (“Loyal”). Loyal has a variety of Med Supp policies designedto the the needs of their customers. They are committed to security, service and value. Please call today at [phone number],or complete and return the enclosed card, so that we can set up a time to discuss your needs. I can assist you in obtainingthe information needed to make an educated buying decision.

Best Regards,

[Agent Name]

Plan availability varies by company and state. This policy has exclusions, limitations, reductions of benefits and terms under which the policy maybe continued in force or discontinued. For costs and complete details of the coverage call or write to your insurance agent or the company. NeitherLoyal nor its agents are connected with Medicare, Social Security or any other governmental agency. Do not send any money. You must first complete an application to obtain benefits. THIS POLICY PROVIDES LIMITED BENEFITS. This is a solicitation for insurance. An insurance agentwill contact you.

LOYAL-12-0009 3/11/08

P.O. Box 559004Austin, TX 78755-9004

Toll Free: 800-663-6752

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John Q Insurance 1234 Main Street Anytown USA, 56789

[Date]

[Name][Address][City, State, Zip]

Dear [Name],

You need good information when choosing a Medicare Supplement (Med Supp) insurance plan. Not only about yourchoices in products and benefits, but in the kind of service you should expect from your provider.

I am [Agent Name], and I specialize in offering Med Supp and related insurance coverage to individuals such as yourselfwho qualify for Medicare benefits. I’d like to introduce to you Loyal American Life Insurance Company® (“Loyal”), theyhave a variety of Med Supp policies designed to fit the needs of their customers.

• They are an experienced company with a strong commitment to quality service and products• They work hard to control premium costs• They strive for very quick claim service

I would like to meet with you to review your options and see how best to meet your healthcare and financial needs.

Please call me at [Phone Number], or complete and return the enclosed card, to discuss what Loyal can do for you.

Best Regards,

[Agent Name]

Plan availability varies by company and state. This policy has exclusions, limitations, reductions of benefits and terms under which the policy maybe continued in force or discontinued. For costs and complete details of the coverage call or write to your insurance agent or the company. NeitherLoyal nor its agents are connected with Medicare, Social Security or any other governmental agency. Do not send any money. You must firstcomplete an application to obtain benefits. THIS POLICY PROVIDES LIMITED BENEFITS. This is a solicitation for insurance. An insurance agentwill contact you.

LOYAL-12-0010 3/11/08

P.O. Box 559004Austin, TX 78755-9004

Toll Free: 800-663-6752

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letterSUtA first Diagnosis cancer

this letter has been pre-approved by the Department of insurance (Doi). it can be sent to clients that have existing policies with one of the Great American Supplemental Benefits Group’s family of companies to learn more about the first Diagnosis cancer Policy (fDc) underwritten by UtA.

try using with the fDc brochure found on page 12.

Dear Valued Policyholder:

As a valued Great American Financial Resources Supplemental Benefits Group policyholder, we want to be the first to make you aware of a valuable new product from one of our family of companies; the First Diagnosis Cancer Policy underwritten by United Teacher Associates Insurance Company.

Cancer is not something that individuals like to think about, but unfortunately the truth is that the chances are high that you or someone you love will be affected by Cancer at some point in your life. According to the American Cancer Society, cancer will strike 1 out of every 2 men and 1 out of every 3 women.* Are you protected financially if cancer should strike you or your loved ones?

The United Teacher First Diagnosis Cancer Insurance Policy comes in amounts from $10,000 to $50,000 and is guaranteed renewable for life. Upon a first diagnosis of cancer a check for the face amount of the policy is mailed directly to you, allowing you to use the funds for whatever means necessary. This policy pays in addition to any other plan you currently have in place and is available for individual, single parent or families.

Why not count on a name you trust with your current insurance coverage to cover you should cancer strike your family? Call 877-232-8398 today for more information or to complete a short application over the telephone. You can be qualified over the telephone and coverage can be effective the same day upon qualifying.

Don’t wait! Call United Teacher Associates Insurance Company today to find out more about this valuable policy.

Sincerely,

Billy Hill, Jr. President

Policy Form CF-960201-UTA. See the enclosed flyer for complete limitations, restrictions and exclusions.

This is a cancer only policy and provides limited benefits. This policy has exclusions, limitations and terms under which the policy can be continued in force or discontinued. For costs and complete details of the coverage call or write United Teacher Associates Insurance Company at 877-232-8398. An insurance agent will contact you.

*Cancer Facts & Figures 2008, American Cancer Society, Inc., Surveillance Research

UTA-7-0004GASBG 9/23/08

UtA

-7-0004GA

SBG


[Agent Name]

XXX-XXX-XXXX

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Dear ASBA Member,

As one of our valued members, we are pleased to offer you the opportunity to purchase a valuable insurance plan from one of our endorsed partners, the Great American Supplemental Benefi ts Group family of companies.

The enclosed fl yer will give you complete information about United Teacher Associates Insurance Company’s First Diagnosis Cancer Benefi t Policy*. This plan could provide a valuable lump sum payment if you or one of your family members are diagnosed with cancer.

We hope that you are taking full advantage of all of the benefi ts that ASBA has to offer. And we have just added some new benefi ts that will continue to make your FREE ASBA membership something you can really use. Just some of our benefi ts include:

• Advocacy and Legislative Updates that concern America’s seniors from our team in Washington DC along with newsletters and special promotions that include tax tips for seniors, education and news that relate to YOUR life.

• Exclusive ASBA discount on the Dental Care Advantage Program which includes, dental, vision, prescription drugs, hearing and chiropractic services

• New ScriptSave® Discount Prescription Program – This FREE program can save you up to 50% on your prescription drugs at over 52,000 participating pharmacies nationwide.

• New Tribute Direct™ Planning Service – Free funeral planning service for ASBA members that can be used for pre-planning or time of need for anyone in the family. Huge discounts on caskets, markers, fl owers and more.

• New Grand Incentives discounts - special offers for ASBA members for discounted travel, cruises, dining and golf savings.

• Discounts with many vendors including 1-800 Flowers, T-Mobile (New), Shop4Zero Retail Program (over 700 participating stores!), Medical Air Services Corporation (New), Car Rental Discounts (Hertz, Avis, National, Alamo), Choice Hotels, Vitabits, Wachovia Securities (New) and more.

• ASBA family members can apply for an ASBA scholarship grant for up to $1,000.

Note: All programs subject to state availability. If you have any questions about your ASBA membership, you can contact our Policy Support department at [000-000-0000] or via email at [[email protected]].

We hope you are enjoying your free ASBA membership.

Sincerely,

Eileen Mahoney PhilbinExecutive Director

* Policy Form CF-960201-UTA, underwritten by United Teacher Associates Insurance Company. See the enclosed UTA FDC fl yer for complete limitations, restrictions and exclusions. This is a cancer only policy and provides limited benefi ts. This policy has exclusions, limitations and terms under which the policy can be continued in force or discontinued. For costs and complete details of the coverage call or write United Teacher Associates Insurance Company at 877-232-8398. An insurance agent will contact you.

ASBA-9-0008 9/30/08

ASBA

-9-0008 or ASBA

-9-0009American Senior Benefits Association (ASBA)

this letter can be sent to seniors regarding more information about a free membership with ASBA outlining all the benefits of a membership. it also comes with a tear-away membership card.

there are two forms of the letter below. the first can be used for existing (ASBA-9-0008) and the other for new (ASBA-9-0009) American Senior Benefits Association members to get them interested in our UtA first Diagnosis cancer policy.

this letter MUSt be used in conjunction with the fDc flyer (UtA-7-0003.v2) found on page 10.

Dear New ASBA Member,

Congratulations and welcome to the American Senior Benefits Association (ASBA)!At ASBA, we know that you have concerns about many of the issues faced by Americans every day. Among those concerns are how to adequately prepare for themultitude of health and financial issues that need to be considered to secure yourlegacy and well being along with getting the information you need in today’s world.

You have been selected to receive a free one-year membership. The brochure included outlines all of your benefits you receive with your ASBA membership. We encourage you to take advantage of all of the programs offered through ASBA.

In continuing our effort to assist your financial well being, ASBA is proud to endorsethe insurance plans offered by Great American Supplemental Benefits Group’s familyof companies. The experience and commitment of Great American SupplementalBenefits Group’s family of companies provides you with quality service and products.They possess a wide variety of plans to help you with:

• Financial security • Protecting your health;• Insuring your life • Preserving your freedom of choice

If you have any questions please feel free to contact your GASBG representative at[000-000-0000] or email at [[email protected]].

We hope that you will enjoy your membership.

Be sure to visit our website, www.asbaonline.org, to receive the most up-to-date information on everything we have to offer.

Warmest regards,

Eileen Mahoney PhilbinExecutive Director

SOURCE CODE: ASBA-9-00052/25/08

American Senior Benefits Association (ASBA)8700 West Bryn Mawr, Suite 800 South

Chicago, Illinois 60631Toll Free: 877-906-ASBA (2722)

Fax: 773-714-7991 • www.asbaonline.org

American Senior Benefits Association

signature

For ASBA benefits visit www.asbaonline.org

ASBA-9-0005 (2-25-08):Layout 1 3/10/2009 12:05 PM Page 1

ASBA

-9-0005

letterS

[Agent Name]

[Agent Name]

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rePlY cArDSGASBG All company & Generic reply cards

the all company reply card is Doi pre approved and is available for Medicare Supplement, Annuities, cancer insurance and Accident protection.

the Generic reply card doesn’t reference a company or a product. feel free to use it in conjunction with any of our marketing materials.

the reverse side can be made with your Business reply (postage paid) or as a courtesy reply.

UtA first Diagnosis cancer/ASBA Membership reply card

this is a Doi pre approved reply card that is available as a membership card for American Senior Benefits Association and a reply card to learn more about the first Diagnosis cancer Policy underwritten by United teacher Associates insurance company.

the reverse side can be made with your Business reply (postage paid) or as a courtesy reply.

YES! Please send information on the following:This is a solicitation for insurance. An insurance agent will contact you.

Medicare Supplement1 insurance to fi ll the gaps in your Medicare coverage.

How can Annuities2 protect and continue the growth of your savings.

Other supplemental health insurance products such as Cancer Insurance3 or Accident3 protection.

1 Available with Central Reserve Life, Continental General, Great American Life®, Loyal American Life®, United Teacher Associates and Provident American Life & Health Insurance Companies.

2 Available with Great American Life Insurance Company.3 Available with United Teacher Associates Insurance Company.

NAME ____________________________________________________

EMAIL ___________________________________________________

ADDRESS _________________________________________________

PHONE NUMBER __________________________________________

BEST TIME TO CALL ________________________________________In some states, Medicare Supplement plans may be available to persons under age 65 who are eligible for Medicare by reason of disability. These policies have exclusions, limitations, reduction of benefi ts and terms under which the policy may be continued in force or discontinued. For costs and complete details of the coverage call or write your insurance agent or the company. Great American Supplemental Benefi ts Group, its companies, nor its agents are not connected with or endorsed by the U.S. government or the Federal Medicare Program. Each insurer has sole fi nancial responsibility for its own products. Do not send any money. You must fi rst complete an application to obtain benefi ts. THESE POLICIES PROVIDE LIMITED BENEFITS. GASBG-12-0001-NL 8/18/09

YES! I am interested in learning more.

Name

Address

City State Zip

Home Phone Email

Cell Phone Best Time to Call AM/PM

GASBG-12-0010 6/16/09

YES! I am interested in receiving more insurance information from United Teacher Associates Insurance Company.

NAME _________________________________________________

EMAIL _________________________________________________

ADDRESS ______________________________________________

PHONE NUMBER _______________________________________

BEST TIME TO CALL _____________________________________

CF-960201 A

I understand that an agent may contact me and that I am under no obligation.

ASBA-9-0007-CRD (Detach and mail this section) 9/22/08ASBA-9-0007-CRD 9/22/08

FREE INFORMATION REQUEST

MEMBERSHIP

Here is your new ASBA membership card!

member signature

For further information about your ASBA benefi ts contact us at:

P.O. Box 300777 | Chicago, IL 60630-0777 www.asbaonline.org

FOLD HERE

GA

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GA

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ASBA

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13

flYerSGASBG Medicare A & B flyer

this flyer has been pre-approved by the Doi. it can be used with any of the Great American Supplemental Benefits Group’s family of companies.

UtA first Diagnosis cancer

this flyer has been pre-approved by the Doi. it can be used to learn more about the first Diagnosis cancer Policy underwritten by United teacher Associates insurance company.

Understanding yourMEDICARE BENEFITS

2012 Medicare Part BPart B is Medical Insurance and covers physician services, outpatient care, tests and supplies.

On expensesincurred for: Medicare Covers:

You Pay $140Annual Deductible

PLUS:

Medical ExpensesPhysician’s services, inpatient, outpatient medical/surgical services, physical/speech therapy*, diagnostic tests and durable medical equipment

Generally 80% of approved amount (subject to Part B deductible)

Generally 20% of approved amount**

Clinical Laboratory ServicesBlood tests for diagnostic services

Generally 100% of approved amount

(not subject to Part B deductible)Nothing for services

Home Health CarePart-time or intermittent skilled care, home health aide services, durable medical supplies and other services

100% of approved amount (not subject to Part B deductible);80% of approved amount for durable medical equipment

(subject to Part B deductible)

Nothing for services;20% of approved amount for durable medical equipment

Outpatient Hospital TreatmentServices for the diagnosis or treatmentof an illness or injury

Generally 80% of approved amount (subject to Part B deductible)

Generally, 20% of billed amount

BloodAfter first three pints of blood,

80% of approved amount (subject to Part B deductible)

First three pints plus 20% of approved amount for

additional pints

* In 2012, there may be limits on physical therapy, occupational therapy, and speech-language pathology services. If so, there may be exceptions to these limits.

** On all Medicare-covered expenses, a doctor or other health care provider may agree to accept Medicare “assignment.” This means the patient will not be required to pay any expense in excess of Medicare’s “approved” charge. The patient pays only 20% of the “approved” charge not paid by Medicare. Physicians who do not accept assignment of a Medicare claim are limited as to the amount they can charge for covered services.

Limitations and exclusions apply. Premium and benefits vary by plan selected. Plan availability varies by state. This policy has exclusions, limitations, reductions of benefits and terms under which the policy may be continued in force or discontinued. For costs and complete details of the coverage call or write your insurance agent or the company. Neither Great American Supplemental Benefits, its companies, nor its agents are connected with or endorsed by Medicare, Social Security, or any other governmental agency. Do not send any money. You must first complete an application to obtain benefits. POLICY PROVIDES LIMITED BENEFITS.The purpose of the marketing material is solicitation of insurance and that contact will be made by an insurance producer or insurance company.

THIS IS A LIMITED BENEFIT - CANCER ONLY POLICYRENEWABILITY CONDITIONS: The policy is guaranteed renewable. Premium rates may be changed on a class or state basis.

CANCELLATION: You may cancel this policy at any time by written notice delivered or mailed to us, prior to its renewal date or expiration date. We shall refund to you the pro-rata portion of such premiums paid for any period beyond the end of the policy month in which the cancellation occurred. Cancellation shall be without prejudice to any claim originating prior to the effective date of cancellation.

If this is a Single Parent plan or an Individual plan, upon the death of the Insured or the payment of the First Diagnosis Cancer Benefit Amount for the insured, the coverage ceases. We will refund the pro-rata portion of any premium paid. If this is a Family Plan, upon the death of the Insured or the payment of the First Diagnosis Cancer Benefit Amount for the Insured, the coverage will be changed to a Single Parent Plan. The Insured’s spouse will become the Insured.

POLICY LIMITATIONS AND EXCLUSIONS: This policy provides benefits only for first diagnosis of internal cancer or malignant melanoma. This policy does not cover any other disease or sickness or incapacity. No benefit is payable for the first diagnosis of skin cancer other than malignant melanoma. The First Diagnosis Cancer Benefit Policy and the First Diagnosis Heart Attack and First Major Heart Surgery Rider contain a 30‡-day “waiting period” which means that no benefits are available until the policy has been in force at least 30‡ days from the “effective date” shown in the policy schedule. Cancer and Heart Attack diagnosed within the 30‡-day “waiting period” will not be covered, and First Major Heart Surgery performed within the 30‡-day “waiting period” will not be covered.

Benefit amounts will not be paid for any diagnosis resulting from a pre-existing condition. A PRE-EXISTING CONDITION means a sickness or injury which existed prior to the Effective Date of the policy.

10-DAY‡‡ RIGHT TO EXAMINE POLICY: you have 10 days to review the policy after you receive it. If for any reason you are not satisfied, you may return it to us for a full refund of the premium you paid.

‡There is no waiting period in Indiana, Missouri and South Dakota. In Kansas the waiting period will be waived if the policy is replacing another specified disease policy and the waiting period has been satisfied.‡‡There is a 30-day Right to Examine Policy in WY.

UTA First Diagnosis Cancer Benefit Policy

On First Diagnosis of Internal Cancer or Malignant MelanomaPolicy Form #: CF-960201-UTA

Let UTA help you! You can select the Lump Sum Payment Benefit that best fits Your needs: $50,000 $40,000 $30,000 $25,000 $20,000 $10,000

• The money comes directly to you, all at one time in one lump sum payment

• You know exactly how much money you can count on receiving to pay for expenses — there are no surprises

• Guaranteed renewable for life

• Coverage available for individual, single parent, or family

• You receive your total benefit whether or not you are hospitalized or receive treatment

• Continuous coverage even if you change jobs or retire

• This policy pays in addition to any other existing coverage you may have, and the benefits are paid DIRECTLY TO YOU

CANCER POLICY RIDERS*First Diagnosis Heart Attack & First Major Heart Surgery Rider (Rider Form Number RD-10501-FDH) $10,000-$50,000 on first diagnosis of heart attack and first major heart surgery.

Intensive Care Unit Benefit Rider (Rider Form Number RD-10203-ICU) $600/$300 per day as a result of any injury or sickness requiring ICU treatment

* Optional riders available for additional premium in states where approved.

Call us today at (800) 880.8824 to find out more!

GA

SBG-1-0009

UtA

-7-0003.v2

Understanding yourMEDICARE BENEFITS

2012 Medicare Part APart A is Hospital Insurance and covers costs associated with confinement in a hospital or skilled nursing facility.

When you are hospitalized for: Medicare Covers: You Pay:

(per benefit period)

1-60 days Most confinement costs after the required Medicare Deductible. $1,156 DEDUCTIBLE

61-90 days All eligible expenses, after the patient pays a per-day copayment.

$289 A DAY COPAYMENT as much as $8,670

91-150 days

All eligible expenses, after patient pays a per-day copayment (These are Lifetime Reserve Days which

may never be used again).

$578 A DAY COPAYMENT as much as $34,680

151 days or more NOTHING YOU PAY ALL COSTS

At least 3 days and enter a Medicare approved SKILLED NURSING

FACILITY within 30 days after hospital discharge

All eligible expenses, for the first20 days; then all eligible expenses for days 21-100, after patient pays

a per-day copayment.

After 20 days $144.50 A DAY COPAYMENT as much as

$11,560

GASBG-1-0009 12/12/11

Each insurer has sole financial responsibility for its own products.

Great American Supplemental Benefits Group of companies include:

Central Reserve Life Insurance Company Continental General Insurance CompanyGreat American Life Insurance Company® Loyal American Life Insurance Company®

United Teacher Associates Insurance Company Provident American Life & Health Insurance Company

According to the American Cancer Society, anyone can develop cancer. Since the risk of being diagnosed with cancer increases as individuals age, most cases occur in adults who are middle aged or older. About 77% of all cancers are diagnosed in persons 55 and older.*

Paying for the costs of treatment is not usually the first concern that comes to mind when someone is diagnosed with cancer, but for many, it becomes an important one. Many individuals may face high out-of-pocket costs associated with deductibles, co-pays, and annual or lifetime caps. For almost all patients, cancer treatment can present significant financial costs.

No one wants to plan for the possibility of a serious disease like cancer, it’s much easier to stay positive and cross that bridge when it comes. Unfortunately, sometimes bad things happen. To help support you and your family financially in the event of a cancer diagnosis…

United Teacher Associates Insurance Company (UTA) offers:

* The American Cancer Society, Cancer Facts & Figures 2012, page 1. The American Cancer Society does not endorse any product or service.

UTA-7-0003.V2 3/21/12

UTA First Diagnosis Cancer Benefit Policy

On First Diagnosis of Internal Cancer or Malignant Melanoma(see reverse page for more information on this plan)

Did you know that 1,638,910 New Cancer Cases are Estimated to occur in 2012?*

WA35,790

OR21,370

ID7,720

MT5,550

ND3,510

MN28,060

WI31,920

IL65,720

IN35,060

OH66,560

KY25,160

TN35,610

MS15,190

AL26,440

GA48,130

SC26,570

NC51,860

VA41,380

WV11,610

PA78,340

NY109,440

ME8,990

DC 2,980MD 31,000

DE 5,340

NJ 50,650

FL117,580

MI57,790

IA17,010

MO33,440

AR16,120

LA23,480

SD4,430

WY2,650

CA165,810

NV13,780

UT10,620 CO

22,820

AZ31,990 NM

9,640

TX110,470

OK19,210

KS14,090

NE9,030

CT 21,530

RI 6,310

MA 38,470

NH 8,350VT

4,060

Call us today at (800) 880.8824 to find out more!

14

BrocHUreSGASBG our financial Strength Brochure

this brochure can be used to inform your clients about our parent company Great American financial resources, inc. and about GASBG and our family of companies.

loyal Medicare Supplement

this brochure has been pre-approved by the Doi. it can be given to clients to learn more about Med Supp policies underwritten by loyal.

Our financial strengtha company you can trust

GASBG-9-0032.V3

Let us help you feel secure with your health, your family’s future and your Medicare Supplement Insurance company.

LOYAL-1-0003-BRO-GN 12/20/11

THIS IS A LIMITED POLICY which should be used to supplement your Medicare coverage.

This is a solicitation for insurance. An insurance agent will contact you. No Insurance Company nor its agents are connected with or endorsed by Medicare, Social Security or any other governmental agency. Premium and benefits vary by plan selected. Plan availability varies by state.

Loyal American Life Insurance Company® (Loyal)MEDICARE SUPPLEMENT INSURANCE POLICIES

Loyal is a member of the Great American Supplemental Bene� ts Group of Companies

loyal what to expect Brochure

this brochure has been pre-approved by the Doi. it can be given to clients to learn more about the Med Supp underwriting process with loyal.

LOYAL -9-0006-V2 2/6/12

Whattoexpect!Of your Loyal American Life Insurance Company® Medicare Supplement Insurance Application

American Senior Benefits Association (ASBA)

these materials can be sent to seniors regarding information about ASBA and their benefits.

Note: this item is not available in the Supply department. contact the Marketing/communications department at [email protected] for usage and printing options.

American Senior Benefi ts Association Quality Benefi ts, Targeted Advocacy &

Education for Today’s Seniors

A proud endorser of Great American® Supplemental Benefi ts Group

and their family of companies

Dental Care Advantage

A program which includes:

• Special pricing: $5/mo ($60/year) for ASBA members and their entire household

• 20-55% discount on dental services when seen by a participating dentist, dental group or location

• 5-55% discount on vision services when using a participating vision location

• 50% savings on diagnostic and X-Ray services with a participating Chiropractor

• 30-60% savings on hearing diagnostics (not covered by major medical), hearing rehabilitation and hearing aids

• Call 1-888-540-9488 for more information regarding this highly valuable program

NOTE: This program is NOT a health insurance policy and the program does not make payments directly to the providers of health services. This program provides discounts at certain locations for health services. The program member is obligated to pay the provider for all the health care services that the member will receive, but the member will receive a pre-negotiated discount from the providers listed in the network, in accordance with the specifi c pre-negotiated discounted fee schedule. This program does not guarantee the quality of the services or procedures offered by the providers. Discount vary by provider. The Discount Medical Plan Organization that operates this program is American Dental Professional Services, LLC located at 9054 N. Deerbrook Trail, Milwaukee, WI 53223.

ASBA College Scholarship ProgramASBA’s proud commitment to education extends beyond our members to include America’s youth. That’s why ASBA offers educational scholarship grants for members and their grandchildren. The ASBA College Scholarship program is one of the most highly-regarded benefi ts offered to our members, and provides up to $1,000 in scholarship grants to qualifying applicants.

All the information that you need to start using your ASBA Membership today is this brochure!

If you have any questions or are in need of more information about ASBA, just write,

call or visit us online at:

American Senior Benefi ts AssociationP.O. Box 300777, Chicago, IL 60630-0777

1-877-906-ASBA | www.asbaonline.org

ASBA is proud to endorse the insurance plans offered by Great American Supplemental Benefi ts Group’s family of companies. The experience and commitment of Great American Supplemental Benefi ts Group’s family of companies provides you with quality service and products. They possess a wide variety of plans to help you with:• Financial security • Protecting your health• Insuring your life • Preserving your freedom of choice

Serving the unique needs of the 55 and older marketplace with products actively marketed

through out the country by dedicated, professional insurance agents.

ASBA-9-0007 5/6/09

GA

SBG-9-0032.v

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ASBA

-9-0007

note: All brochures are not available in all states. Be sure to check Agentview or our supply department for your state’s correct version.

15

BrocHUreSUtA first Diagnosis Heart & Heart treatment

this brochure has been pre-approved by the Doi. it can be given to clients to learn more about first Diagnosis Heart & Heart treatment policies underwritten by UtA.

UtA first Diagnosis cancer & cancer treatment

this brochure has been pre-approved by the Doi. it can be given to clients to learn more about first Diagnosis cancer & cancer treatment policies underwritten by UtA.

GN.ITC-HF96 (UTA-6-0001-BRO-GN) 10/20/10

A LUMP SUM BENEFIT

INSURANCE POLICYfrom

UNITED TEACHER ASSOCIATES INSURANCE COMPANY (UTA)

The U.S. facts1 are...• Cardiovascular disease is the No. 1 killer of American

men and women.• 1.2 million people have a heart attack each year.• 400,000 to 460,000 die from heart attacks in an

emergency room or before reaching a hospital.• 50% of men and 64% of women who die suddenly of

coronary heart disease had no previous symptoms.• Coronary heart disease causes 1 out of every 2.6 deaths.• 6,813,000 vascular and cardiac surgeries were

performed in 2002 and are predicted to rise.

UTA-7-0002-BRO-GN 5/2/11

A LUMP SUM BENEFIT

First Diagnosis Cancer Benefit Policy

from

UNITED TEAChER ASSOCIATES INSURANCE COMPANY (UTA)

UTA is a member of the Great American Supplemental Benefits Group family of companies.

No one wants to plan for the possibility of a serious

disease like cancer.

Let UTA help you.

This brochure is designed as a marketing aid and is not to be construed as a contract for a Cancer policy. It provides a brief description of the important features of policy form series CF-960201-UTA Please refer to the policy for the full terms and conditions of coverage.

GN.ITC-HT96 (UTA-6-0002-BRO-GN) 10/25/10

INCOME POLICYfrom


The U.S. facts1 are...• Cardiovascular disease is the No. 1 killer of American

men and women.• 1.2 million people have a heart attack each year.• 400,000 to 460,000 die from heart attacks in an

emergency room or before reaching a hospital.• 50% of men and 64% of women who die suddenly of

coronary heart disease had no previous symptoms.• Coronary heart disease causes 1 out of every 2.6 deaths.• 6,813,000 vascular and cardiac surgeries were

performed in 2002 and are predicted to rise.

GN-ITC-CT95 8/15/11

UTA Cancer Treatment Benefit Policy

Brought to you by United Teacher Associates Insurance Company (UTA)

Why Think About Cancer?Chances are you or someone you love will be affected by CANCER at some point in your life. The American Cancer Society says more than 93 million Americans alive today will get cancer in their lifetime1…

… the equivalent of every man, woman and child now living in these states.2

P.O. Box 26580 | Austin, TX 78755-0580Mailing Address:11200 Lakeline Blvd., Ste. 100 | Austin, TX 78717

UtA Accident

this brochure has been pre-approved by the Doi. it can be given to clients to learn more about Accident policies underwritten by UtA.


ACCIDENT EXPENSE INSURANCE POLICYUTA is a member of the Great American® Supplemental Benefi ts Group family of companies

THIS IS A LIMITED BENEFIT POLICY. This brochure is designed as a marketing aid and is not to be construed as a contract for insurance. It provides a brief description of the important features of policy form series AD-980201-UTA. Please refer to the policy for the full terms and conditions of coverage. Benefits and premium will vary depending upon the plan selected.

P.O. Box 26580 | Austin, TX 78755-0580Mailing Address:11200 Lakeline Blvd., Ste. 100 | Austin, TX 78717

UTA-5-0001-BRO-GN 11/9/10

Accidents Happen Fast, Without Warning, Anywhere & Anytime.

Let UTA help you be prepared.

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16

BrocHUreSloyal American cash Advantage® critical illness

this brochure has been pre-approved by the Doi. it can be given to clients to learn more about cash Advantage policies underwritten by loyal American.

loyal American Affordable Health Benefits®

this brochure has been pre-approved by the Doi. it can be given to clients to learn more about Affordable Health Benefit policies underwritten by loyal American.

lY-ci-B

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This brochure is designed as a marketing aid and is not to be construed as a contract for a Critical Illness policy. It provides a brief description of the important features of policy from series LY-CRI-BA. ThIs poLICY pRovIdes LImITed BenefITs, which should be used to supplement existing medical coverage. The full terms and conditions of coverage are stated in and governed by an issued policy and riders. Availability may vary by state.

LY-CI-BRo 1/12

note: All brochures are not available in all states. Be sure to check Agentview or our supply department for your state’s correct version.

loyal American Supplemental SeriesSM cancer insurance

this brochure has been pre-approved by the Doi. it can be given to clients to learn more about cancer insurance policies underwritten by loyal American.

loyal American Supplemental SeriesSM Heart Attack & Stroke insurance

this brochure has been pre-approved by the Doi. it can be given to clients to learn more about Heart Attack & Stroke policies underwritten by loyal American.

Loyal American Supplemental SeriesSM

Heart A� ack & Stroke Insurance

LOYAL-6-0001-BRO-GN 11/11/2011

Provides Lump Sum Bene� ts For First Diagnosis of Covered Heart Attack

or Stroke Subject To Your Selected Maximum Bene� t Amount

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Loyal American Supplemental SeriesSM

Cancer Insurance

LOYAL-7-0001-BRO-GN 11/11/2011

Provides Lump Sum Bene� ts For First Diagnosis of Cancer

Including Our Cancer

“Recurrence Bene� t”

And Options for Added Flexibility

17

GASBG loGothe rules shown in this section are to guarantee that the Great American Supplemental Benefits Group logo is always displayed in a consistent and clear way. to assure that we adhere to our brand identity guidelines, the following applications must be reviewed and approved by the Marketing/communications Department (Mktg/comm) before use:

1. Use of the GASBG logo signature

2. Use of the words “Great American” in any slogan, program name, product brochure, etc., that has not been approved by our legal Department.

As part of your development process, please forward any such material to Mktg/comm by login on Agentview, Business Building > creating Ads and select the “Submit for Approval” tab. You can also fax the information using the Advertising Material review request form (GASBG-9-0019, found on AgentView).

our name may be written as follows:

Great American® Supplemental Benefits Group

Great American Supplemental Benefits Group

… and abbreviated to GASBG after one use of the name as follows: Great American Supplemental Benefits Group (GASBG)

loGo fileS

logo files for print – contact Mktg/comm at [email protected] for copies of logos to be used in offset printing (sent to an outside vendor for professional printing, advertising, or promotions).

logo files for in-house use – for use in Microsoft word, PowerPoint, or on the web. You can size or compress JPG files, keeping correct proportions. for a copy of the JPG files, contact Mktg/comm at [email protected].

important note regarding files: Do not use the JPG files for professional printing applications. JPG type and line art edges are slightly fuzzy in Photoshop ePS, JPG or Gif files. type and line art edges are sharp in illustrator ePS files, which we will make available to you for outside vendors.

Size

the complete GASBG logo cannot be reproduced any smaller than 1 inch. reasonable exceptions can be made for logo merchandise such as watches, pens or other small gifts.

SPAcinG

A minimum amount of clear space must be left around the exterior of the logo signature. this space is referred to as the “area of isolation.” Maintain a minimum of one “A” between the signature and all other graphic imagery including type, photos/illustrations, or page trim. (the measure one “A” is the height of the letter “A” in the word “American” in the logo.)

USinG PArtS of tHe loGo AS DeSiGn eleMentS

the eagle graphic by itself may be used, but only if the entire logo is presented in the same area. (if the eagle graphic is used on the cover of a brochure, for instance, the entire logo must also appear somewhere on the same cover.)

note that while the eagle graphic can be used as a background element, the complete “Great American Supplemental Benefits” logo cannot.

Do not screen any signature elements.

loGo color vAriAtionS

for imprints on gift items, metallic colors (gold/silver/bronze) also may be used. Do not reproduce the logo signature in any colors other than those approved.

18

GASBG colorSPriMArY colorS

the primary colors of our color palette are the colors of the GASBG logo.

the process and rGB color equivalents are as follows:

Great American Blue Great American red 100c, 90M, 10Y, 0K 13c, 100M, 63Y, 12K 0r, 58G, 105B 204r, 9G, 47B

BlUePantone 2955

reDPantone 186

GASBG Blackthe logo can be reproduced in black to be used only if the color version can not be used. e.g. fax Header.

GASBG Bluethe logo can be reproduced in PMS 2955, as shown.Note: The mark CANNOT be

reproduced in all red.

GASBG red & Bluethis is the standard version and must be used whenever possible.

GASBG whitethe logo can be reproduced in white in the event the mark is used against a solid color background in order to provide contrast.

GASBG red & whitethe logo can be reproduced in red & white against any background color dark enough to provide sufficient contrast to all graphic elements of the mark.

19

loYAl colorPriMArY color

the primary color of the loyal logo.

the process color equivalents are as follows:

loyal Blue100c, 43M, 3Y, 0K

0r, 120G, 201B

BlUePantone 3005

loYAl loGothe rules shown in this section are to guarantee that the loyal American life insurance company (“loyal”) logo is always displayed in a consistent and clear way. to assure that we adhere to our brand identity guidelines, the use of the loyal logo signature must be reviewed and approved by the Mktg/comm before use.

the name may be written as follows:

loyal American life insurance company®

loyal American life insurance company

… and abbreviated to loyal after one use of the name as follows: loyal American life insurance company (“loyal”)

loGo fileS




Size

the complete loyal logo cannot be reproduced any smaller than 1½ inches. reasonable exceptions can be made for logo merchandise such as watches, pens or other small gifts.



loyal whitethe logo can be reproduced in white in the event the mark is used against a solid color background in order to provide contrast.

loyal Blackthe logo can be reproduced in black to be used only if the color version can not be used. e.g. fax Header.

loyal Bluethis is the standard version and must be used whenever possible.

20

UtA colorPriMArY color

the primary color of the UtA logo.

the process color equivalents are as follows:

UtA red18c, 100M, 83Y, 8K

190r, 15G, 52B

reDPantone 200

UtA loGothe rules shown in this section are to guarantee that the United teacher Associates insurance company (UtA) logo is always displayed in a consistent and clear way. to assure that we adhere to our brand identity guidelines, the use of the UtA logo signature must be reviewed and approved by the Mktg/comm before use.

the name may be written as follows:

United teacher Associates insurance company

… and abbreviated to UtA after one use of the name as follows: United teacher Associates insurance company (UtA)

loGo fileS




Size

the complete UtA logo cannot be reproduced any smaller than 1½ inches. reasonable exceptions can be made for logo merchandise such as watches, pens or other small gifts.

USinG PArtS of tHe loGo AS DeSiGn eleMentS

the house shape by itself may be used, but only if the entire logo is presented in the same area. (if the house shape is used on the cover of a brochure, for instance, the entire logo must also appear somewhere on the same cover.)

Use of the any part of the mark as a background element is prohibited.

Do not screen any signature elements.



UtA redthis is the standard version and must be used whenever possible.

UtA whitethe logo can be reproduced in white against any background color dark enough to provide sufficient contrast to all graphic elements of the mark.

UtA Blackthe logo can be reproduced in black to be used only if the color version can not be used.

Great American Supplemental Benefits Group ProSPectinG ... · USinG tHe ProSPectinG Portfolio 1....

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