Gray Routes – Company Profile2016

Distribution iQ at your Fingertips

GRAY ROUTES

GRAY ROUTES

GRAY ROUTES

Company: Gray Routes Technology Pvt. Ltd.

Promoters: Soubhagya Sahoo (IIT-IIM MBA, B.Tech., Ex-HUL Sales CoE)Sapna Patel (MA, VP-IIT B startup, Ex-Google Sales, TFI)

Sector / Industry focus: Data Analytics/IT-SaaS for FMCG, Logistics, Pharma, Retail, Hyperlocal and related sectors

Web: www.grayroutes.inMobile: +91 22 2852 3871Email: info@grayroutes.in

gray-routes-innov-ative-distribution

GrayRoutes

GrayRoutesLtd

Gray Routes+

Gray Routes

Mumbai Head Office: 4A9, Gundecha Enclave

Khairani Road, Saki Naka, Andheri (E), Mumbai – 400072

GRAY ROUTES

IntroductionGRAY ROUTES

GRAY ROUTES

GRAY ROUTES

Incorporated: April 2013Regd. Office: Saki Naka, Andheri (E), Mumbai – 400072Employee Strength: 22Corporate Structure: Private Limited by Shares (previously LLP)Jurisdiction: MumbaiRecognition: Top 4 Tech Enterprises in India voted by RAE, Govn. Of UKFunding status: Angel-funded by investors from Silicon Valley, PE/VC

Overview

• To organize the last mile of goods distribution using real-time data

Mission

• Machine-intelligence based planning and total automation for all field resources to digitize and unravel the Market on your fingertips

Vision

• Customer-centricity, Integrity, Simplicity for end-user, Magical Innovation, Speed of light execution, Possibilities, Insightful

Values

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Adm

in fu

nctio

nalit

y

No mobile apps Complex UI Low-user utilitySome user feedback Highest utility/sticky

Highest on Innovation

IPR for novel planning methods & systems

Geo-analytics& Demographics

Visual-analyticsPhoto processing

GPS Tracking

Custom (non-IPR) implementations

Service-model based pricing or fixed fee

Industry Mapping Gray Routes

Field User Friendliness

Custom implementations by IT servicesText-based Eg. NewsPage – Old maturity

EU based mapping portal with initial Apps – Since 25 years

Domestic SFA firms with text-interfaces

Legacy implementation

GrayFOSTM

Silicon Valley based mapping portal(Salesforce.com extension) – Medium maturity

Merchandizing / Visibility Tracking

apps – Low maturity

© 2016, Gray Routes, Confidential

Domestic Map-based tracking platforms – Low

maturity

GrayDropTM

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GRAY ROUTES

Disruptive Innovation with Geo-Analytics

OUR PRODUCTS

OUR USP

GrayFOSTM: World’s first unified Sales Force Mapping &

Automation solution

GrayDROPTM: World’s first unified Delivery Force Mapping

& Automation solution

Web & Android/iOS Mobile app + Analytics for Fortune500 & SME firms, transporters & fleet-owners

Web & Android/iOS Mobile app + Analytics for Fortune500 & SME firms

First-Mover in Intelligent GPS-ledFIELD FORCE AUTOMATION

Our SaaS innovation enables better city traffic and labor management,

Rural servicing, a carbon-free sustainable environment and

affordable product distribution for all

Others obscure data, we give you plain insights !

BIG DATA powered complex computations on

all platforms, that everyone simply gets

VISUAL analytics rules !

Others just develop, we invent !

WHAT PROBLEMS PEOPLE SUFFER, WE

simply SOLVE ! Patent IPR for the

world to see & trust

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Gray Routes – Product Vision

OUR OTHER PRODUCTS:

GoSTOCKYTM: Smartphone-based unified Retail ERP, POS

Billing & CRM Analytics solution

Android app for retailer/stockist + Predictive Retail Analytics for Fortune500 and SME firms

To make Mobile Vision & Search affordable and integral to most stable and largest physical retail channelOver 400 times bigger than e-Commerce !

Visual AnalyticsBig data based predictive analysis

presented visually on a device such that Everyone simply gets it !

Platform Leadership in intelligent distribution infra-sharing space, enabling Rural servicing,

Mobile payments, Better livelihoods& Risk-free yet affordable

Product distribution for new products

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OUR SERVICES:

OUR USP: In-depth understanding of complex distribution systems & RTM challenges in emerging markets Thought Leadership and acute analytical strength of team members from IITs and IIMs

Disruptive Innovation in Route-to-Market

• Next-generation Big-data powered store assortment recommendations, routing, visibility analytics for FORTUNE 500 & SME clients

• Custom Analytics reports and data visualization framework

Analytics & SW Advisory: Consulting services on Analytics

dashboard design, Mobility Reporting

• Network Quality analytics and dynamic sync and activity alerts• Technology Partnership with MobiKwik & mVaayoo for data management

Data Connectivity: Connectivity support for Gray Routes’ products with network strength mapping-based alerts and data/message

management

• Exclusive partnership with Mumbai Dabbawalas and others for express delivery, marketing and training services under GRIDERTM brand

• Exclusive partnership with Market Majors Distribution and others for O2O commerce fulfillment

Hyperlocal Services: Direct to consumer delivery and marketing

through extensive partner network

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Our Clientele

We also serve over 280+ retailers, restaurants like Subway, Monginis, Food-aggregators like Faasos, Hola Chef, gift shops, pharma distributors, transporters

including Sundargarh Truck Owner’s Association members through partners

270+Custom

ers1000Days

tracked

6 MillionTransactio

ns60 Million

Kms tracked

360 CrGross

Merchandize Value enabled

12+States

3Countries

Key Customers

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Our Investors

Marquee angel-investors from The Carlyle Group (Private Equity) & Amicus Capital (VC)

Current Investors include key industry experts from computer hardware and software sectors

Advisors include key industry experts from management consulting – Jeyadev Parthasarathy (Korn Ferry)

Advisors include senior leaders and Board members in other SW MNCs – Sridhar Manthani (Ex-Nvidia director)

Investors belong to

Tech Partners

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Who we are

Soubhagya Sahoo, CEO and Co-Founder• Won India her first GOLD medal at 18 yrs, in International Chemistry Olympiad (IChO 2001)• Topped IIT KGP to join NVIDIA, where he designed Display chips for Tesla/Tegra GPUs, leading

international teams in USA, Taiwan on world-class hardware design and verification efforts• Among top 2 in IIM A entering batch (2008) – finalist in Aditya Birla/OP Jindal scholarships• Led Unify-ERP and Shakti Mobility projects as National Project Manager for Unilever India• Leads overall company vision, technology, product strategy, finance, consulting and marketing

Sapna Patel, Co-Founder• Resourceful startup leader with multi-industry experience across education, online sales & marketing,

non-profit sector, retail and finance• As VP, Strategic Alliances for IIT Powai-based Education startup Inopen Technologies, she allied with top

Google Execs to host India’s first Google EdTech-Google App for Education Conference• Starting her career in Sales services with Google, she also advised global organizations such as Teach for

India, Teach First UK on their Digital Strategy and Fellowship Programs• Leads services strategy, and operations including legal, business development, alliances and human

resources for Gray Routes

Gray Routes was seeded in 2012 out of the felt pain point of poor UI and disregard of end-user convenience on GPS-enabled consumer products, leading to minimal industry adoption despite huge potential as a productivity solution. Our experience leading disruptive sales, engineering innovation and training projects at HUL, NVIDIA, Google, and TFI led to incorporation of Gray Routes in April 2013, with a clear enterprise mobility and distribution solutions focus.

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Our Team

Gray Routes has disrupted the traditional workplace with an innovative concept called Lazy Mondays, built around a spirit of comradeship and leadership in competitive team games. Behavioral skills sessions, True focus on Learning & Development and a continuous sense of engagement at the workplace is one of the secrets behind our high-energy workplace and high-quality output.

Headcount including Partner Network: 450+ across 3 cities

2016 Team Strength: 22Colleges: IIT-KGP, IIT-R, DAICT, NIT, VIT, IIM A, I & ShillongWork-ex: Google, HUL, Future, TFI, Nvidia, Randstad

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In the Media

POSTS

Exclusive: Gray Routes raises second round of angel funding - TechCircle

A life-saver for Transporters, Truckers & Fleet-owners world-wide - Linkedin

Why e-Commerce is like delivering an infant ! - Linkedin

Nielsen suggests R&D reason behind CPG launch failures. Here is the real reason - Linkedin

Looking beyond Automating just the Sales Force - Linkedin

In the Zone – Official Blog

Lever-age in Rural Distribution – Official Blog

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Why clients want us?

Expertise of creating and rolling out India’s largest Mobility Project spanning across over 55000 users in 400 towns and most number of Distributor-ERP projects

Architected all-India retail customer segmentation and next-gen iQ projects for HUL

Consumer insights and deep understanding of end user adoption integrated into the products

We use the best engineering and data analysis talent to create cutting edge solutions using geo-location and image recognition

Client can bring down number of external stakeholders in a complex project rollout to just one – simplification !

Project risk is controlled through successful pilot prework at client site and post deployment support solutions

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Industry-leading in-depth understanding of RTM implementation challenges

Innovative, First-to-Market with novel Mobile-based solutions

Highly Experienced team with track record of several successes !

Successful global deployments with marquee FORTUNE 500 client base

Fast-paced International Traction - Built in India for the Global markets

World-class IPR based on leveraging latest mobile APIs and sensor data

Best-in-class digitized planning and implementation support framework

High-growth and immediate returns from enterprise mobility & analytics

Why should you partner with us?

Thank You

GRAY ROUTES Sales Queries ?