Grassroots Fundraising For Your Cause
16
By Steve Good Director of Education & Technology Phi Delta Theta Fraternity Creator of Iron Phi
-
Upload
stevenjgood -
Category
Technology
-
view
290 -
download
4
Transcript of Grassroots Fundraising For Your Cause
By Steve GoodDirector of Education & Technology
Phi Delta Theta FraternityCreator of Iron Phi
Millenial – Born in 1982
Live in a crazy Greek world
Phi Delt
Wanna-be long distance runner
Social media nut
Non-Profiter (Poor)
Disgruntled MBA grad
Former philanthropy chairman
ALS Charity Runner & Iron Phi
You have many disposable income-
challenged young millenials in your
organization who want an opportunity
to do good and show their loyalty.
They have large networks that will
support them in whatever they are
trying to achieve, and they have the
social tools to help them accomplish
their goals.
The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.
Millenials want to make a difference and so should we
Social networks and the groundswell movement
Cultivation of young donors
Allows others to fundraise for you
Budget Constraints
We all have our own cause
Mission
To strengthen the Phi Delta Theta International Fraternity and the impact it has on the fight against Lou Gehrig's disease through the fundraising and athletic efforts of its members.
2010 Goal - $100,000 (Achieved)
2011 Goal – Additional $200,000
2012 Goal - Additional $300,000
2013 Goal – Additional $400,000
End Goal - $1 million raised
$500,000 to ALS
$500,000 to PDT Foundation
To Become an Iron Phi
Achieve an athletic accomplishment
Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation
Iron Phi is:
Strengthening our partnership with ALS
Raising money/support for ALS
Raising money/support for PDT Foundation
Giving our members the opportunity to achieve personal athletic goals
Cultivating young donors and capturing the power of their networks
$117,000 Raised in 13 months
60 Iron Phis
467 registrants (204 active)
# of donors - ~2,200 (85% non-Phis)
50% of chapters participating
2 Iron Phi Chapters - $10,000+ raised
Average gift amount - ~$55
Cost - ~$20,000 over 3 years
How can your organization empower its
members to raise money for your cause and your
foundation at the same time?
