GRaSS-1_results_eng-fin

September-December 2013

ATTITUDES TO CHARITY(GRaSS-1)

2

SAMPLE AND DATA COLLECTION METHOD

Total number of respondents 1009

Source: MarketSense database

Data collection period: September-December 2013

The sample is weighted on age and gender for representation of Moscow population 18-45 years old

3

QUESTIONS

1a. WHICH OF THE LISTED BELOW ACTIVITIES YOU CONSIDER AS DONATION OF MONEY TO CHARITY? 1. Almsgiving to beggars at the street2. Free material aid to relatives and close people 3. Buying unnecessary for me stuff from those who need help4. Transferring money to accounts of real people and organizations that need help5. Buying items at charity auctions, fairs6. Giving money to improvement of communal territories, house interiors, children’s

playgrounds in your neighborhood7. Gratuity to waiter, hairdresser, etc.8. Donating money to special charity boxes in supermarkets, shopping malls and other public

places9. Purchase of goods , announcing that part of profit comes to charity10. Purchase of tickets to charity concerts, exhibitions, etc.11. Sending paid SMS from personal phone on behalf of charity actions12. Donating to church13. Transferring money to charity foundations and charity organizations

1b. AND WHICH OF THESE ACTIVITIES YOU EVER PERSONALY PERFORMED?

2. IN YOUR OPINION, IF SOMEONE IS A TRUE CHARITY-MAKER, WHICH PART OF INCOME HE/SHE SHOULD REGULARLY DONATE?

4

CHARITY ATTITUDES AND BEHAVIOR: ALL SAMPLE

Transferring money to accounts of real people and organizations that need help

Transferring money to charity foundations and charity organizations

Purchase of tickets to charity concerts, exhibitions, etc

Donating to church

Purchase of goods , announcing that part of profit comes to charity

Buying items at charity auctions, fairs

Donating money to special charity boxes in supermarkets, shopping malls and other public places

Sending paid SMS from personal phone on behalf of charity actions

Giving money to improvement of communal territories, house interiors, children’s playgrounds in your neighborhood

Free material aid to relatives and close people

Almsgiving to beggars at the street

Buying unnecessary for me stuff from those who need help

Gratuity to waiter, hairdresser, etc

84

82

75

73

70

70

66

60

46

42

38

29

14

27

19

31

55

49

28

45

37

24

55

50

18

39

I’ve done it myselfI consider it charity

5

CORRELATION BETWEEN ATTITUDES AND BEHAVIOR: WHOLE SAMPLE

Donating to church













50

45

41

35

33

31

29

26

26

19

18

14

11

22

25

25

25

5

10

45

58

44

64

28

15

3

4

4

3

2

18

23

1

1

2

0

6

4

29

23

26

31

37

45

35

24

15

28

17

49

67

58

Consider it charity/Have done it myself Consider it charity /Have not done itDo not consider it charity /Have done it myself Do not consider it charity/Have not done it

6

CHARITY BEHAVIOR DEPENDING ON AGE

Donating to church













49

51

56

49

51

47

35

26

27

24

17

17

18

51

56

46

50

48

39

34

29

29

28

25

18

19

62

56

48

48

37

33

41

36

28

30

28

21

17

Older than 40

31-40

18-30

7

Donating to church













51

52

48

42

39

38

29

29

22

25

26

16

15

58

57

53

56

50

41

45

32

33

30

22

21

21

Women

Men

CHARITY BEHAVIOR DEPENDING ON GENDER

8

Donating to church













56

53

46

47

46

41

42

24

29

25

22

15

18

56

52

59

51

47

37

39

36

26

26

22

20

16

47

54

54

45

33

46

27

31

24

22

27

16

23

More 45 000

30 001 - 45 000

Up to 30 000

CHARITY BEHAVIOR DEPENDING ON INCOME (RUR)

9

IF SOMEONE IS A TRUE CHARITY-MAKER, WHICH PART OF INCOME HE/SHE SHOULD REGULARLY DONATE?

1-3% 4-9% 10% 11-30% 40% +0

5

10

15

20

25

30

35

40

45

12

24

38

23

4

14

18

41

24

4

11

24

42

20

3

9

20

27

34

11

All

Up to 30 000

30 001 - 45 000

More 45 000

10

SOCIO DEMOGRAPHIC STRUCTURE OF THE SAMPLE

GENDER

Men48%

Women52%

AGE

31-4034%

18-3038%

Older than 4028%PER CAPITA MONTHLY

INCOME

Up to 30 00025%

NA38%

30 001 - 45 00025%

More 45 00012%

GRaSS-1_results_eng-fin

Data & Analytics

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