Graphics are to business what hobbits are to shire

Elements to improve visuals for maximum business conversions

3 Visual elements that appeals to your customers

Element # 1: Effective Visuals

• People love visual content, and the more enriching the content, the deeper and more impactful the impression that your content will make.

Element # 2: Meaningful Visuals

• Your customers like messages that they can relate to – and that help them relate to something that’s meaningful to them. Good visual imagery stands out and gets remembered.

Element # 3: Engaging Visuals

• Engaging visuals will not only communicate something useful about your product to your audience, but it also lets them know that you want to communicate with them and that you care about their opinions

Effective, meaningful and engaging visualswill help you maximize your business conversions. Whether, it is social media, content, online, outdoor, advertising or any other type of business marketing

Brochure Design

Efficient Inefficient

Engaging, effective and meaningful Poor use of visuals and futile font choice

Color and font choices are visually appealing Uncomprehensive message

Comprehensible message Unstructured design

Social Media Image

Efficient Inefficient

Social media images are visually effective and

meaningful.

Engaging images but not visually appealing.

Colors, graphics and fonts selected for visuals

guarantees maximum attention

The colors tones selected are making the entire

page dull.

Comprehensible message Redundant graphics used.

Pamphlet Design

Efficient Inefficient

Intelligent use of typography Content is all in capital letters

Effective color palette is used Colors are too dull & text is loud

Message is clear and readable. Design structure doesn’t go with the grids and lines

Infographics

Efficient Inefficient

Structured and effective graphics Inappropriate use of fonts

Design spaces are intelligently used Ineffective color palette

Fonts belong to same typeface family Message is scattered and unstructured

Web Banner

Efficient Inefficient

Meaningful and visually effective to grab

maximum attention

Banner is too loud for display

Colors are visually appealing Too many colors and messages that would confuse

the audience

Effects are complementing the fonts Company name and message is unclear

Billboard

Efficient Inefficient

Effective, engaging and meaningful Poor use of color combinations

Creatively designed The content is unreadable

Images are clearly explaining the message Inappropriate font choice and font color

• References:

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