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    Graphic . Graphic SEM .

    .

    Graphic Wizard- Make your idea more clearly

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    Presentation Title | Confidential | Document Id | May 26, 2011 |2

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    Back-ground

    Typographycolor

    Corporate Color(+ two blue accent colors)

    Additional green accent

    Additionalorange accent

    StrategicAccent

    Additionalgray accent

    Notes:

    IBM Blue is the preferredcolor for titles on the cover

    and inside pages. Black maybe substituted for the blue toensure legibility whenprojecting.

    Black is the preferred colorfor body copy.

    Black and white may also beused as chart fill colors.

    217217

    217

    Color palette

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    The same palette can be viewed in black and white, which is

    important for creating black and white copies

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    Back-

    ground

    Typography

    color

    Corporate Color

    (+ two blue accent colors)

    Additional green accent

    Additional

    orange accent

    Strategically

    red

    Additional

    gray accent

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    Color palette

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    Insert textInsert textInsert textInsert text

    Insert text

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    Insert text Insert text

    Insert text

    PROCESS

    Insert text Insert textInsert text Insert text

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    Insert textInsert text

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    PROCESS

    Text Text Text Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

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    Insert text

    Key

    Decision

    Point

    Insert text

    Key

    Decision

    Point

    Insert

    text

    Text

    Insert text

    Text

    TextText

    Text

    Text

    Text

    PROCESS

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    Text

    TextTextTextTextTextText

    Text

    Text

    Text

    Text

    TextTextText

    Insert text

    Insert text

    Insert text

    Insert text

    Insert text

    Insert text

    PROCESS

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    TextText

    Text TextText Text

    Text

    TextText

    Insert textInsert textInsert text

    Insert textInsert textInsert text

    PROCESS

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    Insert textInsert textInsert textInsert text

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    PROCESS

    Version1.0

    Version4.0

    6-8 weeks

    Version2.0

    6-8 weeks

    Version3.0

    6-8 weeks

    Performanceevaluation

    Design Development Deployment Launch!

    Design Development DeploymentPerformanceevaluationLaunch!

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    Insert text

    Insert text

    Insert text

    Insert text

    Insert text

    Insert text

    Insert text

    PROCESS

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    Insert text

    Insert text

    Insert text

    Insert text

    Insert text

    Insert text

    OperationalSupported

    AdviserChannel

    Inserttext

    PROCESS

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    Insert textInsert textInsert textInsert text

    PROCESS

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    Insert textInsert text

    Insert text

    PROCESS

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    PROCESS

    Marketplace

    Operationalperformanc

    e

    Collectfeedback on customers behavior,competitor actions, and newtechnology

    Analyzeeffect of changes onstrategy andoperations

    Collectdata on performanceagainst robust metrics(growth) at all levels

    Analyzeperformance usingcross-functionalperspective

    Inputs to redefinestrategicdirection andexecution plan

    Text

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    Insert text Insert text Insert text

    PROCESS

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    TextText

    TextText

    TextText

    TextText

    PROCESS

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    Inserttext

    Inserttext

    Insert textInsert text

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    Insert textInsert text

    PROCESS

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    Insert text

    Insert text

    Insert text

    Insert text

    Insert text

    Insert text Insert text

    PROCESS

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    Insert text

    Insert text

    Insert text

    Inserttext

    Insert text

    Inserttext

    PROCESS

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    Insert text

    Insert text

    Insert text

    PROCESS

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    Insert textInsert text

    Insert textInsert text Insert textInsert text Insert textInsert text

    STRUCTURE

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    Text

    Text

    Text

    Text

    Text

    Text

    Text

    TextText

    TextText

    TextText

    Insert textInsert text

    Text

    STRUCTURE

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    Insert textInsert textInsert textInsert textInsert textInsert text Insert textInsert text

    STRUCTURE

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    STRUCTURE

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    Insert textInsert text

    Insert textInsert text

    Insert textInsert text

    STRUCTURE

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    Insert text

    Insert text

    Insert

    text

    Insert

    text

    Insert text

    Insert text

    CONCEPT

    - HIERARCHY

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    Insert text

    Insert text

    Insert text

    Insert text

    CONCEPT

    - INTERACTION

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    Insert text

    Insert text

    Insert text

    Insert text

    Insert text

    Insert text

    CONCEPT

    - INTERACTION

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    CONCEPT

    - INTERRELATIONSHIP

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    CONCEPT

    - INTERRELATIONSHIP

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    Label 1 Label 2

    Label 3

    Label A

    Label B Label C

    CONCEPT

    - INTERRELATIONSHIP

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    CONCEPT

    - INTERRELATIONSHIP

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    CONCEPT

    - INTERRELATIONSHIP

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    CONCEPT

    - CONCEPTUAL FLOW

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    CONCEPT

    - CONCEPTUAL FLOW

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    CONCEPT

    - CONCEPTUAL FLOW

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    Insert text

    Insert text

    Insert text

    Insert textInsert text

    Insert text

    Insert text

    Insert text

    CONCEPT

    - CONCEPTUAL FLOW

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    Insert text Insert text

    Insert text

    Insert text

    Insert text

    CONCEPT

    - CONCEPTUAL FLOW

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    CONCEPT

    - CIRCUMVENT

    CONCEPT

    - PIPELINE

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    Text Text

    Text Text

    Text Text

    CONCEPT

    - BALANCE/LEVERAGE

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    CONCEPT

    - BALANCE/LEVERAGE

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    Insert text

    Insert text

    Insert

    text

    CONCEPT

    - FORCES

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    Insert textInserttext

    Insert text

    Insert text

    CONCEPT

    - FORCES

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    Insert textInsert text

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    Insert textInsert text Insert textInsert text

    CONCEPT

    - FORCES

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    CONCEPT

    - FORCES

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    Text

    Text Text

    Text

    Text

    Text

    Text

    CONCEPT

    - FORCES

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    CONCEPT

    - FORCES

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    CONCEPT

    - FILTERS/SCREENS

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    Text

    Text

    Text

    Text

    Text

    Text Text

    Text

    Text

    Text

    Text

    Text

    CONCEPT

    - SEGMENTATION

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    3rd Quarter, 1998 Stockholders vote to

    donate money tocharity

    2nd Quarter, 2000 Millennial riots and Y2K bug cause

    market shutdown Startups go on sale and Company

    collects $200 million in bailout

    1998 1999 2000 2001

    1st Quarter, 1998 Company posts net

    profit of $20M for 1997

    2nd Quarter, 1999 Bill Gates initiates hostile takeover

    of company Company develops pie in face

    strategy

    4th Quarter, 2001 20 Acres and a Digital

    Superhighway programwins stock blue-chip status

    2002

    Chart Title

    If Company leverages profits to enter new markets, itcould emerge as an industry leader by 2003

    Project Time line

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    Initial Project Timeline (In Weeks)

    Activities 1 2 3 4 5 6 7 8

    Refine Approach

    Develop Hypotheses

    Conduct Marketscape Scans

    Interviews & Internal Assessment

    Identify Business ModelOpportunities

    Develop Opportunity Profiles

    Develop Path Forward

    Key Milestones

    A Gantt chart/timeline diagram

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    TIMING

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    LOCATION

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    Text Text Text Text TextText

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    COMPARISON

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    Insert text Insert text

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    COMPARISON

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    Text Text Text Text

    Text Text Text Text

    Text Text

    Text

    Text

    Text Text Text

    Text Text Text Text

    Text Text Text

    Text

    Text Text Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    COMPARISON

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    12 point box 10 point box

    12 point box 10 point

    12 point box

    10 point box

    Insert TextInsert TextInsert TextInsert Text

    Exhibit Heading (Arial 14pt bold)

    PRELIMINARYPRELIMINARY

    ILLUSTRATIVEILLUSTRATIVE

    EXAMPLEEXAMPLE

    ESTIMATEESTIMATE

    FINALFINAL

    12 point box

    COMMON SYMBOLS

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    ARROWS

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    MORE ARROWS

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    MORE ARROWS

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    Label Label

    Label Text goes here

    Bulleted if

    necessary

    Text goes here

    Bulleted if

    necessary

    Label Text goes here

    Bulleted ifnecessary

    Text goes here

    Bulleted ifnecessary

    Label

    Text goes here

    Bulleted ifnecessary

    Text goes here

    Bulleted ifnecessary

    Label

    Text goes here

    Bulleted if

    necessary

    Text goes here

    Bulleted ifnecessary

    Text goes here

    Bulleted ifnecessary

    Chart Title

    Chart

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    Breadth and Depthof Functionality

    Strength ofArchitecture

    Ability to Support

    Ease ofImplementation

    Overall Strengthof Solution

    ACNielsenInformation

    Resources, Inc. KenosiaInteractive

    EdgeDemantra Mercari RW3 Tech

    Graph Title, Time PeriodSubtitle

    HighLow

    Key:

    Chart

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    Text

    TextText

    Text

    Text

    Text

    Text

    Text

    Text

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    Text

    Text

    Text

    Text

    To-Be

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    XXXXXX

    XXXXXX

    XXXXXX

    XXXXXX

    2

    1

    3

    4

    U it fSTICKER AND OTHERS

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    Unit of measure

    * FootnoteSource: Source 73

    EXAMPLE

    ESTIMATE

    BACK UP

    PROPOSED

    CONCEPTUAL

    TENTATIVE

    PRELIMINARY

    ROUGH ESTIMATE

    HYPOTHESIS

    ILLUSTRATIVE

    TO BE COMPLETED

    CONFIDENTIAL

    ONLY FOR DISCUSSION

    REVISED

    VERY PRELIMINARY

    EXAMPLE

    ESTIMATE

    BACK UP

    PROPOSED

    CONCEPTUAL

    TENTATIVE

    PRELIMINARY

    ROUGH ESTIMATE

    HYPOTHESIS

    ILLUSTRATIVE

    TO BE COMPLETED

    CONFIDENTIAL

    ONLY FOR DISCUSSION

    REVISED

    VERY PRELIMINARY

    HighMediumLow 1

    2

    3

    4

    5

    1

    2

    3

    5

    4

    $

    1

    2

    3

    5

    4

    U it f

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    Unit of measure

    * FootnoteSource: Source 74

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    U it f

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    Unit of measure

    * FootnoteSource: Source 76

    TextTextText

    Text TextText

    4.9%

    ReviewCRM

    1

    erformanceerformanceP

    4.9%

    Unit of measure

    Opportunit

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    Unit of measure

    * FootnoteSource: Source 77

    Text

    Text

    Text

    DHIcapabilities

    Marketattractiveness

    Objective Options

    Opportunity

    xxxx

    xxxx

    xxxx

    xxxx

    xxxxxx

    Text

    Unit of measure

    Marketing/Sales

    Execution process

    Contract

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    Unit of measure

    * FootnoteSource: Source 78

    Userapplication

    s

    Personalization

    Middlewareservices

    Transaction support

    Enablingservices

    Quality gate1: Projectselection &development

    Quality gate2: Costestimation &proposal

    development

    Quality gate3: Contractandnegotiation

    Marketing/Salesprocess

    Quality gate4:Preparationfor execution

    Quality gate 5:Projectexecution

    E P C

    Quality gate6: Projectclosing

    Execution process

    Newdelivery

    approach

    Newgeographies

    Improvements inindustrystructure

    Newcompetitionarea

    Newdelivery

    approach

    Newgeographies

    xxxxx Text

    Text

    Unit of measureProject/risk

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    Unit of measure

    * FootnoteSource: Source 79

    management team

    ReportingRiskmanagement/Qualitygates

    Riskfighting

    Knowledge/ HR

    Unit of measure

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    Unit of measure

    * FootnoteSource: Source 80

    xxx xxxx xxxxxxxx

    tructuretructure onductonductExternal

    shockS C erformanceerformanceP

    xxxx

    xxxxx

    XXXXX

    xxxxx

    xxxx

    X

    XXXX

    Header Header Header Header

    Header Header

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    Unit of measure

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    Unit of measure

    * FootnoteSource: Source 82

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    Unit of measure1 t 2 d

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    Unit of measure

    * FootnoteSource: Source 84

    Hankook

    HuvisHyosun

    g

    1st screening

    2nd screening

    Marketshare

    4

    4

    R&D/specializedproducts

    Synergies

    *4

    Willingnessof theother party

    4 4 4

    Unit of measure

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    Unit of measure

    * FootnoteSource: Source 85

    GR=169.3

    % CAGR9.2%

    Unit of measure

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    Unit of measure

    * FootnoteSource: Source 86

    Horizon 1Extend anddefend corebusiness

    Horizon 2Buildemergingbusinesses

    Horizon 3Create vehicleoptions

    1-2 4-6 8-10

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    Unit of measureMAPS

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    Unit of measure

    * FootnoteSource: Source 88

    Unit of measure

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    * FootnoteSource: Source 89

    http://dgl.microsoft.com/mgnsrv.dll?1,en,PE03082_
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    graphic layouts > graphs

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    1995 1996 1997 1998E 1999E

    When used, axis tick marks should beplaced on the outside of the axis.

    Create graphs using the native PowerPoint chart

    software, rather than pasting graphs from Excel

    Participation in Harley Davidson Conventions, 1995-1999Thousands of People

    CAGR

    1995-1999

    68%

    The CAGRblockshould beplaced tothe right ofthe graph.Font sizesimilar tothat thegraphsdata labels.

    In general, usewhole numbersunless you have aspecific reason forincluding decimals.

    When the data refers to projected orestimated figures, add E to the yearlabel.

    Axis labels are optional and do notneed to be used if the information is

    given elsewhere or is self-evident (I.e.years).

    They should be the same size, orslightly larger than the text inside the

    graph.

    Title is bold, with thetime period appearingafter a comma. Alwayswrite out the year infull. The optionalsubtitle providesadditional info on thedata and is not bold,italics, 2 points smallerthan the title. Linespacing is 1.

    Axis Label

    graphic layouts > graphs

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    If there are multiple data sources on a page,

    source each one separately

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    1995 1996 1997 1998E 1999E 2000E 2001E 2002E

    WWW Users, 1995-2002aIn Millions

    Internet Computer Hosts, 1995-2000bIn Millions

    5.4

    10.2

    18.0

    31.0

    54.0

    76.0

    0

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    80

    1995 1996 1997 1998E 1999E 2000E

    Series B

    Series A

    Source: (a) International Data Corp.(b) www.e-stats.com

    Note that each source should be placed on a differentline, provided that you have enough room to do so.

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    graphic layouts > graphs

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    Be careful when resizing graphs!

    If resizing graphs in the main PowerPoint application, makesure to use only the object boxes inside the openedgraph

    If the text becomes distorted, undo immediately!

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    1 99 5 19 96 19 97 1 998E 1 999 E

    Use only the objectboxes inside the

    graph, never whenthe graph is closed!

    (As shown)

    Its much safer to change the size or position of graphelements within the native Graph application itself.

    graphic layouts > graphs

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    In all graphs, the colors must alternate dark and light

    to ensure readability when printing in black and white

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Seems Time

    Consuming

    Don't Trust I t Seems

    Confusing

    Bad Reputation Participated,

    Didn't Win

    Oth

    Graph TitleSubtitle

    AxisL

    abel

    Column 1Column 2Column 3Column 4Column 5Column 6

    Key

    Source: Whats the source?

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    Bar graph, 2 data series

    6

    10

    7

    24

    15

    12

    20

    14

    26

    30

    0 5 10 15 20 25 30 35

    Category A

    Category B

    Category C

    Category D

    Category E

    AxisTitle

    Axis Title

    Data Series Label

    Data Series Label

    Source: Whats the source?

    Title, Time PeriodSubtitle

    graphic layouts > graphs

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    Column graph, 1 data series

    CAGR

    1995-1999

    xx%

    AxisTitle

    Axis Title0

    5

    10

    15

    20

    25

    30

    35

    1995 1996 1997 1998E 1999E

    Source: Whats the source?

    Title, Time PeriodSubtitle

    graphic layouts > graphs

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    Column graph, 2 data series

    AxisTitle

    Axis Title0

    20

    40

    60

    80

    100

    120

    1900 1920 1940 1960 1980

    Data Series Label

    Data Series Label

    Source: Whats the source?

    Title, Time PeriodSubtitle

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    One-third-size bar & column graphs

    AxisTi

    tle

    AxisTi

    tle

    16

    32

    7

    25

    18

    0 10 20 30 40

    A

    B

    C

    D

    E

    AxisTi

    tle

    4

    7

    16

    25

    32

    0

    5

    10

    15

    20

    25

    30

    35

    1995 1996 1997 1998E 1999E

    15

    7

    12

    25

    21

    0

    5

    10

    15

    20

    25

    30

    1995 1996 1997 1998E 199

    Axis Title Axis TitleAxis Title

    Title, Time Perioda

    Subtitle Title, Time Periodc

    SubtitleTitle, Time Periodb

    Subtitle

    Source: Whats the source?

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    Stacked bar graph

    6

    10

    10

    24

    15

    6

    10

    10

    24

    15

    3

    5

    7

    12

    8

    5

    7

    9

    14

    10

    1

    3

    4

    10

    6

    0 10 20 30 40 50 60 70 80 9

    Category A

    Category B

    Category C

    Category D

    Category E

    21

    35

    40

    84

    54

    AxisTitle

    Axis Title

    Column 1Column 2Column 3Column 4Column 5

    Key

    Source: Whats the source?

    Title, Time PeriodSubtitle

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    100% stacked bar graph

    6

    10

    10

    24

    15

    6

    10

    10

    24

    15

    3

    5

    7

    12

    8

    5

    7

    9

    14

    10

    1

    3

    4

    10

    6

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Category A

    Category B

    Category C

    Category D

    Category E

    AxisTitle

    Axis Title

    Source: Whats the source?

    Title, Time PeriodSubtitle

    Column 1Column 2Column 3Column 4Column 5

    Key

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    Stacked column graph

    610 10

    15

    246

    10 10

    15

    24

    3

    5 7

    8

    12

    5

    7 9

    10

    14

    1

    34

    6

    10

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    Category A Category B Category C Category D Category E

    21

    3540

    84

    54

    CAGR

    1995-1999

    Total

    xx%

    AxisLabe

    l

    Axis Label

    Dataset 5

    xx%Dataset 4

    xx%Dataset 3

    xx%

    Dataset 2

    xx%

    Dataset 1

    xx%

    Source: Whats the source?

    Title, Time PeriodSubtitle

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    100% stacked column graph

    6 10 10 15 24

    6 10

    1015 24

    3 5

    78 12

    5 7

    9 1014

    1 3 4 6 10

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Category A Category B Category C Category D Category E

    AxisLabel

    Axis Label

    CAGR

    1995-1999

    Dataset 5

    xx%Dataset 4

    xx%Dataset 3

    xx%

    Dataset 2

    xx%

    Dataset 1

    xx%

    Source: Whats the source?

    Title, Time PeriodSubtitle

    graphic layouts > graphs

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    Waterfall chart, single step

    20

    20

    20

    20

    20

    20

    20

    140

    0

    20

    40

    60

    80

    100

    120

    140

    A B C D E F G H

    AxisTitle

    Axis Title

    Title, Time PeriodSubtitle

    Dataset 1

    Dataset 2

    Source: Whats the source?

    graphic layouts > graphs

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    Waterfall chart, double step

    20

    20

    20

    20

    20

    20

    20

    1140

    0

    20

    40

    60

    80

    100

    120

    140

    AxisTitle

    Axis Title

    Title, Time PeriodSubtitle

    Dataset 1

    Dataset 2

    Source: Whats the source?

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    Tornado chart: back-to-back bar graphs

    Axis Title15

    18

    21

    24

    26

    28

    0102030

    Category A

    Category B

    Category C

    Category D

    Category F

    Axis Title

    Category E

    15

    18

    21

    24

    26

    0 10 20

    Source: Whats the source?

    Title, Time PeriodSubtitle

    graphic layouts > graphs

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    Tornado chart: horizontal stacked chart

    Axis Title

    0.86

    0.78

    0.60

    0.38

    0.18

    0.12

    0.04

    0.16

    0.84

    0.50

    0.60

    1.06

    0.21

    0.18

    0.35

    0.24

    0.0 0.5 1.0 1.5 2.0 2.5 3.

    Category A

    Category B

    Category C

    Category D

    Category E

    Category F

    Category G

    Category H

    Source: Whats the source?

    Title, Time PeriodSubtitle

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    Basic line graph without data labels or markers

    Source: Whats the source?

    Title, Time PeriodSubtitle

    0

    50

    100

    150

    200

    250

    300

    350

    1995 1996 1997 1998E 1999E 2000E 2001E 2002E

    AxisLabel

    CAGR

    1995-2002E

    U.S.

    xx%

    Worldwide

    xx%

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    Basic line graph with data labels

    38

    69

    97

    132

    170

    320

    3952

    6784

    107

    136

    228

    14

    23100

    50

    100

    150

    200

    250

    300

    350

    1995 1996 1997 1998E 1999E 2000E 2001E 2002E

    AxisLabel

    CAGR

    1995-2002E

    U.S.

    xx%

    Worldwide

    xx%

    Source: Whats the source?

    Title, Time PeriodSubtitle

    graphic layouts > graphs

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    Line graph: dual axis

    0

    10

    20

    30

    40

    50

    East West North South

    0

    10

    20

    30

    40

    50

    Axis Label

    AxisLabel

    AxisLabe

    l

    Series B

    Series A

    Source: Whats the source?

    Title, Time PeriodSubtitle

    graphic layouts > graphs

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    Combination line and column graph: dual-axis

    0

    10

    20

    30

    40

    50

    East West North South

    0

    20

    40

    60

    80

    100

    120

    140

    160

    AxisTitle

    Axis Title

    Dataset 1

    Dataset 2

    AxisTitle

    Source: Whats the source?

    Title, Time PeriodSubtitle

    graphic layouts > graphs

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    Area graph: data labels inside

    Client

    Competitor 1

    Competitor

    Competitor

    0

    20

    40

    60

    80

    100

    120

    1995 1996 1997 1998 1999E 2000E 2001E 2

    Axis Label

    AxisLabel

    Source: Whats the source?

    Title, Time PeriodSubtitle

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    100% stacked area graph

    AxisTitle

    Axis Title

    Client

    Competitor 1

    Competitor

    Competitor

    0%

    20%

    40%

    60%

    80%

    100%

    1995 1996 1997 1998 1999E 2000E 2001E 2002E

    Source: Whats the source?

    Title, Time PeriodSubtitle

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    Dual pie-of-pie graph

    Category

    A

    10%

    Category

    E

    9%

    Category

    D

    13%

    Category

    C

    17%

    Category

    B

    23%

    Category

    Y

    17%

    Category

    Z

    14%

    CategoryX

    26%

    Category

    W

    43%

    Graph Title, Time Period Graph Title Number Two

    Source: Whats the source?

    Often a stacked column is preferred to a pie graph

    graphic layouts > graphs

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    Often, a stacked column is preferred to a pie graph

    to convey similar data

    38%

    23%

    17%

    13%

    9%

    Category A

    43

    26

    17

    14

    Dataset 1Source: Whats the source?

    Overall ViewUnits in Francs

    Blowout of Category 4

    Category 1

    Category 2

    Category 3

    Category 4

    Category 5

    Category W

    Category X

    Category Y

    Category Z

    graphic layouts > graphs

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    Scatter plot with four quadrants

    -30%

    -20%

    -10%

    0%

    10%

    20%

    30%

    40%

    -20% -15% -10% -5% 0% 5% 10% 15% 20% 25%

    Axis Label

    AxisLabe

    l

    Use whiteforeground onmarkers todelineate

    overlapping datapoints.

    Source: Whats the source?

    Title, Time PeriodSubtitle

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    graphic layouts > graphs

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    Complex scatter chart

    0

    5

    10

    15

    20

    25

    30

    35

    40

    0 1 2 3 4 5 6 7 8 9

    AxisTitle

    Axis Title

    Client

    Competitor 1

    Competitor 2

    Competitor 3

    Source: Whats the source?

    Title, Time PeriodSubtitle

    graphic layouts > graphs

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    0

    0.1

    0.2

    0.3

    0.4

    0.5

    0.6

    0.7

    0% 1% 2% 3% 4%

    Bubble chart

    Financial Performance of Health Product and CPG Distributors, 1999

    Note: Area of circles reflects FY 1999 revenuesSource: Company Press Releases and 10-Ks; Yahoo! Finance

    Operating Margin (EBIT)

    MarketValue/Revenu

    es

    McKesson HBOC

    Cardinal Health Inc.

    Supervalu

    Fleming

    Amerisource

    Health Corp.

    BergenBrunswig

    BindleyWestern

    Industries

    Nash Finch

    CPG Distributors

    Prescription and OTC Drug Distributors

    graphic layouts > graphs

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    Radar graph

    0

    30

    601998

    1999

    20002001

    2002

    Source: Whats the source?

    Title, Time PeriodSubtitle

    Category 1

    Category 2

    graphic layouts > graphs

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    Doughnut graph

    25

    2525

    2525

    2525

    25

    25

    2525

    25

    Data Label Data Label

    Data Label Data Label

    Chart Title

    graphic layouts > tables and matrices

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    Two-by-two matrix with labels centered

    Label Label

    The Chart Title Goes HereSubtitles Are 2 Points Smaller Than Chart Title, Not Bolded and in Italics

    Label

    Text goes here Bulleted if necessary

    Label

    Text goes here

    Bulleted if necessary

    Text goes here Bulleted if necessary

    Text goes here

    Bulleted if necessary

    graphic layouts > tables and matrices

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    Two-by-two matrix with labels in boxes

    Label Label

    Label Text goes here Bulleted if necessary

    Text goes here Bulleted if necessary

    Label Text goes here Bulleted if necessary

    Text goes here Bulleted if necessary

    Chart Title

    graphic layouts > tables and matrices

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    Three-by-two matrix with labels centered

    Text goes here Bulleted if necessary

    Text goes here Bulleted if necessary

    Text goes here Bulleted if necessary

    Text goes here Bulleted if necessary

    Text goes here Bulleted if necessary

    Text goes here Bulleted if necessary

    Label

    Label

    Label Label

    Label

    Label

    Label

    Chart Title

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    Three-by-three matrix with labels in boxes

    Label Label

    Label

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Label

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Label

    Text goes here

    Bulleted ifnecessary

    Text goes here

    Bulleted ifnecessary

    Label

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here

    Bulleted ifnecessary

    Chart Title

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    Eight-by-three matrix with labels in boxes

    Label

    Label Text goes here

    Label Text goes here

    Label Text goes here

    Label Text goes here

    Label Text goes here

    Label Text goes here

    Label Text goes here

    Label Text goes here

    Label

    Text goes here

    Text goes here

    Text goes here

    Text goes here

    Text goes here

    Text goes here

    Text goes here

    Text goes here

    Label

    Text goes here

    Text goes here

    Text goes here

    Text goes here

    Text goes here

    Text goes here

    Text goes here

    Text goes here

    Chart Title

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    Four-by-five matrix with label in boxes

    Label Label Label Label Label

    Label Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Label Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Label Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Label Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Text goes here Bulleted if

    necessary

    Chart Title

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    Select Major Foreign Investment in Facilities Based CarriersMore Than 5% Foreign Capital Ratio

    State Street Bank & Trust CoNTT Corp

    Chase Manhattan Bank, N.A. LondonDDI Corp.

    C&WCable & Wireless IDC

    BT Holdings, GTE CorpTU-KA Cellular Tokyo, Cellular Tokai, Phone Kansai

    AirTouch International, Vodafone AirTouch PicJ-Phone Tokyo, Tokai, Kansai Co., Ltd.

    AirTouch International, GTE Corp., Vodafone European Holding B.V.J-Phone Hokkaido, Tohoku, Hokuriku, Chugoku, Shikoku and Kyushu

    Liberty Japan, Inc.J-COM Tokyo Co. Ltd.

    Media One International B.V.TITUS Communications Corp.

    Liberty Japan, Inc.Osaka Cable TV Corp

    Liberty Japan, Inc.Kobe Cable Television

    Liberty Japan, Inc.J-COM Kansai Co., Ltd.

    WinStar Communications, Inc.KDD Winstar Corp.

    Fidelity Communications Holdings, Inc.KVH Telecom Corp.

    Hutchison Communications Ltd.Hutchison Corporate Access Pte Ltd.

    Anselmo Group, Grupo Televisa, Hughes GroupPanAmSat International Systems

    MCI WorldCom, Inc.MCI WorldCom Japan, Ltd.

    Two-column table with numerous rows

    Major Foreign InvestorsJapanese Carrier

    Source: Ministry of Posts and Telecommunications, Jan 00

    Two-column table containing text (with category

    graphic layouts > tables and matrices

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    g ( g y

    labels)

    Bullet Bullet

    Bullet Bullet

    Bullet Bullet

    Bullet Bullet

    Category 1

    Category 2

    Category 3

    Category 4

    Label Label

    Bullet Bullet

    Bullet Bullet

    Bullet Bullet

    Bullet Bullet

    Chart Title

    This is a way of setting up a multi-column table

    graphic layouts > tables and matrices

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    y g p

    where one column has a lot of text

    Category A Bullet that goes on for two lines Bullet that goes on for two lines Bulletthat goes on for two lines Bullet that goes on for two lines

    Bullet that goes on for two lines Bullet that goes on for two lines Bulletthat goes on for two lines Bullet that goes on for two lines

    Text

    Category C Bullet that goes on for two lines Bullet that goes on for two lines Bulletthat goes on for two lines Bullet that goes on for two lines

    Bullet that goes on for two lines Bullet that goes on for two lines Bulletthat goes on for two lines Bullet that goes on for two lines

    Text

    Category B Bullet that goes on for two lines Bullet that goes on for two lines Bulletthat goes on for two lines Bullet that goes on for two lines

    Bullet that goes on for two lines Bullet that goes on for two lines Bulletthat goes on for two lines Bullet that goes on for two lines

    Text

    Label LabelLabel

    Chart Title

    graphic layouts > tables and matrices

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    Four-column table containing text

    Label

    Bullet Bullet

    Bullet

    Bullet

    Bullet Bullet

    Bullet Bullet

    Label Label Label

    Bullet Bullet

    Bullet

    Bullet

    Bullet Bullet

    Bullet Bullet

    Bullet Bullet

    Bullet

    Bullet

    Bullet Bullet

    Bullet Bullet

    Bullet Bullet

    Bullet

    Bullet

    Bullet Bullet

    Bullet Bullet

    Chart Title

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    Five-column table containing numbers

    1995

    $1,090

    x,xxx

    xxxxxx

    x,xxx

    Category A

    Category B

    Category CCategory D

    Total

    1996

    $1,090

    x,xxx

    xxxxxx

    x,xxx

    1997

    $1,090

    x,xxx

    xxxxxx

    x,xxx

    1998

    $1,090

    x,xxx

    xxxxxx

    x,xxx

    1999

    $1,090

    x,xxx

    xxxxxx

    x,xxx

    Chart Title

    Note: Make sure that numbers/decimal points areproperly aligned using the appropriate type of tab(on the ruler).

    Booz-Ball tables should be clean and organized, all of

    the same color, and individual circles should not be too

    large

    graphic layouts > tables and matrices

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    large

    Breadth and Depthof Functionality

    Strength ofArchitecture

    Ability to Support

    Ease ofImplementation

    Overall Strengthof Solution

    ACNielsenInformation

    Resources, Inc. KenosiaInteractive

    EdgeDemantra Mercari RW3 Tech

    HighLow

    Key:

    Graph Title, Time PeriodSubtitle

    In value chains, make sure the segments chevrons

    graphic layouts > diagrams

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    are not too pointy keep the angle shallow

    Chart Title

    Bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    SeparateText Boxes

    Are Easierto Move

    AndManipulate

    Just KeepThem

    CenteredAppropriately

    Bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    graphic layouts > diagrams

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    Five-segment value chain with text

    Bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    SeparateText Boxes

    Are Easierto Move

    AndManipulate

    Just KeepThem

    CenteredAppropriately

    Bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Chart Title

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    VALUE AND ACTIVITY CHAINSgraphic layouts > diagrams

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    Four-box activity chain

    Step 1 Step 2 Step 3 Step 4

    Bullet

    Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Bullet

    Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Bullet

    Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Bullet

    Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet

    Chart Title

    graphic layouts > diagrams

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    Five-box activity chain

    Step 1 Step 2 Step 3 Step 4 Step 5

    Bullet

    Sub-bullet Sub-bullet

    Bullet Sub-bullet Sub-bullet

    Bullet

    Sub-bullet Sub-bullet

    Bullet Sub-bullet Sub-bullet

    Bullet

    Sub-bullet Sub-bullet

    Bullet Sub-bullet Sub-bullet

    Bullet

    Sub-bullet Sub-bullet

    Bullet Sub-bullet Sub-bullet

    Bullet

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    Four diagonal boxes

    Step 1

    Step 2

    Step 3

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    Sub-bullet

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    Step 4

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    Sub-bullet

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    Chart Title

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    Five diagonal boxes

    Step 1

    Step 2

    Step 3

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    Step 5

    Bullet Sub-bullet Sub-bullet

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    Chart Title

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    Three-part org chart

    Big Honcho (resize box if needed)

    Sub-Division Sub-DivisionSub-Division

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    Sub-bullet

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    Sub-bullet

    h

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    Four-part org chart

    Division A Division DDivision C

    Big Honcho (resize box if needed)

    Bullet

    Sub-bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

    Sub-bullet Sub-bullet

    Bullet

    Division B

    Bullet

    Sub-bullet Sub-bullet Sub-bullet

    Bullet Sub-bullet

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    G tt h t/ti li di

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    Initial Project Timeline (in weeks)

    Gantt chart/timeline diagram

    Activities 1 2 3 4 5 6 7 8

    Refine Approach

    Develop Hypotheses

    Conduct Marketscape Scans

    Interviews & Internal Assessment

    Identify Business ModelOpportunities

    Develop Opportunity Profiles

    Develop Path Forward

    Key Milestones

    P t fi f

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    Porters five forces

    Threat of New

    Entrants

    Threat of

    Substitutes

    Bargaining

    Power

    of Suppliers

    Bargaining

    Power

    of Buyers

    Industry

    Rivalry

    Ei ht i fl i f t

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    Eight influencing factors

    Factor 1

    Factor 8

    Factor 7

    Factor 2

    Factor 6

    Factor 3

    Factor 4

    Factor 5

    The Main

    Issue

    Alli

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    Alliance map

    Company X

    Company A

    Company B

    Company C

    Company D

    Company E

    Company F

    Company G

    Company H

    50%

    67%

    Equity Investment

    Partnership

    Discontinued Alliance

    Key

    10.7%

    22.6%

    Chart Title

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    Stable micro-businesseslikely seek a very narrowset of financial services

    Product

    Physical branch mostimportant

    Stable micro-businesses arereluctant to bankthrough the Internet

    Multi-Channel

    Access

    Low priority becausefinancial needs notvery complex at thispoint

    Premium

    Service

    Not likely to purchase abroad set of financialproducts

    Customer Centric

    Customer

    Needs

    Timeline

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    Timeline

    3rd Quarter, 1998 Stockholders vote to

    donate money tocharity

    2nd Quarter, 2000 Millennial riots and Y2K bug cause

    market shutdown

    Startups go on sale and Companycollects $200 million in bailout

    1998 1999 2000 2001

    1st Quarter, 1998 Company posts net

    profit of $20M for 1997

    2nd Quarter, 1999 Bill Gates initiates hostile takeover

    of company Company develops pie in face

    strategy

    4th Quarter, 2001 20 Acres and a Digital

    Superhighway programwins stock blue-chip status

    2002

    Chart Title

    If Company leverages profits to enter new markets, itcould emerge as an industry leader by 2002.

    Multi layer pyramid

    MISCELLANEOUSgraphic layouts > diagrams

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    Multi-layer pyramid

    IntermediateLevel

    Upper-

    Middle

    Upper

    Top

    Foundation

    Top

    Upper

    Intermediate

    Level

    Foundation

    Upper Middle

    Four piece puzzle (assembled)

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    Four-piece puzzle (assembled)

    Two piece puzzle (disassembled)

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    Two-piece puzzle (disassembled)

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    Three interlocking circles

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    Three interlocking circles

    Label 1 Label 2

    Label 3

    Label A

    Label B Label C

    Note: You can check Semi-transparent in the MoreFill Colors dialog box to create the overlapping coloreffect (used on the Label A, B, C section).

    Three overlapping circles

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    Three overlapping circles

    Enterprise

    Resource

    s

    Sell and

    Support

    Buy and

    Supply

    Radar screen

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    Radar screen

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    Commercializing the

    Business Plan

    Strategy EnablersMarketing Program

    Partnerships and Alliances

    Financial PlanningOrganizationProgram Management

    Building theBusiness Model

    Market Opportunity Value Proposition Operational Model Profit Mechanism

    Defining theSolution Architecture

    Assessment Strategy Architecture Planning

    Creating theCustomer Experience

    Experience Design Brand Strategy Online Visualization CRM

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    Strategy and Change Category Organization Model

    Organizational Design

    and Change

    Management

    Business and

    Customer Strategy

    Operational Design

    and Effectiveness

    Technology StrategyFus

    edcross-p

    ractices

    off

    erings(virtual

    teams

    )

    (Hub) POVs/Analysis/Thought Leadership [industry-specific and cross-industry]

    DistributionFinance IndustrialComm. Public Mid Mkt IBM

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    Four Client-Facing Strategic Thrusts

    1. Build RelationshipsWith BusinessExecutives

    2. Deliver OutstandingClient Value

    3. Earn Right to HelpCompanies TransformThemselves

    4. Become Transform-ational Platform forSelected Industries

    Become the premier trusted business and technologystrategy advisor and change agent for the worlds top

    companies, partnering with senior business andtechnology executives to help them transform their

    companies and continue to prosper in the digital age.

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    Text

    Text

    Message

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    DIVERGE

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    Text

    Text

    Text

    Message

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    LINEAR A

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    229

    Text

    Text

    Text

    Message

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    LINEAR B

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    230

    Text

    Text

    Text

    Text

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    LINEAR C

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    231

    Text

    Text

    Text

    Message

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    LINEAR D

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    Text

    TextText

    Message

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    LINEAR E

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    233

    Text Text Text Text

    Message

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    LINEAR F

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    234

    Text

    Text

    Text

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    LINEAR G

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    235

    TextText

    Text

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    LINEAR H

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    Text

    Text

    Text

    Text

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    LINEAR I

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    LINEAR J

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    238

    Text

    Text

    Text

    Text

    Message

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    LINEAR K

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    239

    Text

    Text

    Text

    Text

    Text

    Text

    Message

    Presentation Title | Confidential | Document Id

    LINEAR N

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    240

    Text Text Text Text

    Message

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    LINEAR P

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    241

    Text

    Text

    Text

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    PROPELLER

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    243

    Text

    Text

    Text

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    2 ON 1

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    245

    Text

    Text

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    Message

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    5 ON 6

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    246

    Text

    Message

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    AGAINST

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    247

    Text

    Text

    Text

    Text

    Text

    Text

    U i f

    Message

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    AROUND

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    248

    Text

    Text

    TextText

    Text

    Text

    U it f

    Message

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    AT WORK

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    249

    Text

    Text Text Text

    Text

    U it f

    Message

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    FORCES AT WORK

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    250

    Text

    Text Text Text

    Text

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    COUPLED VERT

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    252

    Text

    Text

    Unit of measure

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    FOCUSED

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    253

    Text Text

    Text Text

    Unit of measure

    Message

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    PARALLEL

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    254

    Text

    Text

    Text

    Unit of measure

    Message

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    SPLIT

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    255

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Text

    Unit of measure

    Message

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    TWISTED

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    256

    Text

    Text

    Unit of measure

    Message

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    UP & DOWN

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    257

    Text Text

    Unit of measure

    Message

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    2S-5S

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    258

    The processes andprocedures throughwhich things get

    done from day to day

    SkillsStrategy

    A coherent set ofactions aimed atgaining asustainableadvantage overcompetition

    Capabilitiespossessed by theorganization as awhole as distinct fromthe individuals. Somecompanies performextraordinary featswith ordinary people

    The organization chart andaccompanying baggage thatshow who reports to whomand how tasks are bothdivided up and integrated

    Those ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and common tomost of its members

    The way managers

    collectively behavewith respect to use oftime, attention andsymbolic actions

    The people in the organization,considered in terms ofcorporate demographics, notindividual personalities

    Staff

    Systems Style

    Shared

    ValuesStructure

    Unit of measure

    Message

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    3Cs TRIANGLE

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    259

    Customer

    Clients

    Distributors

    Competitors

    Suppliers

    Unit of measure

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    3S-4S

    The organization chart and

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    260

    Skills

    Sharedvalues

    Strategy

    Staff

    Structure

    Systems

    Style

    The organization chart andaccompanying baggage that showwho reports to whom and howtasks are both divided up andintegrated

    The people in theorganization, considered

    in terms of corporatedemographics, notindividual personalities

    The waymanagerscollectivelybehave withrespect to use oftime, attentionand symbolicactions

    The processes andprocedures throughwhich things get donefrom day to day

    A coherent set ofactions aimed atgaining asustainableadvantage over

    competitionCapabilitiespossessed by theorganization as awhole as distinctfrom theindividuals. Somecompaniesperformextraordinary feats

    with ordinarypeople Those ideas of what isright and desirable (incorporate and/orindividual behavior) whichare typical of theorganization and commonto most of its members

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    BUSS PORTFOLIO

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    262

    Competitivepo

    sition

    Low

    Medium

    High

    Product/market attractiveness

    Low Medium High

    Unit of measure

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    CHANGE BOARD

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    U t o easu e

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    Capability

    Individualactivity

    Enablingdevices

    Commitment

    Conviction

    Courage

    Change

    vision

    Chief

    executive

    Leadership

    groups

    Down the

    line

    Exte