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Graphic Style Guide

December 2005

UnitingCare Graphic Style Guide �

The UnitingCare logo is a registered trademark, registered to the Uniting Church National Assembly. No alterations may be made to its composition or proportions.

In consultation with your Synod, community services of the Uniting Church have a number of compliance options for usage of the UnitingCare brand:

• Incorporation of the UnitingCare brand into the organisation’s name and therefore logo construct

• Co-branding with the UnitingCare logo

• Use of an appropriate byline to represent the relationship with UnitingCare*

Before representing your relationship with UnitingCare for the first time, or giving the logo to a third party to use (eg.Sponsor), please obtainapproval from UnitingCare in your Synod:

Northern SynodPh: (08) 8982 3400191 Stuart Highway, Parap NT 0820Email: [email protected]: www.ns.uca.org.au

UnitingCare NSW.ACTPh: (02) 8267-4277Level 5, 222 Pitt Street, Sydney NSW 2000Email: [email protected]: www.unitingcarenswact.org.au

UnitingCare QueenslandPh: (07) 3512-9402Level 1, 151 Baroona Road, Rosalie Queensland 4064Email: [email protected] Website: www.ucareqld.com.au

UnitingCare South AustraliaPh: (08) 8236 4256212 Pirie Street, Adelaide SA 5000Email: [email protected]: www.unitingcaresa.org.au

UnitingCare VIC/TASPh: (03) 9251 5200130 Little Collins Street, Melbourne VIC 3000Email: [email protected]: www.vic.unitingcare.org.au

UnitingCare Western AustraliaPh: (08) 9486 15772nd Floor, Wesley Centre, 93 William Street, Perth WA 6000Email: [email protected]: www.wa.uca.org.au

Use of the UnitingCare brand

UnitingCare Graphic Style Guide. 2nd Edition – December 2005. First produced in March 2000.© Copyright UnitingCare Australia 2005.

UnitingCare Australia.Room 21, Building 3, Pearce Community Centre, Collett Place PEARCE ACT 2607Phone: (02) 6290 2160Email: [email protected]

The UnitingCare Logo and Graphic Style Guide was developed and designed by Levitate Graphic Design www.levitategd.com.au

* Only allowed for organisations with current Synod permission to use a byline.

�

UnitingCare is the brand name for the Uniting Church’s Australia wide network of community services.

This national UnitingCare graphic style guide has been produced to retain the integrity of, and maintain a common identity for, all UnitingCare materials.

The graphic style guide is also a guide to help achieve maximum results in the reproduction of artwork when incorporating the UnitingCare logo. The UnitingCare brand, including the logo and bylines, is to be used in accordance with thisgraphic style guide at all times. This is particularly important when the logo is used by organisations other than UnitingCare.

This graphic style guide demonstrates the correct use of the logo and supporting type in various situations. It should be brought to the attention of any graphic designer and/or printer undertaking work using the logo.

Consistent and appropriate use of the logo extends and reinforces the UnitingCare image. Correct usage helps to protect UnitingCare’s interests and ensures that supporters who use the logo receive maximum benefit.

To ensure continuity of the logo the UnitingCare state office in your Synod is to be consulted and provided with samples of proposed use.

It is recognised that there are different Synod structures in each state. This may impact on how the UnitingCare logo/brand is represented and who can use it. Please contact UnitingCare in your Synod for clarification.*

* In NSW and ACT, community services should contact UnitingCare NSW.ACT for a copy of the NSW Identity and Style Guide.

Foreword

UnitingCare Graphic Style Guide

This is the second edition of the UnitingCare’s National Style Guide, first published in 2000.

It is important that Uniting Church community service organisations are clearly identifiable with the UnitingCare national brand.

UnitingCare consists of hundreds of community service organisations and programs nationally. These community services provide residential and community care to many individuals and groups, based on an ethos of honouring the dignity of all people, working towards the social good in community, restoring human relationships and advocating for those most disadvantaged in society.

A shared identity will support our work with other national agencies, churches and peak bodies, reinforcing UnitingCare as a leader in the public policy environment in Australia. By communicating a shared common brand, UnitingCare will develop into a a leader in the public policy and community service environment in Australia. This will allow UnitingCare to give life to a vision of the common good, a vision which is supported and strengthened by the innovative models of service delivery and fresh approaches to local need, provided through its network of agencies.

This revised and updated Style Guide retains our core logo and identity, while recognising that the decentralised structure of Uniting Church organisations may need some local variations in the detail of printed material and signage.

This edition builds on the excellent work from our original Style Guide. It has been assisted by positive contributions from many, including members of the UnitingCare National Brand Development Committee.

Thank you for your support in this important area.

Lin Hatfield DoddsNational DirectorUnitingCare Australia


Welcome to UnitingCare’s National Style Guide

Use of the UnitingCare logo ................................................................................2

Foreword .............................................................................................................3

Welcome to the national UnitingCare graphic style guide ................................4

Overview of UnitingCare .....................................................................................6

UnitingCare Vision, Mission, Values ....................................................................7

UnitingCare Logo ................................................................................................8

Logo Colour ........................................................................................................9

Complimentary Colours .....................................................................................11

Typeface ............................................................................................................12

Logo and Additional Name Options .................................................................13

Logo Positioning and Size ................................................................................14

Electronic Logos................................................................................................15

Stationery ..........................................................................................................16

Letterheads .....................................17

With Compliments ...........................21

Business Cards ...............................24

Fax Headers ..................................26

Memo ..............................................27

Envelopes .......................................28


Contents


UnitingCare is one of the largest providers of community services in Australia, providing services in every State and Territory.

The work of UnitingCare organisations is based on the Uniting Church’s ethos of honouring the dignity of all people, working toward social good in community, restoring human relationships and advocating with and on behalf of those most disadvantaged in society.

UnitingCare consists of more than 400 organisations that provide a network of care to communities right across Australia.

UnitingCare’s network of services is supported by 75,000 staff and more than 25,000 volunteers.

UnitingCare delivers more than a billiondollars in community services in Australia.

UnitingCare helps more than a million Australians each year.

Examples of services provided and programs conducted through UnitingCare organisations include:

• Aged care facilities and independent living units

• Community care and respite for older people and their carers

• Accommodation, employment and community support for people with disabilities

• Family support, counselling and mediation

• Child protection, substitute care and prevention of child abuse

• A range of childcare services

• Financial counselling and emergency relief

• Drug and alcohol programs

• Crisis and supported accommodation

• Homeless care services

• Suicide prevention programs

• Employment services

In 2000, the National Assembly resolved to launch UnitingCare as the new national identity for the community service activities of the Uniting Church and rename Uniting Community Services Australia as UnitingCare Australia.

Overview of UnitingCare


Vision

UnitingCare is recognised throughout the community as giving expression to the mission of the Uniting Church, sharing in the vision and mission of God – seeking to address injustice, working together to overcome disadvantage and strengthening communities.

Mission

UnitingCare is an Australia-wide Uniting Church network of care and advocacy working towards a better community for all.

Values

Our Faith Seeking to share in the love and purpose of God, we seek to address injustice and to offer reconciliation and hope;

A Focus on Disadvantage Having particular concern for people who are vulnerable, poor and marginalised;

Social Justice Promoting equity, human rights, participation and access for all;

Empowerment Seeking to build on people’s strengths and enabling people to speak and act for themselves;

Respect Respecting the contribution of all involved in our network, valuing diversity and promoting inclusivity;

Working Holistically Responding to the total circumstances of those we serve, promoting wholeness by working at all levels;

Working Together Seeking partnerships in service delivery, acts of solidarity and social commentary;

Pursuing Innovation Continually examining our services and programs to ensure they are cutting edge responses to human need;

Striving to do better Undertaking ongoing research, evaluation and quality improvement.

UnitingCare Vision, Mission and Values

Two versions of the UnitingCare logo exist to allow adaptation and flexibility in the use of UnitingCare material.

Logo 1

Horizontal symbol with lettering underneath.

Logo 2

Vertical version with lettering on the right hand side.

Either logo may be used to suit the space available.

Logo Usage

A Registered Trade Mark, the UnitingCare logo is a carefully balanced design and therefore no alterations to the composition or proportions may be made.

Only one UnitingCare logo should appear on any one page at a time.

The UnitingCare logo should not be obscured by, or lay over the top of, any text or other logo.

The logo must be used in accordance with this graphic style guide for all publications, products and promotions. These will include all letterheads, envelopes, business cards, compliments slips, brochures, newsletters, covers of publications, reports, merchandise such as T-shirts, caps and stickers, and on official vehicles, office signage, banners and advertising.

Details for use of the logo with the addition of state or organisation name is outlined on page 13.

When resizing the logo ensure that correct aspect ratios/proportions are maintained so that no distortion of the image occurs.

It is not recommended the UnitingCare logo be used as a watermark due to its intricacies. The Uniting Church dove image may be used as a watermark, but may not be flipped or rotated.

If the logo is to be faxed the black and white version is to be used.

The logo must be used on the front of stationery, including letterhead, business cards, with compliments slips and envelopes.


UnitingCare Logo

Logo 2

Logo 1

One Colour

When using the logo in a single colour the preferred colours are to be either Pantone 484, Pantone 5815 or black.

If the logo needs to be used in a colour other than the corporate colours it must be one colour only (black and white logo to be used). In very special circumstances, it is acceptable for established organisations to print the UnitingCare logo in their established corporate colour. However, this requires approval from the relevant Synod to ensure the integrity of the UnitingCare logo is maintained.

Two Colour

The two corporate colours for the logo are:Pantone 484 (outback red)Pantone 5815 (gum green)

Web Colours

Conversion of the corporate colours to web safe colours are as follows:5815 Green Websafe #666633 RGB R102 / G102 / B51484 Red Websafe #993333 RGB R153 / G51 / B51


Logo Colour

The word ‘care’ in the one colour logo options is a 30%

screen of the colour used.

One Colour

Two Colour The word ‘care’ in both colour logo options is a 30% screen

of Pantone 5815

Colour Tint Guide

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

Pantone 5815

Pantone 484

Pantone 484

Pantone 484

Pantone 5815

Pantone 5815

‘Care’ 30% Pantone 5815

Four Colour Process (CMYK)

To help the printer or colour separations bureau reproduce the corporate colours in four colour process, specify the following breakdown:

Pantone 484 (outback red)Cyan (C) 0% Magenta (M) 87% Yellow (Y) 83% Black (K) 30%

Pantone 5815 (gum green)Cyan (C) 0% Magenta (M) 0% Yellow (Y) 91% Black (K) 79%

Red Green Blue (RGB)

Pantone 484 (outback red)Red (R) 63.8% Green (G) 12.2% Blue (B) 11.7%

Pantone 5815 (gum green)Red (R) 27.6% Green (G) 22% Blue (B) 8.4%

The colour UnitingCare logo may appear on a different coloured background only if the colour is complementary and the UnitingCare logo maintains clear identification.

Printing the corporate colours (Offset printing)

If printed correctly, the pantone colours should appear as they have been intended according to the pms colour samples.

If the press is inked up too much or too little, the colours will appear too dark or too light.

Matt paper will make colours appear duller due to the absorbance of the paper. If Outback Red (Pantone 484) appears too brown, an alternative would be Pantone 180 (Brighter Red) on matt paper only.

UnitingCare Graphic Style Guide 10

Logo Colour

Four Colour Process/RGB

The word ‘care’ in both colour logo options is a 30% screen

of Pantone 5815

The UnitingCare colours have been chosen to represent colours from the Australian landcape. They are earthy, bright and friendly without being overstated. Pantone 484 red is subtle and keeps a link to the traditional Uniting Church logo red.

Pantone 5815 Green was introduced to replace black and give a softer and darker companion to the red.

In Reverse

Reversing the logo is notrecommended, as it does not reproduce well. However, if reversing the logo out of a solid background colour, it should always be white (not another colour). The background colour should be dark or contrasting enough to maintain clear identification.

UnitingCare Graphic Style Guide 11

The UnitingCare corporate colours should be used in the design of full colour material. This will ensure that all full colour UnitingCare material coordinates nationally.

The addition of more colours should compliment the corporate colours.

Colours such as blue, gold, earthy orange/ochre and a deeper green could be used but not be overpowering.

Bright colours such as aqua, pink and pastels are not recommended.

Complimentery colours

Pms 612 Gold Pms 626 Green Pms 1525 Orange Pms 548 Blue

The UnitingCare logo should not be altered in any way, except to add the name of a UnitingCare organisation beneath it.

In the logo the word UnitingCare consists of the font: Myriad MM 565ww 700wd for “Uniting"

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

and Myriad MM Italic 830ww 600wd for “Care”

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz The name of the UnitingCare organisation should be written in Outback Red (Pantone 484) using the font Myriad MM Italic 830ww 600wd.

If this font is not available, please contact UnitingCare in your Synod to obtain a logo with the name of your agency, community service or organisation. As a last resort, Arial should be used in italics.

Publication Typefaces

The word UnitingCare should always be written as one word with an uppercase U and C. The ‘Care’ in UnitingCare is not written in italics, except in the logo.When not linking the word UnitingCare with the logo it can be reproduced in any complementary typeface. However, it should not appear to be reproducing the logo type as used in the symbol.

To create a consistent appearance throughout UnitingCare materials, the recommended typefaces are Arial or Times. Other options are:

Sans Serif Arial Helvetica Light Helvetica Bold Helvetica Black Univers

Serif Times Palatino Bookman

The fonts listed are a guide only. A variation of these fonts is acceptable if the recommended typefaces are not available.

UnitingCare Graphic Style Guide 1�

Typeface

Wesley Adelaide


Logo and additional name options

Broadmeadows

SHARE Community Appeal

Wesley

Wesley Adelaide

Broadmeadows

Name underneath logo right aligned starting underneath the ‘e’ in Care.Text to be no larger than that used in the logo. Wording can wrap to more than 1 line.

Name underneath logo aligned to bottom left hand edge. Text to be no larger than that used in the logo and not extend further than half way across the page. Wording can wrap to more than 1 line.

Name underneath logo right aligned starting underneath the ‘e’ in Care. Text to be no larger than the logo text. Wording can wrap to more than 1 line.

Name next to logo left aligned starting from the base of the logo. Wording should not extend higher than the top of the logo.Wording can wrap to more than 1 line.

Name next to logo aligned left starting from the base of the logo. Wording can remain in one line and should not extend more than half way across the page. Text should not fall below the base of the logo.

For the horizontal logo option type underneath should appear in Pantone 484 (Red).

The vertical option allows Pantone 484 (Red) or 5815 (Green) to be used for type underneath.

Positioning

When positioning the UnitingCare logo alongside other organisational logos, the UnitingCare logo should be positioned to produce an equally balanced group of logos. Logos can be positioned more than 10mm apart. However there must be no less than 10mm between the UnitingCare logo and any other logo.

When positioning other logos on UnitingCare stationery it is recommended that multiple additional logos be placed at the bottom of the page.

Size

The UnitingCare logo must not be reduced in size to less than 35mm wide for Logo 1 or 25mm High for Logo 2. If the logo is reduced more than this the linework will deteriorate. The only circumstances in which the logo can be reduced are:

1. Corporate sponsorship

2. Co-branding

3. Press advertisements.

In these circumstances, it is appropriate to reduce the size of the logo, but to no smaller than 20mm wide for Logo 1 or 15mm high for Logo 2.


Logo Positioning and Size

other logoother logo

not less than 35mm

not less than

10mm

other logo

not less than

25mm not less than

10mm

Incorrect Usage

Misuse of the UnitingCare logo devalues it. When a logo is stretched out of proportion it might be inappropriately distorted (see below.) Please ensure that you maintain the aspect ratio when enlarging the logo.

UnitingCare logos in various formats are available from UnitingCare in your Synod on a CD ROM. The choice of logo file will depend on the software into which it will be imported.

On the CD ROM versions 1 and 2 of the UnitingCare logo appear in the following formats in folders specifically for indicated use:

1. Logos for Printers and Graphic Designers (EPS & TIFF files) – high resolution

2. Logos for in-house use (JPG files) – medium resolution

3. Logos for websites (GIF) – low resolution

The CD ROM also contains UnitingCare graphics, the dove and the red corner. The dove may be used as a watermark feature but must not be flipped, reversed or distorted. Its aspect ratio must be maintained.

Logos must be placed or imported into a software file as a graphic or picture – otherwise they will not open. For example, if using Microsoft Word, choose ‘insert’ menu, then ‘picture’ then ‘from file’.

When the UnitingCare logo is printed using a black and white laser printer, it is important to use the monotone black logo (not a colour version) to avoid the logo appearing in a tone (dots).

How the logo appears on screen will not be a good indication of how it will print out due to different screen resolutions. It is important to check that the logo appears correctly on the printout/hardcopy.

The EPS, JPG and TIFF files supplied are suitable for reproduction purposes such as offset printing as they are a minimum of 300dpi.

GIF files are not of high enough resolution for offset printing and are designed for use on websites.


Electronic Logos

The CD Rom includes a pdf copy of the graphic style guide, to ensure UnitingCare logos are used correctly.

Letterhead

UnitingCare has developed three versions of the letterhead to offer choice when selecting stationery.

Options 1 and 2 are designed for use by Uniting Church organisations that use ‘UnitingCare’ as part of their organisational name.

Option 1 uses the horizontal UnitingCare logo

Option 2 uses the vertical UnitingCare logo

NB. When placing a name along side the vertical logo the base of the name must be level with the base of the logo.

Option 3 is designed for use by Uniting Church organisations that have an already established organisational identity but co-brand with the UnitingCare logo. In this case either the vertical or horizontal logo may be used in accordance with the graphic style guide.

Option 4 is designed for established Uniting Church organisations that have permission from their Synod to represent their relationship with UnitingCare using an approved byline.

This graphic style guide also displays specifications for UnitingCare branding or co-branding for:

– With Compliments slips

– Business cards

– DL and A4 envelopes

– Fax Cover sheets

With Compliments Slips

Options for using either horizontal or vertical UnitingCare logos are displayed on page 21 and 22.

When using taglines on the with compliments slip they should be positioned at the base of the sheet either centred, left or right aligned. The text should be in the same font as specified on Option 3 letterhead and text size may vary according to the number of words.

The words “With Compliments” may be moved to accommodate logos and taglines. See example on page 21.

Business Cards

Options for using either horizontal or vertical UnitingCare logos are displayed on page 24.

It may be necessary to make type size smaller or run addresses in 1 line the width of the card to accommodate long addresses and email addresses.

Paper stock

It is recommended that clean crisp white paper stock be used as opposed to coloured, textured, or speckled paper.


Stationery

Finished size: 210mm wide x 297mm deep (A4)2 colour: Pantone 5815 and 484


Stationery – Letterhead 1 (Horizontal Logo)

If the preferred font is not available for Stationery then Arial should be used

10mm from top of page

20m

m fr

om le

ft ha

nd e

dg

e

Logo: 69mm wide

Organisational NameType: Myriad MM Italic 830ww 600wd Size to fit width of logo no larger type size than logotype Right align under “e” in “Care” Pantone 484

Red corner graphic 39mm wide and36mm deep from top right hand corner

Sample artwork is not actual size

Name

Optional

Street AddressInformationHereSuburb, State and Postcode

PostalAddress

Ph: (00) 00000000Fax: (00) 00000000Email: [email protected]: www.name.org.auABN xxx xxxx xxxx

Organisation's AddressType: Myriad MM 400ww 600wd 9.5pt type on 11.5pt leading Pantone 5815

If address information is generated on a Computer and printed out on a laser printer, black address text may be used.

See typefaces for suggested alternative fonts.

Type left aligned 55mm from right hand edge

Start address type 30mm from top edge

or with additional logo47mm from top edge

Sample address

additional or special logo if

required

Optional

Dove 10% Pantone 5815Maximum width 100mmMaximum Height 84mmPosition as shown, inset 3mm from edge of page


20m

m fr

om le

ft ha

nd e

dg

e


NameStreet AddressInformationHereSuburb, State and Postcode

PostalAddress


Sample address

Date

NameTitleAddressSuburb, State and Postcode

Dear Name,

This is the second edition of the national UnitingCare graphic style guide, first published in 2000.

It is important that UnitingCare organisations are clearly identifiable under the UnitingCare national logo. This is how our clients and the community will know us, and it is this “face” that they will associate with our key values.

UnitingCare consists of hundreds of community service organisations and programs nationally. These community services provide residential and community care to many individuals and groups, based on an ethos of honouring the dignity of all people, working towards the social good in community, restoring human relationships and advocating for those most disadvantaged in society.

Our shared identity will support our work with other national agencies, churches and peak bodies, reinforcing UnitingCare as a leader in the public policy environment in Australia. This enables UnitingCare to give life to a vision of the common good, a vision which is supported and strengthened by the innovative models of service delivery and fresh approaches to local need, provided through its network of organisations.

This revised and updated graphic style guide retains our core logo and identity, while recognising that the decentralised structure of Uniting Church organisations may need some local variations in the detail of printed material and signage.

This edition builds on the excellent work from our original graphic style guide. It has been assisted by positive contributions from many, including members of the UnitingCare National Brand Development Committee.

Thank you for your support in this important area.

Lin Hatfield DoddsNational DirectorUnitingCare Australia

Start letter 42mm from top edge, this will vary for organisations with longer names

Body text sample is 11pt Arial regular as a minimum

For window faced envelopes address text should be inset 35mm from left edge and start no higher

than 65mm from top. Following letter can return to 20mm from left edge

Letterhead 1 – Sample



Stationery – Letterhead 2 (Vertical Logo)

Street AddressInformationHereSuburb, State and Postcode

PostalAddress



required

Organisation's NameType: Myriad MM Italic 830ww 600wd 27pt type on 27pt leading Pantone 5815

Organisation’s AddressType: Myriad MM 400ww 600wd 9.5pt type on 11.5pt leading Pantone 5815

If address information is generated on a Computer and printed out on a laser printer, black address text may be used.

See typefaces for suggested alternative fonts.



Red corner graphic 39mm wide and 36mm deep from top right hand corner

Name


20m

m fr

om le

ft ha

nd e

dg

e

Logo: 15mm wide



Optional

Sample address

Optional

UnitingCare Graphic Style Guide �0

Stationery – Letterheads 3 and 4 (Co-branding)

These letterheads show UnitingCare co-branding using a logo or byline on an existing organisation’s letterhead. This option can only be used with approval from UnitingCare in your Synod.


UnitingCare Horizontal logo to be 50mm widePosition 10mm from bottom and left hand edge

BylineType: Myriad MM 400ww 600wd or Arial bold 12pt type Pantone 484 Left aligned, 10mm from bottom of page Pantone 484

Horizontal UnitingCare logo may also be used positioned as displayedUnitingCare Vertical logo to be 30mm highPosition 10mm from bottom and 20mm from left hand edge

‘Insert byline here’

These letterheads show UnitingCare co-branding using a logo or descriptor on an existing organisation’s letterhead. This option can only be used with approval from UnitingCare in your Synod.


BylineType: Myriad MM 400ww 600wd or Arial bold 12pt type Pantone 484 Left aligned, 10mm from bottom of page Pantone 484

‘Insert byline here’

�. Organisational Letterhead byline only

�. Organisational Letterhead


Finished size: 210mm wide x 99mm deep

2 colour: Pantone 5815 and 484

Address type size is the same as for the Letterhead.

Co-branded ‘With compliments’ slips can also be tagged with the UnitingCare logo in accordance with the graphic style guide guidelines on page 22.

UnitingCare Graphic Style Guide �1

Stationery – With Compliments Slips

AddressInformationHereSuburb State Postcode


12m

m fr

om le

ft ha

nd e

dg

e Logo: 57mm wide

Organisation's NameType: Myriad MM Italic 830ww 600wd Size to fit width of logo no larger type size than logotype Right align under “e” in “Care” Pantone 484



Start address type 105mm from left edge

PostalAddress

Ph: (00) 0000 0000Fax: (00) 0000 0000Email: [email protected]: www.name.org.auABN xxx xxxx xxxx

Start 2nd column of address type 153mm from left edge

W i t h C o m p l i m e n t s

With ComplimentsType: Myriad MM Italic 400ww 600wd 11pt type with 80pt extra tracking Pantone 5815

6mm from bottom of page


PostalAddress




Name

Name


UnitingCare tagline ....(insert state or territory)if tagline runs to � lines the base line should be level with “With Compliments”

Alternative placement of words “With Compliments”




UnitingCare Graphic Style Guide ��

Stationery – With Compliments Slips



12m

m fr

om le

ft ha

nd e

dg

e

Logo: 12mm wide



Start address type 105mm from left edge

PostalAddress


Start 2nd column of address type 153mm from left edge


With ComplimentsType: Myriad MM Italic 400ww 600wd 11pt type with 80pt extra tracking Pantone 5815

6mm from bottom of page

NameOrganisation's NameType: Myriad MM Italic 830ww 600wd 20pt type on 20pt leading Pantone 5815 Flush with bottom of logo


PostalAddress



Name



UnitingCare tagline ....(insert state or territory)if tagline runs to � lines the base line should be level with “With Compliments'

Alternative placement of words “With Compliments”




The minimum size for the logo to appear when added to another organisation's with compliments slip is 35mm wide for the horizontal version and 22mm deep for the vertical version.

Logo should be positioned no less than 5mm from the edges of the page.


Stationery – With Compliments Slips (Co-branding)


Co-branding With Compliments Slip 1 Preferred version

Co-branding With Compliments Slip 2

‘OR insert byline here’

Finished size: 90mm wide x 53mm deep2 colour: Pantone 5815 and 484Suggested paper weight 300 gsm.


Stationery – Business Cards

AddressInformationHere

Ph: (00) 0000 0000Fax: (00) 0000 0000Email: [email protected]: www.name.org.au

Name

Somebody’s NamePosition

AddressInformationHere

Ph: (00) 0000 0000Fax: (00) 0000 0000Email: [email protected]: www.name.org.au

NameType: Myriad MM 700ww 600wd 12pt type on 12pt leading Pantone 484 Flush 5mm from top and right edgePositionType: Myriad MM Italic 400ww 600wd 9pt type Pantone 5815UnitingCare Logo 10mm wide Flush 5mm from top and left edgeOrganisation NameType: Myriad MM Italic 830ww 600wd 18.5pt type on 18.5pt leading Pantone 5815 Align with bottom of logoOrganisation AddressType: Myriad MM 400ww 600wd 9.5pt type on 11.5pt leading Pantone 5815 Flush 5mm from bottom and left edge

Dove OptionalDove 36mm wide x 31mm deep 10% Pantone 484

All text and graphics to be inset 5mm from edge.

NameType: Myriad MM 700ww 600wd 12pt type on 12pt leading Pantone 484 Flush 5mm from top and right edgePositionType: Myriad MM Italic 400ww 600wd 9pt type Pantone 5815UnitingCare Logo 55mm wide Flush 5mm from top and left edgeOrganisation NameType: Myriad MM Italic 830ww 600wd Size to fit width of logo no larger type size than logotype Right align under “e” in “Care” Pantone 5815Organisation AddressType: Myriad MM 400ww 600wd 9.5pt type on 11.5pt leading Pantone 5815 Flush 5mm from bottom and left edge

Dove OptionalDove 36mm wide x 31mm deep 10% Pantone 5815

All text and graphics to be inset 5mm from edge.

Business Card 2

Business Card 1 Preferred version

Name

Position

These business cards show UnitingCare co-branding using a logo or descriptor. This option can only be used with approval from UnitingCare in your Synod.2 colour: Pantone 5815 and 484


Stationery – Business Cards (Co-branding)

Co-branding Business Card 2

Co-branding Business Card 1 Preferred version

The minimum size for the logo to appear when added to another organisation's business card is 30mm wide for the horizontal version and 20mm deep for the vertical version.

Logo should be positioned no less than 5mm from the edges of the page.

‘OR insert byline here’


Fax Headers


20m

m fr

om le

ft ha

nd e

dg

e

Logo: 69mm wide



PostalAddress

Ph: (00) 00000000Fax: (00) 00000000Email: [email protected]: www.name.org.auABN xxxx xxxx xxxx




Sample address


required

FacsimileAttention _______________________________________________________

Company _______________________________________________________

Fax Number _______________________________________________________

From _______________________________________________________

Date _______________________________________________________

Pages _______________________________________________________

Message

Type: Myriad MM 700bd 600no 19pt type Black Left aligned, 20mm from Left edge If Myriad is not available Arial can be used

Type: Myriad MM 215lt 600no 10pt type 19pt leading Black Left aligned, 20mm from Left edge If Myriad is not available Arial can be usedTabbed rules to be added with a fine rule to separate address information from message below.

Same positioning as letterhead with addressee information box added.


Memo


20m

m fr

om le

ft ha

nd e

dg

e

Logo: 69mm wide



PostalAddress

Ph: (00) 00000000Fax: (00) 00000000Email: [email protected]: www.name.org.auABN xxxx xxxx xxxx




Sample address


required

MemoAttention _______________________________________________________

Company _______________________________________________________

From _______________________________________________________

Date _______________________________________________________

Message

Type: Myriad MM 700bd 600no 19pt type Black Left aligned, 20mm from Left edge If Myriad is not available Arial can be used

Type: Myriad MM 215lt 600no 10pt type 19pt leading Black Left aligned, 20mm from Left edge If Myriad is not available Arial can be usedTabbed rules to be added with a fine rule to separate address information from message below.

Same positioning as letterhead with addressee information box added.


Envelopes – DL

7mm from top of envelope

7mm

from

left

hand

ed

ge

Logo: 50mm wide

Type: Myriad MM 400ww 600wd 13pt type on 14.5pt leading Pantone 5815 Right Aligned with Logo type

Address Information HereSuburb State Postcode

Addressee

Stamp

DL EnvelopeOption 1 – 1 colour 5815

DL EnvelopeOption 2 Co-branding – 1 colour black*


Logo: 25mm wide

Type: Myriad MM 400ww 600wd 9.5pt type on 11pt leading Pantone Black Right Aligned with Logo type

Addressee

Stamp

7mm

from

left

hand

ed

ge

additional logo

15mm from bottom of envelope

*or option to use an organisation's existing corporate colour (1 only) eg. Blue for BlueCare in QLD.

Name


A4 EnvelopeOption 1 – 1 colour 5815

Envelopes – A4 (C4)


10m

m fr

om le

ft ha

nd e

dg

e

Logo: 50mm wide

Type: Myriad MM 400ww 600wd 9pt type on 11pt leading Pantone 5815 Right Aligned with Logo type

Address Information HereSuburb State Postcode

Addressee

Logo: 30mm wideType: Myriad MM 400ww 600wd 11pt type on 12.5pt leading Pantone black Right Aligned with Logo type

Addressee

10m

m fr

om le

ft ha

nd e

dg

e

additional logo

15mm from bottom of envelope

A4 EnvelopeOption 2 Co-branding – 1 colour*

*or option to use agency or community service’s existing corporate colour (1 only) eg. Blue for BlueCare in QLD

Name

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