Graphic profile manual - Axess Group · 2019. 3. 11. · Axess employees and also by professional...

Graphic profile manualfebruary 2013

DrillinG Contractors

enerGyCompanies

fpSo Contractors

mmoCompanies

SurfCompanies

World-class integrity solutionsfor

WE: CreateWE: CareWE: ChallenGeWE: CommuniCateWE: ContributeWE: CreateWE: DeliverWE: exeCute

WE: foCuSWE: improveWE: innovateWE: involveWE: liStenWE: reSponDWE: Solve

WE: SOLVE

DRILLING Contractors

ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies

World class integrity solutionsfor


ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies

World class integrity solutions

for

Molde

Bergen

Huston

Rio de Janeiro

Kristiansund

Trondheim

Orkanger

Singapore

You can achieve anything in the world when your heart lies in Molde

WE: SOLVE

WE: CHALLANGE

www.axess.no www.axess.no

WE: INNOVATE

WE: CREATE


ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies


for

Molde

Bergen

Huston

Rio de Janeiro

Kristiansund

Trondheim

Orkanger

Singapore


WE: SOLVE

WE: CHALLANGE


WE: INNOVATE

WE: CREATE

Pudaecto bera vero incimiSum sin estTentorrovit del idem Doluptati que num aute Dis osam, id ulpa velibus Dandiassum eost, incia dis Molorro maion poreici mi

2/3

1/3

Postboks 2197, Oscar Hanssens vei 5, N–6415 MOLDE | Org.nr. 980 123 537 | Tel. +47 982 43 600 | [email protected] | www.axess.no

the basic elements of axess: logo, colours, verbal expressions and illustrations.

the graphic profile as it appears in digital media and on printed surfaces.

the graphic profile as it is perceived in and by the surrounding environment.

intro ............................................... 4

how to use the manual ............. 5

loGo ............................................... 6

logo symbol .............................. 7

logo typography ........................ 8

main logo ................................ 9

Stylised logos .......................... 10

logo on a picture background ... 11

positioning/scaling ................... 12

verbal expressions ..................... 13

payoff .................................... 14

logo with payoff ...................... 15

logo positioning/scaling ........... 17

emotional statement .................. 18

examples ................................ 19

Word palette ........................... 21

colours ....................................... 22

use of primary colours .............. 23

: ContentSContrasting and supplementary

colours ................................... 24

Colours in microsoft office ........ 25

emphasising colours .................. 26

typoGraphy ................................. 27

typography – printed matter ....... 28

examples ................................ 29

typography – screen ................. 30

examples ................................ 31

typography – web ................... 32

examples ................................ 33

Graphic elements ........................ 34

focus line ............................... 35

Construction guidelines .............. 38

icons ...................................... 39

examples ................................ 40

Watercolours ........................... 41

examples ................................ 42

picture style ............................. 44

printed matter ............................. 46

business material ...................... 47

newsletter .............................. 48

Job advertisement ..................... 49

diGital surfaces .......................... 50

powerpoint templates ................ 51

Web ...................................... 52

surroundinGs ............................ 55

Car decor ............................... 56

Decor in office premises ............ 57

Signs ..................................... 58

clothinG and effects ................ 60

Clothing, t-shirt and buff ............. 61

hooded sweater ...................... 62

boiler suit ................................ 63

We work in an exciting company that delivers an extremely high level of service. We are able to achieve this because we are a great team with loads of energy, unique skills and high standards. Together, we deliver

World-Class Integrity Solutions

These are the qualities that the graphic profile is built upon, and which it reflects. We must strive to maintain this impression in the creation of presentations, clothing, signs and other materials that we can all be proud of!

: intro

hoW to uSe the manual

The profile manual should be used both internally by Axess employees and also by professional manufacturers. Here are some examples of who can do what:

thiS iS What We Can/ShoulD Do ourSelveSCreate PowerPoint presentations within our templates.Produce simple printed matter, mainly for internal use.Update web pages within the existing templates.Make reference to the profile manual and ensure that it is complied with when placing orders with suppliers.

thiS iS What profeSSional SupplierS ShoulD DoDesign and manufacture signs, car decor, clothing and advertising articles.Develop advertisements, web banners, advertising campaigns, magazines, annual reports, etc.

thiS iS What axeSS' DeSiGn aGenCy ShoulD DoDevelop graphic elements and illustrations.Where necessary, adjust the fundamental profile elements such as logo, font, colours, etc.

1: loGo

7

loGo Symbol

The symbol is based on the circle, the most powerful symbol in the world. It has no beginning or end, and is often associated with something that never ceases: a cycle. The logo symbol is also an abstract interpretation of the Möbius strip. This is an object that permits uninterrupted movement from one side to the other without having to cross an edge. It provides a complete overview.The logo symbolises the way the company operates through the combi nation of cycle and overview.

1: loGo

8

loGo typoGraphy

The A in Axess points sharply upwards to create a proactive impression. The association with mountains and heights is also apparent. The logo typography supports and emphasises the impression of Axess as a dynamic, unambiguous and professionally competent company with a strong, thriving organisational culture.

main logo

1: loGo

9

main loGo

The logo is made in two variants to be used on different backgrounds.

The logo symbol of the main logo is graded blue and the signature is dark grey. This variant should be used at all times, if possible, and should be placed on a white or completely light background.

The variant of the main logo has a white signature. This version is intended for a dark background.

Never use one of the logo colours as a background. Avoid placing the logo on a coloured background, particularly blue-green tones that camouflage the logo symbol. Ensure that the logo is clearly visible at all times.

logo on light background logo on dark background

1: loGo

10

StyliSeD loGoS

monochrome black/white logo on a white and black background

These variants should only be used on occasions when it is not technically viable to use the other logos, for example, in engraving and embroidery.

Typical examples are engraving on ballpoint pens and cuff links, as well as logos on clothing, which are often embroidered.

monochrome logo

1: loGo

11

logo on a picture background

loGo on a piCture baCkGrounD

When the logo is placed on a picture, ensure that it is clearly visible.

Avoid placing the logo on untidy picture backgrounds.

variants not permitted

1: loGo

12

poSitioninG

Give the logo some space – the logo will come into its own and be more visible if it has a little space around it.

The minimum distance to the edge and/or other objects is 1 times the distance from the A and the top of the logo symbol: When the logo is scaled, the distance is scaled correspondingly.

min 20 mm

SCalinG

When the logo is scaled, this should always be done proportionally.

The minimum permissible size of the logo is 20 mm wide.

1: loGo

13

2: verbal expreSSionS

14


payoff

World-Class Integrity Solutions is Axess’ payoff. We can use it as an extra element to reinforce what our company stands for.


15

loGo With payoff

Alternative 1 is the preferred version of the logo with payoff.

If there are height restrictions, or if the text clashes with other text, choose alternative 2.



alternative 1

alternative 2

16

loGo With payoff


logo with payoff on a light background logo with payoff on a dark background

17

x

x

min 20 mm

poSitioninG of loGo

Give the logo some space – the logo will come into its own and be more visible if it has a little space around it.

The minimum distance to the edge and/or other objects is 1 times the distance from the A and the top of the logo symbol: When the logo is scaled, the distance is scaled correspondingly.

Note that the payoff is positioned a little to the right of the logo symbol. This is necessary in order to create the optical illusion that they are actually aligned.

SCalinG the loGo

When the logo is scaled, this should always be done proportionally.

The minimum permissible size of the logo is 20 mm wide.


18

emotional Statement

'Passion in life – passion at work' is an emotional statement that describes Axess' culture. We use this statement when we feel it is important to promote the distinctive character of our culture.

We can use the emotional statement• in job announcements and other

forms of recruitment• when we believe that a focus on

our culture will be of benefit to our product

• at internal events

We do not use the emotional statement• for marketing purposes if focus is

drawn away from the core products• when the statement competes with

the payoff


19

WE: SOLVE


ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies


payoff used in tandem with axess' icons.this provides the reader with a quick and simple overview of what we do.


We can use payoff• in tandem with illustrations showing

Axess’ spheres of operation• when there is an additional need to

explain what Axess does• as a way of concluding presentations

With payoff

World-Class Integrity Solutionsfor

20


VERSION 2

We do not use payoff• when we are the target group• if many different elements are vying

for attention• when the payoff and the emotional

statement would end up in too close proximity to each other

We do not use payoff in the logo• when there is an option to position

the logo and the payoff separately• on signs• on printed business matter• on clothing, cars, give-aways, etc.


Without payoff

21

WorD palette

The word palette comprises 14 state-ments that give Axess an extra element to underscore its identity. It displays both qualifications and personality.

The word palette should always be written in upper case.

'WE:' should always appear in Futura Heavy, while the subsequent word should appear in Futura Light. Use a space between words after a colon.

Use one sentence per surface; do not mix several messages.

See separate pages containing examples of word palette usage.

WE: Care

WE: ChallenGe

WE: CommuniCate

WE: Contribute

WE: Create

WE: Deliver

WE: exeCute

WE: foCuS

WE: improve

WE: innovate

WE: involve

WE: liSten

WE: reSponD

WE: Solve


22

3: ColourS

23

primary ColourS

uSe of Colour SyStemS

Axessable Azur is the actual signal colour and is what we wish to be associated with. Axessable Azur may be used as a background colour for printed matter and may also be used in certain decor elements that we wish to promote.When the two primary colours are being used together, the turquoise should dominate in order to avoid creating an impression that is too dark. Both colours may be used with the graded tones illustrated in order to achieve lighter colour variants.The primary colours may also be combined with supplementary colours, refer to the following pages.

The specified values under each individual colour apply to printing works, web designers and other professional users. For use of colours in the Microsoft Office package, refer to page 25.

pantone: 320 CCmyk: 100 – 0 – 30 – 2rGb: 0 – 154 – 166ral: 5018 türkisblau html: #009aa6

axeSSable azur

80% 80%60% 60%40% 40%20% 20%

Grey’S SeCurity

pantone: 445 CCmyk: 52 – 22 – 30 – 74rGb: 77 – 83 – 87ral: 7026 Granitgrauhtml: #4D5357

main logo colours

these values are intended for professional users such as web designers and printing works. for use of colours in the microsoft office package, refer to page 25.

3: ColourS

24

ContraStinG anD Supplementary ColourS

Supplementary colours

Contrasting colours

pantone: 376 CCmyk: 47 – 5 – 100 – 0rGb: 122 – 184 – 0ral: 6018 Gelbgrünhtml: #7ab800

pantone: 5483 CCmyk: 65 – 11 – 25 – 27rGb: 88 – 145 – 153ral: 5021 Wasserblau html: #589199

SeaWeeD

SubSea, u See

80%

80%

80%

80% 80%

60%

60%

60%

60% 60%

40%

40%

40%

40% 40%

20%

20%

20%

20% 20%

Sea o’ranGer

oCean Deep, purple WaShy WaShy

pantone: 144 CCmyk: 0 – 50 – 99 – 0rGb: 233 – 131 – 0ral: 2010 Signalorangehtml: #e98300

pantone: 666 CCmyk: 37 – 42 – 2 – 5rGb: 160 – 146 – 180ral: 4005 blaulila html: #a092b4

pantone: 5435 CCmyk: 31 – 8 – 6 – 11rGb: 166 – 188 – 198ral: pastellblauhtml: #a6bCC6

Axess' colour palette also contains contrasting and supplementary colours. These have been developed to provide designers with more leeway in the design of printed matter, web pages, etc.

Contrasting colours are used to promote visual elements and to create tension and dynamics in the graphic expression.

Supplementary colours are only meant to be used in instances where there is a particular requirement for additional colours, e.g. complicated graphics, etc.

3: ColourS

uSe of Colour SyStemS

The specified values under each individual colour apply to printing works, web designers and other professional users. For use of colours in the Microsoft Office package, refer to page 25.

these values are intended for professional users such as web designers and printing works. for use of colours in the microsoft office package, refer to page 25.

25

axess colour themes * in the microsoft office package

primary colours

uSe of ColourS in the miCroSoft offiCe paCkaGe

Separate Axess templates have been developed for Microsoft Word and PowerPoint. These may only be used on a PC, not a Mac.

The Microsoft Office package uses the colour space Generic RGB, which gives different codes than the standard colour space for the web (sRGB).

The theme colours in the Word and PowerPoint templates have been adjusted to this so do not change the codes. Nor should the codes be copied from here and used in creating web graphics in Adobe Photoshop, for example.

The Office software automatically generates a range of lighter and darker nuances of the theme colours. Also exercise caution in using these as they are often far removed from optimally selected nuances.

3: ColourS

rGb: 72 – 127 – 135rGb: 142 – 126 – 165 rGb: 150 – 174 – 186

rGb: 60 – 65 – 69 rGb: 17 – 137 – 149

* Colour space: Generic RGB

rGb: 105 – 174 – 5 rGb: 226 – 111 – 7

Contrasting colours

Supplementary colours

26

emphaSiSinG ColourS

When primary, contrasting and supplementary colours are used simultaneously, ensure that the primary colours receive the most focus. The rule of thumb is that the other colours may receive up to 1/3 of the colour surfaces.

2/3

1/3

3: ColourS

27

4: typoGraphy

28

typoGraphy – printeD matter

As these guidelines apply to printed matter, they are intended for professional users such as printing works and advertising agencies.

HEADING, INTRODUCTION AND WORD PALETTEFutura should always be used for headings, introductions and the word palette (see separate page).

Use Futura Light 15pt/17pt in headings and Futura Book 10pt/14pt in introductions.

BODy TExTBody text should always appear in ChaparralPro Regular. Generally, body text isset in 10pt/14pt.Chaparral Pro Light Italic is used foremphasis and quotations.Chaparral Pro Bold is only used ininstances where there is a requirement for optimum readability, such as when reading at long distances, etc.

Alternating between the different type-faces gives the layout a dynamic character if a degree of moderation is shown.

abcdefGhijklmnopqrstuvwxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

futura | medium

abcdEfghijklmnopqrstuvWxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

futura | heavy

abCDefGhiJklmnopqrStuvWxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

aabbCc01234futura | light

futura

abCdefghIjklmnopqrStuvWxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

futura | book

abCdefghIjklmnopqrStuvWxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

abcdefghijklmnopqrstuvWxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

AaBbCc01234Chaparral pro | light Italic chaparral pro | bold

Chaparral Pro Regular

4: typoGraphy

29

BLI KJENT MED EN AV NORGES

HURTIGST VOKSENDE

OG MEST SPENNENDE

BEDRIFTER!

Spesielt for 4. og 5. årsstudenter i Produkt og produktutviklingSted: Axess’ lokaler i Nedre Ila 39

Arbeidsmiljøet i Axess er både tøft og utfordrende, men du verden som vi trives med det!Hos oss får nyansatte prøve seg på dypt vann – bokstav elig talt! Og vi sørger også for at sommerstudenter får jobbe offshore. Kom på studentkveld onsdag 26. september, så får du høre om dette er stedet for deg eller ikke.

Dette skal skje:

WWW.AXESS.NO

VI • presenterer Axess• forteller om sommerjobbing i Axess• presenterer ledige stillinger• inviterer til speedintervju dagen etter om du er interessert

DU• kan finne ut om du liker oss• kan vurdere oss som mulig arbeidsplass• får mat og øl etter presentasjonen

STUDENTKVELD : 26. SEPTEMBER KL 18.00

recruitment poster

Job advertisement

we: solve

Ønsker du nye utfordringer og kan tenke deg å jobbe i en av Midt-Norges raskest voksende teknologi- og høykompetansebedrifter? er du høyt presterende, tar du ansvar, er omtenksom, holder tidsfrister, jobber for kontinuerligforbedring, er kremmer, kommuniserer veldig godt, og kan vise til meget gode resultater i tidligere arbeidsforhold? DA eR vI PÅ JAKT eTTeR DeG! vi har langsiktige kontrakter med attraktive kunder. vi har godt arbeidsmiljø og utfordrende arbeidsoppgaver. vi har ambisjoner om videre vekst og vi ønsker å ta deg med på laget.

CRANE, LIFTING AND DRILLING EQUIPMENT ENGINEERS

vi søker kvalifiserte, motiverte og ansvarlige personer til vår avdeling for inspeksjon og sertifisering av kraner, løfteutstyr, boreutstyr etc. Den rette personen(e) vil fungere både på land og offshore for våre kunder innen olje- og gassindustrien.

VI KAN TILBY:• Høyt presterende arbeidsmiljø • Konkurransedyktige lønnsbetingelser • Firmahytter og friluftsaktiviteter

Gå inn på www.axess.no og søk stillingen.

Location: BergenApplication due: XX.XX.XXXXApply here: www.axess.no/jobs

Contact persons:Petter strømme, tlf: 952 66 825epost: [email protected]

KVALIFIKASJONER• Teknisk utdannelse (BSc/MSc/PhD)• Kunnskap/erfaring med kraner, løfte- og/eller boreutstyr er en fordel,

men opplæring vil bli gitt til høyt motiverte personer.

ARBEIDSOPPGAVER• Planlegging og gjennomføring av inspeksjoner• Sertifisering og årlig kontroll av kraner, løfteutstyr, boreutstyr etc• Kunnskap til relevante standarder og forskrifter• Teknisk og juridisk støtte til kunder• GAP-analyse


ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies


for

Molde

Bergen

Huston

Rio de Janeiro

Kristiansund

Trondheim

Orkanger

Singapore


WE: SOLVE

WE: CHALLANGE


WE: INNOVATE

WE: CREATE

rollup example

exampleS in the uSe of futura

4: typoGraphy

quiam iDitate Stotata quoS ipSaeSe CuSae

noSameniS moluptaS

untet offi Cae Dolore

quoDiaS ate


ant quas dolor ant est ati ipiciiste ipsa veniet, et es exceat eat apid ut quatia digendis evelece atissum nus ea dolorem porpore rferit, nam et pa veles mossunt ecepudam, quiditi ostrum del iumquae vollaborum fuga. bor acerios accusam sunto bearchilit reiunt volest, quis et maximinihic tem que porro evelit asperum utempor eritatum quunt millante doluptat lignis est, ant quas dolor ant est ati ipiciiste ipsa veniet, et es exceat eat apid ut

quatia digendis evelece atissum nus ea dolorem porpore rferit, nam et pa veles mossunt ecepudam, quiditi ostrum del iumquae vollaborum fuga. bor

ant quas dolor:

• ant quas dolor • ant est ati ipiciiste ipsa veniet, • et es exceat eat apid ut quatia

• ant quas dolor • ant est ati ipiciiste ipsa veniet, • et es exceat eat apid ut quatia • ant quas dolor

• ant est ati ipiciiste ipsa veniet, • et es exceat eat apid ut quatia • digendis evelece atissum nus • ant quas dolor

• ant est ati ipiciiste ipsa veniet, • et es exceat eat apid ut quatia • digendis evelece atissum nus

ant quas dolor ant est ati ipiciiste ipsa veniet, et es exceat eat apid ut quatia digendis evelece atissum nus ea dolorem porpore rferit, nam et pa veles mossunt ecepudam, quiditi ostrum del iumquae vollaborum fuga. bor acerios accusam sunto bearchilit reiunt volest, quis et maximinihic tem que porro evelit asperum utempor eritatum quunt millante doluptat lignis est, bor acerios accusam sunto bearchilit reiunt volest, quis et maximinihic tem que porro evelit asperum utempor eritatum quunt millante doluptat lignis est,

30

typoGraphy – WorD, poWerpoint, etC.

Text written by employees in prefabricated templates in Word, for example.

HEADING AND INTRODUCTIONCentury Gothic Regular is used for headings and introductions. Bold and Italic may be used for emphasising words, quotations and short sentences.

BODy TExTBody text should always appear in Arial Regular. Arial Bold may be used for emphasising short words and sentences. In addition to Bold, Arial Italic may be used, if required.

AaBbCc01234Arial

ABCdefghijklmnopqrstabcdefghijklmnopqrstuvwx1234567890

abcdefghijklmnopqrstabcdefghijklmnopqrstuvwx1234567890

abcdefghijklmnopqrstabcdefghijklmnopqrstuvw1234567890

Century gothic | regular Century Gothic | Italic

Arial | regular arial | italic arial | bold

4: typoGraphy

AaBbCc01234ABCdefghijklmnopqrstabcdefghijklmnopqrstuvw1234567890

abcdefghijklmnopqrst abcdefghijklmnopqrstuvw1234567890


Century gothic

century gothic | bold

31

Development project: Organization of Axess

Customer: Axess Made by: Knut Festervoll Rev. no.: 12 Responsible: Håkon Holmen Check by: OU - Group Document no.: NA Department: Development Apr. by: [appr. by] Page: 2 of 24

1 BACKGROUND

Axess has had a rapid growth over the past years and the organization has grown with it. The main focus has been growth not development of the organization. Today Axess is organized by departments but it can be seen that other solutions may be as good or better. It is better to look in to reorganization in good times, not when you have to! The management team in Axess decided that a task force should look in to this in detail.

1.1 The mandate Håkon Holmen was appointed as project manager for the task force and was given a mandate: Evaluate the current organization and where it can be improved. Provide the management team with recommendations.

1.2 Interpretation of the mandate

Include the whole of Axess, with all its legal entities (including international entities) Chosen method for evaluation, Alexander Osterwalders Business Model Canvas (BMC) and the

corresponding literature, Business Model Generation ISBN:978-0-470-87641-1. Use the Axess management team as steering committee. The team completing the study

o Knut Festervoll (Facilitator) o Håkon Holmen (Project manager) o Ole Tom Vårdal o Arne Litlere o Kristian Nelvik o Torgeir bye

The project is to be 100% transparent, all work to be visible for all employees.

2 THEORY AND THE BUSINESS MODEL CANVAS

A business model describes the rationale of how an organization creates, delivers and captures value.

2.1 Introduction to the Business Model Canvas (BMC) The team decided to use the BMC as a tool for evaluating the Axess organization. The BMC consist of nine building blocks, shown in the canvas below. If you don’t want to read the verbal description check out this 2:20 min presentation: http://www.youtube.com/watch?v=QoAOzMTLP5s

The nine building blocks in the BMC are:

1. Customer Segments

Describes the customer segments served.

2. Value Propositions

Axess solves customer problems through our value proposition. This could be identifying problems or deviations from regulations and then closing these findings.

Word example

Century Gothic

Century Gothic

arial

example in the uSe of Century GothiC anD arial

4: typoGraphy

32

typoGraphy – Web

Headings, introductions and the word palette (see separate page) should always appear in the Futura font.

Body text should always appear in Arial Regular. Arial Bold may be used for emphasising short words and sentences. In addition to Bold, Arial Italic may be used, if required.

aabbCc01234

AaBbCc01234

futura

Arial

futura | book Futura | Book Oblique futura | heavy

ABCdefghijklmnopqrstabcdefghijklmnopqrstuvwx1234567890

abcdefghijklmnopqrstabcdefghijklmnopqrstuvwx1234567890


Arial | regular arial | italic arial | bold

abCdefghIjklmnopqrStabcdefghijklmnopqrstuvw1234567890

ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvw1234567890

abcdEfghijklmnopqrstabcdefghijklmnopqrstuvw1234567890

4: typoGraphy

33

Web

futura

futura

arial

example in the uSe of futura anD arial on a WebSite

4: typoGraphy

34

5: GraphiC elementS

35

foCuS line

The focus point, focus lines and the word palette form a design element that may be used in different ways, most often as pure decor. This should contribute to confirming what Axess stands for through verbal statements, as well as providing a contrast to the visual expression.The design element should preferably be used by professional designers in the development of profiling advertisements, profile articles, magazines, etc.

Colours and wordsThe design element should always be rendered in Axess' signal colour, one of the contrasting colours, or white. The design element is positioned on backgrounds that provide an optimum contrast between the back ground and the element colour. As a background, Axess' primary and contrasting colours, a picture background or white may be used.Never use more than one colour and one statement per surface.Appropriate words are selected from the word palette.

WE: Deliver

WE: foCuS

WE: Create

5: GraphiC elementS

36

WE: Deliver

WE: foCuS

WE: Create

Focus lines positioned on a coloured background.

5: GraphiC elementS

37

Focus lines positioned on a dark grey background.

WE: Deliver

WE: foCuS

WE: Create

5: GraphiC elementS

38

WE: Deliver

a a

thickness: a/5

thickness: a/5

positioning of baseline

text is aligned with the lower part of the line.

optimum positioninga

min. a

x x

a2a

4a

>5°

ConStruCtion GuiDelineS

Text size and line thickness will vary when the design element is scaled up and down. The minimum permissible font size is 6 point. The minimum line thickness is 0.5 point.These guidelines are intended to achieve the most optimum result. Professional designers may adapt according to their own requirements, where necessary.

Ensure that the lines run through the centre of the circle. As far as is possible, the lines should extend beyond the circle's edge.The thickness of the circle is set to A. This may also be made thinner, up to 1/2A. This gives the ratio 4A = 1/2A + 3A + 1/2A.

5: GraphiC elementS

39


ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies

iConS

The icons are used to create an immediate visual impression of the specialised spheres we approach and work within: Drilling Contractors, Energy Companies, FPSO Contractors, MMO Companies and SURF Companies. The icons may be used in all instances where Axess presents its core operations. The explanatory text should be present where possible. The icons may be used in both primary colours, and in white.

5: GraphiC elementS

40


ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies


for

Molde

Bergen

Huston

Rio de Janeiro

Kristiansund

Trondheim

Orkanger

Singapore


WE: SOLVE

WE: CHALLANGE


WE: INNOVATE

WE: CREATE

exampleS in the uSe of iConS in, reSpeCtively, rollup anD WebSite

5: GraphiC elementS


41

WE: CHALLENGE

WE: CHALLENGE

WaterColourS

A series of illustrations have been made that are a combination of watercolours and photographs. These illustrations have a characteristic feel that is unique to Axess and may be used in job advertisements, posters, stand walls, etc.If desired, the watercolours may be combined with focus lines and the emotional statement.There are two versions of water-colours: work pictures and leisure pictures. The work picture version is generally used for marketing purposes and in other professional presentations.The leisure picture version is used when we wish to focus on our internal culture. It is primarily used for recruitment and for internal use.

examples of leisure pictures

5: GraphiC elementS

42

WE: FOCUS

WE: FOCUS

examples of work pictures

5: GraphiC elementS

43

WE: SOLVE


ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies



ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies


for

Molde

Bergen

Huston

Rio de Janeiro

Kristiansund

Trondheim

Orkanger

Singapore


WE: SOLVE

WE: CHALLANGE


WE: INNOVATE

WE: CREATE


ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies


for

Molde

Bergen

Huston

Rio de Janeiro

Kristiansund

Trondheim

Orkanger

Singapore


WE: SOLVE

WE: CHALLANGE


WE: INNOVATE

WE: CREATE

MA TI ON TO FR LØ SØ

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UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

UKE

JANUAR

JANUAR

JANUAR

JANUAR

JANUAR

JANUAR

JANUAR

JANUAR

JANUAR

JANUAR

JANUAR

JANUAR

2012–2013

WE: CHALLANGE


exampleS in the uSe of WaterColourS

5: GraphiC elementS


44

imaGe Style

The use of images is an important part of the profile. Our choice of images will influence the recipient's lasting impression of Axess. Axess' image style is characterised by an amenable atmosphere. Sharp colours and good light create a land-scape or an environment that one would wish to be a part of. At Axess, people are the heroes. They are open, honest and resilient. They do the job from start to finish – and don't mind getting their hands dirty.Images depicting work operations and technical installations should always show situations that are correct from a safety perspective.When we photograph and adjust images ourselves, these guidelines must always be observed. When we receive material from other parties, we should really strive to select images that match the style, and make any necessary colour adjust-ments, if permissible.

5: GraphiC elementS

45

Detail imaGeS

Details of the environment that Axess works within.

5: GraphiC elementS

2012

46

6: printeD matter

47

buSineSS material

Stationery, envelopes and business cards.

There are many varieties of business cards containing different words from the word palette.

Postboks 2197, Oscar Hanssens vei 5, N–6415 MOLDE | Org.nr. 980 123 537 | Tel. +47 982 43 600 | [email protected] | www.axess.no

6: printeD matter

48

better StruCture for CuStomerS

erChitiat offiCienit labMuscilliquas dolorro eum cus ut landi tem eictio coriae et fugiam, ad que re, iunt, offic to et porumqui utatem ullatur alignit quia cullaborem fuga. Ut est, que perum res et quasitem. Bus Da dit quia quae pori con et pratesequunt re vero modi optinctate volut andemolendae moles exped ut fuga. eaquiae pereres est, omniene voluptatios Velibus ipi-enditius modi qui te voloreh Velibus ipiendi-tius modi qui te voloreh velestrumet et, oc-catus dolorem dolorrovidi con cus diam, que odis suntur, serchil laborro reptia velenis trumquis se et ius explia ne dotusdaes milit, iur as reprat explace aquae. Ur rem. Velibus ipienditius modi qui te voloreh enimi, ilita sapienihil est ex et lam volorem quiaspe-runt. Resciis non pligend aepudit aturibus cori offictatis doluptasped quodignitem re-hende bisquat urendic ienduci amus.

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vero modi optinctate volut andemolendae moles exped ut fuga. Erchitiat officienit lab ipictur? ex exces pre eatur magnam quo tem consed ulparcil il ipsant iuntiore ad es doluptium eosam resto conemqui nulpa aut.

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nEWslEttEr: july 2012

in pos a andebist dignat et occusti on-sendebitem quis inctemp ossimus magni-hici veles andipsa nitatur.

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WorlD ClaSS inteGrity SolutionS



teCh anD StatiStiCS

teCh anD StatiStiCS

neWS anD faCtS

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nEWslEttEr: july 2012

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postboks 2197

oscar hanssens vei 5

n-6415 molDe

axess is a leading provider of inspection

& integrity management, and engineering

& construction services.

tel.: +47 982 43 600

e-mail: [email protected]

Duty phone: +47 982 43 600

neWSletter

Example of layout for a two-page newsletter.

The front page contains the logo and the main article. Smaller articles and fact boxes are placed on the back page.

The Futura Light font is used on headings, while the body text is set in Chaparral Pro.

6: printeD matter

49

Job aDvertiSement

Examples of job advertisements.The logo and picture should be placed together in the advertisement.

Pictures should be chosen based on job description.

we: solve


I forretningsområdet Inspection services søker vi NDT Inspek-tører for oppdrag offshore og onshore. Forretningsområdet har avdelinger i Bergen, Kristiansund og orkanger, og har i dag ca 90 ansatte.

KVALIFIKASJONER• Teknisk utdannelse

(BSc/MSc/PhD)• Kunnskap/erfaring med kraner, løfte- og/eller

boreutstyr er en fordel, men opplæring vil bli gitt til høyt motiverte personer.

ARBEIDSOPPGAVER• Planlegging og gjennomføring av inspeksjoner• sertifisering og årlig kontroll av kraner, løfteutstyr,

boreutstyr etc• Kunnskap til relevante standarder og forskrifter• Teknisk og juridisk støtte til kunder• GAP-analyse

KVALIFIKASJONER• Minimum 3 års videregående skole• sertifisering innenfor NDT• God kjenneskap til Microsoft office• God skriftlig framstillingsevne norsk og engelsk• Kunde- og løsningsorientert• Gode kommunikasjonsegenskaper• Fleksibilitet• Minimum 3 års bransjeerfaring

ARBEIDSOPPGAVER• Inspeksjonstjenester• Rapportering• Kundekontakt

Contact persons:Petter strømme, tlf: 952 66 825epost: [email protected]: BergenApplication due: XX.XX.XXXXApply here: www.axess.no/jobs

Contact persons:Petter strømme, tlf: 952 66 825epost: [email protected]: BergenApplication due: XX.XX.XXXXApply here: www.axess.no/jobs


SENIOR NDT INSPEKTØRER

Ønsker du nye utfordringer og kan tenke deg å jobbe i en av Midt-Norges raskest voksende teknologi- og høykom-petansebedrifter? er du høyt presterende, tar du ansvar, er omtenksom, holder tidsfrister, jobber for kontinuerligforbedring, er kremmer, kommuniserer veldig godt, og kan vise til meget gode resultater i tidligere arbeidsforhold? DA eR vI PÅ JAKT eTTeR DeG! vi har langsiktige kontrakter med attraktive kunder. vi har godt arbeidsmiljø og utfordrende arbeidsoppgaver. vi har ambisjoner om videre vekst og vi ønsker å ta deg med på laget.

VI KAN TILBY: •Høytpresterendearbeidsmiljø•Konkurransedyktigelønnsbetingelser•Firmahytterogfriluftsaktiviteter Gåinnpåwww.axess.noogsøkstillingen.


we: solve



VI KAN TILBY: • Høyt presterende arbeidsmiljø • Konkurransedyktige lønnsbetingelser • Firmahytter og friluftsaktiviteter



KVALIFIKASJONER• Teknisk utdannelse (BSc/MSc/PhD)• Kunnskap/erfaring med kraner,

løfte- og/eller boreutstyr er en fordel, men opplæring vil bli gitt til høyt motiverte personer.

ARBEIDSOPPGAVER• Planlegging og gjennomføring

av inspeksjoner• sertifisering og årlig kontroll av kraner,

løfteutstyr, boreutstyr etc• Kunnskap til relevante standarder

og forskrifter• Teknisk og juridisk støtte til kunder• GAP-analyse




6: printeD matter

we: solve




VI KAN TILBY:• Høyt presterende arbeidsmiljø • Konkurransedyktige lønnsbetingelser • Firmahytter og friluftsaktiviteter




KVALIFIKASJONER• Teknisk utdannelse (BSc/MSc/PhD)• Kunnskap/erfaring med kraner, løfte- og/eller boreutstyr er en fordel,

men opplæring vil bli gitt til høyt motiverte personer.

ARBEIDSOPPGAVER• Planlegging og gjennomføring av inspeksjoner• Sertifisering og årlig kontroll av kraner, løfteutstyr, boreutstyr etc• Kunnskap til relevante standarder og forskrifter• Teknisk og juridisk støtte til kunder• GAP-analyse

50

7: DiGital SurfaCeS

51

7: DiGital SurfaCeS

TITLE GOES HERE Subtitle Author

Agenda

Its possible to add footer under the insert tab in the ribbon 2

1. Topic one

2. Topic two

poWerpoint templateS

FontsCentury Gothic Regular is used for headings and introductions. Bold and Italic may be used for emphasising words, quotations and short sentences. Body text is set in Arial. ColoursAs a rule, Axess’ primary colours should be used.

52

7: DiGital SurfaCeS

Web

FontsCentury Gothic Regular is used for headings and introductions. Bold and Italic may be used for emphasising words, quotations and short sentences. Body text is set in Arial. ColoursAs a rule, Axess’ primary colours should be used.

Web example, homepage.

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7: DiGital SurfaCeS

Web example, sub-page.

54

7: DiGital SurfaCeS

Web example, responsive design.

55

8: SurrounDinGS

56

VERSION 2 VERSION 2

VERSION 2

VERSION 2

Car DeCor

The main logo should be placed on the front doors, while decor elements should be placed further back on the sides. Each side of the vehicle should have different decor colours chosen from the colour palette in the manual.

The web address should be placed on the rear of the vehicle, centrally positioned between thin lines, all in the same colour.

The lines in the decor element should not be thinner than 10 mm.

8: SurrounDinGS

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WE: PERFORM WE: DISCOVER

WE: EXPLORE


WE: EXPLORE


WE: EXPLORE

DeCor in offiCe premiSeS

Axess' decor elements may be used on walls and glass surfaces in office premises. If desired, appropriate words from the word palette may be chosen, although only one statement per surface should be used.

The lines in the decor element should not be thinner than 10 mm.

8: SurrounDinGS

58



SiGnS

When mounting text and logos on different signs, the logo should be positioned above head height, while information text should be at reading height.

The logo and and logo text should always be centrally positioned on the sign. The size should be adapted to the sign. Ensure that there is enough space around the logo. See examples of positioning.

8: SurrounDinGS

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A A

SiGnS

8: SurrounDinGS

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9: ClothinG anD effeCtS

61


ClothinG

t-Shirt

buff

Ideally, the main logo in turquoise should be used on articles of clothing. At the same time, compromises must often be made when it comes to clothing. Different suppliers often have their their own colours for their collections, which we are obliged to choose from. Thus, we must select the most appropriate logo variant. There may also be other aspects, such as safety, that are important considerations.

The graphic elements work very well as artistic decor on clothing.

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hooDeD SWeater

63


boiler Suit

Axess boiler suits are bright red with a white logo. Red clashes considerably with Axess’ design colours. There are, however, very good reasons for using this colour:

The boiler suits are highly visible and recognisable offshore.

Axess employees are the only employees in the North Sea that use these specific boiler suits.

In terms of safety, the boiler suits are the best option.

Graphic profile manual - Axess Group · 2019. 3. 11. · Axess employees and also by professional...

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Transcript of Graphic profile manual - Axess Group · 2019. 3. 11. · Axess employees and also by professional...