LOGO “ Add your company slogan ”. LOGO “ Add your company slogan ”
GRAPHIC GUIDELINES - Yepzonyepzon.com/content/themes/yepzon/img/yepzon_graphic_guidelines_… · If...
Transcript of GRAPHIC GUIDELINES - Yepzonyepzon.com/content/themes/yepzon/img/yepzon_graphic_guidelines_… · If...
GRAPHIC GUIDELINES
LOGO
If the logo is so small that the slogan is no longer legible, the slogan is omitted. 15 mm
Safety area
NEGATIVE LOGO BLACK & WHITE LOGO
Dark grey, Black 90 %White
White backgroundsBLACK 3 % • #f6f6f6
Red
C0 M100 Y81 K4#E31837PMS 186
Dark grey
BLACK 90 %#53565A
PMS Cool Gray 11
Green#A7D54E
Additional coloursSometimes used for
web and price banners. (See page 30)
COLOURS
Main colours
YEPZONTM ONE YEPZONTM FREEDOMGRADIENT COLOUR
C0 M100 Y81 K4 / C0 M100 Y81 K15GRADIENT COLOUR
BLACK 90 % / BLACK 95 %
PRODUCT SPECIFIC COLOURS
TYPOGRAPHY
VERB EXTRA BOLD
Verb Regular Italic
Verb Regular Italic
Verb Light Italic
Verb Light Italic
Extra Bold weight is only used in upper case (capital letters).
Regular weight is only used in sentence case.
Main text colours are dark grey and white
Light weight is only used in sentence case.
Highlights can sometimes
be red
TYPOGRAPHY • FONTS
Layout examples are found on the followings pages.
YEPZONTM ONE
GPS locator fortracking people,pets and things
TYPOGRAPHY • PRODUCT NAME & PRODUCT NAME WITH MAIN MESSAGE
Verb Extra Bold / Dimensions maintained
YEPZONTM ONEGPS LOCATOR
If the GPS locator is mentioned in the text, it can be omitted from the product name.
YEPZONTM FREEDOM
Personal safety alarm with GPS locator
TYPOGRAPHY • PRODUCT NAME & PRODUCT NAME WITH MAIN MESSAGE
Verb Extra Bold / Dimensions maintained
YEPZON™ FREEDOMSOS BUTTON + GPS LOCATOR
TYPOGRAPHY • LAYOUT EXAMPLES
KEEP SAFEWHAT YOU VALUETHE MOST.YEPZONTM ONE is a GPS locator thatkeeps you and your dearest onessafe in everyday adventures.
With Yepzon you can locate people,pets and things by using the mobileapp. The small wearable device isamazingly easy to use. Thanks to its unbeatable battery lifeand foolproof data security, it is so reliable and smart.
Workseverywhere!
YEPZONTM IS THERE FOR YOU IN EVERYDAY ADVENTURES
Yepzon works everywhere across the GSMnetwork. You can follow a moving target
with the easy-to-use app!
SHORT HIGHLIGHTS (OFTEN ONLINE) Light title / strong lead / clear body text
LONG TEXT (OFTEN IN PRINT) Strong title / light lead / clear body text
“The new YepzonTM Freedomis perfect for my active father
who has health conditions we’re concerned about.
Now he can safely spend time alone at our cabin.”
VILLE, FINLAND
QUOTE TYPOGRAPHY
Verb Regular Italic / Verb Extra Bold
YEPZONTM ONETarget group, artwork & message
”Rox”
Pets
YEPZONTM ONEGPS LOCATOR
YEPZONTM ONE
”Lily”
Small children
YEPZONTM ONEGPS LOCATOR
YEPZONTM ONEPersonal property
”Car”
YEPZONTM ONEGPS LOCATOR
YEPZONTM ONE GPS LOCATOR
Finds everything you care about
YEPZONTM ONE GPS LOCATOR
Keep safe what you value the most
YEPZONTM ONEGPS LOCATOR
For tracking people, pets and things
YEPZONTM ONE • MAIN MESSAGE
1.
2. 3.
YEPZONTM ONE • USAGE
ATTACHDOWNLOAD APP
START LOCATING
CONNECT TO PHONE
YEPZONTM ONE
The device and application photoare always used
together.
YEPZONTM FREEDOMTarget group, artwork & message
”Alex”
School-ageYEPZONTM FREEDOM
”Julia”
Personalsafety
YEPZONTM FREEDOM
”Grandpa”
Activeseniors
YEPZONTM FREEDOM
YEPZONTM FREEDOM
Live life to the fullest!
YEPZONTM FREEDOM
For the personal safety of people in everyday life
YEPZONTM FREEDOM
Personal safety alarm with locator
YEPZONTM FREEDOM • MAIN MESSAGE
YEPZONTM FREEDOM
Ease and peace of mind
1. 2.
3. 4.
YEPZONTM FREEDOM • THREE WAYS TO USE – YOU DECIDE
LOCATOR LOCATOR +SOS BUTTON
SOS BUTTON
YEPZONTM FREEDOM
The device and application photo are always used
together.
ADVERTISING ELEMENTS
SOCIAL MEDIA ICONS
Social media icons are always red or white.
WEBSITE
Web address is always in red or white.Verb Extra Bold
TECHNICAL ICONS
Technical icons are always dark grey or white.Verb Extra Bold
GPS GSMNFCBluetooth WIFI
YEPZONTM FREEDOM
YEPZONTM ONE
PRINT & WEB CALL-TO-ACTION ELEMENTS
BUYNOW!
147.00 €
SPECIALPRICE!
147 €
Round call-to-action elements for print ads Rectangular buttons for online use
Verb Extra Bold
BUY NOW!
BUBBLES
Verb Light italic
Unbeatable battery life
YEPZONTM FREEDOM
YEPZONTM ONE
Precise Wi-Fi
locating indoors
Locator, sos button
or both – you decide
Easy-to-use mobile app
Shock & splash
proof
Yepzon sends signal to recipients app.
SIGNAL SYMBOLS