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![Page 1: Graphic Design Portfolio](https://reader036.fdocuments.us/reader036/viewer/2022070504/568c3bb51a28ab0235ab28a0/html5/thumbnails/1.jpg)
GABBY BURLESONG
GA
BB
YB
UR
LE
SO
N
GB
2012
G
RIELLEGAB
HONEST PASSIONATE DEDICATED
GRAPHICDESIGNER
HAND-DRAWNLOVES
WEBSITES
ILLUSTRATION
DESIGNING&
GABBY BURLESONG
GA
BB
YB
UR
LE
SO
N
GB
2012
G
RIELLEGAB
HONEST PASSIONATE DEDICATED
GRAPHICDESIGNER
HAND-DRAWNLOVES
WEBSITES
ILLUSTRATION
DESIGNING&
GABBY BURLESONG
GB
2012
RIELLEGAB
HONEST PASSIONATE DEDICATED
GRAPHICDESIGNER
HAND-DRAWNLOVES
WEBSITES
ILLUSTRATION
DESIGNING&
GABBY BURLESONG
GA
BB
YB
UR
LE
SO
N
GB
2012
G
HONEST PASSIONATE DEDICATED
GRAPHICDESIGNER
HAND-DRAWNLOVES
WEBSITES
ILLUSTRATION
DESIGNING&
GABBY BURLESONG
GA
BB
YB
UR
LE
SO
N
GB
2012
G
HONEST PASSIONATE DEDICATED
GRAPHICDESIGNER
HAND-DRAWNLOVES
WEBSITES
ILLUSTRATION
DESIGNING&
GABBY BURLESONG
GB
2012
HONEST PASSIONATE DEDICATED
GRAPHICDESIGNER
HAND-DRAWNLOVES
WEBSITES
ILLUSTRATION
DESIGNING&
GA
BB
YB
UR
LE
SO
N
GB
RIELLEGAB
GA
BB
YB
UR
LE
SO
N
GB
RIELLEGAB
GB
RIELLEGAB
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4 Project 1
12 Project 2
18 Project 3
24 Project 4
30 Project 5
38 Project 6
44 Project 7
48 Project 8
54 Project 9
58 Project 10
SCHMAGELS BAGELS
DIVE AGAINST DEBRIS
STICKS & STONES SCIENCE CAMP
CRAZE MAGAZINE
THE GRIND GOURMET BURGER TRUCK
DON PABLOS
COLOR SELECTOR
SEA & LAND ZOO
JUICE IT UP
WIND GAP MUSIC FESTIVAL
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1. SCHMAGELS BAGELS
OVERVIEW
SCHMAGELS BAGELS is a restaurant
located in downtown St. Augustine nearby Flagler
College. Schmagels serves breakfast sandwiches,
bagels, paninis and more. This local restaurant
specifically targets college students, tourists and
locals. Each month they promote a different cream
cheese flavor for the customers to try.
CHALLENGE
The challege was to create an updated brand to
appeal to Schmagels’ diverse target audience. Also,
to get new customers to try Schmagels by
implementing a fun, illustrated design.
SOLUTION
The coasters were designed with the target audience
in mind, illustrating the Schmagels Regulars in the
four coaster designs. The logo, infographic and
website also use those same illustrations and style
choices. The website and gift cards also have
an enticing slogan to attract customers. The
design choices such as the patterns, characters and
illustration style were carried throughout all of the
branding pieces.
Schmagels Bagels | pg 4
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Schmagels Bagels | pg 6
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Project 1 | pg 7
This is an illustrated coaster series of the Schmagels
Regulars. The back of the coaster explains the Schmagels
Regulars in more detail and also tells the customer about
each character and what they normally get when coming
to Schmagels.
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Schmagels Bagels | pg 8
IT’S NOT JUST ANY ORDINARY,GENERIC BAGEL.IT’S A HAND CRAFTED,MOUTH WATERING,LIFE CHANGING SAUCEROF PERFECTION.
IT’S A HAND CRAFTED,MOUTH WATERING,LIFE CHANGING SAUCEROF PERFECTION.
IT’S NOT JUST ANY BAGEL.SCHMAGELS GIFTCARD
$
This giftcard can be redeemed for merchandise or food at Schmagels Bagels and cannot be redeemed for cash or credit except where required by law. No value until purchased. For balance information, or to replace the remaining value on a lost, stolen or damaged card with the original purchase receipt, call 1.800.SCHMAGELS. ©2012 Schmagels. All rights reserved.
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MENU | SCHMAGELS STORY | CONTACT 904.824.4444
IT’S NOT JUST ANY ORDINARY,GENERIC BAGEL.
IT’S A HAND CRAFTED, MOUTH WATERING, LIFE CHANGING SAUCER OFPERFECTION.
MENU
CONTACT
SCHMAGELS STORY
1989
{ S T . A U G U S T I N E , F L 3 2 0 8 4 }
904.824.4444
MR. SCHMAGELS
201223 YEARS IN
THE MAKING...AND WE’VE ENJOYED EVERY MINUTE OF IT.
How did Schmagels Bagels become Schmagels Bagels?
Interesting story, really. Back in 1954, this little lad, Charles
Schmagels, walked into a bagel shop. Actually, a bunch of bagel
shops; and asked for a job. He was only 10 and even then he knew
how to shmooze his way into working at a shop (brilliant right?).
Only problem was, Charles was a klutz and a shlimazel. Dropping
food, utensils and pretty much anything he could get his hands on.
So that meant that by the time he was 18, he had gone through
about 12 jobs and was pretty much broke.
The one thing that stuck with him though was that first job he
ever had, how much he loved working at that bagel shop. So he
gathered up his chutzpah and headed down to sunny St.
Augustine in search of a new beginning. After some random,
part-time jobs he had saved up enough money to buy his own
shop. Schmagels Bagels was born that day and ever since then
we have been attracting numerous customers. So Mazel Tov to
you and enjoy Schmagels Bagels.
OPEN 7AM - 3PM SUNDAY THRU THURSDAY // OPEN 7AM - 8PM FRIDAY & SATURDAY
PANINIS
FRESHLY BAKED BAGELS
Your choice of bagel with cream cheese or nutella.
13 BAGEL VARIETIES:Poppy, Sesame, Onion, Garlic, Cheddar-Jack,
Cheddar-Jalapeno, Sun-Dried Tomato, Everything,
Everything Whole Wheat, Cinnamon-Raisin,
Blueberry, Whole Wheat or Plain
CREAM CHEESE OPTIONS:Vegetable, Scallion, Herb, Cheddar-Garlic,
Green Olive, Jalapeno, Chocolate-Chocolate Chip,
Strawberry, Honey Almond, Blueberry or Plain
HUMMUS
BUTTER
JELLY
HONEY BUTTER OR PEANUT BUTTER
2.83
4.50
1.75
0.50
2.50
BREAKFAST SANDWICHES
Freshly made with real eggs & your choice of cheese on a bagel croissant, bread or wrap.
SAUSAGE, EGG & CHEESE
BACON, EGG & CHEESE
HAM, EGG & CHEESE
EGG & CHEESE
LOX & CREAM CHEESENova Salmon served with capers, onion & tomato.
BREAKFAST BURRITOEggs screambled with sausage, onion, roasted red
peppers, tomatoes & cheddar cheese in a wheat, spinach
or traditional tortilla - with jalapeno cream cheese.
4.50
3.95
3.95
3.25
6.95
6.95
SALADS
GREEN SALADFresh greens, tomato, onion, carrots & cucumber.
Add meat, cheese or hummus.
CHEF SALADGreen salad with oven roasted turkey, honey maple
ham, bacon & swiss.
DRESSING OPTIONS:Ranch, Honey Mustard, Balsamic Vinaigrette or
Fat-Free Raspberry Vinaigrette
5.00
5.95
SCHMIZZABagel pizza.
BERRY-BERRYToasted blueberry bagel with peanut butter &
strawberry cream cheese.
3.25
3.25
KIDS MENU
PANINIS
Hot grilled sandwiches on your choice of sourdough or multi-grain bread.
ITALIANHam, hard salami, provolone, onion, roasted red
peppers, banana peppers & balsamic vinaigrette.
GRILLED FIVE CHEESE & TOMATOSwiss, provolone, american, cheddar & jack cheeses
with tomato.
TURKEY CLUBOven-roasted turkey, honey maple ham, bacon swiss,
tomato & ranch dressing.
PHILLYRoast beef, provolone, roasted red peppers, onion &
vonaigrette.
6.95
6.95
6.95
6.95
Served on choice of bagel, multi-grain, spinachor traditional wrap; sourdough or multi-grain bread.
BOAR’S HEAD MEETS (CHOOSE ONE)
Oven roasted turkey, honey maple ham, hard
salami, roast beef or hummus.
CONDIMENTSMayonnaise, mustard, honey mustard, spicy
mustard, ranch & balsamic vinaigrette.
CHEESEChoice of any cream cheese, swiss, provolone or
american.
VEGGIESChoice of lettuce, tomato, onion, roasted red
peppers, carrots, cucumbers & banana peppers.
7.00
WRAPS
Served on choice of multi-grain, spinach or traditional wrap; sourdough or multi-grain bread.
THE SCAMHoney ham, scallion cream cheese, swiss, lettuce,
banana peppers, cucumbers & tomato.
SHAKIN’ BACONGreen olive cream cheese, bacon, lettuce & tomato.
SUNSET STRIPCheddar garlic cream cheese, roast beef, onion &
tomato.
LOADED VEGGIEHummus and provolone cheese with all the veggies &
balsamic vinaigrette.
6.95
6.95
6.95
6.95
GARDEN TURKEY WRAPOven-roasted turkey, vegetable cream cheese,
lettuce, tomato, onion, roasted red peppers,
cucumbers & carrots.
MEDITERRANEANChoice of hummus or green olive cream cheese with red
onion, roasted red peppers, tomato & cucumbers.
JAMMIN’ SALMON WRAPNova, herbal cream cheese, cucumber, capers, onion,
lettuce & tomato.
6.95
6.95
6.95
BUILD YOUR OWN
CONTACT
SCHMAGELS STORY
1989
{ S T . A U G U S T I N E , F L 3 2 0 8 4 }
904.824.4444
MR. SCHMAGELS
201223 YEARS IN
THE MAKING...AND WE’VE ENJOYED EVERY MINUTE OF IT.
How did Schmagels Bagels become Schmagels Bagels?
Interesting story, really. Back in 1954, this little lad, Charles
Schmagels, walked into a bagel shop. Actually, a bunch of bagel
shops; and asked for a job. He was only 10 and even then he knew
how to shmooze his way into working at a shop (brilliant right?).
Only problem was, Charles was a klutz and a shlimazel. Dropping
food, utensils and pretty much anything he could get his hands on.
So that meant that by the time he was 18, he had gone through
about 12 jobs and was pretty much broke.
The one thing that stuck with him though was that first job he
ever had, how much he loved working at that bagel shop. So he
gathered up his chutzpah and headed down to sunny St.
Augustine in search of a new beginning. After some random,
part-time jobs he had saved up enough money to buy his own
shop. Schmagels Bagels was born that day and ever since then
we have been attracting numerous customers. So Mazel Tov to
you and enjoy Schmagels Bagels.
OPEN 7AM - 3PM SUNDAY THRU THURSDAY // OPEN 7AM - 8PM FRIDAY & SATURDAY
SALADS
GREEN SALADFresh greens, tomato, onion, carrots & cucumber.
Add meat, cheese or hummus.
CHEF SALADGreen salad with oven roasted turkey, honey maple
ham, bacon & swiss.
DRESSING OPTIONS:Ranch, Honey Mustard, Balsamic Vinaigrette or
Fat-Free Raspberry Vinaigrette
5.00
5.95
SCHMIZZABagel pizza.
BERRY-BERRYToasted blueberry bagel with peanut butter &
strawberry cream cheese.
3.25
3.25
KIDS MENU
ITALIANHam, hard salami, provolone, onion, roasted red
peppers, banana peppers & balsamic vinaigrette.
GRILLED FIVE CHEESE & TOMATOSwiss, provolone, american, cheddar & jack cheeses
with tomato.
TURKEY CLUBOven-roasted turkey, honey maple ham, bacon swiss,
tomato & ranch dressing.
PHILLYRoast beef, provolone, roasted red peppers, onion &
vonaigrette.
6.95
6.95
6.95
6.95
BOAR’S HEAD MEETS (CHOOSE ONE)
Oven roasted turkey, honey maple ham, hard
salami, roast beef or hummus.
CONDIMENTSMayonnaise, mustard, honey mustard, spicy
mustard, ranch & balsamic vinaigrette.
CHEESEChoice of any cream cheese, swiss, provolone or
american.
VEGGIESChoice of lettuce, tomato, onion, roasted red
peppers, carrots, cucumbers & banana peppers.
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Schmagels Bagels | pg 10
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SAUSAGE, EGG& CHEESE
LOX & CREAM CHEESE
BACON, EGG& CHEESE
HAM, EGG &CHEESE
EGG & CHEESE
Nova Salmon served with capers, onion &
tomato.
BREAKFAST BURRITO
Eggs scrambled with
sausage, onion,
roasted red peppers,
tomatoes & cheddar
cheese in a wheat,
spinach or
traditional tortilla -
with jalapeno cream
cheese.
GARDEN TURKEYWRAP
Turkey, veggie
cream cheese,
lettuce, tomato,
onion, red peppers,
cucumber & carrots.
THE SCAM
Honey ham, scallion
cream cheese, swiss,
lettuce, banana
peppers, cucumbers
& tomatos.
SHAKIN’BACON
Green olive cream
cheese, bacon,
lettuce & tomato.
SUNSETSTRIP
Cheddar garlic
cream chees, roast
beef, onion & tomato.
THEMEDITERRANEAN
Choice of hummus or
green olive cream
cheese with onion,
roasted red peppers,
tomato & cucumbers.
LOADEDVEGGIE
Hummus and
provolone cheese
with all the veggies
& balsamic
vinaigrette.
THE STAPLES SCHMAGELS
BREAKFAST SANDWICHES
of
DON’T KNOW WHAT TO ORDER? WANT TO KNOW WHAT GOES ON SCHMAGELS BAGELS DELICIOUS SANDWICHES? WELL THIS IS THE CHART FOR YOU!
JAMMIN’SALMON WRAP
Nova, herbal cream
cheese, cucumber,
capers, onion,
lettuce & tomato.
WRAPS
Freshly made with real
eggs & your choice of
cheese on a bagel , croissant,
bread or wrap.
ITALIAN
Ham, hard salami,
provolone, onion,
roasted red peppers,
banana peppers &
balsamic
vinaigrette.
GRILLED 5 CHEESE
Swiss, provolone,
american, cheddar &
jack cheeses with
fresh tomatos.
TURKEY CLUB
Oven roasted turkey,
ham, bacon, swiss,
tomato & ranch
dressing.
PHILLY
Roast beef,
provolone, roasted
red peppers, onions
& vinaigrette.
PANINISHot grilled sandwiches on your choice of sour dough or multi-grain bread.
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2. DIVE AGAINST DEBRISLOCAL SILVER STUDENT ADDY 2012
OVERVIEW
DIVE AGAINST DEBRIS is a cause that Project AWARE
has created, organizing thousands of underwater
cleanups to protect marine species and habitats.
Dive Against Debris is a year-round data and debris
collection effort that has grown to 180 countries.
Local diving groups go down into the ocean and
collect trash such as plastic bottles, old tires or food
to be collected and reported.
CHALLENGE
The challenge was to create an ad
campaign to show that marine animals need our help
but not in the typical way. The ad campaign must
give a call to action and bring awareness to the
pressing issue.
SOLUTION
The imagery used throughout the ad campaign was
influenced by the question: how would the animals
be able to communicate with the humans? The
answer to that question was their own bodies.
The ad campaign took three sea animals and
combined that with the words help, S.O.S. and
mayday. These illustrated images are meant to evoke
emotion as well as a sense of sadness for these
animals. The infographic is meant to reach
prospective divers and present to them how
much Dive Against Debris has grown.
Dive Against Debris | pg 12
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Dive Against Debris | pg 14
Dear Land Dwellers,
DIVE AGAINST DEBRIS
We need your help! Our homeland is being polluted by your human waste, things like fishing nets and car tires. We are choking
on the debris that gets left behind by humans. By joining Dive Against Debris you can help the ocean and us, making a difference
and contributing to a clean, healthy future for our home.
Find a dive spot near you at - www.diveagainstdebris.org/divespots
Dear Land Dwellers,
DIVE AGAINST DEBRIS
We need your help! Our homeland is being polluted by your human waste, things like fishing nets and car tires. We are choking
on the debris that gets left behind by humans. By joining Dive Against Debris you can help the ocean and us, making a difference
and contributing to a clean, healthy future for our home.
Find a dive spot near you at - www.diveagainstdebris.org/divespots
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Project 2 | pg 15
Dear Land Dwellers,
DIVE AGAINST DEBRIS
We need your help! Our homeland is being polluted by your human waste, things like fishing nets and car tires. We are choking
on the debris that gets left behind by humans. By joining Dive Against Debris you can help the ocean and us, making a difference
and contributing to a clean, healthy future for our home.
Find a dive spot near you at - www.diveagainstdebris.org/divespots
Dear Land Dwellers,
DIVE AGAINST DEBRIS
We need your help! Our homeland is being polluted by your human waste, things like fishing nets and car tires. We are choking
on the debris that gets left behind by humans. By joining Dive Against Debris you can help the ocean and us, making a difference
and contributing to a clean, healthy future for our home.
Find a dive spot near you at - www.diveagainstdebris.org/divespots
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Dive Against Debris | pg 16
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Project 2 | pg 17
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3. STICKS & STONES SCIENCE CAMP
OVERVIEW
STICKS & STONES SCIENCE CAMP is a concept for a
California summer science camp for children. The
campsite, which was originally intended for a Boy
Scouts camp, has 30 acres of land for the
activities to take place. Sticks & Stones offers
acedimic activities such as geology and recreational
activities including skit night in order for the kids to
make new friends.
CHALLENGE
Create a brand identity that speaks to parents and
children, requiring a logo that clearly represents the
outdoor nature of the camp, as well as print
collateral and a website. The branding should
communicate a fun but modern take on
summer camps.
SOLUTION
The solution was to have the look and feel of an old
scrapbook but modernize the style to make it more
current. The logo features an outdoor color scheme
and arrows to give off a nature vibe. The brochure
takes on more of the vintage scrapbook feel by
using different sized images that overlap one
another and a hand-drawn look throughout.
The poster and website carry that same theme.
Sticks & Stones Science Camp | pg 18
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Sticks & Stones Science Camp | pg 20
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INFORMATIONAL MEETINGIf you want to learn more about the Exploration Breeds Innovation Summer Science
Camp there will be an informational meeting March 7 at 6 PM. It will be held at our
main office area on our campsite. If you can’t make it their will be information up on
our website - www.SticksAndStones.com. Hope you can make it!
STICKS & STONESSUMMER CAMP 2012
FROM JUNE 6-20EDUCATIONAL
AND
ENJOYABLE
Project 3 | pg 21
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Sticks & Stones Science Camp | pg 22
OPEN MENU
OUR MISSIONTo serve all youth of California by providing quality outdoor educational
programs that instill in them an appreciation of the outdoors and the
environment, teach effective teamwork, instruct about the cultural history
of Redlands and provide access to the area’s natural resources.
FIELD TRIP DATESUPCOMING EVENTSAdventures In The Foothills - March 2 to March 6
Sticks & Stones Science Camp 101 East Redlands Blvd. Suite 180, Redlands, CA 92373 P: (909) 792-5163 Email: Sticks&[email protected]
Day On The Rancho - March 14
Summer Discovery Camp 2012
Cedar Elementary - February 19
Partin Elementary - March 4
Lawton Rhodes Middle School - March 18
OPEN MENU
OUR CAMSITES HISTORYThe area around Sticks & Stones Science Camp is rich with history.
Native Americans gathered acorns here for centuries before the first
Spanish settlers arrived in 1769. The boundary of two Mexican land
grants cuts through the camp, the Rancho Santiago de Santa Ana and
the Rancho Lomas de Santiago. Both were owned by the Yorba
family, who ran cattle on the land. James Irvine and his partners
bought the ranchos in 1866.
By the 1870s, the “picnic grounds” in the oak grove along the
Santiago Creek were a popular recreation spot with local pioneers.
In 1897, James Irvine II donated 160 acres of this property to the
County of Orange to create the first County Regional Park. In 1929,
it was officially renamed Stones Park. Over the years, the park has
grown to more than 470 acres.
In 1935, James Irvine II leased 30 acres to the Orange County
Council, Boy Scouts of America for a Boy Scout camp. Camp Irvine
was used for camporees, training sessions, Courts of Honor, and
other Boy Scout events. The camp was closed during World War II
when the Army took over the entire area and renamed it Camp
Rathke. After the war, the Boy Scouts renewed their lease, and even
held summer camp there for a few years before eventually returning
the property to Sticks & Stones. Today, the area is a part of Sticks &
Stones Science Camp.
Sticks & Stones Science Camp 101 East Redlands Blvd. Suite 180, Redlands, CA 92373 P: (909) 792-5163 Email: Sticks&[email protected]
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Project 3 | pg 23
The brochure is for prospective families who want to know more about Sticks & Stones Science Camp.
The brochure tells customers about the different activities their child will do and has pictures of
past summers at the camp.
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4. CRAZE MAGAZINE
OVERVIEW
CRAZE MAGAZINE is a proposed magazine for women
who are interested in fashion. Craze will feature the
top up-and-coming designers, showcasing what
collections they are working on.
CHALLENGE
The challenge was to create a magazine to intrigue
viewers and make them want to buy it. The magazine
features four articles and four columns with a
consistent design layout.
SOLUTION
From the cover pattern to the drop caps, the
magazine has a constant geometric theme. Craze
also uses bright colors to attract buyers and the
color scheme will change with each issue to
correspond with the cover image that is being used.
The spreads are not typical layouts but are instead
surprising layouts that move the viewers eye from
page to page. There is also an outer box design that
contains the magazine.
Craze Magazine | pg 24
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FUTURE FACES OF FASHION
FEATURING DU YANG’S COLLECTION CRAZE MAGAZINE ISSUE ONE JANUARY-FEBRUARY 2012 $5.99
DON’T MISS THIS ISSUES SELECTION OF TALENTED DESIGNERS
1#
LOUISE GRAY MARY KATRANTZOU LAURA MACKENSS SILVA BRADSHAW
MY DEAD PONY KAREN WALKER SILKE WERZINGER WHITENY POZGAY
FUTURE FACES OF FASHION
FEATURING RODARTE F/W 2011 LINE CRAZE MAGAZINE ISSUE TWO FEBRUARY-MARCH 2012 $5.99
DON’T MISS THIS ISSUES SELECTION OF TALENTED DESIGNERS
2#
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Craze Magazine | pg 26
The outerbox features the Craze logo with windows inside each letter so the viewer can see the cover of the magazine. The
covers’ color schemes and background patterns will change for each issue, depending on the cover image that is used.
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Project 4 | pg 27
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Craze Magazine | pg 28
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Project 4 | pg 29
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5. THE GRIND GOURMET BURGER TRUCK
OVERVIEW
GRIND GOURMET BURGER TRUCK is a food truck
located in Louisville, Kentucky with a focus on local
ingredients and uses quality meats to achieve
excellent, gourmet burgers. Straying from what a
typical burger place has to offer is what sets Grind
Gourmet apart. Besides the standard burger you can
expect to find one influenced by Spanish cuisine
featuring peppers, goat cheese and an olive spread.
Bison, lamb and tuna are also available including
several house-made sauces or fried eggs.
CHALLENGE
Create a food truck design that is dynamic, loud and
bold. A design that catches peoples attention but
also makes them confident in the quality of the food.
Additionally, create a promotional piece
to get people living in Louisville to try Grind Gourmet.
SOLUTION
The solution was to have one bold color that grabbed
peoples attention and center that around the rest of
the design. The illustrations tell the customer what
ingredients Grind Gourmet is using. The mailer,
business cards and the website carry the same
design elements that are featured on the truck.
These collateral pieces are meant to attract
new customers.
The Grind Gourmet Burger Truck | pg 30
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The Grind Gourmet Burger Truck | pg 32
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Project 5 | pg 33
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Project 5 | pg 35
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The Grind Gourmet Burger Truck | pg 36
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Project 5 | pg 37
LOCALingredients GRASS FED MOUTH-WATERING
BEEF INGREDIENTSBURGER
BE OUR FRIEND HEAR US TWEET READ OUR BLOG
FRESHQUALITY-CUT
PERFECTION
Grind, a gourmet burger truck, is a moving food truck with a focus on local ingredients and using the
best quality meat and cuts to achieve an enviable blend for our burgers. Straying from what a typical
burger place has to offer will be what sets us aside from the rest of the pack. Besides the standard
burger with its 1/4lb meat patty, cheese and veggies you can expect to find one influenced by Spanish
cuisine featuring peppers, goat cheese and an olive spread with a few special ingredients that will
change the way you think about a burger. Bison, lamb and tuna also make appearances on the menu
and with lots of ad-ons available including several house-made sauces, fried eggs, pork belly and wide
variety of cheeses. In addition, there is a seasonally rotating menu of specials where you will find
items that you may not expect to see on a food truck like handmade pastas, salads, pot pies, and chili.
Want to find out where we will be... keep in touch >>
© 2012 . THE GRIND GOURMET BURGER TRUCK . All rights reserved. 502.735.2251
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OVERVIEW
DON PABLOS is a tex-mex restaurant chain that
serves big, bold flavors. For more than 20 years Don
Pablos has been the place to go for genuine Big Tex,
Bold Mex. Don Pablos has won the coveted ”Choice
in Chains” award from Restaurants & Institutions
Magazine three times. Most of the chain is located in
the East, with the exception of Texas.
CHALLENGE
Create an updated look and ad campaign for a
company that many people know and love.
Additionally, create a campaign that promotes
their Monday through Thursday deals and generate
a promotional item that draws customers to
the restaurant.
SOLUTION
The imagery used throughout the ad campaign was
created by pairing photos of Texan and Mexican
culture with Don Pablos’ food. The campaign
highlighted Don Pablos deals and each ad had a
different tagline that kept in theme with Tex-Mex.
The coasters had four different designs that stated
the same deal. The employees gave these out to
prospective customers so they would receive a free
appetizer when they returned with the coaster to
the restaurant.
Don Pablos | pg 38
6. DON PABLOSLOCAL SILVER STUDENT ADDY 2012
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Don Pablos | pg 40
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Project 6 | pg 41
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Don Pablos | pg 42
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Project 6 | pg 43
The coasters are a promotional piece that brings people to Don Pablos. People who work at the restaurant
would hand these coasters out to potential customers. When the customer brings the coaster back to Don
Pablos they get a free appetizer in return.
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7. COLOR SELECTOR
OVERVIEW
COLOR SELECTOR is a concept for an iPhone app
that helps people mix colors more easily. The user
can take a picture of a color they like, type in the
CMYK values, or pick from a color wheel. The app
then generates a mix of the different paint colors
one would need to create that shade. If the user
doesn’t have all of the paint colors available then the
app will generate a new mix until the user finds one
that works. The user can also customize the app by
putting in the brand of the paint for Color Selector
to use.
CHALLENGE
Create an app with minimal steps and make a
website promoting the app. The website would help
alleviate any questions that users would have.
SOLUTION
The use of notebook paper and tape gives the app a
carefree style. Using a wood background and minimal
color, the design of the app is simple and easy to
navigate. The one-page site carries the same design
choices that the app has and uses screen shots to
help explain the app in more detail.
Color Selector | pg 44
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Color Selector | pg 46
Color Selector gives the user 3 ways to help find the color they want: the user can take a picture of a color they
like, type in the CMYK values, or choose a color from the color wheel. Color Selector will then generate a mix
that will achieve that color choice.
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Project 7 | pg 47
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8. SEA & LAND ZOO
OVERVIEW
SEA & LAND ZOO is a futuristic concept that morphs
a sea and a land animal. If any two animals could
breed and produce offspring this would be the zoo
families would go to to see these creatures.
CHALLENGE
Create a poster series that shows people what these
animals would look like and to get people intrigued
about the new zoo. Also create a mailer that tells
families about the grand opening of Sea & Land Zoo.
SOLUTION
The logo and sub-logo were created to give off a
historic feeling. The poster series used
coffee-stained paper and the illustration style of
old scientific journals to portray this. Mailers were
made to tell people about the grand opening and the
imagery used also came from old scientific books.
The mailer used these images along with the poster
series animal illustrations, giving the viewers
another graphic element.
Sea & Land Zoo | pg 48
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Zeburtle (zebra & turtle)
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SEA & LANDZOO
Since 1928
A N D E X C I T I N G A D V E N T UR E
S
UNCONVEN T I ONA L AN IMAL S
SEA & LANDZOO
Since 1928
A N D E X C I T I N G A D V E N T UR E
S
UNCONVEN T I ONA L AN IMAL S
Sea & Land Zoo | pg 50
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Project 8 | pg 51
Allican (alligator & toucan)
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Sea & Land Zoo | pg 52
Left: Framél (frog & camel)
Right: Searaffe (sea horse & giraffe)
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Project 8 | pg 53
These mailers were made to promote the grand opening of
Sea & Land Zoo. The style of the mailers mimics the style of
the poster series by using the same animal illustrations but
pairing them with old, scientific found images.
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OVERVIEW
JUICE IT UP is a franchised smoothie and juice bar
chain that specializes in blended-to-order fresh fruit
smoothies and juices in a relaxed environment. For
over 15 years and over 100 locations across the US,
customers have flocked to Juice It Up for their
delectable smoothies.
CHALLENGE
Delightful Blends is a sub-category of smoothies
for people who want a healthier option for watching
calorie or carbohydrate intake. The challenge was to
promote the new smoothie line and get customers
to try the new smoothies. Also create a promotional
item to attract customers.
SOLUTION
The ads focus on the fact that Juice It Up uses real
fruit to make their smoothies. The ad campaign
portrays this in a unique way. The ads also have an
image of the smoothie with fruit swirling around it
and a call out at the bottom for the Delightful
Blends smoothie line. The promotional piece was a
Juice Truck that would travel from city to city so
that people could try the new line of smoothie
flavors. There would also be a poster that would tell
people in that specific city when and where the truck
would be.
Juice It Up | pg 54
9. JUICE IT UPDISTRICT SILVER STUDENT ADDY 2012
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Juice It Up | pg 56
DRINK AS MUCH AS YOU WANT, IT GROWS ON TREES.NEW Passion Delight. Delightfully light smoothies.
IF YOU LOVE FRUIT, YOU’RE BARKING UP THE RIGHT
TREE.NEW Pineapple Delight. Delightfully light smoothies.
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NEW DELIGHTFULLY LIGHT SMOOTHIES!
LIVELIFEJUICED
Strawberry DelightMango DelightPineapple DelightPassion Delight
16 oz. - $3.9524 oz. - $4.4532 oz. - $5.45
NEW DELIGHTFULLY LIGHT SMOOTHIES!
LIVELIFEJUICED
Strawberry DelightMango DelightPineapple DelightPassion Delight
16 oz. - $3.9524 oz. - $4.4532 oz. - $5.45
Project 9 | pg 57
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10. WIND GAP MUSIC FESTIVAL
OVERVIEW
WIND GAP MUSIC FESTIVAL is a bluegrass music
festival located in Wind Gap, Pennsylvania. It is a
four-day event suitable for camping out.
When the bands aren’t playing people can go to
different workshops.
CHALLENGE
The challenge was to design a poster series that
grabs peoples attention and redesign the logo, giving
it a more modern feel.
SOLUTION
The poster series took parts of bluegrass instru-
ments such as a harmonica or guitar and pieced
them together to make a modern, elegant design.
The posters tell people information they need to
know about the Wind Gap Festival. The mailer design
uses the posters as an envelope. Upon opening, there
is a postcard that gives more information about the
event. The website carries the same style choices
that the logo, posters and mailer use.
Wind Gap Music Festival | pg 58
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WIND GAPMUSIC FESTIVAL
WIND GAPMUSIC FESTIVAL
Wind Gap Music Festival | pg 60
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TICKETS SCHEDULE LINEUP VENUE GALLERY CONTACT
F O U R D A Y S O F w o r k s h o p s , s o u t h e r n f o o d a n d
t i c k e t s g o o n s a l e
FEB 1 2012LIMITED TIMEOFFER
f r o m J U N E 9 - 1 2 , 2 0 1 2 i n w i n d g a p p e n n s y lva n i a
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc non
magna sit amet magna bibendum molestie quis id ligula.
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per
inceptos himenaeos. Aliquam ullamcorper tellus eget libero
bibendum quis varius nunc convallis. Phasellus porttitor pretium
risus et ornare. In tincidunt felis vitae arcu suscipit at egestas justo
vestibulum.
© Wind Gap Music Festival 2012 | 206 East Mountain Road Wind Gap, PA | 973.584.2324
$25O R D E R T I C K E T S
M O R E D E T A I L S
S E E T H E L I N E U PJAMES KING BAND
James King was born Sept. 9,
1958, in Martinsville, Va., and
grew up in Carroll County --
one of the most fertile
breeding grounds for
bluegrass and old-time
musicians. One of James'
closest mentors was Ted
Lundy, whose raw and
heartfelt brand of bluegrass
exerted a particularly strong
in�uence on his music.
jameskingband.com
AISSA LEE
By the time AJ was 12, she
was actively involved in 2
working bands in the
California bluegrass scene.
Her hard work with these
bands eventually brought
her honored awards from
the members of the Northern
California Bluegrass Society.
She was voted female
vocalist of the year for two
consecutive years.
ajlee.us
TICKETS SCHEDULE LINEUP VENUE GALLERY CONTACT
F R I D A Y F E S T I V A L L I N E U P
audie blaylock
© Wind Gap Music Festival 2012 | 206 East Mountain Road Wind Gap, PA | 973.584.2324
There are many �avors of
bluegrass, but none so
delicious as what you’ll
hear on Rural Rhythm
Records’ I’m Going Back To
Old Kentucky by Audie
Blaylock and Redline. Audie
Blaylock, along with Redline
members: Patrick McAvinue
(�ddle/vocals), Reed Jones
(bass/vocals), and Russ
Carson (banjo) comprise a
wealth of talent alone.
audieblaylock.com
the doerfels
We are from a small town in
western NY called Springville.
Our dad was self-employed in
construction and specialized
in roo�ng, siding, and
windows. Our mom home
schooled us all, gardened,
and kept after us to take care
of chickens, pigs, and goats.
She had grown up playing
piano and clarinet and had
taught piano lessons before
so many children came along.
thedoerfels.com
S A T. L I N E U P >
Wind Gap Music Festival | pg 62
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Project 10 | pg 63
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Wind Gap Music Festival | pg 64
These mailers use the poster as an
envelope to contain a postard with
additional information about the festival.
These pictures show what the customer
would see as they open the mailer.
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Project 10 | pg 65
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GB
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GABBY BURLESONG
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